A brief report from Moore about the trend and status of VN Internet user's behavior in search , social, mobile, e-commerce and behavior in regional (HN, HCM...)
1) The document discusses social network usage in Vietnam based on data from comScore. It finds that social network usage has grown rapidly in Vietnam with the popular local platform Zing Me reaching over half of social network users.
2) Social media users in Vietnam tend to be younger, between 15-24 years old. They spend more time online on average than older users.
3) Key activities on social networks in Vietnam include photo sharing, instant messaging, and visiting entertainment and news sites. Usage is focused around aspirational younger demographics.
A report from Moore Corporation - a media agency in Vietnam [http://moore.vn/]. Vietnam Digital Landscape provide a general picture about Vietnam digital marketing activities in 2015. This report with 7 main parts includes data from vietnam market, online cunsomber behavior, mobile trend, social media and Vietnam eComerce.
Vietnam Digital Landscape 2015 nhằm cung cấp cho độc giả bức tranh toàn cảnh về Digital Marketing 2015 tại Việt Nam.
Vietnam Digital Landscape 2015 được thực hiện dựa trên tổng hợp những nguồn thông tin tin cậy đã được công bố, cũng như những ước tính của Moore Corp, nhằm cung cấp cho độc giả bức tranh toàn cảnh về Digital Marketing tại Việt Nam.
Bức tranh tổng thể của Digital Marketing sẽ được phác thảo với 7 nội dung chính về thị trường, người dùng, hành vi, xu hướng về mobile, social, e-commerce,.. và phụ lục về Vietnam Advertising Landscape 2015.
Nhóm thực hiện rất hoan nghênh mọi sự góp ý của bạn để báo cáo Vietnam Digital Landscape được hoàn thiện hơn ở những lần sau.
Xin cảm ơn.
Vietnam Digital landscape update 2013 Sep_2013_MindsharePhương Bi
This document provides a summary of Vietnam's digital landscape as of 2013. Some of the key points include:
- Vietnam had over 31 million internet subscribers as of November 2012, representing a penetration rate of 35.6%, one of the highest in Southeast Asia.
- The average time spent online had increased from 97 minutes in 2008 to 133 minutes in 2012. Popular online activities for Vietnamese internet users included social networking, listening to music, watching videos, playing games, and searching for news and information.
- Top websites included Facebook, YouTube, and online portals providing news, music, movies and games. Social networking sites like Facebook were the most visited destinations online.
- Vietnam's population was young, with over half
This document provides key digital statistics for Vietnam as of January 2016. It summarizes that as of 2016, Vietnam had over 93 million total population with 47.3 million active internet users, representing 50% of the population. Mobile connections reached 142.99 million, exceeding the total population size. Majority of internet and social media access is through mobile devices, with the most popular social media platforms being Facebook. The document also outlines trends in internet, social media, and mobile usage from 2015 to 2016.
GroupM - Vietnam digital landscape 09/2013★ Duong Vo ★
Visit me @ http://www.duongvo.biz or Be friend @http://www.facebook.com/johnyvo.
Need consultant on Digital Marketing, let visit my business @ OhYeah Communications (http://www.ohyeah.vn)
Need explore more about Digital Marketing, let join me on Digital Marketing Class @ BMG International Education (http://www.bmg.edu.vn)
Appota Mobile Report is a quarterly update about Mobile Ecosystem in Vietnam (device, e-commerce, payment, advertisement and gaming).
Let us share with you about:
- Top 10 mobile events of 2016
- Mobile device trends
- Mobile user behavior analysis
- Vietnam Mobile Landscape
The document analyzes internet usage behavior in Vietnam based on data from various sources. It finds that there are over 32 million internet users in Vietnam, most commonly ages 15-24, who spend on average 16 hours per week online. Popular online activities include using social networks, searching, listening to music, and chatting. Social networks are the most popular online platform, with Zing being the largest network in Vietnam. Mobile internet access is also rising, especially among younger users, who use mobile for news, search, messaging and social media. E-commerce is growing as well, though many users remain wary of security when shopping online. Internet usage varies regionally, with higher penetration in metropolitan and tier 1 cities compared to tier 2 cities
1) The document discusses social network usage in Vietnam based on data from comScore. It finds that social network usage has grown rapidly in Vietnam with the popular local platform Zing Me reaching over half of social network users.
2) Social media users in Vietnam tend to be younger, between 15-24 years old. They spend more time online on average than older users.
3) Key activities on social networks in Vietnam include photo sharing, instant messaging, and visiting entertainment and news sites. Usage is focused around aspirational younger demographics.
A report from Moore Corporation - a media agency in Vietnam [http://moore.vn/]. Vietnam Digital Landscape provide a general picture about Vietnam digital marketing activities in 2015. This report with 7 main parts includes data from vietnam market, online cunsomber behavior, mobile trend, social media and Vietnam eComerce.
Vietnam Digital Landscape 2015 nhằm cung cấp cho độc giả bức tranh toàn cảnh về Digital Marketing 2015 tại Việt Nam.
Vietnam Digital Landscape 2015 được thực hiện dựa trên tổng hợp những nguồn thông tin tin cậy đã được công bố, cũng như những ước tính của Moore Corp, nhằm cung cấp cho độc giả bức tranh toàn cảnh về Digital Marketing tại Việt Nam.
Bức tranh tổng thể của Digital Marketing sẽ được phác thảo với 7 nội dung chính về thị trường, người dùng, hành vi, xu hướng về mobile, social, e-commerce,.. và phụ lục về Vietnam Advertising Landscape 2015.
Nhóm thực hiện rất hoan nghênh mọi sự góp ý của bạn để báo cáo Vietnam Digital Landscape được hoàn thiện hơn ở những lần sau.
Xin cảm ơn.
Vietnam Digital landscape update 2013 Sep_2013_MindsharePhương Bi
This document provides a summary of Vietnam's digital landscape as of 2013. Some of the key points include:
- Vietnam had over 31 million internet subscribers as of November 2012, representing a penetration rate of 35.6%, one of the highest in Southeast Asia.
- The average time spent online had increased from 97 minutes in 2008 to 133 minutes in 2012. Popular online activities for Vietnamese internet users included social networking, listening to music, watching videos, playing games, and searching for news and information.
- Top websites included Facebook, YouTube, and online portals providing news, music, movies and games. Social networking sites like Facebook were the most visited destinations online.
- Vietnam's population was young, with over half
This document provides key digital statistics for Vietnam as of January 2016. It summarizes that as of 2016, Vietnam had over 93 million total population with 47.3 million active internet users, representing 50% of the population. Mobile connections reached 142.99 million, exceeding the total population size. Majority of internet and social media access is through mobile devices, with the most popular social media platforms being Facebook. The document also outlines trends in internet, social media, and mobile usage from 2015 to 2016.
GroupM - Vietnam digital landscape 09/2013★ Duong Vo ★
Visit me @ http://www.duongvo.biz or Be friend @http://www.facebook.com/johnyvo.
Need consultant on Digital Marketing, let visit my business @ OhYeah Communications (http://www.ohyeah.vn)
Need explore more about Digital Marketing, let join me on Digital Marketing Class @ BMG International Education (http://www.bmg.edu.vn)
Appota Mobile Report is a quarterly update about Mobile Ecosystem in Vietnam (device, e-commerce, payment, advertisement and gaming).
