You’ve launched campaigns, A/B tested, and know LinkedIn best practices….
Now it's time to take your LinkedIn campaigns to the
next level. Learn how with the help of this deck from our Masterclass series!
How to Take Advantage of the Trends that Make ABM a Successful Strategy for B...LinkedIn
The rising importance of data-driven marketing, marketing automation, and customer experience have made account-based marketing inevitable. If you're in B2B marketing, you're going to use an ABM approach sooner or later.
Experts from DXC Technology, Engagio, and LinkedIn will discuss:
• Why Account-Based Marketing has become essential if you're in B2B marketing and sales
• How you can get started with Account- Based Marketing today (it's easier than you think)
• A step-by-step blueprint for running the best Account-Based Marketing plays
Leveraging Personalization to Get ResultsDemandbase
The ABM Leadership Alliance and ITSMA have joined forces to bring you one full day of actionable content and ABM case studies designed to help you optimize and expand your ABM programs in 2018.
#FlipMyFunnel Boston 2016 - Lindsy Lettre and Adam New-Waterson - The Big Dig...#FlipMyFunnel
The Big Dig: The Architecture of ABM Campaigns with Lindsy Lettre, Marketing Operations Manager at InsightSquared and Adam New-Waterson, CMO at LeanData
In this webcast, you will learn from LinkedIn's head of marketing about how LinkedIn drives qualified leads, collaborates with sales, and attributes revenue impact by going "beyond the lead".
You'll also hear from HubSpot, a certified marketing partner, about how B2B marketers are thriving by integrating inbound marketing and advertising, through the LinkedIn + HubSpot integration.
The Latest Shifts in B2B Buyer Behavior: New Trends and Real-World Insights f...Demandbase
Your buyers are changing the way they make purchasing decisions. To help you understand how that will impact your business, Demand Gen Report and Demandbase are bringing you the latest trends and real-world insights on buyer behavior.
This webinar will provide a detailed look at the behavior patterns of primary decision-makers and influencers in B2B purchases over the past 12 months. The research shares direct anecdotes on:
-Where buyers typically see breakdowns in the marketing/sales process
-How buyers involve peers in the selection phase
-Where buyers look for information
-What content buyers view at different stages of the buying process
The ABM Leadership Alliance and ITSMA have joined forces to bring you one full day of actionable content and ABM case studies designed to help you optimize and expand your ABM programs in 2018.
How to Take Advantage of the Trends that Make ABM a Successful Strategy for B...LinkedIn
The rising importance of data-driven marketing, marketing automation, and customer experience have made account-based marketing inevitable. If you're in B2B marketing, you're going to use an ABM approach sooner or later.
Experts from DXC Technology, Engagio, and LinkedIn will discuss:
• Why Account-Based Marketing has become essential if you're in B2B marketing and sales
• How you can get started with Account- Based Marketing today (it's easier than you think)
• A step-by-step blueprint for running the best Account-Based Marketing plays
Leveraging Personalization to Get ResultsDemandbase
The ABM Leadership Alliance and ITSMA have joined forces to bring you one full day of actionable content and ABM case studies designed to help you optimize and expand your ABM programs in 2018.
#FlipMyFunnel Boston 2016 - Lindsy Lettre and Adam New-Waterson - The Big Dig...#FlipMyFunnel
The Big Dig: The Architecture of ABM Campaigns with Lindsy Lettre, Marketing Operations Manager at InsightSquared and Adam New-Waterson, CMO at LeanData
In this webcast, you will learn from LinkedIn's head of marketing about how LinkedIn drives qualified leads, collaborates with sales, and attributes revenue impact by going "beyond the lead".
You'll also hear from HubSpot, a certified marketing partner, about how B2B marketers are thriving by integrating inbound marketing and advertising, through the LinkedIn + HubSpot integration.
The Latest Shifts in B2B Buyer Behavior: New Trends and Real-World Insights f...Demandbase
Your buyers are changing the way they make purchasing decisions. To help you understand how that will impact your business, Demand Gen Report and Demandbase are bringing you the latest trends and real-world insights on buyer behavior.
