Sahil Jain, CEO of AdStage, reveals a list of killer, free SEM tools to boost productivity and increase results of your Google AdWords & Bing Ads search campaigns.
SMX East: How to Reach Ideal Customers Using Advanced Search & Social Tactics...AdStage
Learn the best takeaways from Sahil Jain's SMX East presentation on how to reach your ideal customers using search and social, cross-network tactics.
#SMXEast Panel
Using Paid Search & Social Together To Deliver The Ultimate Knock-Out Punch
Speakers:
Sahil Jain, CEO, AdStage
Maggie Malek, Head of Social, MMI
Tara Siegel, Sr. Director of Social, Pepperjam
How to Reach Ideal Customers Using Search & Social Tactics - SMX West 2017 - ...AdStage
Multidisciplinary search marketers (yes, that means you!) are best prepared to handle the growing complexity of digital advertising and fulfill the omnichannel promise. If you've mastered scripts, bid modifications and elaborate combinations of extensions, using paid search and social media together could be your next big move.
In this session, you'll learn how to apply your hard-earned expertise to marrying search and social media advertising, creating the ultimate combination of push and pull.
Michael McEuen, Director of Marketing at AdStage reveals insights on how to reach your best fit customers using search and social paid media tactics.
Precision Search Targeting with AdWords Customer MatchAdStage
In this deck, you'll learn how to use AdWords Customer Match do the following:
- Expand your visibility to more buyers: Use a seed list of your top customers in your CRM and upload it via Customer Match. With Similar Audiences, you can serve ads to people that are similar to people who’ve purchased from you in the past.
- Drive recurring revenue with your past purchasers: Mirror your CRM database lists with your Customer Match lists and run remarketing campaigns that will keep your products top of mind with your prospects and drive more purchases.
- Extend search campaigns to display, YouTube, and gmail ads can help you syndicate your message across various AdWords properties. We’ll walk you through how to do this, but also include what types of results we’re seeing with this added syndication.
Setting up Social Ads for Success - Caitlin Jeansonne at SMX West 2017Caitlin Jeansonne
Setting up for paid social success: Tracking, Attribution and Reporting - presented at SMX West 2017.
As more social networks develop increasingly sophisticated targeting, tracking and attribution capabilities, paid social strategy and management has become a key focus for digital marketing agencies and in-house marketing departments. Social has also been at the leading edge of the advertising shift to mobile, making paid social a must-have discipline for both B2B and B2C companies.
AJ Wilcox's presentation at Seattle's first Pipeline Marketing Meetup. He gave introduction into the LinkedIn Ads platform, as well as supplied tips and tricks.
Check out AJ's site for more information: www.b2linked.com
To find out more about Pipeline Marketing, visit pipelinemarketing.com.
HeroConf LA - "How to Scale Facebook Ads with Automation", session with Sahil...AdStage
Facebook provides incredible reach for advertisers to find, engage with, and influence their ideal target audience. However, managing Facebook Ads has become increasingly more complex with new objectives, ad placements, and creative types emerging continually – placing strains on marketers’ already thin bandwidth. In this session we’ll cover how to apply elements of marketing ops and automation in order to create robust Facebook systems that drive better results, without the need for continual manual actions. You’ll learn how to:
1. Automate your most tedious & manual Facebook optimization tasks, freeing you up to think about strategy, audience refinement, and creative.
2. Create a set of rules to monitor and optimize your ad campaigns 24/7 based on the KPI metrics you care about.
3. Align your campaigns to be in better alignment the customer journey, showing the most relevant ad creative based on time or a sequence of actions.
Sahil Jain, CEO of AdStage's session presentation at HeroConf LA 2017
SMX East: How to Reach Ideal Customers Using Advanced Search & Social Tactics...AdStage
Learn the best takeaways from Sahil Jain's SMX East presentation on how to reach your ideal customers using search and social, cross-network tactics.