Let us share with you about:
- Top 10 mobile events of 2016
- Mobile device trends
- Mobile user behavior analysis
- Vietnam Mobile Landscape
The document analyzes internet usage behavior in Vietnam based on data from various sources. It finds that there are over 32 million internet users in Vietnam, most commonly ages 15-24, who spend on average 16 hours per week online. Popular online activities include using social networks, searching, listening to music, and chatting. Social networks are the most popular online platform, with Zing being the largest network in Vietnam. Mobile internet access is also rising, especially among younger users, who use mobile for news, search, messaging and social media. E-commerce is growing as well, though many users remain wary of security when shopping online. Internet usage varies regionally, with higher penetration in metropolitan and tier 1 cities compared to tier 2 cities
This document provides an overview of Vietnam's digital landscape in 2015 according to a report by Moore Corporation. Some key points:
- Vietnam had over 39 million internet users in 2014, a significant increase from previous years. Facebook and Zing were the most popular social media platforms.
- Younger generations aged 15-35 make up the majority of Vietnam's internet users. Mobile phones have become the most common device for going online.
- Activities like social media, online videos and games are most popular. E-commerce is growing significantly each year but still accounts for a small portion of overall commerce.
Vietnam internet user’s behaviour 2016 is collect and report base on the reliable source of information in which I would like to summary some useful data providing for my marketing planning.
The Vietnam cross-Platform Report 2014 delivers a comprehensive view of current media behaviour among digitally-engaged consumers. This report will inform your strategy and practice for today; and provide a sign post to help you look and think ahead to plan for tomorrrow.
This report offers a thorough, in-depth review of all the key stats for the Social, Digital and Mobile landscape around Asia-Pacific in 2014 by @wearesocial.sg
This document summarizes a study of internet, content, and technology consumption in Kuwait from October 2015. It provides key findings from interviews with 3,020 Kuwaitis, Arabs, and expats aged 15 and older. Some top findings include: internet penetration reached 89% of the population, TV remains the most popular media but online streaming is growing, social media penetration is 96% and time spent on social platforms averages 51 minutes daily, and smartphone ownership reached 93% with 23% making online purchases on their devices. The report analyzes trends in these and other areas like gaming, e-commerce, and website/app usage.
Internet, Smartphone & Social Media usage statistics by RapidValue SolutionsRapidValue
A presentation revealing the latest statistics on the internet, smartphone and social media usage globally and in individual countries like Chine, India, USA, Brazil, Mexico, Norway, Vietnam, Thailand and Indonesia.
Data tsunami will hit India in 14-15. Mobile user will get converted to Smartphone users... India is seen as the growth engine for internet, smartphone, social media integration, mobile advertising and social media advertising.... Don't believe this... Check this
This document provides an overview of Vietnam's digital landscape in 2015 according to a report by Moore Corporation. It includes statistics on Vietnam's position globally and in Asia in terms of internet users, digital access, and smartphone users. The report also analyzes Vietnam's online population demographics, internet user behavior, mobile phone and social media usage. Key findings are that nearly 40% of Vietnam's population are internet users, mobile phones are the most widely used device, and activities like social media, online videos and mobile apps see high usage rates. Facebook and Zing Me are the most popular social platforms in Vietnam.
The document summarizes key findings from the Vietnam Consumer Barometer 2015 report. It finds that:
1) Vietnam has a highly connected population with 8 out of 10 people going online daily and the average Vietnamese using 1.4 internet-connected devices. Smartphones are the most popular device used by 55% of the population.
2) Online research is a key part of the consumer purchase journey in Vietnam, with 3 out of 4 people researching products online across many categories from home appliances to clothing. Search engines are the dominant online research tool.
3) While smartphones are increasingly used for online product research, especially by younger consumers, many people experience issues accessing websites on their mobile devices.
The document provides an overview of the Asian mobile landscape, highlighting several key points:
- APAC has the most mobile subscribers globally, with over 2.5 billion in 2014, and will have 4 times as many smartphone users as Western Europe by 2017.
- Mobile ad spending in APAC will increase to $5.4 billion in 2014, making it the second largest region for mobile internet ad spending after North America.
- Smartphone penetration has increased rapidly across Asia, surpassing many Western markets, though feature phones still dominate in emerging markets.
- Top mobile activities across Asian countries include social networking, messaging, gaming, and music/video. Mobile is also increasingly impacting e-commerce,
The document provides an overview of digital media and mobile usage statistics in Nigeria in 2014. It finds that Nigeria had a population of 174 million with 50% living in urban areas. Internet penetration was 32.9% with 65 million mobile internet users. Social media was widely used with over 1 billion registered users across major sites. Mobile phone penetration reached 74.1% with over 129 million subscribers and broadband speeds averaged 4.8 Mbps. Online shopping was growing in popularity with 63% of internet users making purchases.
The document is a report on digital consumer preferences in Asia that was commissioned by Experian. It provides key findings from a survey of over 1,200 consumers across 6 Asian markets on their device ownership, preferred digital marketing channels, and attitudes towards content relevance and data accuracy. Some of the main findings include the continued importance of email for marketing but the growing influence of social media and chat apps, consumers making offline purchases influenced by online ads, and concerns about receiving irrelevant or too many marketing messages across different channels.
How Qatar uses WhatsApp, Snapchat and other social mediaMOTC Qatar
1) WhatsApp is the most widely used and popular social media platform in Qatar, with 96% awareness and 87% usage overall.
2) Facebook is less popular among Qataris, with just 44% usage despite high 90% awareness, while 84% of non-Qataris use it.
3) Younger users tend to use newer platforms like Snapchat and Instagram more, while mobility and mobile-friendliness are key drivers of platform usage in Qatar.
Mobile phones are the most owned devices in Vietnam, with 86% of people owning one. After mobiles, laptops have strong potential for growth, likely taking market share from desktop computers. Smartphones also show potential for increased ownership. While mobile internet usage is higher in Vietnam than other Southeast Asian countries, it is still relatively low at 33%. However, Vietnamese consumers are fairly experienced mobile shoppers given their level of mobile internet access. Price comparisons are the most common in-store mobile activity currently. TV remains the dominant media in Vietnam but internet usage is increasing, especially among younger demographics who spend most of their online time on social media and entertainment.
Online Behavior of Macau Inbound travelers 2015Hester Lam
Online behavior of traveler is different from one country to the others. The research would help us to understand more about target customer and formulate effective digital strategy to reach them and create leads. The research will base on secondary data for further analysis. It would focus on inbound travelers from 4 key markets of Macau - China, HK, Taiwan, and the other region of S.E. Asia. The online behaviors analysis will be base on 4 dimensions including Communication Device, Search Engine, Online Behaviors and Social Media to compare the difference among 4 key markets.
We Are Social’s Guide to Social, Digital and Mobile in Vietnam (2nd Edition, ...We Are Social Singapore
This is the Second Edition (Oct 2012) of We Are Social's exploration of Social, Digital and Mobile in Vietnam. You can find more reports in the #SDMW series at http://wearesocial.sg. For more details, please contact @wearesocialsg on twitter.
