This document provides information on business to business (B2B) marketing strategies and tactics. It discusses trends in B2B marketing like account based marketing and influencer marketing. It also covers the most effective marketing channels for B2B like paid search, conferences, and content marketing. Additionally, it outlines challenges in B2B marketing like data challenges and measuring outcomes, and provides solutions. The document then discusses strategies for lead generation, qualification, and nurturing. It also covers email marketing, content marketing, and social media marketing approaches.
How to up Optimize Your Google Product Feed in Time for Black FridayTinuiti
In this 60-minute feed management course, CPC Strategy’s Jason Bell will dive into the top enhancements you need to be making for Black Friday / Cyber Monday.
The document discusses the importance of conducting paid search audits on a regular basis. It begins by showing the results of a survey that found many advertisers were not implementing various paid search best practices. The author then discusses that the goal of audits should be to provide specific, actionable recommendations and to prioritize them. Audits should start with goal setting, tracking, and quick wins. The author provides examples of how to properly set goals using metrics like ROAS and CPA. The document also introduces a paid search audit scorecard that is designed to go beyond simple checklists and provide a prioritized, weighted assessment of an account's performance across many best practices.
Hitting the Mark: e-commerce en e-mailtrends van VK & VSvalantic NL
Dotmailer is in het Verenigd Koninkrijk de grootste aanbieder van marketing automation voor e-mail. Elk jaar publiceren ze een benchmark (genaamd Hitting the Mark) met daarin marketing best practices en e-commerce trends. Stephen licht alles toe met inspiratievolle voorbeelden van grote (online) retailers in de VK en US.
Bing It On: Making the Migration to Shopping Campaignssemrush_webinars
In the summer of 2015, Bing launched Bing Ads Shopping Campaigns. Migrating means increased functionality and features, ease of management and of course, continuing to be seen in shopping results. With 540 million retail searches happening a month on the Bing/Yahoo network and 29% lower CPC and 49% higher conversion rate than text ad counterparts, let’s face it – shopping ads are where it’s at.
Elizabeth Marsten of CommerceHub shows you how to make the migration, pitfalls to avoid, and some tips to make the most of the transition.
Highlights include:
*How to transition your current Bing Ads/product feed set up to Bing Ads Shopping Campaigns
*New features/functionality available for Bing Ads shopping campaigns
*Best practice tips to launching on the right path
Matthew Sauer is the Head of Paid Media at Search Factory | iProspect in Brisbane, Australia. He has over 5 years of experience managing paid advertising campaigns for large Australian brands. In this presentation, he will cover keyword research processes, campaign structuring, and writing effective ad copy. For keyword research, he discusses creating seed terms, expanding keywords using tools, refining terms through competitor analysis and identifying opportunities. For campaign structure, he recommends segmenting campaigns by themes and objectives.
Hero Conf London 2016 - The Definitive Framework for Bidding in AdWordsWijnand Meijer
This document provides an overview of bidding strategies and principles for Google AdWords campaigns. It begins with discussing the importance of proper goal setting, tracking, and attribution modeling as prerequisites for effective bidding. It then outlines several bidding principles, such as using value per click to guide max CPC bids and calculating bid adjustments based on segment performance compared to campaign averages. The document introduces a bidding framework that matches bid strategies to monthly conversions, with the goal of increasing quality score and ad rank through both manual optimization efforts and automated data-driven bidding. It concludes by listing several free bidding tools, scripts, and third-party platforms.
SaaS Marketing: Top 10 B2B Strategies to Improve ConversionsNemanja Zivkovic
There are a lot of SaaS companies out there, but only a few truly understand how to market their products and services.
You’ve probably seen this before: A company has an amazing product, but they never seem to get the word out about it.
Why is that?
They don’t use the right marketing strategies or they use the outdated ones from years ago. This results in low conversions and ultimately leads to failure for these businesses.
If you don’t want to be one of those companies, you are in the right place.
In this webinar, we covered 10 strategies that can help improve your conversions and grow your business as a result!
Find recordings here: https://www.youtube.com/watch?v=V-m87nXAcqg
How to up Optimize Your Google Product Feed in Time for Black FridayTinuiti
In this 60-minute feed management course, CPC Strategy’s Jason Bell will dive into the top enhancements you need to be making for Black Friday / Cyber Monday.
The document discusses the importance of conducting paid search audits on a regular basis. It begins by showing the results of a survey that found many advertisers were not implementing various paid search best practices. The author then discusses that the goal of audits should be to provide specific, actionable recommendations and to prioritize them. Audits should start with goal setting, tracking, and quick wins. The author provides examples of how to properly set goals using metrics like ROAS and CPA. The document also introduces a paid search audit scorecard that is designed to go beyond simple checklists and provide a prioritized, weighted assessment of an account's performance across many best practices.
Hitting the Mark: e-commerce en e-mailtrends van VK & VSvalantic NL
Dotmailer is in het Verenigd Koninkrijk de grootste aanbieder van marketing automation voor e-mail. Elk jaar publiceren ze een benchmark (genaamd Hitting the Mark) met daarin marketing best practices en e-commerce trends. Stephen licht alles toe met inspiratievolle voorbeelden van grote (online) retailers in de VK en US.
Bing It On: Making the Migration to Shopping Campaignssemrush_webinars
In the summer of 2015, Bing launched Bing Ads Shopping Campaigns. Migrating means increased functionality and features, ease of management and of course, continuing to be seen in shopping results. With 540 million retail searches happening a month on the Bing/Yahoo network and 29% lower CPC and 49% higher conversion rate than text ad counterparts, let’s face it – shopping ads are where it’s at.
Elizabeth Marsten of CommerceHub shows you how to make the migration, pitfalls to avoid, and some tips to make the most of the transition.
Highlights include:
*How to transition your current Bing Ads/product feed set up to Bing Ads Shopping Campaigns
*New features/functionality available for Bing Ads shopping campaigns
*Best practice tips to launching on the right path
Matthew Sauer is the Head of Paid Media at Search Factory | iProspect in Brisbane, Australia. He has over 5 years of experience managing paid advertising campaigns for large Australian brands. In this presentation, he will cover keyword research processes, campaign structuring, and writing effective ad copy. For keyword research, he discusses creating seed terms, expanding keywords using tools, refining terms through competitor analysis and identifying opportunities. For campaign structure, he recommends segmenting campaigns by themes and objectives.
Hero Conf London 2016 - The Definitive Framework for Bidding in AdWordsWijnand Meijer
This document provides an overview of bidding strategies and principles for Google AdWords campaigns. It begins with discussing the importance of proper goal setting, tracking, and attribution modeling as prerequisites for effective bidding. It then outlines several bidding principles, such as using value per click to guide max CPC bids and calculating bid adjustments based on segment performance compared to campaign averages. The document introduces a bidding framework that matches bid strategies to monthly conversions, with the goal of increasing quality score and ad rank through both manual optimization efforts and automated data-driven bidding. It concludes by listing several free bidding tools, scripts, and third-party platforms.
SaaS Marketing: Top 10 B2B Strategies to Improve ConversionsNemanja Zivkovic
There are a lot of SaaS companies out there, but only a few truly understand how to market their products and services.
You’ve probably seen this before: A company has an amazing product, but they never seem to get the word out about it.
Why is that?
They don’t use the right marketing strategies or they use the outdated ones from years ago. This results in low conversions and ultimately leads to failure for these businesses.
If you don’t want to be one of those companies, you are in the right place.
In this webinar, we covered 10 strategies that can help improve your conversions and grow your business as a result!
Find recordings here: https://www.youtube.com/watch?v=V-m87nXAcqg
The PPC Traffic Thermometer - Why You Should Care About Ice Cubes & LavaKlientBoost
The document discusses matching digital marketing offers and calls-to-action to the intent and temperature of pay-per-click (PPC) traffic. Cold traffic from display networks requires more nurturing with educational content, while warm traffic from search is ready for calls to action. Tracking micro-conversions like time on site and form completions helps optimize the marketing funnel. Upgrading prospects with thought leadership and retargeting can improve conversion rates across networks.