#SMXEast Panel
Using Paid Search & Social Together To Deliver The Ultimate Knock-Out Punch
Speakers:
Sahil Jain, CEO, AdStage
Maggie Malek, Head of Social, MMI
Tara Siegel, Sr. Director of Social, Pepperjam
How to Reach Ideal Customers Using Search & Social Tactics - SMX West 2017 - ...AdStage
Multidisciplinary search marketers (yes, that means you!) are best prepared to handle the growing complexity of digital advertising and fulfill the omnichannel promise. If you've mastered scripts, bid modifications and elaborate combinations of extensions, using paid search and social media together could be your next big move.
In this session, you'll learn how to apply your hard-earned expertise to marrying search and social media advertising, creating the ultimate combination of push and pull.
Michael McEuen, Director of Marketing at AdStage reveals insights on how to reach your best fit customers using search and social paid media tactics.
Precision Search Targeting with AdWords Customer MatchAdStage
In this deck, you'll learn how to use AdWords Customer Match do the following:
- Expand your visibility to more buyers: Use a seed list of your top customers in your CRM and upload it via Customer Match. With Similar Audiences, you can serve ads to people that are similar to people who’ve purchased from you in the past.
- Drive recurring revenue with your past purchasers: Mirror your CRM database lists with your Customer Match lists and run remarketing campaigns that will keep your products top of mind with your prospects and drive more purchases.
- Extend search campaigns to display, YouTube, and gmail ads can help you syndicate your message across various AdWords properties. We’ll walk you through how to do this, but also include what types of results we’re seeing with this added syndication.
Setting up Social Ads for Success - Caitlin Jeansonne at SMX West 2017Caitlin Jeansonne
Setting up for paid social success: Tracking, Attribution and Reporting - presented at SMX West 2017.
As more social networks develop increasingly sophisticated targeting, tracking and attribution capabilities, paid social strategy and management has become a key focus for digital marketing agencies and in-house marketing departments. Social has also been at the leading edge of the advertising shift to mobile, making paid social a must-have discipline for both B2B and B2C companies.
AJ Wilcox's presentation at Seattle's first Pipeline Marketing Meetup. He gave introduction into the LinkedIn Ads platform, as well as supplied tips and tricks.
Check out AJ's site for more information: www.b2linked.com
To find out more about Pipeline Marketing, visit pipelinemarketing.com.
HeroConf LA - "How to Scale Facebook Ads with Automation", session with Sahil...AdStage
Facebook provides incredible reach for advertisers to find, engage with, and influence their ideal target audience. However, managing Facebook Ads has become increasingly more complex with new objectives, ad placements, and creative types emerging continually – placing strains on marketers’ already thin bandwidth. In this session we’ll cover how to apply elements of marketing ops and automation in order to create robust Facebook systems that drive better results, without the need for continual manual actions. You’ll learn how to:
1. Automate your most tedious & manual Facebook optimization tasks, freeing you up to think about strategy, audience refinement, and creative.
2. Create a set of rules to monitor and optimize your ad campaigns 24/7 based on the KPI metrics you care about.
3. Align your campaigns to be in better alignment the customer journey, showing the most relevant ad creative based on time or a sequence of actions.
Sahil Jain, CEO of AdStage's session presentation at HeroConf LA 2017
From the SMX West Conference in San Jose, California, March 1-3, 2016. SESSION: Competitive Research For SEM. PRESENTATION: Brand Keywords - The Truth About Your Competitors - Given by David Naffziger, @davenaff - BrandVerity, CEO. #SMX #32B
LinkedIn Ads: The B2B Advertisers Paradise By AJ WilcoxMarketing Land
From the SocialPro Conference in Las Vegas, Nevada, November 18-19, 2015. SESSION: The Social Ad Landscape: From Pinterest To Tumblr To LinkedIn To YouTube & Beyond. PRESENTATION: LinkedIn Ads: The B2B Advertisers Paradise - Given by AJ Wilcox, @wilcoxaj - B2 Linked, LinkedIn Ads Evangelist. #SocialPro #12B
Top 4 Reasons to List and Market with Slot Atlas Slot Machine DirectoryLee Dixon
Slot Atlas is a slot video gaming and gambling directory dedicated to helping gaming cafe's and businesses with slot machines promote their business to local customers. Out goal is to provide a niche service to the gambling industry.