Yozzo's annual free report and info graphic with: Figures, tables, information and statistics about Thailand's Telecom Market end of 2015 ★
✔ Blended MOU
✔ Blended ARPU
✔ MVNO in Thailand
✔ 4G subscribers in Thailand
✔ Mobile Revenue per/minute
✔ AIS Highlights end of 2015
✔ DTAC Highlights end of 2015
✔ True Move Highlights end of 2015
✔ Mobile Internet usage in Thailand
✔ Thailand’s Mobile Subscriber Growth
✔ Smartphone sales in Thailand 2015
✔ Mobile Operator Market Shares 2015
✔ Amount of smartphone users in Thailand
✔ Types of Internet connections in Thailand
✔ Thailand’s Mobile user’s consumption and more…
¹ MVNO Definition: http://www.yozzo.com/mvno-wiki/mvno-definition
² The History of MVNO | http://www.yozzo.com/mvno-wiki/the-history-of-mvno | August 2016 | Yozzo.com
³ Why MVNOs in Thailand have failed: http://www.yozzo.com/news-and-information/mvno-mobile-operator-s/why-mvnos-in-thailand-have-failed
✔ ส่วนแบ่งการตลาดของบริการโทรศัพท์เคลื่อนที่ (ร้อยละ) : MOBILE MARKET SHARE %
✔ จำนวนผู้ใช้บริการโทรศัพท์เคลื่อนที่ (MOBILE SUBSCRIBERS)
✔ สัดส่วนรายรับของผู้ให้บริการในตลาดบริการโทรศัพท์เคลื่อนที่ ( MOBILE REVENUE % )
✔ อัตราการขยายตัวของผู้ใช้บริการโทรศัพท์เคลื่อนที่ (ร้อยละ) : MOBILE GROWTH RATE %
✔ อัตราการเข้าถึง (การใช้) บริการโทรศัพท์เคลื่อนที่ : MOBILE PENETRATION
✔ รายรับเฉลี่ยจากบริการโทรศัพท์เคลื่อนที่โดยรวมการเชื่อมต่อ (บาท/เลขหมาย/เดือน) : MOBILE ARPU EXCLUDED IC
✔ MOBILE MOU (MINUTE/MONTH)
✔ รายรับเฉลี่ยจากการให้บริการโทรศัพท์เคลื่อนที่ต่อนาที : MOBILE REVENUE PER MINUTE (RPM)
✔ สัดส่วนบริการเสียงและไม่ใช่เสียง (Mobile Non-voice/Voice Ratio)
✔ จำนวนผู้ใช้บริการโทรศัพท์ประจำที่ (Fixed Line Subscribers)
✔ สัดส่วนการเข้าถึง (การใช้) บริการโทรศัพท์ประจำที่ต่อจำนวนประชากร (ร้อยละ) : Fixed Line Penetration per Population %
✔ สัดส่วนการเข้าถึง (การใช้) บริการโทรศัพท์ประจำที่ต่อจำนวนครัวเรือน(ร้อยละ) : Fixed Line Penetration per Household %
✔ เปรียบเทียบสัดส่วนจำนวนผู้ใช้บริการระหว่างโทรศัพท์เคลื่อนที่
This document provides an overview of Vietnam's digital landscape in Q3/2015. Some key points:
- Internet penetration reached 48% of the population in 2015, with significant growth over the past years. Mobile 3G subscriptions also grew remarkably from 2015 to 29.3 million.
- Smartphones are now the most popular devices, used by 57% of internet users in 2015. Android is the dominant smartphone operating system. Most users are under 35 years old.
- The most popular online activities on both computers and smartphones are social media, online videos, and search engines. 8-10PM is prime time for online and mobile activities.
- Popular online video platforms include YouTube, along with Vietnamese sites like dant
The document discusses modeling user, application, and network behaviors to analyze and estimate requirements for computer networks. It describes developing models to characterize behaviors like session durations, data sizes, and traffic patterns. Simulation modeling allows testing designs virtually before physical implementation. Models of varying complexity can predict performance metrics like utilization, delay, and capacity to help optimize network design.
Skype…Rue La La…American Greetings…
All have successful mobile products that have added significant value to their respective brands. All of which have a look, feel, value proposition and use case that is distinct from their parent web products. The marketers and developers behind these products understood that developing successful mobile offerings boils down to one simple rule – know your user.
The advent of user friendly, web enabled smart phones has created a tremendous branding (and revenue) opportunity, but in the rush to take advantage of that opportunity many companies simply replicate their web offerings onto a mobile platform - a misstep that can mean the difference between a mobile phenomenon and failure.
Join Nitzan Shaer, founder of High Start Group and Skype Mobile, and Cimarron Buser, VP of product and marketing at Apperian, for a conversation about developing killer mobile applications for your end user.
Attendees will learn how to:
• Design mobile value propositions for your audience
• Understand what makes a mobile product go viral in your target segment
• Use mobile to enhance the value of your brand, increase revenue, and create loyalty
Overview of mobile internet: mobile internet evolution, value chain, smartphone growth, mobile user targeting, mobile advertising, media industry and mobile
This document provides an overview of Vietnam's digital landscape in 2015 according to a report by Moore Corporation. Some key points:
- Vietnam had over 39 million internet users in 2014, a significant increase from previous years. Facebook and Zing were the most popular social media platforms.
- Younger generations aged 15-35 make up the majority of Vietnam's internet users. Mobile phones have become the most common device for going online.
- Activities like social media, online videos and games are most popular. E-commerce is growing significantly each year but still accounts for a small portion of overall commerce.
Vietnam internet user’s behaviour 2016 is collect and report base on the reliable source of information in which I would like to summary some useful data providing for my marketing planning.
The Vietnam cross-Platform Report 2014 delivers a comprehensive view of current media behaviour among digitally-engaged consumers. This report will inform your strategy and practice for today; and provide a sign post to help you look and think ahead to plan for tomorrrow.
This report offers a thorough, in-depth review of all the key stats for the Social, Digital and Mobile landscape around Asia-Pacific in 2014 by @wearesocial.sg
This document summarizes a study of internet, content, and technology consumption in Kuwait from October 2015. It provides key findings from interviews with 3,020 Kuwaitis, Arabs, and expats aged 15 and older. Some top findings include: internet penetration reached 89% of the population, TV remains the most popular media but online streaming is growing, social media penetration is 96% and time spent on social platforms averages 51 minutes daily, and smartphone ownership reached 93% with 23% making online purchases on their devices. The report analyzes trends in these and other areas like gaming, e-commerce, and website/app usage.
Internet, Smartphone & Social Media usage statistics by RapidValue SolutionsRapidValue
A presentation revealing the latest statistics on the internet, smartphone and social media usage globally and in individual countries like Chine, India, USA, Brazil, Mexico, Norway, Vietnam, Thailand and Indonesia.