The PPC Performance Pizza - 8 Powerful Ingredients To Get The Perfect PPC Re...KlientBoost
It's not often than master chefs reveal their secret recipes - but today, we're letting you in on the secret ingredients we use to hit goals for our clients.
These are our go-to tactics that have the biggest performance lifts.
Bon appétit
A brief perspective on ROI with helpful tips and advice on creating an ROI rationale. Includes insights and tips on building content as well as some base metrics for calculating ROI.
Rick Backus - Content to Clients - SearchLove Boston 2014Distilled
Rick Backus is the founder and CEO of CPC Strategy, an advertising agency that manages over $35 million in advertising spend for over 240 active clients. CPC Strategy started using outbound marketing but has transitioned to inbound marketing using content like blogs, webinars, and white papers to generate leads. They use tools like WordPress, Marketo, Salesforce, and Optimizely to manage content, leads, and testing. Their goal is to connect their clients' inventory to customers' shopping intent through content marketing.
BUILDING QUALITY RELATIONSHIPS WITH CUSTOMERS, AT SCALE.Tinuiti
Discover how to leverage technology to listen to customers’ data, segment customers based on preferences and behaviors, and use those segments to create personalized, valuable marketing messages.
FBA is considered one of the most influential levers third-party sellers use to improve marketplace performance, but without a proper FBA analysis, many sellers could see a decline in profits. While some sellers are seeing profitable returns through FBA, many are still looking for an edge on other sales channels to increase revenue/profitability.
Conversion rate optimization is a powerful tactic to get more value from your visitors, but there's a lot of mythology out there about what really works and doesn't. CRO is about more than testing button colors, headlines, photos, or videos.
Learn more about the big picture, and what truly moves the needle, with Rand Fishkin himself.
Check out this presentation to learn:
- Conversion Rate Optimization basics
- What's in a conversion decision
- How to find out what needs optimizing
- 10+ tactical tips for CRO
PLAYBOOK FULL FUNNEL FACEBOOK ADS FOR ECOMMERCE MARKETERSFunnely
The document provides an in-depth overview of strategies for optimizing Facebook advertising for ecommerce businesses. It discusses setting up a full sales funnel strategy using Facebook Pixel to track user behavior and build audiences. It also covers optimizing different aspects of Facebook ads like targeting, creative content, bidding, budgeting and placements at each stage of the sales funnel from demand generation to conversion. The document provides best practices and considerations for variables that can impact ad performance like product attributes and business models.
For HeroConf: 4 Search Query Focused Techniques You Must Be Using in Your Sho...Impression
This session will guide you through advanced applications of search query filtering for Shopping campaigns. Discover 4 advanced ways to proactively use search queries to improve your ROI and explore how considering user intent, analysing product performance and utilizing RLSA audience targeting will open up new possibilities for advertisers to use search queries more effectively. You will learn:
The 4 techniques
Real-life examples of how the techniques have individually improved ROI of already successful Shopping campaigns
How to use the hidden AdWords column which matches product ID and search query data
Liam Wade
IMPRESSION DIGITAL
Dennis yu social amplification engine_guide_v5.1_2016_1210Vasil Azarov
This document provides guidance on using a Social Amplification Engine to increase digital marketing yield. It discusses setting up various digital marketing tools like Facebook Ads, Google Analytics, and Google Tag Manager to track engagement and drive conversions. The goal is to amplify existing marketing efforts by following proven processes to grow audiences, boost engagement, and meet conversion goals across multiple channels. It emphasizes testing strategies to optimize efforts.
19 AdWords Bidding Strategies Your Competitors Don't KnowKlientBoost
This document discusses 19 different AdWords bidding strategies for achieving goals like maximizing profit, clicks, or conversions within a budget. It explains strategies like manual CPC, automatic CPC, enhanced CPC, and target CPA bidding as well as more advanced strategies involving bidding rules, scripts, and modifiers. The document recommends testing different strategies to determine the best approach for an advertiser's specific objectives and campaign performance.
In this presentation from RIMC in February 2016, I look at various ways of using audience targeting in your Google AdWords campaigns. From RLSAs and Customer Match to Gmail Ads, there are strategies for everyone!
This document provides an overview of Wshful Facebook's services for digital advertising on Facebook. It outlines their process for setting up campaigns, including segmenting audiences, optimizing ads, analyzing performance, and tracking results. It also discusses their proprietary Push ROI technology for automating ad creations at scale. pricing plans ranging from £1497-£2997 per month are presented, including features like strategy consultations, audience targeting, reporting dashboards, and access to their software tools. The document aims to showcase how Wshful Facebook can help clients achieve their marketing goals through Facebook ads management.
This document outlines an agenda for a 3-day Google Shopping virtual summit hosted by CPC Strategy. Day 1 focuses on crafting a Google Shopping strategy to drive direct ROI growth. Sessions will cover optimizing product data quality, improving product titles, and leveraging custom labels. Day 2 covers using competitor data to improve performance. Day 3 focuses on boosting performance through customer reviews in paid channels. The summit provides resources and allows participants to ask questions.
Leading PPC promoting through Google Ads is especially significant in light of the fact that, as the most prominent internet searcher, Google gets gigantic measures of traffic and accordingly conveys the most impressions and snaps to your advertisements.
The document provides an overview of Push PPC's audit process and strategy recommendations. It includes a review of the client's current account structure, keywords, ad copy, mobile performance, and opportunities for expansion. Case studies are presented showing Push PPC's success in growing clients' revenues by 43-235% through optimizing search, display, and retargeting campaigns on Google, Bing, YouTube, and marketplaces. The document demonstrates Push PPC's data-driven approach to auditing accounts and developing strategies to improve performance and ROI.
Matouš Ledvina na PPC Date #3. Používáte smartbidding? A pokud ano, používáte ho správně? Společně se můžeme podívat na to, jak vypadají automatizované kampaně podle standardu roku 2021 nebo třeba proč volná shoda není sprosté slovo.
How to Optimize Your Sponsored Products Strategy for Amazon Prime Day RecordingTinuiti
Despite consumer complaints over last year’s Amazon’s ‘Prime Day’, Amazon sellers still saw a dramatic increase in incremental revenue on this day with millions of consumers flocking to Amazon.
With the increased traffic to Amazon on this day, Amazon sellers need to prepare their marketing arsenal – especially their sponsored products strategy – to take full advantage of Amazon Prime Day.
Inbound marketing is gaining widespread adoption and proving more effective than traditional outbound tactics. Marketers are increasingly dedicating their time and budgets to inbound channels like content marketing, social media, SEO, and blogging. To succeed with inbound, companies need to align their marketing, sales, and executive teams; understand their customers; test and optimize their efforts; and hire and train talent skilled in inbound strategies.
Digital Marketing Consulting For Business Proposal PowerPoint Presentation Sl...SlideTeam
If your company needs to submit a Digital Marketing Consulting For Business Proposal PowerPoint Presentation Slides look no further. Our researchers have analyzed thousands of proposals on this topic for effectiveness and conversion. Just download our template, add your company data and submit to your client for a positive response. https://bit.ly/3g2o5SS
This document provides information about an advanced digital marketing training program offered by Erica Consulting Services. The 9-certification program covers topics like search engine optimization, pay-per-click advertising, social media marketing, email marketing, and more. Trainees will build a website and learn practical skills. Upon completing the training, they will become Google and Facebook certified professionals with certifications in areas such as Google Analytics, AdWords, and Mobile Advertising.
The PPC Traffic Thermometer - Why You Should Care About Ice Cubes & LavaKlientBoost
The document discusses matching digital marketing offers and calls-to-action to the intent and temperature of pay-per-click (PPC) traffic. Cold traffic from display networks requires more nurturing with educational content, while warm traffic from search is ready for calls to action. Tracking micro-conversions like time on site and form completions helps optimize the marketing funnel. Upgrading prospects with thought leadership and retargeting can improve conversion rates across networks.
The PPC Performance Pizza - 8 Powerful Ingredients To Get The Perfect PPC Re...KlientBoost
It's not often than master chefs reveal their secret recipes - but today, we're letting you in on the secret ingredients we use to hit goals for our clients.