Greg Sterling — Why Listings Management Still Matters | 5 Hours of Local SEOSemrush
These slides were presented at the Semrush webinar "Why Listings Management Still Matters | 5 Hours of Local SEO". Video replay and transcript are available at ————
From the SMX West Conference in San Jose, California, March 21-23, 2017. SESSION: The Rapidly Changing World Of Offline Targeting And Attribution. PRESENTATION: Measuring and Analyzing Call Conversions - Given by Kelley Schultz, @kelleyliefer - DialogTech, Director of Digital & Analytics. #SMX #12C
Bootstrapping is the way to go if you are a startup. Digital Marketing plays a vital role in the marketing and upcoming of a start up. This is a small download on the same. For any further talks mail me on talk2@nimitshah.com
5 Ways to Get Your Affiliate Program Ready for Q4Affiliate Summit
This presentation is from Affiliate Summit East 2017 (July 30 - August 1, 2017 in New York).
Session description: This session will focus on practical tips for merchants to prepare for Q4. Topics explored include: planning promotions and contests, securing placements, and finalizing new affiliate integrations.
How to Use HubSpot To Manage Your Brand OnlineHubSpot
Most businesses are unaware that their prospects and customers in their industries are already talking about their products or services in social media. With the speed that information travels today it is critical that you respond to queries and comments on Twitter, Facebook or blog articles in a timely fashion to help you manage your brand and generate more leads and customers. How are you managing your brand in social media?
This free webinar will cover:
* How to incorporate social media into your overall marketing strategy
* How to use HubSpot to track and monitor your brand in social media
* Ways to attract more website visitors from social media sites
* How to use HubSpot to convert more social media visitors to leads and customers
Class 10 of Inbound Marketing University
Analyzing Inbound Marketing (AZ401)
Professor: Marshall Sponder, Monster.com, Web Analytics Association for Social Media
Are your paid social campaigns generating the results you want?
B2B (and specifically SaaS) brands may not be able to depend on demand alone. You have to help generate that interest efficiently and effectively to drive qualified leads and positive ROI.
Paid social on LinkedIn and Facebook can help you reach your B2B audience, but it takes skill and finesse to run successful campaigns.
In this SEJ Sponsored webinar you will discover a better approach to paid social for SaaS brands.
During this SEJ Webinar, you will learn:
A scalable paid social approach to generating qualified leads for B2B companies that you can put to work for your brand right away.
How to overcome uniquely B2B challenges in driving leads through paid social channels.
How to use social technology such as Clearbit X and LinkedIn conversation ads to drive qualified leads.
It’s no secret that a strong hook can get leads in the marketing funnel. We’ll explain how incentivization and giving some of your marketing budget to your prospects can drive sales. Curious to see what that looks like?
Join us as Garret Mehrguth, CEO at Directive Consulting, shares how to unlock paid social to drive revenue and turn qualified leads into customers.
Multi-Channel Lead Nurturing: How to Marry Marketing Automation with Social A...AdStage
Sahil Jain, CEO of AdStage, reveals insights on how to tie advertising to marketing automation campaigns to drive more opportunities and revenue. Learn from his presentation at HubSpot's INBOUND 2016
From the SMX West Conference in San Jose, California, March 1-3, 2016. SESSION: Competitive Research For SEM. PRESENTATION: Brand Keywords - The Truth About Your Competitors - Given by David Naffziger, @davenaff - BrandVerity, CEO. #SMX #32B
LinkedIn Ads: The B2B Advertisers Paradise By AJ WilcoxMarketing Land
From the SocialPro Conference in Las Vegas, Nevada, November 18-19, 2015. SESSION: The Social Ad Landscape: From Pinterest To Tumblr To LinkedIn To YouTube & Beyond. PRESENTATION: LinkedIn Ads: The B2B Advertisers Paradise - Given by AJ Wilcox, @wilcoxaj - B2 Linked, LinkedIn Ads Evangelist. #SocialPro #12B
Top 4 Reasons to List and Market with Slot Atlas Slot Machine DirectoryLee Dixon
Slot Atlas is a slot video gaming and gambling directory dedicated to helping gaming cafe's and businesses with slot machines promote their business to local customers. Out goal is to provide a niche service to the gambling industry.
