Learn how to track your advertising campaign performance data from leads to revenue and how to use this data to optimize your maximum return on advertising spending (ROAS).
How to Reach Your Best-Fit Customers Across Search and Social AdStage
Some of the best opportunities to drive sales already exist in your database. Learn how to reach and nurture prospects and accelerate sales with audience targeting options from Google, Facebook, Twitter and LinkedIn.
AdStage analyzed over 107 million clicks across Facebook, LinkedIn, and Twitter from January through June 2017. Here's The AdStage State of Paid Social benchmarks including CPC, CPM, and CTR metrics.
Budgeting for Lead Generation Success in 2016DemandWave
Budgeting season is here again, and many B2B marketers will face an all too familiar paradox: Proving ROI is the biggest obstacle to winning more budget, yet more budget is needed to prove ROI. Check out our presentation, and get the tools you need to skate through the board meeting without hearing the phrase, “Do more with less.” Get started today!
While the standard text ad is still arguably PPC marketers’ most used in the rolodex of ad types, AdWords is releasing more dynamic ad formats that are fluid, tailored, and lean away from keywords and instead use customer behavior audience data.
So how do you go about setting up these dynamic ads to test yourself? Here are my how-to setup instructions for 5 types of Dynamic PPC ads.
"Growth Marketing and search engine optimization in Liverpool, we specialize in search marketing.
Google, Bing, and Hubspot accredits us to help customers grow their customer base.
We collaborate with designers, developers, and copywriters. So we can not only boost targeted visitors to your site but also to convert them into paying customers. Our services include, website design, content marketing, copywriting, PPC and SEO in Liverpool.
Full search marketing services and website design for your local business in Liverpool.
Services include, social media management, content marketing, search engine optimization and website design."
Tom Wigley's super-useful presentation on pitching SEO. How to approach the topic, how to understand potential traffic, and some key points to remember about your presentations
How to Reach Your Best-Fit Customers Across Search and Social AdStage
Some of the best opportunities to drive sales already exist in your database. Learn how to reach and nurture prospects and accelerate sales with audience targeting options from Google, Facebook, Twitter and LinkedIn.
AdStage analyzed over 107 million clicks across Facebook, LinkedIn, and Twitter from January through June 2017. Here's The AdStage State of Paid Social benchmarks including CPC, CPM, and CTR metrics.
Budgeting for Lead Generation Success in 2016DemandWave
Budgeting season is here again, and many B2B marketers will face an all too familiar paradox: Proving ROI is the biggest obstacle to winning more budget, yet more budget is needed to prove ROI. Check out our presentation, and get the tools you need to skate through the board meeting without hearing the phrase, “Do more with less.” Get started today!
While the standard text ad is still arguably PPC marketers’ most used in the rolodex of ad types, AdWords is releasing more dynamic ad formats that are fluid, tailored, and lean away from keywords and instead use customer behavior audience data.
So how do you go about setting up these dynamic ads to test yourself? Here are my how-to setup instructions for 5 types of Dynamic PPC ads.
"Growth Marketing and search engine optimization in Liverpool, we specialize in search marketing.
Google, Bing, and Hubspot accredits us to help customers grow their customer base.
We collaborate with designers, developers, and copywriters. So we can not only boost targeted visitors to your site but also to convert them into paying customers. Our services include, website design, content marketing, copywriting, PPC and SEO in Liverpool.
Full search marketing services and website design for your local business in Liverpool.
Services include, social media management, content marketing, search engine optimization and website design."
Tom Wigley's super-useful presentation on pitching SEO. How to approach the topic, how to understand potential traffic, and some key points to remember about your presentations
Now You See it! Visualizing your PPC Competition - SMX West 2016Maddie Cary Deuel
It's not enough to be brilliant with your own paid search efforts. You also need to understand what your competitors are up to, including their keywords, landing page and quality score strategies, and campaign management efforts. In short, you need to know everything they’re doing to enhance their visibility and diminish yours.
This session reviews how eeasy it is to apply the time-tested techniques of competitive intelligence to give yourself a marketing edge.
How to Beat the Odds in AdWords with Competitive IntelligenceSemrush
If you are among the 66% of PPC users unhappy with their current results, the solution for your problem is Competitive Intelligence. Tools such as SEMrush and WordStream can show you how best to use your competition's data to formulate the most effective PPC strategy for the long-term. Join us for this joint webinar "How to Beat the Odds in AdWords with Competitive Intelligence" (originally aired on Thursday, January 8th 2015) where we will expand upon the information in our companion ebook of the same name.
In this webinar, you will learn how to:
Identify your competitors and quantify their PPC investment.
Learn from their campaign successes (and failures) to minimize your own risk.
Gain a competitive edge with optimized landing pages.
Increase your Quality Score with ad copy relevance.
Machine Learning Tech You Could and Should Use TomorrowHanapin Marketing
This session will explore machine learning tools and platforms already on the market…use cases…and how you can use them right now to create better forecasts, write better ad copy, get better CPAs and literally save lives.