These are our go-to tactics that have the biggest performance lifts.
Bon appétit
A brief perspective on ROI with helpful tips and advice on creating an ROI rationale. Includes insights and tips on building content as well as some base metrics for calculating ROI.
Rick Backus - Content to Clients - SearchLove Boston 2014Distilled
Rick Backus is the founder and CEO of CPC Strategy, an advertising agency that manages over $35 million in advertising spend for over 240 active clients. CPC Strategy started using outbound marketing but has transitioned to inbound marketing using content like blogs, webinars, and white papers to generate leads. They use tools like WordPress, Marketo, Salesforce, and Optimizely to manage content, leads, and testing. Their goal is to connect their clients' inventory to customers' shopping intent through content marketing.
BUILDING QUALITY RELATIONSHIPS WITH CUSTOMERS, AT SCALE.Tinuiti
Discover how to leverage technology to listen to customers’ data, segment customers based on preferences and behaviors, and use those segments to create personalized, valuable marketing messages.
FBA is considered one of the most influential levers third-party sellers use to improve marketplace performance, but without a proper FBA analysis, many sellers could see a decline in profits. While some sellers are seeing profitable returns through FBA, many are still looking for an edge on other sales channels to increase revenue/profitability.
Conversion rate optimization is a powerful tactic to get more value from your visitors, but there's a lot of mythology out there about what really works and doesn't. CRO is about more than testing button colors, headlines, photos, or videos.
Learn more about the big picture, and what truly moves the needle, with Rand Fishkin himself.
Check out this presentation to learn:
- Conversion Rate Optimization basics
- What's in a conversion decision
- How to find out what needs optimizing
- 10+ tactical tips for CRO
PLAYBOOK FULL FUNNEL FACEBOOK ADS FOR ECOMMERCE MARKETERSFunnely
The document provides an in-depth overview of strategies for optimizing Facebook advertising for ecommerce businesses. It discusses setting up a full sales funnel strategy using Facebook Pixel to track user behavior and build audiences. It also covers optimizing different aspects of Facebook ads like targeting, creative content, bidding, budgeting and placements at each stage of the sales funnel from demand generation to conversion. The document provides best practices and considerations for variables that can impact ad performance like product attributes and business models.
For HeroConf: 4 Search Query Focused Techniques You Must Be Using in Your Sho...Impression
This session will guide you through advanced applications of search query filtering for Shopping campaigns. Discover 4 advanced ways to proactively use search queries to improve your ROI and explore how considering user intent, analysing product performance and utilizing RLSA audience targeting will open up new possibilities for advertisers to use search queries more effectively. You will learn:
The 4 techniques
Real-life examples of how the techniques have individually improved ROI of already successful Shopping campaigns
How to use the hidden AdWords column which matches product ID and search query data
Liam Wade
IMPRESSION DIGITAL
Dennis yu social amplification engine_guide_v5.1_2016_1210Vasil Azarov
This document provides guidance on using a Social Amplification Engine to increase digital marketing yield. It discusses setting up various digital marketing tools like Facebook Ads, Google Analytics, and Google Tag Manager to track engagement and drive conversions. The goal is to amplify existing marketing efforts by following proven processes to grow audiences, boost engagement, and meet conversion goals across multiple channels. It emphasizes testing strategies to optimize efforts.
19 AdWords Bidding Strategies Your Competitors Don't KnowKlientBoost
This document discusses 19 different AdWords bidding strategies for achieving goals like maximizing profit, clicks, or conversions within a budget. It explains strategies like manual CPC, automatic CPC, enhanced CPC, and target CPA bidding as well as more advanced strategies involving bidding rules, scripts, and modifiers. The document recommends testing different strategies to determine the best approach for an advertiser's specific objectives and campaign performance.
In this presentation from RIMC in February 2016, I look at various ways of using audience targeting in your Google AdWords campaigns. From RLSAs and Customer Match to Gmail Ads, there are strategies for everyone!
This document provides an overview of Wshful Facebook's services for digital advertising on Facebook. It outlines their process for setting up campaigns, including segmenting audiences, optimizing ads, analyzing performance, and tracking results. It also discusses their proprietary Push ROI technology for automating ad creations at scale. pricing plans ranging from £1497-£2997 per month are presented, including features like strategy consultations, audience targeting, reporting dashboards, and access to their software tools. The document aims to showcase how Wshful Facebook can help clients achieve their marketing goals through Facebook ads management.
This document outlines an agenda for a 3-day Google Shopping virtual summit hosted by CPC Strategy. Day 1 focuses on crafting a Google Shopping strategy to drive direct ROI growth. Sessions will cover optimizing product data quality, improving product titles, and leveraging custom labels. Day 2 covers using competitor data to improve performance. Day 3 focuses on boosting performance through customer reviews in paid channels. The summit provides resources and allows participants to ask questions.
Leading PPC promoting through Google Ads is especially significant in light of the fact that, as the most prominent internet searcher, Google gets gigantic measures of traffic and accordingly conveys the most impressions and snaps to your advertisements.
The document provides an overview of Push PPC's audit process and strategy recommendations. It includes a review of the client's current account structure, keywords, ad copy, mobile performance, and opportunities for expansion. Case studies are presented showing Push PPC's success in growing clients' revenues by 43-235% through optimizing search, display, and retargeting campaigns on Google, Bing, YouTube, and marketplaces. The document demonstrates Push PPC's data-driven approach to auditing accounts and developing strategies to improve performance and ROI.
Matouš Ledvina na PPC Date #3. Používáte smartbidding? A pokud ano, používáte ho správně? Společně se můžeme podívat na to, jak vypadají automatizované kampaně podle standardu roku 2021 nebo třeba proč volná shoda není sprosté slovo.
How to Optimize Your Sponsored Products Strategy for Amazon Prime Day RecordingTinuiti
Despite consumer complaints over last year’s Amazon’s ‘Prime Day’, Amazon sellers still saw a dramatic increase in incremental revenue on this day with millions of consumers flocking to Amazon.
With the increased traffic to Amazon on this day, Amazon sellers need to prepare their marketing arsenal – especially their sponsored products strategy – to take full advantage of Amazon Prime Day.
Inbound marketing is gaining widespread adoption and proving more effective than traditional outbound tactics. Marketers are increasingly dedicating their time and budgets to inbound channels like content marketing, social media, SEO, and blogging. To succeed with inbound, companies need to align their marketing, sales, and executive teams; understand their customers; test and optimize their efforts; and hire and train talent skilled in inbound strategies.
Digital Marketing Consulting For Business Proposal PowerPoint Presentation Sl...SlideTeam
If your company needs to submit a Digital Marketing Consulting For Business Proposal PowerPoint Presentation Slides look no further. Our researchers have analyzed thousands of proposals on this topic for effectiveness and conversion. Just download our template, add your company data and submit to your client for a positive response. https://bit.ly/3g2o5SS
This document provides information about an advanced digital marketing training program offered by Erica Consulting Services. The 9-certification program covers topics like search engine optimization, pay-per-click advertising, social media marketing, email marketing, and more. Trainees will build a website and learn practical skills. Upon completing the training, they will become Google and Facebook certified professionals with certifications in areas such as Google Analytics, AdWords, and Mobile Advertising.
If your company needs to submit a Brand Advertising Consulting Proposal PowerPoint Presentation Slides look no further. Our researchers have analyzed thousands of proposals on this topic for effectiveness and conversion. Just download our template, add your company data and submit to your client for a positive response. https://bit.ly/2C5m3lW
If your company needs to submit a Marketing Advisory Proposal PowerPoint Presentation Slides look no further. Our researchers have analyzed thousands of proposals on this topic for effectiveness and conversion. Just download our template, add your company data and submit to your client for a positive response. https://bit.ly/31D94Rs
You can become a digital marketing expert without the need for courses and training programs. However you could feel that going through a proper digital marketing course or training program is better for you, you are right. A good training program will give you structure, mentor-ship and the opportunity to network with like-minded people.
MS InfoSolutions has established itself fairly in the Digital world with its digital marketing services. Our services include paid and organic marketing using Social Media, Google SEO, Bing SEO, Yahoo SEO, Google Adwords, PPC Champaign, Facebook Ads, linkedin, Google plus, Twitter, Pintarest etc .
