Bridging the Gap Between Advertisers and People. AdStage is an all-in-one ad platform that allows users to build, deploy, and manage ad campaigns across Google, Bing, Facebook, Twitter, and LinkedIn. The presentation discusses the power of social ads by showing the amount of time people spend on social media each day. It also demonstrates the reach and large user bases of different social media platforms. The presentation then covers core targeting options available on LinkedIn, Twitter, and Facebook that allow advertisers to target specific audiences. Finally, personalized retargeting tactics on social platforms are discussed, including how user behaviors are tracked across devices.

1. @adstage
Bridging the Gap Between
Advertisers and People

2. About AdStage
@adstage
CEO & Co-founder of AdStage, @sahilio
Was Co-founder & CMO of Trigger.io @ 20, Aol @ 19,
Yahoo! @ 17, High School & College dropout.
Sahil
Jain
RAISEDAdStage All-In-One Ad Platform
Build, deploy & manage ad campaigns across
Google, Bing, Facebook, Twitter & LinkedIn.

3. Today’s Agenda
1. The Power of Social Ads
2. Core Ad Targeting on Social Platforms
3. Personalized Retargeting with Social Platforms
4. Questions and Answers
@adstage

4. The Power of Social Ads
@adstage@adstage

5. Time Spent Per Day on Social Media
@adstage
Source: eMarketer, November 2014
41
MINUTES
21
MINUTES
21
MINUTES
10
MINUTES
17
MINUTES
17
MINUTES

6. Unobtrusive Ad Formats
@adstage

7. Reach and Scale
@adstage
1.49B
USERS
400M
USERS
100M
USERS
364M
USERS
304M
USERS
100M
USERS
Updated: September 2015

8. Core Ad Targeting on
Social Platforms
@adstage@adstage

9. LinkedIn Core Targeting
@adstage
• Company Name
• Company Size
• Industry
• Job title
• Job Category
• Seniority
• School
• Field of study
• Age
• Gender
• Location
• Degree
• Skills
• Groups

10. Twitter Core Targeting
@adstage
• Device
• Carrier
• Platform
• Age
• Gender
• Location
• Television
• Keyword
• Language
• Interest
• Behavior
• Event
• Previously engaged
• Handle followers

11. Facebook Core Targeting
@adstage
• Device
• Likes and Interests
• Demographics
• Behaviors
• Workplace
• Education
• Connections

12. Personalized Retargeting on
Social Platforms
@adstage@adstage

13. Fun Facts
@adstage
SUPER
COOKIES TRACK
IN PRIVACY
MODE
FACEBOOK
TRACKS
INTERESTS
WITH THE LIKE
BUTTON
GOOGLE SEES
BEHAVIORS
WHEN LOGGED
INTO EMAIL
TWITTER USES
MOBILE AD IDS

14. Personalized Retargeting on Social
@adstage

15. Questions?
@adstage
CEO and Co-Founder
of AdStage
@sahilio
SAHIL
JAIN
bit.ly/newco-2015
For today’s slides
NewCo 2015
@adstage

16. For More Digital Marketing Tips
blog.adstage.io
@adstage@adstage