The New Search Ranking Formula: 7 Elements You Need to KnowDemandWave
Catch up on the new search ranking factors you need to know. In this presentation, we'll cover how to increase qualified leads and traffic with 7 essential SEO tactics.
Google announced their latest round of AdWords products, features and research last month and we now know what, if any, impact they will have on you!
Over the last few weeks we've gain new insight and have new learnings from this announcement backed by data.
Join the webinar to learn:
-How these changes will impact your account
-What these changes really mean for you
-The best way to take full advantage of the changes
Insights, Not Data: Automated Reporting That WorksDana DiTomaso
Spending hours downloading CSV files and taking screenshots every time you pull together a report? How can you possibly have time left to come up with insights that your clients and bosses want to see? The answer is that you probably don’t. In this talk, you’ll learn how to make automated reports that don’t suck – freeing you up to spend your time on insights, not data collection.
Presented at BrightonSEO, September 13 2019
5 Secrets to Getting the Most Out of Agencies (& How to Avoid Getting Burned)Search Engine Journal
Are you currently working with an agency or planning to hire one soon?
Register now for the next sponsored Search Engine Journal webinar. Paxton Gray, CEO at 97th Floor, will discuss the keys to building a productive relationship with your marketing agency, as well as some of the warning signs to look out for when hiring one.
In this presentation, you will learn:
- How to know the right time to bring in an agency (and when
not to).
- Why trust is a two-way street.
- Ways to align goals with work and guarantee success.
- Effective communication, or, how to make sure you get what
you want.
- How to foster true innovation.
It doesn’t take much to have a bad experience with an agency. A few common mistakes and it can very quickly turn into a huge waste of everyone’s time and money.
But when you use an agency correctly (yes, there is a right way), you’ll get not only a go-to team of experts with specialized knowledge but a true partner that can generate stunning results.
We’re giving insider info to help people and companies understand steps they can take to get the most value out of the relationship with their agency.
We’re an award-winning digital marketing agency and we live by our results. Our specialists improve outcomes in SEO, PPC, Social and Content. Let’s chat.
From Market to Insights to Strategy. How SEO & Content Really Impact Business...Björn Darko
Looking at Keywords does help SEOs & Content Marketers to figure out how to target a user to a landing page and defines how to create content for it. But using Keyword Data to define an entire market incl. insights Market Trends, Market Demand Structure & Share of Voice is very rare. This will also lead decision makers beyond SEO & Content Marketing to greater business decisions and applications.
In this talk I am going to show you how a „Market Insights Report“ can define your entire market & industry like you never have seen before. I am going to show you, how to get meaningful Insights out of it which lets you create impactful strategies who really impact your business.
Daniel Gilbert - How to build your own automated bidding system in less than ...Marketing Festival
Bidding has become more difficult. With over 1000 changes in AdWords last year, there is a new level of complexity that cannot be managed by any humanoid. With automation now a necessity, Daniel will run through a number of real-world examples of bidding automation. Once you've finished this session you'll have all the tools you need to bid better than 90% of advertisers.
Understand how the Amazon algorithm works exactly. Only then can you increase product visibility, sales velocity, and ranking.
Join this sponsored ThinkTank webinar as we bring in Pat Petriello, former Amazonian and CPC Strategy’s Head of Marketplace Strategy, to debunk common misconceptions and answer questions that brands have around Amazon SEO and unpack the A9 ranking algorithm.
As a marketing director or CEO, you want good data that tells you how your Inbound Marketing program is working. However, what metrics should you be measuring?
It’s time to move beyond vanity numbers like Facebook likes and basic website traffic. In this webinar, we’ll cover:
* What the most important metrics are in your marketing program
* How to measure and analyze data
* What social media metrics are important
* How to generate consistent report for other stakeholders in your organization
* How to improve your marketing program using data
If you’re a marketing director, business owner, or CEO, you’ll leave this session with a clear understanding of exactly how to measure the success of your Inbound Marketing program.
KPIs & Metrics That Matter For Digital Marketing Success In 2022Search Engine Journal
Not getting useful insights or much information out of your KPIs and metrics?
Avoiding measurements because they take a lot of time for very little benefit?
Setting effective, data-backed KPIs and metrics will keep your team focused and help you accurately assess and improve your strategies.
Register for this webinar and learn how to:
-Measure effective KPIs.
-Gather the right data to take action and improve your strategy.
-Set goals for a variety of digital marketing programs.
-Learn how to get the data and evidence you need to make smart decisions, identify issues before they harm your business, and take advantage of new opportunities.
Join us with Jonathan Laberge as he shares his knowledge on how to measure digital campaign success and what KPIs really mean for your business’s bottom line.
Improving PPC Campaign Effectiveness Through Pipeline MeasurementJD Prater
According to Gartner's CMO Spend Survey, ROI of total marketing spend is at the top of CMO’s list. Gone are the days of just generating top of funnel leads with little insight into what happens after a lead becomes a prospect and then a customer. To improve lead quality, PPC campaigns should be measured beyond leads down to pipeline contribution.