Marketing On A Shoestring Budget 5 14 09 FinalTomHume
The document provides marketing tips and strategies for companies with limited marketing budgets during an economic downturn. It recommends focusing on proven low-cost tactics like referral marketing, public relations, social media, search engine optimization, and networking. Specific tips include claiming business listings, building links, capturing leads from webinars, and using tools like Jigsaw and Zift Solutions to update websites affordably.
Presented to over 1500 registrants for the American Marketing Association, this presentation explains the changing role of the traditional B2B marketer into the revenue-focused marketer.
The document discusses why it takes 7-13+ touches to generate a qualified B2B sales lead today. It provides examples of multi-touch lead generation sequences involving emails, direct mail, phone calls, and webinars. It also presents a case study of a glove manufacturer that implemented a multi-touch, multi-channel campaign involving email, teleprospecting, and two different offers. This led to an average of 4-5 touchpoints required to generate a qualified sales lead, helping the company achieve its sales goals.
The document outlines an agenda for a conference on bridging the sales and marketing divide. It then provides details about how ShareBuilder 401(k) integrated web analytics and email marketing with Salesforce to better prioritize leads for their sales team. By automating lead scoring and nurturing based on prospects' online activity, they increased sales per rep by 17% in the first 6 months. The last section discusses how iTKO, an enterprise software company, similarly integrated their marketing and sales processes in Salesforce to improve lead management and focus on common goals and results.
Why It Takes 7-13+ Touches to Generate a Qualified B2B Sales Lead TodayVivastream
The document discusses why it takes 7-13+ touches to generate a qualified B2B sales lead today. It notes that 73% of leads distributed to sales are not sales-ready, creating problems. It then outlines 11 ways to shorten the lead generation cycle and improve results, including starting with the end in mind by understanding buyer personas; clearly defining "sales-ready" leads; quantifying lead quotas; aligning sales, marketing, and management; improving target data; segmenting markets; using compelling content and offers; emphasizing relationships over automation; and warming prospects first with email or direct mail before calling. Case studies are cited showing the benefits of a multi-touch, relationship-based approach.
Sales And Marketing Alignment PowerPoint Presentation Slides SlideTeam
Presenting this set of slides with name - Sales And Marketing Alignment Powerpoint Presentation Slides. Our topic specific Sales And Marketing Alignment Powerpoint Presentation Slides presentation deck contains twentytwo slides to formulate the topic with a sound understanding. This PPT deck is what you can bank upon. With diverse and professional slides at your side, worry the least for a powerpack presentation. A range of editable and ready to use slides with all sorts of relevant charts and graphs, overviews, topics subtopics templates, and analysis templates makes it all the more worth. This deck displays creative and professional looking slides of all sorts. Whether you are a member of an assigned team or a designated official on the look out for impacting slides, it caters to every professional field.
This document provides information about a certified digital marketing training program that offers 9 certifications, including Google AdWords and Facebook Blueprint certifications. The training program covers topics like SEO, social media marketing, Google AdWords, email marketing, and more. It aims to help students gain the skills and certifications needed to pursue careers in fields like social media analyst, PPC expert, digital marketing manager, and freelance digital marketer.
PPC Service Proposal PowerPoint Presentation SlidesSlideTeam
If your company needs to submit a PPC Service Proposal PowerPoint Presentation Slides look no further. Our researchers have analyzed thousands of proposals on this topic for effectiveness and conversion. Just download our template, add your company data and submit to your client for a positive response. https://bit.ly/3kEmCnW
nextNY Online Marketing School - SEM PresentationnextNY
The document provides an overview of search engine marketing and pay-per-click (PPC) advertising. It discusses key benefits of PPC including large targeted traffic, easy measurement of ROI, and cost effectiveness. Challenges include slow adoption, complexity, and time requirements. The document outlines best practices for successful PPC campaigns including defining goals, keywords, budgets/bidding, and tracking. It also discusses the importance of factors like geography, time of day, negative keywords, and quality scores. Automation and third-party tools can help address challenges for small/medium businesses.
Presentation given at the 2011 PICPA Benefit Plan Audit Conference in Lancaster, PA. Practical strategies for marketing your benefit plan audit niche in the digital medium.
Inbound Marketing At Digital Platform Proposal PowerPoint Presentation Slides SlideTeam
If your company needs to submit a Inbound Marketing At Digital Platform Proposal PowerPoint Presentation Slides look no further. Our researchers have analyzed thousands of proposals on this topic for effectiveness and conversion. Just download our template, add your company data and submit to your client for a positive response. https://bit.ly/3m51V4I
Implementing Customer Loyalty Program PowerPoint Presentation SlidesSlideTeam
Presenting this set of slides with name - Implementing Customer Loyalty Program Powerpoint Presentation Slides. Enhance your audiences knowledge with this well researched complete deck. Showcase all the important features of the deck with perfect visuals. This deck comprises of total of twenty four slides with each slide explained in detail. Each template comprises of professional diagrams and layouts. Our professional PowerPoint experts have also included icons, graphs and charts for your convenience. All you have to do is DOWNLOAD the deck. Make changes as per the requirement. Yes, these PPT slides are completely customizable. Edit the colour, text and font size. Add or delete the content from the slide. And leave your audience awestruck with the professionally designed Implementing Customer Loyalty Program Powerpoint Presentation Slides complete deck.
The webinar is about to begin and participants are invited to chat questions to the organizer throughout. Time will be left at the end to answer questions. The webinar is brought to you by Tips to Boost Quality Score and will feature speakers on topics related to improving AdWords quality score through account structure and optimization.
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After sales service encompasses all the assistance provided to customers after purchasing a product or service. Grab our informative PowerPoint presentation on Customer Support and Services Guide. It overviews after sales services, their benefits, needs, and best practices. Implementing an effective after sales support strategy can enhance customer satisfaction, promote brand loyalty, and even generate positive word of mouth advertising. Our customer services deck delves into various aftersales services, such as training, assurance, support, assistance, and rewards. Additionally, it highlights the positive impact of excellent after sales services and offers a set of dashboards to monitor customer retention and satisfaction. Moreover, our customer support PPT covers a range of services, including product guarantees, warranty, returns, replacements, configurations, installations, maintenance, and relocation. You can access our 100 percentage customizable template by downloading it, and its also compatible with Google Slides.
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A shareholder engagement strategy can help an organization develop and strengthen its relationship with investors. Grab our Communication Channels and Strategies for Shareholder Engagement template that helps to communicate about the latest updates and strategies implemented by the company to shareholders for building trust. It starts by highlighting benefits, concerns, and topics for shareholder engagement. Our Investor relations deck also shows the different types of companies for investor engagement through various communication techniques. Additionally, it highlights planning techniques like formulating a governance committee and communication calendar. Further, our Investor engagement PPT communication channels like website, email, and social media for shareholder engagement. It also showcases various shareholder strategies for websites like sharing annual reports, posting SEC filings, proxy statements, governance roadshows, and podcasts. Our Corporate strategy module exhibits an email channel to communicate critical updates and techniques to shareholders. Lastly, it shows various social media channels, like Facebook, YouTube, etc., for communicating with shareholders and covers other strategies like meetings, sharing ESG practices, and conducting investors survey for shareholder engagement. Get instant access.
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Personalized marketing help organization run targeted promotional campaigns and enhance the customer experience. The following presentation Generating Leads through Targeted Digital Marketing Campaign can help the marketing department to improve brand perception and increase the loyalty of customers towards the company. It initially showcases the collection and analysis of data for preparing ideal customer personas. This PPT also highlights personalized email and video marketing strategies that can help to target an online audience and increase the conversion rate. It also shows website optimization tactics that can result in high-converting landing pages and shorter sales cycles. It also shows various other personalized strategies which are social media and mobile application marketing. This presentation also showcases a checklist that can help to manage and ensure the effective implementation of personalized marketing campaigns. It also highlights the budget that can be allocated to marketing activities for customer targeting. In the end, this presentation shows KPIs and dashboards that can help to track and evaluate the effectiveness of personalized customer marketing campaigns. Download it now.