Greg Sterling — Why Listings Management Still Matters | 5 Hours of Local SEOSemrush
These slides were presented at the Semrush webinar "Why Listings Management Still Matters | 5 Hours of Local SEO". Video replay and transcript are available at ————
From the SMX West Conference in San Jose, California, March 21-23, 2017. SESSION: The Rapidly Changing World Of Offline Targeting And Attribution. PRESENTATION: Measuring and Analyzing Call Conversions - Given by Kelley Schultz, @kelleyliefer - DialogTech, Director of Digital & Analytics. #SMX #12C
Bootstrapping is the way to go if you are a startup. Digital Marketing plays a vital role in the marketing and upcoming of a start up. This is a small download on the same. For any further talks mail me on talk2@nimitshah.com
5 Ways to Get Your Affiliate Program Ready for Q4Affiliate Summit
This presentation is from Affiliate Summit East 2017 (July 30 - August 1, 2017 in New York).
Session description: This session will focus on practical tips for merchants to prepare for Q4. Topics explored include: planning promotions and contests, securing placements, and finalizing new affiliate integrations.
How to Use HubSpot To Manage Your Brand OnlineHubSpot
Most businesses are unaware that their prospects and customers in their industries are already talking about their products or services in social media. With the speed that information travels today it is critical that you respond to queries and comments on Twitter, Facebook or blog articles in a timely fashion to help you manage your brand and generate more leads and customers. How are you managing your brand in social media?
This free webinar will cover:
* How to incorporate social media into your overall marketing strategy
* How to use HubSpot to track and monitor your brand in social media
* Ways to attract more website visitors from social media sites
* How to use HubSpot to convert more social media visitors to leads and customers
Class 10 of Inbound Marketing University
Analyzing Inbound Marketing (AZ401)
Professor: Marshall Sponder, Monster.com, Web Analytics Association for Social Media
Are your paid social campaigns generating the results you want?
B2B (and specifically SaaS) brands may not be able to depend on demand alone. You have to help generate that interest efficiently and effectively to drive qualified leads and positive ROI.
Paid social on LinkedIn and Facebook can help you reach your B2B audience, but it takes skill and finesse to run successful campaigns.
In this SEJ Sponsored webinar you will discover a better approach to paid social for SaaS brands.
During this SEJ Webinar, you will learn:
A scalable paid social approach to generating qualified leads for B2B companies that you can put to work for your brand right away.
How to overcome uniquely B2B challenges in driving leads through paid social channels.
How to use social technology such as Clearbit X and LinkedIn conversation ads to drive qualified leads.
It’s no secret that a strong hook can get leads in the marketing funnel. We’ll explain how incentivization and giving some of your marketing budget to your prospects can drive sales. Curious to see what that looks like?
Join us as Garret Mehrguth, CEO at Directive Consulting, shares how to unlock paid social to drive revenue and turn qualified leads into customers.
Multi-Channel Lead Nurturing: How to Marry Marketing Automation with Social A...AdStage
Sahil Jain, CEO of AdStage, reveals insights on how to tie advertising to marketing automation campaigns to drive more opportunities and revenue. Learn from his presentation at HubSpot's INBOUND 2016
Using Paid Search & Social Together To Deliver The Ultimate Knock-Out PunchMaggie Malek
Multidisciplinary search marketers (yes, that means you!) are best prepared to handle the growing complexity of digital advertising and fulfill the omnichannel promise. If you've mastered scripts, bid modifications and elaborate combinations of extensions, using paid search and social media together could be your next big move.