Your PPC campaigns are driving relevant traffic and leads at a fantastic conversion rate and cheap cost per lead.
But how many of your leads are actually converting into sales?
This cost-per-lead mentality proves that marketing is a cost center rather than a pipeline driver. In this Hero Conf session, JD Prater shows how you can change that by syncing your marketing goals and business metrics across campaigns to grow your business.
Attendees will learn:
- How to improve lead quality by tracking and measuring deeper funnel metrics
- Tips on how to customize and optimize campaigns based on ROI
- How to create impactful reports to get CMO buy-in
As B2B and progressive marketers, many of you are likely measuring to or should be measuring marketing campaigns against sales outcomes. This session will explore why this is critical and the steps you can take to do it properly.
Now You See it! Visualizing your PPC Competition - SMX West 2016Maddie Cary Deuel
It's not enough to be brilliant with your own paid search efforts. You also need to understand what your competitors are up to, including their keywords, landing page and quality score strategies, and campaign management efforts. In short, you need to know everything they’re doing to enhance their visibility and diminish yours.
This session reviews how eeasy it is to apply the time-tested techniques of competitive intelligence to give yourself a marketing edge.
How to Beat the Odds in AdWords with Competitive IntelligenceSemrush
If you are among the 66% of PPC users unhappy with their current results, the solution for your problem is Competitive Intelligence. Tools such as SEMrush and WordStream can show you how best to use your competition's data to formulate the most effective PPC strategy for the long-term. Join us for this joint webinar "How to Beat the Odds in AdWords with Competitive Intelligence" (originally aired on Thursday, January 8th 2015) where we will expand upon the information in our companion ebook of the same name.
In this webinar, you will learn how to:
Identify your competitors and quantify their PPC investment.
Learn from their campaign successes (and failures) to minimize your own risk.
Gain a competitive edge with optimized landing pages.
Increase your Quality Score with ad copy relevance.
Machine Learning Tech You Could and Should Use TomorrowHanapin Marketing
This session will explore machine learning tools and platforms already on the market…use cases…and how you can use them right now to create better forecasts, write better ad copy, get better CPAs and literally save lives.
The New Search Ranking Formula: 7 Elements You Need to KnowDemandWave
Catch up on the new search ranking factors you need to know. In this presentation, we'll cover how to increase qualified leads and traffic with 7 essential SEO tactics.
Google announced their latest round of AdWords products, features and research last month and we now know what, if any, impact they will have on you!
Over the last few weeks we've gain new insight and have new learnings from this announcement backed by data.
Join the webinar to learn:
-How these changes will impact your account
-What these changes really mean for you
-The best way to take full advantage of the changes
Insights, Not Data: Automated Reporting That WorksDana DiTomaso
Spending hours downloading CSV files and taking screenshots every time you pull together a report? How can you possibly have time left to come up with insights that your clients and bosses want to see? The answer is that you probably don’t. In this talk, you’ll learn how to make automated reports that don’t suck – freeing you up to spend your time on insights, not data collection.
Presented at BrightonSEO, September 13 2019
5 Secrets to Getting the Most Out of Agencies (& How to Avoid Getting Burned)Search Engine Journal
Are you currently working with an agency or planning to hire one soon?
Register now for the next sponsored Search Engine Journal webinar. Paxton Gray, CEO at 97th Floor, will discuss the keys to building a productive relationship with your marketing agency, as well as some of the warning signs to look out for when hiring one.
In this presentation, you will learn:
- How to know the right time to bring in an agency (and when
not to).
- Why trust is a two-way street.
- Ways to align goals with work and guarantee success.
- Effective communication, or, how to make sure you get what
you want.
- How to foster true innovation.
It doesn’t take much to have a bad experience with an agency. A few common mistakes and it can very quickly turn into a huge waste of everyone’s time and money.
But when you use an agency correctly (yes, there is a right way), you’ll get not only a go-to team of experts with specialized knowledge but a true partner that can generate stunning results.
We’re giving insider info to help people and companies understand steps they can take to get the most value out of the relationship with their agency.
We’re an award-winning digital marketing agency and we live by our results. Our specialists improve outcomes in SEO, PPC, Social and Content. Let’s chat.
From Market to Insights to Strategy. How SEO & Content Really Impact Business...Björn Darko
Looking at Keywords does help SEOs & Content Marketers to figure out how to target a user to a landing page and defines how to create content for it. But using Keyword Data to define an entire market incl. insights Market Trends, Market Demand Structure & Share of Voice is very rare. This will also lead decision makers beyond SEO & Content Marketing to greater business decisions and applications.
In this talk I am going to show you how a „Market Insights Report“ can define your entire market & industry like you never have seen before. I am going to show you, how to get meaningful Insights out of it which lets you create impactful strategies who really impact your business.