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A sales plan is the first and foremost step towards developing a sales strategy, enabling a companys team to predict and avoid business related risks. Grab our Boosting Profits with a New and Effective Sales Strategic Plan template. It formulates the right target audience, appropriate sales representatives, software tools, revenue goals, and methods to track performance. Our Sales Strategy deck provides the company overview, products offered, value proposition, target market analysis, etc. It focuses on understanding the need for a new strategic sales plan. Our Brand Promotion PPT showcases multiple steps of building a sales strategy, like setting targets, creating customer profiles, lead generation strategies, etc. Additionally, it includes various stages of the sales process, namely, prospecting and lead generation, setting customer qualification criteria, scheduling product demos, defining customer needs, etc. It also caters to slides about multiple sales assessment techniques. Further, our Promotional Campaigns module includes campaigns like using referrals, loyalty programs, buy more and save more programs, device trade ins, etc. Lastly, it caters to the cost analysis, impact assessment of multiple sales activities, and dashboards related to tracking improvements with implementing new sales plans. Get access now.
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Chat GPT multitasks by picking up on and naturally expressing more than one aim at a time. Grab our professionally curated ChatGPT IT template. It includes an introduction, advantages, and features of OpenAIs ChatGPT model and discusses the price and availability of its enhanced version, called ChatGPT Pro. Our ChatGPT deck represents the working and architecture of ChatGPT technology, including a large language model and self-attention mechanism. Additionally, it demonstrates the various applications of ChatGPT in several domains, such as education, medicine, research, information technology, advertisement, banking, finance, etc. Our chatbot using GPT-3 PowerPoint presentation represents the three reinforcement learning from human feedback models supervised fine-tuning, reward, and reinforcement learning. Furthermore, it discusses integrating the ChatGPT model into web applications and best practices for successful deployment. Moreover, our ChatGPT integration into the web applications module contains sections about the impact of ChatGPT on social media and artificial intelligence tokens. Lastly, this chatbot using GPT-3 deck comprises a roadmap, a timeline, a 30-60-90 days plan, a checklist to integrate OpenAIs GPT-3 model into web applications and a case study on mental health and ChatGPT collaboration. Get access now.
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Comprehensive Guide To Sports Marketing Strategy Powerpoint Presentation Slid...SlideTeam
The document discusses the benefits of meditation for reducing stress and anxiety. Regular meditation practice can help calm the mind and body by lowering heart rate and blood pressure. Making meditation a part of a daily routine, even if just 10-15 minutes per day, can have mental and physical health benefits over time by reducing stress levels and promoting relaxation.
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With decreased job satisfaction, poor employee productivity, and a high stress level, many companies are shifting to flexible work arrangements. Remote working gives an employee the freedom to decide when they start working, where they work, and for how long. With our professionally designed Global Shift Towards Flexible Working PowerPoint presentation, corporates can successfully improve employee engagement rate and improve workplace diversity. Initially, the PPT begins with multiple issues faced by the company because of its inflexible working schedule. Secondly, the complete deck caters to a section through which professionals can highlight major statistics, advantages, trends, and growth drivers associated with hybrid working. Going forward, the firm can achieve flexible working objectives by developing guidelines, policies, employee engagement strategies, and productivity software tools for remote teams. In addition to this, the module covers a section on different issues faced by managers when implementing flexible working hours and the ways in which businesses can overcome them. At last, through key performance indicators KPIs metrics and dashboards, organizations can successfully evaluate the impact of flexible employment strategies on employees and the companys performance. Download our 100 percentage editable and customizable template, which is also compatible with Google Slides.
Adani Group's Active Interest In Increasing Its Presence in the Cement Manufa...Adani case
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During the budget session of 2024-25, the finance minister, Nirmala Sitharaman, introduced the “solar Rooftop scheme,” also known as “PM Surya Ghar Muft Bijli Yojana.” It is a subsidy offered to those who wish to put up solar panels in their homes using domestic power systems. Additionally, adopting photovoltaic technology at home allows you to lower your monthly electricity expenses. Today in this blog we will talk all about what is the PM Surya Ghar Muft Bijli Yojana. How does it work? Who is eligible for this yojana and all the other things related to this scheme?
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Presentation by Herman Kienhuis (Curiosity VC) on Investing in AI for ABS Alu...Herman Kienhuis
Presentation by Herman Kienhuis (Curiosity VC) on developments in AI, the venture capital investment landscape and Curiosity VC's approach to investing, at the alumni event of Amsterdam Business School (University of Amsterdam) on June 13, 2024 in Amsterdam.
Unlocking WhatsApp Marketing with HubSpot: Integrating Messaging into Your Ma...Niswey
50 million companies worldwide leverage WhatsApp as a key marketing channel. You may have considered adding it to your marketing mix, or probably already driving impressive conversions with WhatsApp.
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That's exactly what we explored in this session.
We take a look at everything that you need to know in order to deploy effective WhatsApp marketing strategies, and integrate it with your buyer journey in HubSpot. From technical requirements to innovative campaign strategies, to advanced campaign reporting - we discuss all that and more, to leverage WhatsApp for maximum impact. Check out more details about the event here https://events.hubspot.com/events/details/hubspot-new-delhi-presents-unlocking-whatsapp-marketing-with-hubspot-integrating-messaging-into-your-marketing-strategy/
The Most Inspiring Entrepreneurs to Follow in 2024.pdfthesiliconleaders
In a world where the potential of youth innovation remains vastly untouched, there emerges a guiding light in the form of Norm Goldstein, the Founder and CEO of EduNetwork Partners. His dedication to this cause has earned him recognition as a Congressional Leadership Award recipient.
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NIMA2024 | De toegevoegde waarde van DEI en ESG in campagnes | Nathalie Lam |...BBPMedia1
Nathalie zal delen hoe DEI en ESG een fundamentele rol kunnen spelen in je merkstrategie en je de juiste aansluiting kan creëren met je doelgroep. Door middel van voorbeelden en simpele handvatten toont ze hoe dit in jouw organisatie toegepast kan worden.
The report *State of D2C in India: A Logistics Update* talks about the evolving dynamics of the d2C landscape with a particular focus on how brands navigate the complexities of logistics. Third Party Logistics enablers emerge indispensable partners in facilitating the growth journey of D2C brands, offering cost-effective solutions tailored to their specific needs. As D2C brands continue to expand, they encounter heightened operational complexities with logistics standing out as a significant challenge. Logistics not only represents a substantial cost component for the brands but also directly influences the customer experience. Establishing efficient logistics operations while keeping costs low is therefore a crucial objective for brands. The report highlights how 3PLs are meeting the rising demands of D2C brands, supporting their expansion both online and offline, and paving the way for sustainable, scalable growth in this fast-paced market.
The Steadfast and Reliable Bull: Taurus Zodiac Signmy Pandit
Explore the steadfast and reliable nature of the Taurus Zodiac Sign. Discover the personality traits, key dates, and horoscope insights that define the determined and practical Taurus, and learn how their grounded nature makes them the anchor of the zodiac.
2. Table of Content
2
Introduction
Optimized Lead Generation
Lead Qualification
Lead Nurturing
Email Marketing
Content Marketing
Social Media
ROI Reporting
KPI Metrics and Dashboard
3. Introduction
Trends Related to
B2B Marketing
Most Effective
Channels Used in
B2B Marketing
Challenges and
Solutions Related to
B2B Marketing
Effectiveness Ratings
for B2B Paid
Advertising Methods
3
4. Trends Related to B2B Marketing
Account Based Marketing
› Deliver higher ROI
› Add text here
Email Newsletters
› Increase In email marketing
budget.
› Add text here
Remarketing
› Keeps you brand on top and
more likely to convert
› Add text here
Influencer Marketing Expands
› Helps to generate more traffic
› Add text here
Storytelling
› Narrative storytelling
› Add text here
Interactive video, social and email content strategies
› Helps to generate more pgeview.
› Add text here
Use this slide to show the
various trends related to b2b
marketing. you can edit this
according to your
requirements.