In this session, you'll learn how to apply your hard-earned expertise to marrying search and social media advertising, creating the ultimate combination of push and pull.
Slideshow deck used by Jacques Bouchard (@JacquesBouchard), Digital Marketing Manager at DragonSearch, when presenting to the Bethel Chamber of Commerce on 8/17/2015, focusing on how local businesses can use SEO and digital marketing to optimize their strategies.
Event hosted by the Bethel Chamber of Commerce (http://bethelchamber.com/m/events/view/Business-Education-Forum-Series-Mon-Aug-17th) and presented by DragonSearch (http://www.dragonsearchmarketing.com/).
Here at DragonSearch Marketing, we have identified some of the top influencers in the search marketing industry. By profiling said influencers, we are able to follow their best business practices identify the rapid advances in our industry.
Building a Business's Digital Presence: A Local GuideDragonSearch
Building a Business's Digital Presence: A Local Guide was taught by Caitlin Boroden & Jacques Bouchard at SUNY Ulster.
The class dived into the ins-and-outs of getting found online and guided you through the necessities of any digital presence. These topics included:
* Your Website: website content essentials and user experience
* Social Media: the importance of a social presence and how to build it
* Business Listings: Google My Business, Bing Places, Yelp, and more.
Digital Marketing Overview for Ginsberg's Food ShowDragonSearch
DragonSearch presents a digital marketing overview for restaurants hosted by Ginsberg's Foods at the Mid-Hudson Civic Center on March 25th, 2013. Speakers Ralph Legnini, Noni Cavaliere, and Paolo Vidali take audience members through Search Engine Optimization, Social Media Marketing and Pay Per Click advertising. The seminar explains the importance of each in the restaurant industry and what attendees can implement themselves versus what they will need an expert for. For information on these topics, or to ask DragonSearch to speak at your next event, check us out on the web at www.DragonSearchMarketing.com.
From the SMX Advanced Conference in Seattle, Washington, June 22-23, 2016. SESSION: Using Paid Search & Social Together To Deliver The Ultimate Knock Out Punch. PRESENTATION: Paid Search & Social: The Ultimate Knock-Out Punch - Given by Maggie Malek, @magsmac - MMI Agency, Head of Social Media. #SMX #14B
The 10 Best Copywriting Formulas for Social Media HeadlinesBuffer
A Top Ten list of the best copywriting formulas used by writers and marketers, and how they might fit with the social media headlines you write.
1. Before – After – Bridge
2. Problem – Agitate – Solve
3. Features – Advantages – Benefits (FAB)
4. The 4 C’s
5. The 4 U’s
6. Attention – Interest – Desire – Action (AIDA)
7. A FOREST
8. The 5 basic objections
9. Picture – Promise – Prove – Push (PPPP)
10. The 1 – 2 – 3 – 4 Formula for Persuasive Copy
The complete list is available on the Buffer blog here: https://blog.bufferapp.com/copywriting-formulas
Thriving as an SEO Specialist: Frameworks & Tips to Manage Complex SEO ProcessesAleyda Solís
How to successfully manage an SEO process? Is about having Influence to earn support, Be fast and agile and Be consistent and error free. I explain how in this presentation!
Join our guest Jeremy Dearringer, Chief Research Officer & Co-Founder of Slingshot SEO, and the Kuno Creative inbound marketing team to learn how to build leads with SEO.
How do you build leads using SEO?
Below are just a few SEO topics that will be discussed during the webinar.