Daniel Gilbert - How to build your own automated bidding system in less than ...Marketing Festival
Bidding has become more difficult. With over 1000 changes in AdWords last year, there is a new level of complexity that cannot be managed by any humanoid. With automation now a necessity, Daniel will run through a number of real-world examples of bidding automation. Once you've finished this session you'll have all the tools you need to bid better than 90% of advertisers.
Understand how the Amazon algorithm works exactly. Only then can you increase product visibility, sales velocity, and ranking.
Join this sponsored ThinkTank webinar as we bring in Pat Petriello, former Amazonian and CPC Strategy’s Head of Marketplace Strategy, to debunk common misconceptions and answer questions that brands have around Amazon SEO and unpack the A9 ranking algorithm.
As a marketing director or CEO, you want good data that tells you how your Inbound Marketing program is working. However, what metrics should you be measuring?
It’s time to move beyond vanity numbers like Facebook likes and basic website traffic. In this webinar, we’ll cover:
* What the most important metrics are in your marketing program
* How to measure and analyze data
* What social media metrics are important
* How to generate consistent report for other stakeholders in your organization
* How to improve your marketing program using data
If you’re a marketing director, business owner, or CEO, you’ll leave this session with a clear understanding of exactly how to measure the success of your Inbound Marketing program.
KPIs & Metrics That Matter For Digital Marketing Success In 2022Search Engine Journal
Not getting useful insights or much information out of your KPIs and metrics?
Avoiding measurements because they take a lot of time for very little benefit?
Setting effective, data-backed KPIs and metrics will keep your team focused and help you accurately assess and improve your strategies.
Register for this webinar and learn how to:
-Measure effective KPIs.
-Gather the right data to take action and improve your strategy.
-Set goals for a variety of digital marketing programs.
-Learn how to get the data and evidence you need to make smart decisions, identify issues before they harm your business, and take advantage of new opportunities.
Join us with Jonathan Laberge as he shares his knowledge on how to measure digital campaign success and what KPIs really mean for your business’s bottom line.
Improving PPC Campaign Effectiveness Through Pipeline MeasurementJD Prater
According to Gartner's CMO Spend Survey, ROI of total marketing spend is at the top of CMO’s list. Gone are the days of just generating top of funnel leads with little insight into what happens after a lead becomes a prospect and then a customer. To improve lead quality, PPC campaigns should be measured beyond leads down to pipeline contribution.
Your PPC campaigns are driving relevant traffic and leads at a fantastic conversion rate and cheap cost per lead.
But how many of your leads are actually converting into sales?
This cost-per-lead mentality proves that marketing is a cost center rather than a pipeline driver. In this Hero Conf session, JD Prater shows how you can change that by syncing your marketing goals and business metrics across campaigns to grow your business.
Attendees will learn:
- How to improve lead quality by tracking and measuring deeper funnel metrics
- Tips on how to customize and optimize campaigns based on ROI
- How to create impactful reports to get CMO buy-in
As B2B and progressive marketers, many of you are likely measuring to or should be measuring marketing campaigns against sales outcomes. This session will explore why this is critical and the steps you can take to do it properly.
Creating a Demand Generation Budget From ScratchSaasMQL
In these slides you'll learn how to draft a demand generation budget starting from your revenue goals. These include funnel metrics, Customer Acquisition Costs (CAC), what line items should be considered when creating the budget, how to forecast your ROI, and what tools can help you in the process.
AGENDA
- "Introduction - Why you are not spending enough on customer acquisition" (Franco Caporale - Founder - SaasMQL)
- "Accurately measuring ad spend ROI against actual revenue generation" (Sahil Jain - CEO & Co-Founder - AdStage)
- "Leveraging your funnel metrics to build an effective demand gen plan" (Steve Arentzoff- VP of Demand Generation - Medallia)
- "Building a demand generation budget from scratch" (Jack Foster - Sr. Director, Demand Generation - SurveyMonkey)
Welovroi - "Simplifying the way you analyze your digital marketing content" Chirag Chandarana
Our innovative platform helps measure Web, SEM, SEO, and Social Media outlets in a simple yet elegant platform. In no matter of seconds your data is streamlined into descriptive digital dashboards which can be analyzed with ease and then compiled into real-time data reports that can be instantly shared with your team!
Using Google Analytics for Business Growth - Webinar ReapDigital
Learn how to go beyond the default setup of Google Analytics and adopt a holistic approach to Google Analytics by measuring your business KPI’s, online and offline customer journey and, using analytics to discover actionable insights.
Calculating your 2015 marketing budget: How much marketing do you really need?SalesEngine
Do you know how much marketing you’re going to need to meet your 2015 revenue goals? To be as effective as possible, your marketing spend must be matched exactly to those goals and to your performance metrics—not someone else’s. In this webinar, you will learn how to calculate your cost per lead and how to translate that cost into your plans for 2015.