4
5. Most Effective Channels Used in B2B Marketing
30%
40%
16%
17%
18%
19%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Your Text Here
Your Text Here
Your Text Here
Your Text Here
Your Text Here
Your Text Here
Your Text Here
Your Text Here
Paid Search
Conference/ trade show booth
Word-of-mouth/referrals
SEO
Content Marketing
Social Media
Email Marketing
45%
55%
65%
69%
70%
73%
77%
80%
83%
86%
90%
91%
93%
94%
95%
Marketing Channels currently being used to
acquire Customers
Marketing Channels Impact
on Revenue This slide shows the most
effective channels which are
used to acquire customers and
their impact on revenue.
5
6. Effectiveness Ratings for B2B Paid Advertising Methods
10%
25%
45%
30%
35%
40%
57%
Your Text Here
Your Text Here
Social Ads
Promotional Ads (eg. LinkedIn ads)
Traditional Online Banner Ads
Print or other offline Promotion
Search Engine Marketing (SEM)
0 10 20 30 40 50 60
6
7. Challenges and Solutions Related to B2B Marketing
Challenges Description Solutions
Marketing and Sales Data
› Struggle With Data Challenges
› Interpret and make decisions about the data
› Add text here
› Make marketing and sales goals
› Add text here
Tracking Marketing Leads
› Being personally tracked by competitors
› Add text here
› Establish smart goals to track your competitors
› Add text here
Campaign Execution
› Add text here
› Add text here
› Making best marketing system
› Handle marketing execution
› Add text here
Measuring revenue/ outcomes
› Add text here
› Add text here
› Establish clear key performance metrics.
› Add Text Here
Sales Funnels
› Problem in funnelling the marketing leads
› Add Text Here
› Create better promotional plans to capture leads
› Add text here
Here we have specified some
challenges faced during b2b
marketing along with solutions
to overcome the same
7
9. Lead Generation Funnel
Marketing
Funnel
Live
Active
Marketing
Qualified Lead
Sales
Accepted
Lead
Sales
qualified
Lead
› Branding, SEO, SEM,
Paid Lead Gen
Programs
› Your Text Here
› Webinars, DEMO,
Whitepapers, Drip Campaigns
› Marketing Response
› Your Strategy Here
› Case Study, Data Sheets,
ROI
› Your Strategy Here
› Marketing Automation Tasks
› Add strategy here
Marketing Activities
Here are the various steps
covered in the lead generation
funnel along with the marketing
activities to be used at each
step.
9
10. Lead Generation Strategies
Content
Strategy
SEO
Strategy
Promotion
Strategy
Conversion
Strategy Analytics
Strategy
Landing Pages
› Your Text Here
Web Pages
› Your Text Here
Blog Posts
› Your Text Here
Call to Action
› Your Text Here
Keywords
› Your Text Here
On-Page SEO
› Your Text Here
Off-Page SEO
› Your Text Here
Social Media
› Your Text Here
Publish Social
› Your Text Here
Manage Email
› Your Text Here
Nurture Lead
› Your Text Here
Segment List
› Your Text Here
Leads
› Your Text Here
Prospects
› Your Text Here
Page Visits
› Your Text Here
Sources
› Your Text Here
Competitors
› Your Text Here
Reach
› Your Text Here
Blog Analytics
› Your Text Here
WEBSITELEADGENERATION
We have identified 5 key
strategies for generating
lead. You can highlight the
tactics which your company
might implement, under
each strategy
10
11. Lead Generation with Marketing Automation Strategies
Email Drip Campaigns
› Helps to promote a purchase
more than other social medias
› Add text here
Setup Nurture Campaigns
› Focus on nurturing leads who
are not ready to buy your
products
› Add text here
Sales Collaboration
› Helps to generate increment
in sales opportunities
› Add text here
Personalization and A/B Testing
› Valuable for increasing
conversion rates
› Add text here
Generate more leads with the
help of these marketing
automation strategies. You
can edit this slide according
to your requirement.
11
13. Lead Scoring Under Lead Qualification
SCORE
AGE:30-40
Gender: Male
AGE:18-30
Gender: Male
AGE:20-35
Gender: Female
95
75
25
Returning
Visitor
Time on site is
more than 5 min
Prospects Country is
It is used to rank prospects against
a scale that represents the
perceived value each lead
represents to the organization. The
resulting score is used to
determine which leads a receiving
function will engage, in order of
priority
13
14. Lead Conversion Process
14
LEADS
PIPLELINE
SALES
The # of new leads you bring in
The # of leads you qualify for sales follow-up
The number of leads who convert into customers
Enter the number of leads that
were generated this year, followed
by those which qualified for follow-
ups and finally got converted into
paying customers. This slide will
determine whether you have a
high or low conversion rate
15. Lead Grading Parameters
Industry Company Size Job Title Job FunctionLocation
› Your Text Here
› Your Text Here
› Your Text Here
› Your Text Here
› Your Text Here
› Your Text Here
› Your Text Here
› Your Text Here
› Your Text Here
› Your Text Here
› Your Text Here
› Your Text Here
› Your Text Here
› Your Text Here
› Your Text Here
› Your Text Here
› Your Text Here
› Your Text Here
› Your Text Here
› Your Text Here
LEAD GRADING
Use this slide to grade the
leads according to the given
parameters like location and
job title. This slide is fully
editable.
15
17. x
Lead Nurturing Processes (1/2)
Contact
Your Text Here
Track
Your Text Here
Offer
Your Text Here
Refine
Your Text Here
Engage
Your Text Here
Alert
Your Text Here
Build
Your Text Here
Analyze
Your Text Here
This slide helps to build a good
relation with the buyer at every
stage of the sales funnel. You
can use this slide as per your
requirement.
17
18. Lead Nurturing Processes (2/2)
Attract visitors to your
website
› SEO
› Social Media
› PPC
› Your Text Here
› Your Text Here
› Your Text Here
› Your Text Here
Capture their attention
› Video
› Whitepapers
› eBook
› Your Text Here
› Your Text Here
› Your Text Here
› Your Text Here
Helps them by prioritizing
their time
› More sales-ready leads
› Prioritize by lead score
› Website activity history
› Your Text Here
› Your Text Here
› Your Text Here
› Your Text Here
Keep their attention,
become their “go-to” when
ready to buy
› Segment by persona
› Segment by interest
› Drip marketing
› Your Text Here
› Your Text Here
› Your Text Here
› Your Text Here
Attract Engage Nurture Convert
18
We have covered steps
to be followed for
nurturing the lead along
with some strategies
19. Lead Nurturing LifecycleSocialMedia
Media
Articles
Get Customers
Viral loop
LoyaltyPrograms
Contests,Events
Blogs,RSSEmails
OutreachPrograms
ProductUpdates
Up-sell Next-Sell Cross-sell Referrals
Acquire Activate
KEEP CUSTOMERS
Grow Customers
With lead nurturing, however, you
can bring those leads through your
sales funnel and garner increased
response rate. We have
mentioned some possible tools at
each stage which would be helpful
in nurturing customers.
19
20. Lead Nurturing Campaign Process
DAY 1
DAY 5
DAY 9
DAY 13
DAY 17
Intro Phone Call (VM)
Intro Email
LinkedIn Connect/InMail
Nurture Email #1
Follow up 2nd Phone Call-
validate info received
Mail Letter
Follow up 3rd Phone call-
Offer similar content Nurture email #2
4th Phone Call w/ CTA
(such as Webinar Invite) CTA Email Follow up
5th Phone Call
If first contact is not achieved after 3 weeks of one-to-one nurturing, review
with LDR Manager regarding appropriate next steps
Email-Break Up Email (If No Response)
Change the days and your
strategy as per requirement
and build an impressive lead
nurturing process
20
22. Email Marketing Mediums
Use this slide to show the
mediums which your company
is using while doing email
marketing. Edit according to
your requirement.
