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Going Beyond LinkedInTechnology and the Changing World of Recruiting
In this presentation…   Campus Recruitment Reality Check   Technology & Recruiting   Job Search Toolkit
Campus Recruitment Reality Check     Is recruiting really changing?     How will that affect recruiting on     my campus?
Recruiting at Small Schools    March 1st WSJ Article    Small schools are often skipped    Visited only if highly ranke...
A Dash of Perspective    Large companies were surveyed    Regional recruiters differ    More factors than size and rank
Recruitment Survey Findings  Small schools are hidden treasures  of talent  Less competition for recruiters  Greater succe...
Marketing & Cultivation          …Smaller academic programs,          looking to gain traction on a          recruiters ci...
Status of Recruiting Visits     Cutting back on career fair     attendance     Increasing on-campus efforts     Brainstorm...
A Recap   The WSJ findings holds true mainly in   regard to large companies   Smaller, more regional companies   differ   ...
Recruiting Influences                               Programs                Curriculum                    Diversity       ...
Technology & Recruiting               How is               technology               affecting               recruiting?
Rapid Change1991    1995                  1998     2003                                                  2011World   Dial ...
Social Media Recruiting   95% of organizations   58% of organizations   42% of organizations
2012 Social Recruiting Activity Report(Bullhorn Media)   PDF Report   Facebook & Twitter under-utilized   48% Recruiter...
Bullhorn Media Infographic       http://bit.ly/yGhBPd
Social Media Job Screening                      SHRM Research    Reppler Research                        October 2011     ...
The Privacy Illusion               Privacy…               “If you have something               that you don’t want        ...
Data Collection Data   is currency Take   more info than necessary Apps   invade your friends’ privacy App   Economy >...
Tattling on the tools   Identified   BranchOut   Protecting your Facebook data    ◦   Home    ◦   Privacy Settings    ◦...
Job Search ToolkitSocial Media Platforms   •Facebook   •Google +   •LinkedIn   •Pinterest   •Twitter   •YouTubeTools / App...
Using Social Media   Your new résumé format: Facebook Timeline   How to Facebook Yourself Into a New Job   Pin It To Win I...
Sample Facebook
Facebook Networking / Job SearchBranchout        Beknown (by Monster) Cachinko         Glassdoor
Visual ResumesAbout.me         re.vuResumUP          VisualCV
More Visual ResumesResume Baking   GlogsterResumeBear       Zerply
Even More Visual ResumesVisualize.Me   DoYouBuzzResunate
One of the best…                   Our Mission:                   “intRvue wants to                   position individuals...
Popularity Contest http://www.appappeal.com/the-most-popular-app-per-country/resume/
Web Presence / Resume ScoringIdentified             MyWebCareerResume from LinkedIn    RezScore
What we missed…
Tool kit summary Developers    – Field of Dreams Data    sharing is big money! Can    we trust it? Will   students use...
What we covered   College recruiting   Technology and recruiting   Applications
Next steps   Explore on your own   Stay abreast of changes   Join CCTG   Connect    ◦ simmonllwfu@gmail.com    ◦ http:...
Questions
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Intern bridge - Going Beyond LinkedIn: Technology and the Changing World of Recruiting

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Intern bridge - Going Beyond LinkedIn: Technology and the Changing World of Recruiting