Measuring Marketing Success: Performance Metrics and ReportingPrintFleet
One of the biggest challenges for today’s marketers is measuring the success of their marketing initiatives. Your marketing strategy is a living document, which is why it’s important to set smart goals and regularly track the performance of your marketing activities against them. This data can be used to then adjust and refine your strategy to ensure you’re hitting key business objectives. In this presentation, we look at how to set smart marketing goals and track KPIs around email, social, blogs and websites, and lead generation. Learn best practices for tracking, measuring and reporting on your marketing campaigns today!
Point Pricing: Drive Agency Performance, Productivity & Profit with a Value-B...MarketingAgencyInsider
How does your pricing strategy perform? Do employees, clients and prospects actually like it? The right pricing strategy makes it easier for agencies to scope work, grow accounts, improve productivity, and drive performance. PR 20/20 introduced point pricing to the industry in 2012. In this session, we’ll share why we transitioned to a value-based pricing model, how we pulled it off, and lessons learned along the way.
Digital Marketing: Key Metrics with Jill Quick & Dave ChaffeySmart Insights
A webinar hosted by Smart Insights:
Break down the jargon, and understand the concepts needed for a solid data driven approach for your marketing. Learn how to build a KPI dashboard with the right metrics, with insights from key industry influencers, for you to find nuggets of insights that drive your business in a profitable direction.
To hear the accompanying audio: https://www.brighttalk.com/webcast/8551/220651
The TapAnalytics digital marketing platform helps digital agencies, their clients, and enterprises, track, analyze and optimize digital marketing campaigns...Learn more!
Connect the Likes: Tracking Visits to Improve Facebook Ads PerformanceHanapin Marketing
Join Kapil Mohan, product manager at Zenreach, and Bahador Jamshidi, paid social account manager at Hanapin, to learn how to use Facebook offline conversion to track campaigns to real-world outcomes.
Similar to Going Beyond Leads: Full Funnel Tracking from Leads to Revenue (20)
HeroConf LA - "How to Scale Facebook Ads with Automation", session with Sahil...AdStage
Facebook provides incredible reach for advertisers to find, engage with, and influence their ideal target audience. However, managing Facebook Ads has become increasingly more complex with new objectives, ad placements, and creative types emerging continually – placing strains on marketers’ already thin bandwidth. In this session we’ll cover how to apply elements of marketing ops and automation in order to create robust Facebook systems that drive better results, without the need for continual manual actions. You’ll learn how to:
1. Automate your most tedious & manual Facebook optimization tasks, freeing you up to think about strategy, audience refinement, and creative.
2. Create a set of rules to monitor and optimize your ad campaigns 24/7 based on the KPI metrics you care about.
3. Align your campaigns to be in better alignment the customer journey, showing the most relevant ad creative based on time or a sequence of actions.
Sahil Jain, CEO of AdStage's session presentation at HeroConf LA 2017
How to Reach Ideal Customers Using Search & Social Tactics - SMX West 2017 - ...AdStage
Multidisciplinary search marketers (yes, that means you!) are best prepared to handle the growing complexity of digital advertising and fulfill the omnichannel promise. If you've mastered scripts, bid modifications and elaborate combinations of extensions, using paid search and social media together could be your next big move.
In this session, you'll learn how to apply your hard-earned expertise to marrying search and social media advertising, creating the ultimate combination of push and pull.
Michael McEuen, Director of Marketing at AdStage reveals insights on how to reach your best fit customers using search and social paid media tactics.
Multi-Channel Lead Nurturing: How to Marry Marketing Automation with Social A...AdStage
Sahil Jain, CEO of AdStage, reveals insights on how to tie advertising to marketing automation campaigns to drive more opportunities and revenue. Learn from his presentation at HubSpot's INBOUND 2016
SMX East: Updating Your SEM Toolbox with Sahil Jain, CEO of AdStageAdStage
Sahil Jain, CEO of AdStage, reveals a list of killer, free SEM tools to boost productivity and increase results of your Google AdWords & Bing Ads search campaigns.
SMX East: How to Reach Ideal Customers Using Advanced Search & Social Tactics...AdStage
Learn the best takeaways from Sahil Jain's SMX East presentation on how to reach your ideal customers using search and social, cross-network tactics.
#SMXEast Panel
Using Paid Search & Social Together To Deliver The Ultimate Knock-Out Punch
Speakers:
Sahil Jain, CEO, AdStage
Maggie Malek, Head of Social, MMI
Tara Siegel, Sr. Director of Social, Pepperjam
Precision Search Targeting with AdWords Customer MatchAdStage
In this deck, you'll learn how to use AdWords Customer Match do the following:
- Expand your visibility to more buyers: Use a seed list of your top customers in your CRM and upload it via Customer Match. With Similar Audiences, you can serve ads to people that are similar to people who’ve purchased from you in the past.
- Drive recurring revenue with your past purchasers: Mirror your CRM database lists with your Customer Match lists and run remarketing campaigns that will keep your products top of mind with your prospects and drive more purchases.
- Extend search campaigns to display, YouTube, and gmail ads can help you syndicate your message across various AdWords properties. We’ll walk you through how to do this, but also include what types of results we’re seeing with this added syndication.