Reviewed in the Webinar:
-The State of SEO – 2011 & Beyond
-On-page Factors for SEO
-Off-page Factors for SEO
-Social Media – Its effect on SEO and why you should care
-Search Engine Reputation Management (SERM)
-A look at how Kuno Creative uses SEO for Inbound Marketing
Within the fast-paced world of digital marketing, staying ahead of the bend is crucial for victory. Within the heart of India's bustling capital, Greenbox Digital Institute in Delhi stands as a signal of information, offering comprehensive courses that enable people to flourish within the energetic scene of advanced showcasing.
In this webcast Nick Stamoulis, Founder and SEO Expert of Brick Marketing, provides practical advice on…
> The basics of a strong SEO program
> Best practices for keyword research
> Website optimization
> Examples of successful SEO campaigns
> How to build relevant links over time
> ROI measurement tips
You know that SEO is important. But Google is constantly changing, and SEO is getting more nuanced than ever before. This talk will cover the state of search engine optimization in 2014 as well as WordPress-specific tools, tips, and tricks to maximize your site’s visibility in non-paid search results.
People frequently turn to Google searching for products and services they need. Having your website appear in search results requires effort. This presentation will break down, in very understandable terms, everything you need to know to get your website to show up higher in search engines.
Internal training presentation about how I go about advocating Yahoo to the outside world and what gets me pretty excited about our developer offers at the moment.
This is Gillian Muessig's (SEOMOM and CEO of SEOMOZ) third presentation from her DCU LINK Techspectations seminar at Dublin City University, supported by DCU Business School. This presentation discusses inbound marketing and provides helpful tips on increasing digital marketing impact on a budget.
Aim First, Shoot Second: Mastering the Complexity of B2B Digital Marketing
Just because a social site is getting a lot of buzz does not mean you need to be spending a lot of time and resources there. Why? With the complexities of b2b social and content marketing, there simply isn't any room for error. In this session you will gain insights on where to best place your focus; what type of content works best and where; tools and resources for your social and content marketing initiatives; the pros and cons of Google Analytics as a tool; and, how to better track and prove your content marketing efforts.
SEO Practices for Blogs - Stop Blogging a Dead HorseMichael Jones
"Stop Blogging a Dead Horse" is a presentation I originally gave back at the June 2015 SEO Melbourne Meetup and inspired by an internal SEO training session I gave back while working for my last company.
I think it's common practice these days that everyone knows they need to blog, but have they even thought for a second on:
- Why they're actually doing it?
- Knowing what to write
- How to maximise it's impact?
- Is it working?
Hopefully through this presentation I can give you a few useful tips and guidance through the eyes on a SEO person. If i can make sure that at least 1 blog post goes out with an optimised <title> tag, my work here is done!
I have also created another presentation a while ago called "The SEOs Guide to Making a Website". Make sure you check it out.
http://www.slideshare.net/holidaypointau/the-se-os-guide-to-making-a-website-michael-jones
Андрій Старук. SEO для великих вебсайтів на ринку UKCollaborator.pro
Презентація Андрія Старука з SEO-конференції Collaborator, що відбулася 10 травня 2024 року.
Тези доповіді:
1. SEO модель: Detect, Protect & Grow
2. Що таке SEO платформа, і чим відрізняється від звичайних SEO tools
3. Технічне SEO, контент чи беклінки?
4. Hard skills чи Soft skills?
Відео доповіді дивіться на Youtube-каналі Collaborator
Про спікера:
Head of SEO в Iglu Cruise — найбільшому круїзному агенстві Великої Британії. Свій перший вебсайт створив в 2007 році. Працює з enterprise та ecommerce вебсайтами у більш ніж 10-ти країнах. Випускник бізнес школи.
AdStage analyzed over 107 million clicks across Facebook, LinkedIn, and Twitter from January through June 2017. Here's The AdStage State of Paid Social benchmarks including CPC, CPM, and CTR metrics.
How to Reach Your Best-Fit Customers Across Search and Social AdStage
Some of the best opportunities to drive sales already exist in your database. Learn how to reach and nurture prospects and accelerate sales with audience targeting options from Google, Facebook, Twitter and LinkedIn.