Data tsunami will hit India in 14-15. Mobile user will get converted to Smartphone users... India is seen as the growth engine for internet, smartphone, social media integration, mobile advertising and social media advertising.... Don't believe this... Check this
This document provides an overview of Vietnam's digital landscape in 2015 according to a report by Moore Corporation. It includes statistics on Vietnam's position globally and in Asia in terms of internet users, digital access, and smartphone users. The report also analyzes Vietnam's online population demographics, internet user behavior, mobile phone and social media usage. Key findings are that nearly 40% of Vietnam's population are internet users, mobile phones are the most widely used device, and activities like social media, online videos and mobile apps see high usage rates. Facebook and Zing Me are the most popular social platforms in Vietnam.
The document summarizes key findings from the Vietnam Consumer Barometer 2015 report. It finds that:
1) Vietnam has a highly connected population with 8 out of 10 people going online daily and the average Vietnamese using 1.4 internet-connected devices. Smartphones are the most popular device used by 55% of the population.
2) Online research is a key part of the consumer purchase journey in Vietnam, with 3 out of 4 people researching products online across many categories from home appliances to clothing. Search engines are the dominant online research tool.
3) While smartphones are increasingly used for online product research, especially by younger consumers, many people experience issues accessing websites on their mobile devices.
The document provides an overview of the Asian mobile landscape, highlighting several key points:
- APAC has the most mobile subscribers globally, with over 2.5 billion in 2014, and will have 4 times as many smartphone users as Western Europe by 2017.
- Mobile ad spending in APAC will increase to $5.4 billion in 2014, making it the second largest region for mobile internet ad spending after North America.
- Smartphone penetration has increased rapidly across Asia, surpassing many Western markets, though feature phones still dominate in emerging markets.
- Top mobile activities across Asian countries include social networking, messaging, gaming, and music/video. Mobile is also increasingly impacting e-commerce,
The document provides an overview of digital media and mobile usage statistics in Nigeria in 2014. It finds that Nigeria had a population of 174 million with 50% living in urban areas. Internet penetration was 32.9% with 65 million mobile internet users. Social media was widely used with over 1 billion registered users across major sites. Mobile phone penetration reached 74.1% with over 129 million subscribers and broadband speeds averaged 4.8 Mbps. Online shopping was growing in popularity with 63% of internet users making purchases.
The document is a report on digital consumer preferences in Asia that was commissioned by Experian. It provides key findings from a survey of over 1,200 consumers across 6 Asian markets on their device ownership, preferred digital marketing channels, and attitudes towards content relevance and data accuracy. Some of the main findings include the continued importance of email for marketing but the growing influence of social media and chat apps, consumers making offline purchases influenced by online ads, and concerns about receiving irrelevant or too many marketing messages across different channels.
How Qatar uses WhatsApp, Snapchat and other social mediaMOTC Qatar
1) WhatsApp is the most widely used and popular social media platform in Qatar, with 96% awareness and 87% usage overall.
2) Facebook is less popular among Qataris, with just 44% usage despite high 90% awareness, while 84% of non-Qataris use it.
3) Younger users tend to use newer platforms like Snapchat and Instagram more, while mobility and mobile-friendliness are key drivers of platform usage in Qatar.
Mobile phones are the most owned devices in Vietnam, with 86% of people owning one. After mobiles, laptops have strong potential for growth, likely taking market share from desktop computers. Smartphones also show potential for increased ownership. While mobile internet usage is higher in Vietnam than other Southeast Asian countries, it is still relatively low at 33%. However, Vietnamese consumers are fairly experienced mobile shoppers given their level of mobile internet access. Price comparisons are the most common in-store mobile activity currently. TV remains the dominant media in Vietnam but internet usage is increasing, especially among younger demographics who spend most of their online time on social media and entertainment.
Online Behavior of Macau Inbound travelers 2015Hester Lam
Online behavior of traveler is different from one country to the others. The research would help us to understand more about target customer and formulate effective digital strategy to reach them and create leads. The research will base on secondary data for further analysis. It would focus on inbound travelers from 4 key markets of Macau - China, HK, Taiwan, and the other region of S.E. Asia. The online behaviors analysis will be base on 4 dimensions including Communication Device, Search Engine, Online Behaviors and Social Media to compare the difference among 4 key markets.
We Are Social’s Guide to Social, Digital and Mobile in Vietnam (2nd Edition, ...We Are Social Singapore
This is the Second Edition (Oct 2012) of We Are Social's exploration of Social, Digital and Mobile in Vietnam. You can find more reports in the #SDMW series at http://wearesocial.sg. For more details, please contact @wearesocialsg on twitter.
Yozzo's annual free report and info graphic with: Figures, tables, information and statistics about Thailand's Telecom Market end of 2015 ★
✔ Blended MOU
✔ Blended ARPU
✔ MVNO in Thailand
✔ 4G subscribers in Thailand
✔ Mobile Revenue per/minute
✔ AIS Highlights end of 2015
✔ DTAC Highlights end of 2015
✔ True Move Highlights end of 2015
✔ Mobile Internet usage in Thailand
✔ Thailand’s Mobile Subscriber Growth
✔ Smartphone sales in Thailand 2015
✔ Mobile Operator Market Shares 2015
✔ Amount of smartphone users in Thailand
✔ Types of Internet connections in Thailand
✔ Thailand’s Mobile user’s consumption and more…
¹ MVNO Definition: http://www.yozzo.com/mvno-wiki/mvno-definition
² The History of MVNO | http://www.yozzo.com/mvno-wiki/the-history-of-mvno | August 2016 | Yozzo.com
³ Why MVNOs in Thailand have failed: http://www.yozzo.com/news-and-information/mvno-mobile-operator-s/why-mvnos-in-thailand-have-failed
✔ ส่วนแบ่งการตลาดของบริการโทรศัพท์เคลื่อนที่ (ร้อยละ) : MOBILE MARKET SHARE %
✔ จำนวนผู้ใช้บริการโทรศัพท์เคลื่อนที่ (MOBILE SUBSCRIBERS)
✔ สัดส่วนรายรับของผู้ให้บริการในตลาดบริการโทรศัพท์เคลื่อนที่ ( MOBILE REVENUE % )
✔ อัตราการขยายตัวของผู้ใช้บริการโทรศัพท์เคลื่อนที่ (ร้อยละ) : MOBILE GROWTH RATE %
✔ อัตราการเข้าถึง (การใช้) บริการโทรศัพท์เคลื่อนที่ : MOBILE PENETRATION
✔ รายรับเฉลี่ยจากบริการโทรศัพท์เคลื่อนที่โดยรวมการเชื่อมต่อ (บาท/เลขหมาย/เดือน) : MOBILE ARPU EXCLUDED IC
✔ MOBILE MOU (MINUTE/MONTH)
✔ รายรับเฉลี่ยจากการให้บริการโทรศัพท์เคลื่อนที่ต่อนาที : MOBILE REVENUE PER MINUTE (RPM)
✔ สัดส่วนบริการเสียงและไม่ใช่เสียง (Mobile Non-voice/Voice Ratio)
✔ จำนวนผู้ใช้บริการโทรศัพท์ประจำที่ (Fixed Line Subscribers)
✔ สัดส่วนการเข้าถึง (การใช้) บริการโทรศัพท์ประจำที่ต่อจำนวนประชากร (ร้อยละ) : Fixed Line Penetration per Population %
✔ สัดส่วนการเข้าถึง (การใช้) บริการโทรศัพท์ประจำที่ต่อจำนวนครัวเรือน(ร้อยละ) : Fixed Line Penetration per Household %
✔ เปรียบเทียบสัดส่วนจำนวนผู้ใช้บริการระหว่างโทรศัพท์เคลื่อนที่
This document provides an overview of Vietnam's digital landscape in Q3/2015. Some key points:
- Internet penetration reached 48% of the population in 2015, with significant growth over the past years. Mobile 3G subscriptions also grew remarkably from 2015 to 29.3 million.