The PPC Essentials for Successful Lead Generation - Hero Conf Philly 2016AdStage
This session will walk through PPC strategies for driving new leads, including types of content, channels, and ad targeting strategies. Learn how to design and optimize for conversion by examining examples of ads and lead generation strategies for your landing pages. Additionally, you'll discover the importance of and tactics for conversion tracking. In this session, you'll learn:
- PPC must-haves for lead generation
- Landing page design and optimization
- How to implement conversion tracking
Speaker:
Sahil Jain
CEO, AdStage
@Sahilio
The Journey from Search to Social: Marrying Paid Search with Social AdvertisingAdStage
New tactics to always stay relevant in digital advertising are revealed in this presentation. Learn how to take your paid search expertise and spin it into social advertising for more syndication.
Learn how to build a differentiated, "full funnel testing" CRO model that will continuously win new business and retain clients year over year.
Partner presentation on #DigitalAgencyDay, hosted by Unbounce & HubSpot.
Speakers:
Michael McEuen, Director of Demand Generation, AdStage
Jason Puckett, CEO, AdBasis
Power-charge your Twitter ad campaigns with expert insights on the latest ad formats and targeting strategies. Learn about innovative ways to tap into retargeting, video, live events and more to drive actionable results from real-time engagement on Twitter.
Speakers:
Sahil Jain, CEO at AdStage
Bryan Sise, Senior Manager, Product at Twitter
Moderator:
Ginny Marvin, Editor at Search Engine Land
Bridging the Gap Between Advertisers and People - NewCo 2015 presentation by ...AdStage
Social advertising channels now allow advertisers to serve personalized ads at scale. At AdStage, we're working towards a vision that will marry your CRM and existing databases with your social advertising platforms so it's easier for marketing teams to collaborate across their suite of technology tools. Learn how we're helping businesses with personalized advertising at scale through social ads and CRM data.
Using Negative Keywords to Amplify Positive Results - by Sahil Jain, CEO of A...AdStage
In a high volume world, actively managing negative keywords is a strategy that can have a huge impact on increasing conversions and lowering costs. Perhaps more importantly, the proper implementation of negative keywords, by eliminating dubious clicks, improves overall quality scores and traffic. Learn how to use Keyword Opportunities to find the best negative keywords, how to use match-type silos for high volume keywords and understand the negative match type differences between Bing and Google.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...Demandbase
Delve into essential ABM ‘plays' that propel success while identifying and leaving behind tactics that no longer yield results. Led by ABM Experts, Jon Barcellos, Head of Solutions at Postal and Tom Keefe, Principal GTM Expert at Demandbase.
Digital Marketing Training In BangaloreHoney385968
https://nidmindia.com/
Landing page optimization is the strategic process of methodically enhancing the various elements and components of a web page with the primary goal of increasing its effectiveness at converting visitors into leads or customers.
Mastering Dynamic Web Designing A Comprehensive Guide.pdfIbrandizer
Dynamic Web Designing involves creating interactive and adaptable web pages that respond to user input and change dynamically, enhancing user experience with real-time data, animations, and personalized content tailored to individual preferences.
Exploring the Top Digital Marketing Company in CanadaSolomo Media
Choosing Solomo Media as your digital marketing company in Canada can propel your business to new heights. With their expertise, innovative solutions, and client-centric approach, they are well-equipped to help you achieve your digital marketing goals. By focusing on strategic planning, leveraging cutting-edge tools, and delivering measurable results, Solomo Media proves to be a valuable partner in navigating the complex world of digital marketing.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
QuickBooks Sync Manager Repair Tool- What You Need to Knowmarkmargaret23
Occurrence of technical errors on QuickBooks is common but it can be resolved with the use of QuickBooks Sync Manager Tool . With the help of this too, users can sync the QuickBooks Desktop company file with the Intuit online server. It is compatible with versions QuickBooks Pro, Premier, or Enterprise. In case a user faces sync-related errors then they simply need this repair tool.
janani Digital Marketer|Digital Marketing consultant|Marketing Promotion|Coim...janudm24
Myself Janani Digital marketing consultant located in coimbatore I offer all kinds of digital marketing services for your business requirements such as SEO SMO SMM SMO CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Janani Digital Marketer
Coimbatore,Tamilnadu.
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
Google Ads Vs Social Media Ads-A comparative analysisakashrawdot
Explore the differences, advantages, and strategies of using Google Ads vs Social Media Ads for online advertising. This presentation will provide insights into how each platform operates, their unique features, and how they can be leveraged to achieve marketing goals.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
[Google March 2024 Update] How To Thrive: Content, Link Building & SEOSearch Engine Journal
March 2024 disrupted the SEO industry. Websites were deindexed, and manual penalties were delivered—all to produce more helpful, more trustworthy search results.
How did your website fare?
Watch us as we delve into the seismic shifts brought about by Google's March 2024 updates and explore strategies to not just survive, but thrive in this dynamic digital landscape.