Going Beyond Leads: Full Funnel Tracking from Leads to RevenueAdStage
Learn how to track your advertising campaign performance data from leads to revenue and how to use this data to optimize your maximum return on advertising spending (ROAS).
The PPC Essentials for Successful Lead Generation - Hero Conf Philly 2016AdStage
This session will walk through PPC strategies for driving new leads, including types of content, channels, and ad targeting strategies. Learn how to design and optimize for conversion by examining examples of ads and lead generation strategies for your landing pages. Additionally, you'll discover the importance of and tactics for conversion tracking. In this session, you'll learn:
- PPC must-haves for lead generation
- Landing page design and optimization
- How to implement conversion tracking
Speaker:
Sahil Jain
CEO, AdStage
@Sahilio
The Journey from Search to Social: Marrying Paid Search with Social AdvertisingAdStage
New tactics to always stay relevant in digital advertising are revealed in this presentation. Learn how to take your paid search expertise and spin it into social advertising for more syndication.
Learn how to build a differentiated, "full funnel testing" CRO model that will continuously win new business and retain clients year over year.
Partner presentation on #DigitalAgencyDay, hosted by Unbounce & HubSpot.
Speakers:
Michael McEuen, Director of Demand Generation, AdStage
Jason Puckett, CEO, AdBasis
Power-charge your Twitter ad campaigns with expert insights on the latest ad formats and targeting strategies. Learn about innovative ways to tap into retargeting, video, live events and more to drive actionable results from real-time engagement on Twitter.
Speakers:
Sahil Jain, CEO at AdStage
Bryan Sise, Senior Manager, Product at Twitter
Moderator:
Ginny Marvin, Editor at Search Engine Land
Bridging the Gap Between Advertisers and People - NewCo 2015 presentation by ...AdStage
Social advertising channels now allow advertisers to serve personalized ads at scale. At AdStage, we're working towards a vision that will marry your CRM and existing databases with your social advertising platforms so it's easier for marketing teams to collaborate across their suite of technology tools. Learn how we're helping businesses with personalized advertising at scale through social ads and CRM data.
Using Negative Keywords to Amplify Positive Results - by Sahil Jain, CEO of A...AdStage
In a high volume world, actively managing negative keywords is a strategy that can have a huge impact on increasing conversions and lowering costs. Perhaps more importantly, the proper implementation of negative keywords, by eliminating dubious clicks, improves overall quality scores and traffic. Learn how to use Keyword Opportunities to find the best negative keywords, how to use match-type silos for high volume keywords and understand the negative match type differences between Bing and Google.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
Search Engine Marketing - Competitor and Keyword researchETMARK ACADEMY
Over 2 Trillion searches are made per day in Google search, which means there are more than 2 Trillion visits happening across the websites of the world wide web.
People search various questions, phrases or words. But some words and phrases are searched
more often than others.
For example, the words, ‘running shoes’ are searched more often than ‘best road running
shoes for men’
These words or phrases which people use to search on Google are called Keywords.
Some keywords are searched more often than others. Number of times a keyword is searched
for in a month is called keyword volume.
Some keywords have more relevant results than others. For the phrase “running shoes” we
get more than 80M relevant results, whereas for “best road running shoes for men” we get
only 8.
The former keyword ‘running shoes’ has way more competition from popular websites to
new and small blogs, whereas the latter keyword doesn’t have that much competition. This
search competition for a keyword is called search difficulty of a keyword or keyword
difficulty.
In other words, if the keyword difficulty is ‘low’ or ‘easy’, there won’t be any competition
and if you target such keywords on your site, you can easily rank on the front page of Google.
Some keywords are searched for, just to know or to learn some information about something,
that’s their search intention. For example, “What shoe size should I choose?” or “How to pick
the right shoe size?”
These keywords which are searched just to know about stuff are called informational
keywords. Typically people who are searching this type of keywords are top of a Conversion
funnel.