- Smartphones are now the most popular devices, used by 57% of internet users in 2015. Android is the dominant smartphone operating system. Most users are under 35 years old.
- The most popular online activities on both computers and smartphones are social media, online videos, and search engines. 8-10PM is prime time for online and mobile activities.
- Popular online video platforms include YouTube, along with Vietnamese sites like dant
The document discusses modeling user, application, and network behaviors to analyze and estimate requirements for computer networks. It describes developing models to characterize behaviors like session durations, data sizes, and traffic patterns. Simulation modeling allows testing designs virtually before physical implementation. Models of varying complexity can predict performance metrics like utilization, delay, and capacity to help optimize network design.
Skype…Rue La La…American Greetings…
All have successful mobile products that have added significant value to their respective brands. All of which have a look, feel, value proposition and use case that is distinct from their parent web products. The marketers and developers behind these products understood that developing successful mobile offerings boils down to one simple rule – know your user.
The advent of user friendly, web enabled smart phones has created a tremendous branding (and revenue) opportunity, but in the rush to take advantage of that opportunity many companies simply replicate their web offerings onto a mobile platform - a misstep that can mean the difference between a mobile phenomenon and failure.
Join Nitzan Shaer, founder of High Start Group and Skype Mobile, and Cimarron Buser, VP of product and marketing at Apperian, for a conversation about developing killer mobile applications for your end user.
Attendees will learn how to:
• Design mobile value propositions for your audience
• Understand what makes a mobile product go viral in your target segment
• Use mobile to enhance the value of your brand, increase revenue, and create loyalty
Overview of mobile internet: mobile internet evolution, value chain, smartphone growth, mobile user targeting, mobile advertising, media industry and mobile
11 Mobile App Retention Strategies for 2016TechAhead
From developer or mobile app business perspective, key factor for developing apps is earning revenues either by selling apps, ad space or end user data to other companies. A closer look at growth of mobile app revenue from 2011 – 2015 and further forecast through 2017 gives a rosy picture.
Mobile application addiction is on the rise, with over 176 million mobile addicts in 2014 alone. Certain demographics show higher rates of addiction, such as females who over-index males by 8% and those aged 35-54 who make up 28% of addicts. Users frequently check their phones at inappropriate times, like 40% in the toilet and 30% while eating with others. Teenagers in particular show risky usage, with 95% texting while driving.
Mobileday 2016 - User behavior & Insight; How to surf the wave? - Phan Tuan AnhTuấn Anh Phan
In order to understand mobile user behavior & insight in Asean & Emerging Market in 2016.
Why mobile?
In fact, users think mobile is just mobile, their smartphone
08 critical points for each Marketer in order to develop mobile marketing strategy
The combination of: Mobile Connects Everything + Consumer Decision Journey + Gamification = Mobile Advocacy Journey
For mobile, it's all about interactive + relative
Clustering by mobile usage and behaviour – the many faces of smartphone users...Merlien Institute
at Market Research in the Mobile World Africa 2014
November 5-6, 2014 Cape Town
This event is proudly organised by Merlien Institute
Check out our upcoming events by visiting http://mrmw.net/
This document discusses L3 messages and system information messages in GSM networks. L3 messages are used for controlling mobile station behavior in idle and dedicated modes and for location updates. System information messages are downlink messages sent on the BCCH or SACCH channels to provide mobile stations with needed network information like cell parameters and neighbor cell lists. Examples of system information messages and their contents are provided.
state_of_app_downloads_and_monetization_2015_globalTuan Anh Nguyen
The document discusses key metrics and trends related to global app installs and monetization based on data from InMobi's mobile advertising platform. Some of the main findings include:
- China remained the leading market for app installs globally. Shopping and lifestyle apps saw strong growth worldwide.
- The gap between Android and iOS installs narrowed in Asia Pacific as iOS gained popularity. Install costs were generally higher for iOS compared to Android.
- Mature markets like the US and South Korea had higher eCPMs, indicating users were more willing to spend via mobile. Education apps earned developers the highest eCPMs on average.
- Markets with higher smartphone penetration tended to have lower per capita installs but higher
This document discusses emerging digital marketing trends for 2016. It finds that the top trend is the rise of video across digital platforms, as consumers are increasingly consuming video content on websites, social media, and in online ads. It also discusses other trends like influencer marketing, increased "buy now" functionality on social media, using social listening to inform brand decisions, and mapping cross-device consumer journeys. The overarching theme is that all of these trends are focused on putting consumers at the center of marketing strategies. Brands will need to respond by soliciting consumer input and feedback to better understand and meet consumer needs.
We bring Fair Trade to our local community of Long Island, NY and support orphan food and education programs with the proceeds. All volunteer non-profit org.
A empresa de tecnologia anunciou um novo smartphone com câmera aprimorada, tela maior e bateria de longa duração por um preço acessível. O dispositivo tem como objetivo atrair mais consumidores em mercados emergentes com suas especificações equilibradas e preço baixo. Analistas esperam que as melhorias e o preço baixo impulsionem as vendas do novo aparelho.
2016 09-12 Europe Biobanking Week, Vienna, Alain van GoolAlain van Gool
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Playtime is important for babies' development and bonding with caregivers. It helps babies develop social, intellectual, language, and problem-solving skills. The article provides tips for encouraging playtime with babies such as setting up a designated play area, developing loose routines around activities like feeding, participating in games with babies and observing their reactions, taking babies outside for new experiences, and involving the whole family in playtime.
This short document provides instructions for creating a Haiku Deck presentation on SlideShare and being inspired. It encourages the reader to get started making their own Haiku Deck presentation by clicking a "GET STARTED" button at the bottom. The document contains photos but no other words.
Moore corp - Viet nam Digital Landscape Q3 2015Dung Tri
This document provides an overview of Vietnam's digital landscape in Q3/2015. Some key points:
- Internet penetration reached 48% of the population in 2015, with significant growth over the past years. Mobile 3G subscriptions also grew remarkably from 2015 to 29.3 million.
- Smartphones are now the most popular devices, used by 57% of internet users in 2015. Android is the dominant smartphone operating system. Most users are under 35 years old.
- The most popular online activities on both computers and smartphones are social media, online videos, and search engines. 8-10PM is prime time for online access and activities.
- Popular online video platforms include YouTube, along with Vietnamese sites like dant
This document provides an overview of Vietnam's digital landscape in Q3/2015. Some key points:
- Internet penetration reached 48% of the population in 2015, with significant growth over the past years. Mobile 3G subscriptions also grew remarkably from 2015 to 29.3 million.
- Smartphones are now the most popular devices, used by 57% of internet users in 2015. Android is the dominant smartphone operating system. Most users are under 35 years old.