  1. 1. Going Beyond LinkedInTechnology and the Changing World of Recruiting
  2. 2. In this presentation… Campus Recruitment Reality Check Technology & Recruiting Job Search Toolkit
  3. 3. Campus Recruitment Reality Check Is recruiting really changing? How will that affect recruiting on my campus?
  4. 4. Recruiting at Small Schools  March 1st WSJ Article  Small schools are often skipped  Visited only if highly ranked  What does that mean for us?
  5. 5. A Dash of Perspective Large companies were surveyed Regional recruiters differ More factors than size and rank
  6. 6. Recruitment Survey Findings Small schools are hidden treasures of talent Less competition for recruiters Greater success in small groups Location is a factor
  7. 7. Marketing & Cultivation …Smaller academic programs, looking to gain traction on a recruiters circuit will need to market themselves in a unique fashion that generates interest and establishes a relationship. Once established, this relationship becomes much easier to cultivate and rely upon. ~Melissa Light at Avalere Health, LLC
  8. 8. Status of Recruiting Visits Cutting back on career fair attendance Increasing on-campus efforts Brainstorming on how to become more engaged on campus Target as many schools as possible
  9. 9. A Recap The WSJ findings holds true mainly in regard to large companies Smaller, more regional companies differ Companies report that their campus recruiting is not declining Factors other than school size and rankings are part of the recruiting equation
  10. 10. Recruiting Influences Programs Curriculum Diversity Sr. Administration Specializations Ties Employer Alumni Financial Health Student Location Interest / DNA Recruiter Experience
  11. 11. Technology & Recruiting How is technology affecting recruiting?
  12. 12. Rapid Change1991 1995 1998 2003 2011World Dial up 2004 2005 2006 2010 Google LinkedIn GoogleWide Amazon Facebook YouTube Twitter PinterestWeb PayPal Skype + Ebay
  13. 13. Social Media Recruiting 95% of organizations 58% of organizations 42% of organizations
  14. 14. 2012 Social Recruiting Activity Report(Bullhorn Media) PDF Report Facebook & Twitter under-utilized 48% Recruiters using LinkedIn Only Facebook presents obstacles to recruiting Facebook recruiting could increase if driven by job seekers
  15. 15. Bullhorn Media Infographic http://bit.ly/yGhBPd
  16. 16. Social Media Job Screening SHRM Research Reppler Research October 2011 October 2011Social Media Screen 18% 91%
  17. 17. The Privacy Illusion Privacy… “If you have something that you don’t want anyone to know, maybe you shouldn’t be doing it in the first place.” ~ Eric Schmidt Former CEO of Google
  18. 18. Data Collection Data is currency Take more info than necessary Apps invade your friends’ privacy App Economy > $20 billion in 2011
  19. 19. Tattling on the tools Identified BranchOut Protecting your Facebook data ◦ Home ◦ Privacy Settings ◦ Apps and Websites ◦ Edit Settings ◦ How people bring your info to apps they use ◦ Uncheck info you don’t want available WSJ: How Grabby Are Your Facebook Apps
  20. 20. Job Search ToolkitSocial Media Platforms •Facebook •Google + •LinkedIn •Pinterest •Twitter •YouTubeTools / Apps •About.me •BranchOut •BeKnown •Entasso •HelloThere •InTheDoor •More…
  21. 21. Using Social Media Your new résumé format: Facebook Timeline How to Facebook Yourself Into a New Job Pin It To Win It: Pinterest and Your Job Search 8 tips for a Pinterest social media resume Top 5 Tips for Creating Impressive Video Resumes
  22. 22. Sample Facebook
  23. 23. Facebook Networking / Job SearchBranchout Beknown (by Monster) Cachinko Glassdoor
  24. 24. Visual ResumesAbout.me re.vuResumUP VisualCV
  25. 25. More Visual ResumesResume Baking GlogsterResumeBear Zerply
  26. 26. Even More Visual ResumesVisualize.Me DoYouBuzzResunate
  27. 27. One of the best… Our Mission: “intRvue wants to position individuals for the success they deserve by providing them with tools and training to capture, develop, and communicate their professional stories in a dynamic and interactive way. Our services help people deepen their professional relationships and cultivate networks that are engaged, interested, and aware of the unique value the individuals have to offer.”
  28. 28. Popularity Contest http://www.appappeal.com/the-most-popular-app-per-country/resume/
  29. 29. Web Presence / Resume ScoringIdentified MyWebCareerResume from LinkedIn RezScore
  30. 30. What we missed…
  31. 31. Tool kit summary Developers – Field of Dreams Data sharing is big money! Can we trust it? Will students use it? Recruiter perception
  32. 32. What we covered College recruiting Technology and recruiting Applications
  33. 33. Next steps Explore on your own Stay abreast of changes Join CCTG Connect ◦ simmonllwfu@gmail.com ◦ http://www.linkedin.com/in/llsimmons
  34. 34. Questions

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