You’ll learn:
- How to create content that is valuable to users (not just search engines) using E-E-A-T.
- How to build links that can boost rankings and withstand algorithm updates.
- Best practices for content creation and link building so you can thrive during algorithm updates.
With Vince Ramos, we'll examine the implications of the latest algorithm changes on content creation, link building, and SEO practices, and offer actionable insights from businesses like yours that have remained steadfast amidst the volatility.
Using real-life case studies, we’ll also show you the effectiveness of manual link building techniques and person-first content strategies.
Whether you're a seasoned SEO professional, a budding content creator, or anyone in between, this webinar will help you weather the changes in Google's algorithms and capitalize on them for sustained success.
Check out this webinar and unlock the secrets to thriving in the new Google era.
Trust Element Assessment: How Your Online Presence Affects Outbound Lead Gene...Martal Group
Learn how your business's online presence affects outbound lead generation and what you can do to improve it with a complimentary 13-Point Trust Element Assessment.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
2. Going Beyond Leads
Full Funnel Tracking from
Leads to Revenue
@jdprater
#PPCWeek
JD Prater | Head of Customer Acquisition | AdStage
3. CONFIDENTIA
L
3
AdStage connects marketers
quickly and easily to their data
across paid search, paid social,
web analytics and custom
business metrics to gain insight
into their campaign performance
and take action at scale.
Proudly building software for great
companies
What is AdStage?
#PPCWeek
4. Full Funnel Tracking Game Plan
#PPCWeek
• Track every dollar spent
• Create KPIs and measure outcomes
• Track customers back to campaigns
• Determine ROI and report regularly
5. “
—CMO Council, Connected Interaction to Power Brand Attraction
#PPCWeek
Almost 70% of CEOs now expect CMOs
to lead REVENUE growth
6. Guess who is most likely to shoulder
the blame if growth targets aren’t
met?
#PPCWeek
— Accenture, C-level disruptive growth
Not My Responsibility!
7. Full Funnel Tracking Game Plan
#PPCWeek
• Track every dollar spent
• Create KPIs and measure outcomes
• Track customers back to campaigns
• Determine ROI and report regularly
9. Full Funnel Tracking Game Plan
#PPCWeek
Track every dollar spent
• Create KPIs and measure outcomes
• Track customers back to campaigns
• Determine ROI and report regularly
12. #PPCWeek
How many times have you heard this?
• From Client: We need to drive more leads.
• From Sales: These leads low quality. I need better quality leads!
• From CMO: How many leads turned into customers?
• From CEO: Where should we double down on budget to drive
more revenue?
15. #PPCWeek
Marketing math: know your
company’s conversion rate at each
stage of the funnel
Conversion Rates
Lead = 5%
MQL = 20%
SQL = 75%
Opportunity = 25%
Customers = 10%
Numbers
Visitors = 10,000
Leads = 500
MQL = 100
SQL = 75
Opportunity = ~18
Customer = ~2
16. Full Funnel Tracking Game Plan
#PPCWeek
Track every dollar spent
Create KPIs and measure outcomes
• Track customers back to campaigns
• Determine ROI and report regularly
23. Channel Spend Lead (MQL) CPL Customers Revenue
LinkedIn $15,000 30 $500 6 $48,000
Bonus! You now have the data to ask
for more budget.
#PPCWeek
Channel Spend Lead (MQL) CPL Customers Revenue
LinkedIn $10,000 20 $500 4 $32,000
$5,000 more ad spend will net us another $16,000 in revenue
29. #PPCWeek
We like G-Connector for Salesforce to pull reports into Google Sheets.
*you’ll need a Salesforce login to complete set-up
Connecting Salesforce to Google Sheets
34. Full Funnel Tracking Game Plan
#PPCWeek
Track every dollar spent
Create KPIs and measure outcomes
Track customers back to campaigns
• Determine ROI and report regularly
42. Full Funnel Tracking Recap
#PPCWeek
Track every dollar spent
Create KPIs and measure outcomes
Track customers back to campaigns
Determine ROI and report out regularly
BONUS: Test and iterate
43. “
#PPCWeek
By bringing together full funnel data from various channels,
marketers can have a valuable, broader perspective that will let
them improve the performance of their campaigns and have a
positive impact on business results.
44. “
—CMO Council, Connected Interaction to Power Brand Attraction
#PPCWeek
Almost 70% of CEOs now expect CMOs to lead REVENUE growth
50% of CEOs see their CMOs as the primary driver of disruptive growth in their organizations.
https://www.accenture.com/us-en/insight-c-level-disruptive-growth-opportunity
I firmly believe demand gen and PPC will have the most impactful role on the marketing team and their success is critical to the marketing health of an organization. It’s time you had the tools to make you successful and efficient.
Your time is valuable and there’s too much data to sift through. Invest in a reporting tool and automate those repetitive tasks.