- Social media, online videos, and search engines are the most popular online activities. Watching online video has surpassed TV and is often done daily.
- Mobile devices are increasingly used for many online activities, with over 50% of internet users
Vietnam Digital Landscape Q3/2015 by Moore CorporationMoore Corporation
Moore Corporation – a member of IREP (the largest SEM Agency in Japan - http://www.irep.co.jp/english/history.html), is a Digital Agency focus on Performance Based Adverting in Vietnam
With knowledge and experience, Moore Corp consults and implements Digital marketing campaign by using technology and industry knowledge to maximize the effectiveness of advertisement campaign with the motto: "Strategic solution, Effective concentration”
To follow Moore mission for enriching community's value, from 2014, Moore Corp is the sole Agency process Series of Digital Activities Report (http://moore.vn/tin-tuc/digital-report) and Vietnam Digital Landscape which is free published and shared for Clients, Partner and Digital Community
Find more about us and our work at: www.moore.vn
This document provides an overview of Vietnam's digital landscape in Q3/2015. Some key points:
- Internet penetration reached 48% of the population in 2015, with significant growth over the past years. Mobile 3G subscriptions also grew remarkably from 2015 to 29.3 million.
- Smartphones are now the most popular devices, used by 57% of internet users in 2015. Android is the dominant smartphone operating system. Most users are under 35 years old.
- The most popular online activities on both computers and smartphones are social media, online videos, and search engines. 8-10PM is prime time for online and mobile activities.
- Popular online video platforms include YouTube, along with Vietnamese sites like dant
The internet industry in India has grown significantly over the past decade and is projected to continue rapid growth. Internet penetration in India was around 7% in 2010 but is forecasted to reach 21% by 2015. While internet access is concentrated in major cities currently, growth in smaller towns is helping drive broader penetration. Social media usage is also widespread and growing, with over 85% of internet users on social networks. E-commerce in particular is experiencing strong growth and becoming a mainstream activity for internet users in India.
Net Media Planet - Going Global event - Baidu and the Chinese Opportunity May...Incubeta NMPi
The document discusses the growth of internet and mobile usage in China. Some key points:
- China's internet population surged to 564 million by the end of 2012 with online penetration reaching 52.1%.
- Mobile online users in China reached 420 million in 2012, accounting for 74.5% of internet users.
- Search engine usage and online shopping in China is growing rapidly, with search users increasing 11% to 451 million and online shoppers up 25% to 242 million from 2011 to 2012.
The Future of the Internet Economy Egypt 2014Mahmoud A. Rabo
A statistical profile on the future of the Internet Economy in Egypt. The report provides recent statistical and analytical data on the Internet usage in Egypt, as well as trends. It includes data on: Internet users, Internet bandwidth and cost, household and enterprise usage of the Internet, Internet subscription mode, Internet usage by different demographics, Internet usage in education, health and women. The report is produced in line with the OECD’s "statistical Profile for the Internet Economy" in an attempt to standardize the ICT indicators according to international organizations.
- Vietnam has a population of over 85 million, with over 35% internet penetration and the 8th highest number of mobile subscribers worldwide.
- Internet usage in Vietnam is growing rapidly, with the average time spent online increasing from 97 minutes in 2008 to 133 minutes in 2012. The most popular online activities are social networking, online music/video, and gaming.
- Leading websites in Vietnam include Facebook, Zing (social network), and online video/music sites. Online searches are dominated by Facebook, movies, music and news content.
The document provides an overview of Vietnam's digital landscape in 2013. Some key points:
- Vietnam had over 31 million internet users, representing 35.6% penetration, one of the highest in Southeast Asia.
- The population was young, with over half under 30 years old. Urban internet users were typically professional, employed individuals aged 25-34.
- Most popular online activities for urban internet users included social networking, online music, videos and games. Time spent online averaged over 2 hours per day.
- Leading websites included Facebook, YouTube, and online media like newspapers and music. Search queries grew for social media, movies, and local topics.
1) Indonesia has a large online population that is growing rapidly due to factors like economic growth, urbanization, youth dominance, and growing mobile phone usage.
2) While Indonesia's internet penetration is high in Southeast Asia, it is still below the Asia Pacific average, with further growth potential. Social media penetration is also driving overall internet usage.
3) Most Indonesians access the internet via smartphones, with mobile internet driving overall growth, though internet speeds remain a challenge compared to other countries. Television still reaches the most people but internet usage is increasing.
Please email me "saghaeian [at] gmail.com" for any request on Vietnam market research, consulting and training.
This presentation includes topics such as:
Vietnam Operator Subscription Trends
Mobile Operators’ Market shares by subscriber
Technology Trends in Asia Pacific
Vietnam Mobile Technology Split
Device Sales by Technology in Vietnam
Vietnam Mobile ARPU and Revenue
Information Technology Market in Vietnam
Smartphone Connections Market Profile
Mobile's share of website traffic
Vietnam OTT Overview
The power point explain about on how big is the potential of Indonesia youth digital market in 2014-2015 and understanding youth's behaviors and habits from social to commerce - GDP Venture
This document discusses lessons China has taught about the internet based on its experience and leadership in various areas. Some key points made include:
- China has the largest internet and mobile user base in the world, with mobile internet now dominating over PC-based internet access.
- Chinese internet and mobile companies like BAT (Baidu, Alibaba, Tencent) dominate the market and are pioneering the development of "super apps" that integrate multiple services.
- China leads in mobile payments, e-commerce, and venture capital funding for internet startups. Chinese companies also innovate in areas like online-to-offline integration and content/service delivery models.
- Looking ahead, China is poised to
Video beyond PC : The Opportunity in Mobile-Bhasker JaiswalSimba Events
- Mobile online TV coverage has grown significantly in the past 3 years, with mobile online TV viewers now matching PC viewers in terms of time spent. Most of this growth has come from older, higher income earners.
- Advertising spending on mobile online TV currently lags behind the audience growth, accounting for only 9% of spending versus 33% of traffic.
- Mobile online TV advertising spending will only start matching PC levels when tracking capabilities become more common.
- Video viewership will continue fragmenting as smart TV penetration increases, presenting challenges around measuring, planning, and integrating video across all online screens.
2014 Digital Marketing Midyear Review - Mobile is the keywordConcur
The rise of mobile brings drastic changes on China’s internet, and becomes the new opportunity and inspiration for marketers to get in touch with the target audience. iClick reviewed some significant changes and concluded with a few practical recommendations for marketers to ride on the emerging digital trends in China.
The Digital Economy in Metro Atlanta: What Is it? (Hint: It's Important)ARCResearch
Simply put, the digital economy consists of the business conducted through computers and computer networks. This type of economic activity will play a large role in the future economy, as it is a key to enhanced productivity across most industries. Metro Atlanta is well-positioned for this future.
The February 2014 Mobile Analytics Report provides insight into mobile data subscribers’ daily usage patterns and the impact this behavior has on operators’ networks.
Findings from the report address topics such as mobile advertising and social networking, mobile network usage by content type and time of day, mobile games, mobile health and quantitative examples of measured mobile data experience.