22
Subscriber Contact List Management
› Your Text Here
› Your Text Here
Professional Electronic Direct Mail design
› Your Text Here
› Your Text Here
Personalized Emails
› Your Text Here
› Your Text Here
Automatic Follow ups
› Your Text Here
› Your Text Here
Blast Targeted Emails
› Your Text Here
› Your Text Here
Website Subscription Integration
› Your Text Here
› Your Text Here
Campaign Tracking and Reporting
› Your Text Here
› Your Text Here
23. Email Marketing Effectiveness Under B2B Marketing
Open Rate
Unsubscribe Rate
Click Through Rate
Spam Rate
Click to open Rate
› Your Text Here
› Your Text Here
› Your Text Here
› Your Text Here
› Your Text Here
› Your Text Here
› Your Text Here
› Your Text Here
› Your Text Here
› Your Text Here
53%
29%
78%
68%
14%
Use this slide to show the
effectives of your email
marketing parameters like click
through rate, spam rate etc.
Edit this slide according to your
requirement.
23
24. Email Marketing Plan
24
Main Goal of the
Activity
› Raise awareness of your brand/service
› Lead Generation
› Your Text Here
› Your Text Here
› Your Text Here
› Understand your audience
› Segment your subscribers
› Improve message relevancy
› Your Text Here
› Your Text Here
› Your Text Here
› Develop Relationships
› Retain customers
› Your Text Here
› Your Text Here
› Your Text Here
Tactics for subscriber
Acquisition
› Soft opt in business contacts and double opt-in for new
requests
› Distribute sign-up forms at networking events
› Your Text Here
› Your Text Here
› Soft opt in business contacts and double opt-in for new
requests
› Distribute sign-up forms at networking events
› Your Text Here
› Your Text Here
› Double opt-in only
› All the rest as above
› Your Text Here
› Your Text Here
Email Content Type
› Newsletter
› Your Text Here
› Your Text Here
› Newsletter
› Basic triggered emails e.g. welcome
› Your Text Here
› Your Text Here
› Newsletter with content generated dynamically
› Preference centre
› Life cycle triggered emails like welcome emails,
contact, happy birthday
› Your Text Here
Frequency
› Bi monthly
› Your Text Here
› Your Text Here
› Monthly newsletter
› Fortnightly welcome programme
› Your Text Here
› Your Text Here
› Minimum monthly and maximum weekly, according
to user’s selection, using an email preference centre
› Your Text Here
› Your Text Here
› Your Text Here
Stage 2
Establish Baseline
3 to 5 months
Stage 1 Improve Relevance
7 to 8 months
Stage 3
Optimize
After 9 months
This slide covers the email
marketing plan with main goals
of activity and frequency.
25. Time-based Email Marketing Performance Evaluation
25
Range % of Volume % of Transactions Unique Opens Unique Clicks Transaction Rates
Revenue per
email
Average Order
86%
75%
93%
49%
79%
56%
70%
73%
93%
82%
69%
56%
79%
83%
58%
65%
86%
74%
56%
63%
74%
78%
57%
51%
66%
70%
89%
90%
$67
$71
$83
$77
$87
$68
$72
$79
$50
$53
$92
$69
1:00AM-4:00AM
3:00AM-9:00AM
6:00AM-12:00AM
12:00AM-6:30AM
9:00AM-12:00PM
6:00AM-8:00PM
78% 86%
This slide covers
information related to
performance of email
marketing with volume and
transaction with revenue
per Email.
26. Email Marketing Budget
Upto 200,00 emails
$1 for 530 emails
$0.0018 per receipient Upto 400,00 emails
$1 for 200 emails
$0.0005 per receipient
Upto 400,00+ emails
$1 for 900 emails
$0.0011 per receipient
Use this slide to give
information about the budget
and expenses related to email
marketing.
26
28. Platforms Used in Content Marketing
Social
Promotion
Search Engine
Marketing
Print or other
Offline Promotion
Traditional Online
Banner Ads
Content
Discovery Tools
Native
Advertising
None
60%
65%
20%
90%
35%
10%
We have specified the various
popular platforms (based on
percentage of usage) which are
widely used for content marketing.
The percentage mentioned here
specifies the extent of popularity of
a given platform by marketers.
28
55%
30. Content Marketing Effectiveness
This slide helps to know how
much content marketing effects
the business. Edit this slide
according to your requirement.
30
60%
conversion
rate
30% number of
l e a d s
20% Your text
here
12% Your text
here
49% website
t r a ff i c
29% sales
r e v e n u e
19% Your text
here
31. Budget for Content Marketing
CONTENT MARKETING COSTS Monthly
Personnel
Managing Editor $2,345
Your Text Here
Content
Blog Post Costs $1,234
Premium Content Costs $234
Your Text Here $850
Tools
Software & Hosting $768
Your Text Here
Total Expenses $5,197
Content Plan
This slide helps you to know
the overall expenses related to
content marketing in a month.
You can edit this slide
according to your requirement.
31
32. 32
Social Media
Platforms
B2B Social Media
Platform Comparison
B2B Social Media
Marketing Key Statistics
Social Media
Marketing Budget
Social Media
Marketing Roadmap
Social
Media
33. Social Media Marketing Platforms
LinkedIn
Your Text Here
Your Text Here
Your Text Here
Blog
Your Text Here
Your Text Here
Your Text Here
Snap Chat
Your Text Here
Your Text Here
Your Text Here
Instagram
Your Text Here
Your Text Here
Your Text Here
Chat
Your Text Here
Your Text Here
Your Text Here
YouTube
Twitter
Your Text Here
Your Text Here
Your Text Here
Facebook
Your Text Here
Your Text Here
Your Text Here
Mention the social media
acquisition channels which you
will be using for your company
33
34. B2B marketers who
are currently using
social media
marketing
B2B marketing
companies which aren’t
utilizing full marketing
potential of social media
Consumers are
influenced by Facebook
for online and offline
purchase
People who complain to
a brand via Twitter
expect a response
within an hour
56% 79% 22% 89%
B2B Social Media Marketing Key Statistics
This slide covers social media
performance information like
who are using social media
and more business exposure.
You can edit this slide
according to your
requirements.
34
35. B2B Social Media Platform Comparison
70%
40%
56%
35%
30%
27%
18%
15%
13%
0 10 20 30 40 50 60 70 80
Linkedin
Twitter
YouTube
Slideshare
Vimeo
Facebook
Pinterest
Instagram
Google+
We have captured here the
widely used social media
platforms. The percentage
mentioned here specifies the
extent of popularity of a given
platform by marketers.
35
36. Social Media Marketing Budget
Expenses Total Budget YTD Spend Budget Remaining % Remaining
Video Production $30,000 $25,000 $5,000 17%
Content Creation $40,000 $34,000 $6,000 15%
Graphic Design $19,000 $14,500 $4,500 24%
Your Text Here $4,500 $3,900 $600 13%
Your Text Here $34,000 $29,000 $5,000 15%
Your Text Here $5,600 $4,000 $1,600 29%
Your Text Here $23,000 $11,000 $12,000 52%
TOTAL $156,100 $121,400 $34,700 22%
This slide covers allocation of
budget with different platforms
and time schedules.
36
37. December 2018
› Build Creative FB ads
› Your Text Here
January 2019
February 2019 Your Text Here
Your Text Here
› Influence outreach program
› Your Text Here
› Refresh LinkedIn
creatives
› Your Text Here
Your Text Here
› Your Text Here
› Your Text Here
› Your Text Here
› Your Text Here
› Your Text Here
› Your Text Here
Social Media Marketing Roadmap
This slide covers roadmap
showing various social media
marketing platforms with time
duration.
37
38. 38
List of ROI Metrics
to Track
ROI Track
Report
Closed Loop
Reporting
ROI
Reporting
39. List of ROI Metrics to Track (1/4) – Email Metrics
30%
Bounce Rate
Your Text Here
Sharing Stats
Your Text Here
Open Rate
Your Text Here
List Size
Your Text Here
Deliverability Rate
Your Text Here
Click Through Rate
Your Text Here
Read Rate
Your Text Here
Form Conversions
Your Text Here
VANITY METRIC
BETTER METRIC
Total Investment = $ 200,000 Total Return On Investment = 238%
15%
95% 50K
2-5%45% 10.75% 22.83%
This slide covers list of ROI
metrics to track related to e-
mail metrics. You can edit this
slide according to your
requirements.