Marketing takes time. Not all who come to your website are ready to buy. Take this example, just because I’m walking around with an empty cart doesn’t mean I’m ready to buy your product.
As lead and revenue drivers we should be able to answer all the questions. And to do that we need a full-funnel tracking system in place.
Are you familiar with the Iceberg Principle? It states that a small amount (the 'tip') of information is available or visible about a situation, whereas the 'real' information or bulk of data is unseen, deep down in the water.
28% of marketers say securing enough budget is their top marketing challenge. (HubSpot, 2017) Marketers that calculate ROI are 1.6 times more likely to receive higher budgets. (Source: https://www.hubspot.com/marketing-statistics)
A common problem with performance marketers is focusing on the top of the iceberg and not seeing the fuller, deeper iceberg below.
59% of marketers rely on total lead volume as a top metric
65% of marketers say they don’t have enough data to do their job effectively.
A Lead is an unqualified potential client.
A Prospect is a sales-qualified potential client. A lead becomes a prospect when the sales person can identify a differentiated value proposition.
An Opportunity is a self-qualified potential client. A prospect becomes an opportunity once they’re talking to you about a (near-term) purchase possibility.
A Customer equals $$
Input some simple marketing math to understand your funnel. This will show you where your leaks are and which levers can be pulled.
The less companies know about their KPIs, the less likely they are to meet their revenue goals.
74% of companies that weren't exceeding revenue goals did not know their visitor, lead, MQL, or sales opportunities. (Source: https://www.hubspot.com/marketing-statistics)
A system to track the full-funnel needs to be in place, especially if you’re spending money to acquire customers. Or else you won’t actually know your ROAS and how effective your efforts were at producing results.
A Lead is an unqualified potential client.
A Prospect is a sales-qualified potential client. A lead becomes a prospect when the sales person can identify a differentiated value proposition.
An Opportunity is a self-qualified potential client. A prospect becomes an opportunity once they’re talking to you about a (near-term) purchase possibility.
A Customer equals $$
50% of CEOs see their CMOs as the primary driver of disruptive growth in their organizations
https://www.accenture.com/us-en/insight-c-level-disruptive-growth-opportunity
A Lead is an unqualified potential client.
A Prospect is a sales-qualified potential client. A lead becomes a prospect when the sales person can identify a differentiated value proposition.
An Opportunity is a self-qualified potential client. A prospect becomes an opportunity once they’re talking to you about a (near-term) purchase possibility.
A Customer equals $$
A Lead is an unqualified potential client.
A Prospect is a sales-qualified potential client. A lead becomes a prospect when the sales person can identify a differentiated value proposition.
An Opportunity is a self-qualified potential client. A prospect becomes an opportunity once they’re talking to you about a (near-term) purchase possibility.
A Customer equals $$
50% of CEOs see their CMOs as the primary driver of disruptive growth in their organizations
https://www.accenture.com/us-en/insight-c-level-disruptive-growth-opportunity
If you’re tracking campaigns back to opportunities and revenue you can now justify your reasoning for more budget! This should get you excited, because you now have that data to say confidently have you expect from your budget.
The Modern Marketer is overwhelmed with the amount of data inputs, sources, channels, and tools. They’re constantly trying to understand the customer journey across online and offline tools and a lot of times those systems don’t talk to each other. This forces the marketer to duct tape everything in Excel and Google Sheets, and hope all there formulas don’t break.
By default, Google Analytics doesn't track offline revenue.
Most sales don't happen online; they are closed by sales reps, either in person or over the phone. By default, Google Analytics doesn't have access to these sales, so you have no idea how much revenue was generated by a certain approach, ad, article, or keyword. This results in spending money on leads that don't buy anything.
Let’s see how our online data is getting passed into Salesforce and into your reporting tool. We can then connect the paid marketers metrics with offline metrics into Google Sheets automatically.
2 sheets add-ons I use for this PPC report
Export your data from Salesforce into Google Sheets. You need to create a report in SF. You’ll also need access to SF in order to di this. It’s ok if you don’t. Have your client or boss create this report and have them log into G-Connector for you. It’s in the cloud so you and her can both work on the same sheet. Hooray.
. Pull in your campaign data into sheets. AdStage or SuperMetrics to pull your campaign data into sheets.
The cool part now is the ability to take action on this data. Most marketers would be happy to stop here. And I don’t disagree. However, what if you could visually show your offline conversion data in a good looking visual dashboard and take action on it.
By default, Google Analytics doesn't track offline revenue.
Most sales don't happen online; they are closed by sales reps, either in person or over the phone. By default, Google Analytics doesn't have access to these sales, so you have no idea how much revenue was generated by a certain approach, ad, article, or keyword. This results in spending money on leads that don't buy anything.
By default, Google Analytics doesn't track offline revenue.
Most sales don't happen online; they are closed by sales reps, either in person or over the phone. By default, Google Analytics doesn't have access to these sales, so you have no idea how much revenue was generated by a certain approach, ad, article, or keyword. This results in spending money on leads that don't buy anything.