The February 2014 Mobile Analytics Report provides insight into mobile data subscribers’ daily usage patterns and the impact this behavior has on operators’ networks. Findings from the report address topics such as mobile advertising and social networking, mobile network usage by content type and time of day, mobile games, mobile health and quantitative examples of measured mobile data experience.
Facebook saw continued growth in both daily and monthly active users globally between Q1 2013 and Q1 2014. Specifically, daily active users grew from 802 million to 1.276 billion over this period, while monthly active users increased from 1.11 billion to 1.276 billion. A large portion of this growth came from Asia, where monthly active users rose from 319 million to 390 million between Q1 2013 and Q1 2014. However, despite Asia representing the largest number of Facebook users, revenue from Asia accounted for only 14.7% of total revenue in Q1 2014, significantly less than regions like the US and Canada.
The document discusses the state of mobile maturity ten years after the introduction of the iPhone. It summarizes the results of a survey of nearly 500 marketers and IT professionals about current mobile trends, priorities, and what advanced organizations are doing to create transformative mobile experiences. While most organizations feel they still have further to go to reach mobile maturity, the most advanced companies have made mobile a central part of their marketing strategy, put leadership teams in place, and invest heavily in mobile app and web development. The document outlines six steps organizations can take to move toward advanced mobile maturity, including strategizing with mobile in mind, building intuitive mobile experiences, acquiring customers via
A shift in organizational approach to digital over the past five years indicates that companies have become increasingly aware that they must eliminate structural barriers to realize the opportunities
More than one trillion posts from sources like Twitter, Facebook, Tumblr, Reddit and forums between 2010 and 2016. and data from nonsocial are used to analyze ....
sources
The document discusses trends that will shape the media and entertainment industry in 2017, including continued growth in piracy, expansion of over-the-top (OTT) services, and increased availability of 4K ultra-high-definition (UHD) content. Piracy is expected to be addressed through greater industry cooperation and use of watermarking technology. OTT services will likely add new features like catch-up viewing and expand into linear content. 4K UHD will drive new revenue but also faces challenges around costs, compatibility and security that will require holistic solutions.
Global Cellular Market trends and insight Q3/2016Tuan Anh Nguyen
During Q3 2016, global connections grew by 3.2% year-on-year, and mobile operators generated $264 billion in total revenues. Data services now contribute more than 40% of service revenues globally, fuelled by 533 operators with live 4G LTE networks...
Over 1 billion more people will use mobile phones by 2020 compared to 2015. Ten countries will account for 70% of this growth, with India leading an Asian charge that will account for 55% of global subscriber growth. This will rebalance the concentration of consumer purchasing power and technology innovation. The platform economy uses smartphones, software and open APIs to create and scale new digital marketplaces for a huge range of services and products
Consumer barriers to mobile internet adoption in AsiaTuan Anh Nguyen
This research examines why more than 2 billion people in the region can access the internet but are holding back from doing so.
This includes data from six markets in the region: China, India, Indonesia, Philippines, Thailand and Vietnam with approximately 1,000 people in each country
A quarterly report from Appota. In this report, some hot and new findings are:
+ The rising of video live-streaming
+ Evening is the download time
+ Game is the most popular type of apps
......
This report summarises the findings from the 2016
programme of research and analysis, providing an
overview of the pay-TV innovation landscape and setting
out the views of industry executives around the world
– in Europe, Asia Pacific, Latin America and North
America. It provides a snapshot of industry perspectives
about the innovation challenges and opportunities
facing the industry and outlines a set of innovation
priorities for the pay-TV operators.
The social media landscape is evolving quickly too; Facebook still dominates - and continues to grow - but the remaining spots in the top 5 of our latest platform rankings are held by mobile messenger services.....
The dynamic region in the world and ....here are some headlines
+ Internet users in APAC: 1.83 Billion
+ Social media users in APAC: 1.43 Billion
+ Mobile connections in APAC: 3.86 Billion
+ Mobile social media users in APAC: 1.36 Billion
+ APAC's share of total global population: 55%
+ APAC's share of global internet users: 50%
+ APAC's share of global social media users: 53%
+ APAC's share of global mobile connections: 49%
+ APAC's share of global social media users: 56%
This document provides key digital statistics for Vietnam as of September 2016. It includes data on active internet users (93.9 million), active social media users (49.5 million), mobile connections (143 million), and active mobile social users (34 million). The document also shows growth trends between March 2015 and September 2016, with active internet users increasing 21%, active social media users increasing 33%, mobile subscriptions increasing 11%, and active mobile social users increasing 31%. Demographic data is also given for Facebook users in Vietnam.
OTT services embraces a wide range of activity, including offering web-based services direct to consumers and offering IP-based video delivery to tablets and smartphones as part of a wider pay TV or broadband subscription.
Two-thirds of survey respondents reported using a subscription video on demand (SVOD) service. Nearly half use their SVOD service as much as or more than their pay TV service. Three-quarters of SVOD users experience buffering and slow stream starts, and nearly 20% consider technical problems serious enough to cancel their service. Password sharing is common, primarily between family members, though concerns about its impact are likely overblown according to the research. Consumers expect a high-quality, premium viewing experience from SVOD services.
The document provides tips and best practices for mobile app growth from top mobile growth experts. It discusses strategies for acquisition, activation, retention, and referral growth channels. It includes a mobile growth framework and charts various metrics and tools for measuring mobile growth. The document aims to help mobile developers and marketers facing challenges with growing an app in today's competitive mobile landscape.
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The study of 4,500 mobile consumers and 450 brands indicated 93 percent of consumers would respond "against a brand if they felt that their expectations were not being completely met."
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Vietnam has experienced rapid economic growth and changes in consumer behavior and priorities over the past decade. Household incomes have doubled while the economy has tripled in size. Younger consumers are prioritizing new experiences over material goods, driving expansion of industries like coffee, beer, and mobile and internet usage. Health consciousness has increased spending on healthcare, fitness, and organic/natural products. Mobile technology is a key enabler of self-expression through social media and easier access to information online. Consumer finance has grown to support discretionary spending on homes, cars, and other large purchases. Experiences through travel and activities are becoming more important for personal fulfillment compared to tangible possessions.
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CrowdStrike researchers have identified a HijackLoader (aka IDAT Loader) sample that employs sophisticated evasion techniques to enhance the complexity of the threat. HijackLoader, an increasingly popular tool among adversaries for deploying additional payloads and tooling, continues to evolve as its developers experiment and enhance its capabilities.
In their analysis of a recent HijackLoader sample, CrowdStrike researchers discovered new techniques designed to increase the defense evasion capabilities of the loader. The malware developer used a standard process hollowing technique coupled with an additional trigger that was activated by the parent process writing to a pipe. This new approach, called "Interactive Process Hollowing", has the potential to make defense evasion stealthier.
6. 4% 5%
36%
44%
93%
8%
12%
55%
46%
93%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Internet TV Tablet Smartphone Computer Mobile Phone
“Moving screen” such as Smartphone and Tablet prove the highlight expansion from year to year,
in which remarkably change people’s behavior in Media consumpSon.