Conversion funnel is the journey that search visitors go through on their way to an email
subscription or a premium subscription to the services you offer or a purchase of products
you sell or recommend using your referral link.
For some buyers, research is the most important part when they have to buy a product.
Depending on that, their journey either widens or narrows down. These types of buyers are
Researchers and they spend more time with informational keywords.
Conversion is the action you want from your search visitors. Number of conversions that you
get for every 100 search visitors is called Conversion rate.
People who are at different stages of a conversion funnel use different types of keywords.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
2. #SMXEast @Sahilio
Sahil Jain is the CEO of AdStage, the
leading cross-network online advertising
platform. Previously he dropped out of High
School to be an Engineer at Yahoo!, left UC
Berkeley to join Corp Dev at AOL and co-
founded YC backed Trigger.io.
A Bit About Me
Google autocomplete reveals popular variations to anchor search queries. However, running through the variations can be timely. Übersuggest will take a root query and will run through the entire alphabet, revealing Google autocomplete data for each letter variation. Pick the ones that best fit, and you can easily copy or download the search queries (keywords) in bulk.
Search queries can vary between different properties. Soolve provides insights into to search results across Google, Bing, YouTube, Yahoo, Wikipedia, Amazon, and Answers.com, in one central view.
There are some keywords and verticals on Google or Bing that are just outright expensive. The Keyword Niche Finder can provide keywords with great opportunity, and ideas into new ad group themes.
Trends reveal the popularity of a search query over time, and can divulge any signs of seasonality. Especially useful for short-window B2C products, such as snowblowers e-comm campaigns.
Answer The Public is a unique search engine because it only reveals results in the form of popular queries in the form of a question. It really help you think of long tail keywords and answers your ad copy should contain.
Can we all have a moment of silence for Google’s Wonder Wheel. Deprecated along with Google Labs, advertisers used to be able to discover new root keywords using this visual model – jumping from spoke to spoke. Search Cloudlet will provide a visual for related keywords, although it doesn’t have the same visual appeal of Wonder Wheel.
For all the SMB and hyper-local marketers in the house, this tool will help add city and zip code level appendages to your core keywords.
Separating high volume keywords into ad groups by match type can greatly decrease CPA (cost per converted click). However, the process is often grueling to do. Luckily, there’s MergeWords. MergeWords is a clean and fast interface to match wrap a long list of keywords. In addition, it can be used to build keyword variations quickly.
SEOBook provides another great keyword wrapping tool. Easy copy & paste of converting keywords from a search query report.
Google Preview Tool, outside of being able to see if your ads are showing in the wild, without burning an impression, can also act as inspiration when trying to differentiate your product/service against competitors’ ad copy.
Creating ad copy in a bulk format, such as in a sheet, can be a painful process if you upload your ad copy and it returns errors for reaching character count maxes. Use simple online tools or Gsheets formulas to ensure you stay within max counts for Google & Bing.
CoSchedule’s Headline Grader helps you craft punchy and powerful ad headlines. Especially useful with the additional space from AdWords Expanded Text Ads.
Just because you receive performance data back, doesn’t mean it’s conclusive. Often, digital marketers will get trigger happy in attempts to irk out gains. The SplitTester calculator can be used to understand if your ad copy A/B test results actually yielded statistically significant outcomes.
Broken links can tank your budget. For ecommerce campaigns especially, it’s important to ensure there is a live landing page for each product line sku. Check all your web links from a bird’s eye view using the ugliest, but still highly used SEO tool – Xenu Link Sleuth. Or automate the process and check on the results in Gsheets using the Link Check AdWords Script.
Let’s be honest, most of our days are spent doing repetitive, monotonous tasks – perfecting that campaign build, crafting variations of copy, or diving face deep into pivot tables. Talk to any old timer, and they’ll reveal a collection of shortcuts, tools, and hotkeys to get the job done faster and efficiently. Tools can be used to save time, provide inspiration, or steamline a process.