39
40. List of ROI Metrics to Track (2/4) – Social Metrics
No. of Retweets
and Shares
Your Text Here
No. of fans and
followers
Your Text Here
No. of Posts
Your Text Here
No. of Likes
and Favorites
Your Text Here
No. of Leads
Your Text Here
Growth Rate of Followers
Your Text Here
Engagement Rates
Your Text Here
Referrals
Your Text Here
VANITY METRIC
BETTER METRIC
Total Investment = $ 100,000 Total Return On Investment = 124%
500
200K 1000
40k
4,345
5K
39.7%
3,3
This slide covers list of ROI
metrics to track related to e-
mail metrics. You can edit this
slide according to your
requirements.
40
41. List of ROI Metrics to Track (3/4) – Paid Search Metrics
Impressions
Your Text Here
Ad position
Your Text Here
Cost per Impression
Your Text Here
No. of Clicks
Your Text Here
No. of Leads
Your Text Here
Cost per Lead
Your Text Here
Cost per Click
Your Text Here
No. of Closed Deal
Your Text Here
VANITY METRIC
BETTER METRIC
Total Investment = $300,000 Total Return On Investment = 467%
4,097,190 100 $10 100K
24550K
$15
$7
This slide covers list of ROI
metrics to track related to e-
mail metrics. You can edit this
slide according to your
requirements.
41
42. List of ROI Metrics to Track (4/4) – Website and Content Metrics
No. of Page Views
Your Text Here
Form Submissions
Your Text Here
Content Shares
Your Text Here
Content Downloads
Your Text Here
Conversion Rates
Your Text Here
Leads Generated
Your Text Here
Content Influence
Your Text Here
Annual Contract Value
Your Text Here
VANITY METRIC
BETTER METRIC
Total Investment = $300,000 Total Return On Investment = 467%
122,345
10 30 25
26417.6%
86%
45%
This slide covers list of ROI
metrics to track related to e-
mail metrics. You can edit this
slide according to your
requirements.
42
43. 5,678
% of Total: 56.78%(23,456)
$678
% of Total: 34.56%($3451.33)
$8765
% of Total: 22.341(45,233)
2231.22%
Site Avg: 211.22%(13.33%)
Google+ plus/Social 1200 (31.78%) $456 (16.78%) $344 (35%) 135.89%
Facebook/Social 1,345 (15.78%) $789 (13%) $112.22 (45.66%) 322.56%
Twitter/Social 2,334 (12.39%) $111 (11.88%) $112(13.678%) -222.45%
Reddit/Social 456 (16.40%) $1,567(13.56%) $789 (67%) 456.78%
Your Text Here 1,222 (9.876%) $789 (9.78%) $567 (25%) -456.12%
ROI Track Report
Sessions Cost Revenue ROI
SOURCE/MEDIUM
This slide covers the social
media sources it’s session cost
and Rate of interest. User can
edit values according to his
requirements
43
44. Closed Loop Reporting
Tag the Score
› Identify referring
source
› Your Text Here
› Track the activity of the
visitor from day one
› Your Text Here
Convert Visitors
› Submit the information
required by the form
› Your Text Here
3
4
Track Activity Credit the Source
› Attribute closed deals back to
their original source.
› Add text here
1
2
This slide covers closing the
loop between the data that
marketing is collecting. You
can edit this slide according to
your requirements.
44
50. KPI Dashboard (1/4)
Sales Representative Insights
Top 5 Sales Reps by Leads
Rob, 67%
John, 45%
Pete, 87%
Brian, 45%
Mary, 57%Sales
Representatives
Leads Actual
Top 5 Sales Reps by Leads
Sales Representatives
Revenue Actual
NA EMEA APAC LATAM
Rob John Pete Mary Teresa Brian jack Antoine Jord
Top 5 Sales Reps by Leads
Revenue Pace
Revenue Actual
Revenue Breakdown
500%
345%
123%
89%
NA EMEA APAC LATAM
Leads By Region
Combine Sales quotas with sales results to identify
individual performance
John has achieved the highest amount of revenue
relative to quota (200%)
INSIGHT
450789
356778
256734
78000
5678
Rob John Pete Brian Mary
Leads Actual
50
52. KPI Dashboard (3/4)
150000
80000
65000
4500 3400 22001800 900 710
0
20000
40000
60000
80000
100000
120000
140000
160000
Active Subscribers Unsubscribers Bounces
Total Today This Month
Date List Campaign Sent Opens Opens% Clicks Clicks%
Feb 16 Blog Subscribers
Awesome-con is coming to your
city
2456 1567 33.4% 130 4.5%
Dec 28 Blog Subscribers
Blog Post: 14 reasons 2018 was
great
4578 1890 16.6% 112 6.8%
Mar 23 Blog Subscribers
Blog Post:3 tops to help achieve
your New year’s Resolution
8755 1333 25.8% 345 2.7%
July 25 Blog Subscribers
Blog Post: 5 ways to become even
more awesome
2356 1189 12.1% 234 5.5%
Campaign Monitor Subscribers
vs Unsubscribes (Last 30 Days)
List:
Awesome Klps
Campaign
Monitor List
Stats
List: Blog
Subscribers
List
Performance
List: Blog
Subscribers
List
Performance
0
100
200
300
400
500
600
700
800
900
Jul Feb Mar Apr
Existing Imports Options
35
47
62
75
89
2-May
30-May
45
62
69
81
95
Product1 Product 2
52
53. KPI Dashboard (4/4)
Date Referral Traffic Conversions GCR
Facebook 890 54
Twitter 2354 342
Google+ 3435 535
Pinterest 543 34
YouTube 4346 45
6.06%
14.52%
15.57%
6.26%
1.03%
4,678 Referrals
Completed to 3345 last month
560 Conversions
Compared to 230 last month
34 Events
Compared to 1122 last month
Social Events Sept 2019 Referral Traffic By Site Dec 2019
0 1 2 3 4 5 6
1-Sep
2-Sep
3-Sep
4-Sep
Pinterest Twitter Facebook
Social Traffic & Conversion May 2019 Key Social Metrics June 2019
53
57. Clustered Bar Chart
57
0 10 20 30 40 50 60 70 80 90 100
2016
2017
2018
2019
2020
Product 01
This graph/chart is linked to excel, and
changes automatically based on data.
Just left click on it and select “Edit Data”.
Product 02
This graph/chart is linked to excel, and
changes automatically based on data.
Just left click on it and select “Edit Data”.
Product 01
Product 02
Sales (in USD millions)
58. Area Chart
58
95%
0
10
20
30
40
50
60
70
80
90
100
FY '13 FY '15 FY '16 FY '17 FY '18 FY '19 FY '20
Sales(inUSDmillions)
Product 01
This graph/chart is linked to excel, and
changes automatically based on data.
Just left click on it and select “Edit Data”.
Product 02
This graph/chart is linked to excel, and
changes automatically based on data.
Just left click on it and select “Edit Data”.
Product 01
Product 02
59. Timeline
59
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needs and capture your
audience's attention.
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needs and capture your
audience's attention.
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needs and capture your
audience's attention.
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editable. Adapt it to your
needs and capture your
audience's attention.
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audience's attention.
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editable. Adapt it to your
needs and capture your
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2015
2016
2017
2018
2019
2020
60. 60
Target
Text Here
This slide is 100% editable. Adapt it to your need
and capture your audience’s attention.
01
Text Here
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and capture your audience’s attention.
02
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and capture your audience’s attention.
03
61. Venn
61
Text Here
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it to your needs and capture your
audience's attention.
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it to your needs and capture your
audience's attention.
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it to your needs and capture your
audience's attention.
01
02
03
62. About Us
62
Preferred by Many
This slide is 100% editable. Adapt it to your needs
and capture your audience's attention.
Values Client
This slide is 100% editable. Adapt it to your needs
and capture your audience's attention.
Target Audiences
This slide is 100% editable. Adapt it to your needs
and capture your audience's attention.
63. Puzzle
63
Text Here
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your audience’s attention.
01
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your audience’s attention.
02
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your audience’s attention.
03