Source: Google, 2015
Base: Total Popula<on
6
2014 2015
52%
140%
100%
DEVICE PEOPLE USE
DEVICE USED IN 2014 AND 2015
7. 5.5
5.1
6.3
5.2 5.2
3.9
4.7
4.1
3.7
3.3 3.2
2.7 2.6
2.3
0
1
2
3
4
5
6
7
Thailand Malaysia Philippines Indonesia Vietnam China Singapore
PC - TSOI Mobile - TSOI
7
TIME SPENDING ON INTERNET (TSOI)
Source: GlobalWebIndex, Q4.2014
At average, Vietnam Internet User spends about 5.2h on PC and 2.7h on Mobile
21. BEHAVIOR IN SOCIAL NETWORK
◦ Social networking is the most popular online
acSviSy amongst 15 to 24 year olds, with 97%
of internet users in this age range using social
media.
(source: Nielson)
◦ More than three quarter (79%) of Vietnam’s
internet users have “liked” or followed a
brand, company or celebrity on a social
networking site
(Source: Nielson)
◦ Vietnam’s largest social networking site is
Zing with 6.8 million users
(Source: we are social)
22. BEHAVIOR IN SOCIAL NETWORK
Who use Social Network?
13 - 17
19%
18 - 24
39%
25 - 34
30%
35 - 44
8%
45 - 65
4%
FACEBOOK USERS BY GENDER
Male
46%
Female
54%
FACEBOOK USERS BY AGE
23. BEHAVIOR IN SOCIAL NETWORK
Who use Social Network?
13-17
20%
18-24
54%
25-34
18%
35-44
5%
45-65
3%
Male
35%
Female
65%
750,000
Users
24. BEHAVIOR IN SOCIAL NETWORK
What do they do?
◦ Three quarters of VN’s internet users say they do
not mind receiving online ads as long as they are
relevant to their interests and needs
◦ 18% of online Vietnamese discuss and post their
own reviews about brands, products or service.
47% read other people’s comments
(source: Nielson)
Source: DI Marke<ng, 10/2015
25. BEHAVIOR IN SOCIAL NETWORK
What do they do?
Source: DI Marke<ng, 10/2015
26. BEHAVIOR IN SOCIAL NETWORK
What do they do?
Source: DI Marke<ng, 10/2015
27. BEHAVIOR IN SOCIAL NETWORK
What do they do?
Source: DI Marke<ng, 10/2015
28. BEHAVIOR IN SOCIAL NETWORK
What do they do?
Source: DI Marke<ng, 10/2015
29. BEHAVIOR IN SOCIAL NETWORK
What do they do?
Source: DI Marke<ng, 10/2015
30. BEHAVIOR IN SOCIAL NETWORK
What do they do?
Source: DI Marke<ng, 10/2015
31. BEHAVIOR IN SOCIAL NETWORK
What do they do?
Source: DI Marke<ng, 10/2015
32. BEHAVIOR IN SOCIAL NETWORK
What do they do?
Source: DI Marke<ng, 10/2015
34. 4. BEHAVIOR IN MOBILE
Who they are?
76%
70%
57%
34%
19%
0% 20% 40% 60% 80%
Under 25
25 - 34
35 - 44
45 - 54
55 and over
SMARTPHONE USERS BY AGE
52%
48% MALE
FEMALE
SMARTPHONE USERS BY GENDER
Source: Nielsen, 2014; VSERV, 2013
35. 4. BEHAVIOR IN MOBILE
Who are the players?
Source: Appota, 2015
36. 4. BEHAVIOR IN MOBILE NETWORK
What do they do?
Source: Google Study, 2015
6%
13%
23%
23%
28%
43%
54%
56%
59%
0% 10% 20% 30% 40% 50% 60% 70%
Purchase Products/services
Maps and DirecSons
Product InformaSon Searching
Check Email
Play Game
Listen to Music
Watch Online Video
Use Search Engine
Visit Social Network
ONLINE ACTIVITIES WHICH PEOPLE DO ON THEIR SMARTPHONE
(at least weekly)
37. 4. BEHAVIOR IN MOBILE
What do they do?
Source: Google Study, 2015
38. 4. BEHAVIOR IN MOBILE
What do they do?
Source: Google Study, 2015
39. 4. BEHAVIOR IN MOBILE
What do they do?
Source: Google Study, 2015
40. 4. BEHAVIOR IN MOBILE
What do they do?
Source: Four Cs of Vietnam Mobile Advertising - Epinion, 2015
41. 4. BEHAVIOR IN MOBILE
What do they do?
Source: Four Cs of Vietnam Mobile Advertising - Epinion, 2015
42. 4. BEHAVIOR IN MOBILE
What do they do?
Source: Four Cs of Vietnam Mobile Advertising - Epinion, 2015
43. 4. BEHAVIOR IN MOBILE
What do they do?
Source: Four Cs of Vietnam Mobile Advertising - Epinion, 2015
45. 5. BEHAVIOR IN E-COMMERCE
58% of online users in Vitenam turn to the
internet research informaSon on productes
before buying them
(source: VCCI)
30 million Vietnamese online users have visited
online aucSon or shopping sites
(source: we are social)
46. 5. BEHAVIOR IN E-COMMERCE
What do they do?
Source: Google Study, 2015
47. 5. BEHAVIOR IN E-COMMERCE
What do they do?
Source: Google Study, 2015
48. 5. BEHAVIOR IN E-COMMERCE
What do they do?
Source: Google Study, 2015
49. 5. BEHAVIOR IN E-COMMERCE
What do they do?
81
19
No Yes
Past 3 months online
purchase (including CoD):
85%
Clothing
27% 9% 9%
Fashion
accessories
Home
appliances
Personal
grooming/ cosmetics
products
6%
Food /
online delivery
4% 2% 2%
Voucher at
restaurant / cafe
Personal
devices
Others
Online items purchased
Source: Vietnam Digital Landscape 2015
50. 5. BEHAVIOR IN E-COMMERCE
What do they do?
Source: Vietnam Digital Landscape 2015
HOW PEOPLE HEAR ABOUT THE
PRODUCT THAT THEY PURCHASED
40%
25%
13% 12%
8%
0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
2%
5%
6%
6%
12%
24%
43%
Email
Others
Magazine/Newspaper
Poster
Instore ads
Tivi
Online
HOW DID PEOPLE FIRST HEAR ABOUT THE
PRODUCT / OFFER FROM ADVERTISING?
52. 5. BEHAVIOR IN REGIONAL
Metro
• Ha Noi
• Ho Chi Minh
Tier 1
• Hai Phong
• Da Nang
• Nha Trang
• Can Tho
Tier 2
• Thai Nguyen
• Thanh Hoa
• Quy Nhon
• An Giang
• Dong Nai
• Vung Tau
Across 12 CiSes
53. 5. BEHAVIOR IN REGIONAL
◦ Internet penetraSon in over country
Source: Cimigo
54. 5. BEHAVIOR IN REGIONAL
◦ There is an strong increasing mobile users
in Tier 2
Source: Cimigo
55. 5. BEHAVIOR IN REGIONAL
◦ There are some differences in areas they
use the internet
Source: Cimigo
56. 5. BEHAVIOR IN REGIONAL
◦ Online communicaSon trends in Metro
◦ Social network is more dominant than
forum and blogs in Metro
Source: Cimigo