This webinar will provide a detailed look at the behavior patterns of primary decision-makers and influencers in B2B purchases over the past 12 months. The research shares direct anecdotes on:
-Where buyers typically see breakdowns in the marketing/sales process
-How buyers involve peers in the selection phase
-Where buyers look for information
-What content buyers view at different stages of the buying process
The ABM Leadership Alliance and ITSMA have joined forces to bring you one full day of actionable content and ABM case studies designed to help you optimize and expand your ABM programs in 2018.
5 Essential Steps to Build Targeted Campaigns Across ChannelsDemandbase
Attendees of this webinar will gain insights into specific recommendations and tactics marketers can apply to their programs to improve their overall results, particularly among key accounts. Some of the topics covered would include:
-Account-Based Advertising & Retargeting
-Social Account Nurturing
-Personalization
-Email
-Analog (Direct & Field Marketing)
The Future of B2B Marketing Automation is HereDemandbase
Are you trying to figure out how to extend your Account-Based Marketing strategy into your marketing automation tactics?
If you’ve ever struggled with bridging the strategy to execution gap for Account-Based Marketing, this session is for you!
Join us to see how Demandbase can turn your Oracle Eloqua instance into an ABM engine with Account-Based Marketing Automation.
In this webinar, you’ll learn how to:
Execute ABM programs in Oracle Eloqua
Segment and target your hottest accounts
Get started quickly with the right technology
Live Webinar: Advanced Strategies for Leveraging Linkedin Like a ProLinkedIn
Learn how to get the most out of LinkedIn in this advanced session that explores smart ways to organize, manage, track, and optimize your campaigns to achieve maximum results.
Expert advertiser and consultant AJ Wilcox shares strategies and tactics for leveraging the LinkedIn platform like a pro. Join AJ and our own in-house demand generation authority Cassandra Clark as they reveal proven techniques for how to:
- Structure campaigns for ease of scale, organization, and reporting
- Drive leads using LinkedIn’s advanced targeting and accurate, first-party data
- Create sophisticated targeting models around key audiences
- Bid strategically and budget effectively to accomplish your goals
- Launch creative and campaigns at scale
- Set up ad tracking for proper attribution
Live Webinar: Understanding, Reading, and Optimizing in Sponsored ContentLinkedIn
Learn how to leverage the Campaign Manager reporting tool to:
- Accurately interpret campaign performance data
- Make informed decisions about strategy and next steps
- Optimize your campaigns for future success
Masterclass: Advanced Strategies on LinkedIn [New York]LinkedIn
You’ve launched campaigns, A/B tested, and know LinkedIn best practices….
Now it's time to take your LinkedIn campaigns to the next level. Learn how with the help of this deck from our Masterclass series!
The last few years have seen a dramatic increase in the awareness of account-based marketing. Wanting to know how this is impacting B2B marketers, Demandbase recently teamed up with Demand Metric to conduct a research study on account-based marketing adoption and usage among B2B marketing companies.
This webinar will showcase more than 20 key findings on the latest trends in adoption, readiness, and business impact of ABM. You’ll also walk away with steps you need to take to successfully execute an ABM strategy.
Webinar: 5 ABM Mistakes Most Marketers MakeMarketo
The biggest challenge every marketer faces with ABM is balancing maintaining the campaign’s strategy while keeping sales informed and engaged.
This is why we have joined forces with PFL and Dynamic Signal to review the top 5 common mistakes marketers make when rolling out an ABM strategy and hear how to recover from them.
Live Customer Webinar: Creative Optimization through A/B TestingLinkedIn
Don’t be afraid to experiment with your creative. Sometimes all it takes is a simple word change or image swap to improve your conversion rates and boost your ROI—and that’s what A/B testing is all about.
Getting started is easy and LinkedIn can help. Join marketing automation consultant Nicki Powers as she walks you through the basics of how to:
- Set up an A/B test
- Accurately measure performance
- Calculate results and identify winning creative
The ABM Leadership Alliance and ITSMA have joined forces to bring you one full day of actionable content and ABM case studies designed to help you optimize and expand your ABM programs in 2018.
B2B content, website, and lead generation programs planning workshopScott Armstrong
Brainrider's content, website, and lead generation planning workshop template.
Used as part of a moderated session with customer facing team members, marketing team members, and key decision makers.
Executing the workshop includes several framework, brainstorm, and input methodologies designed to extract key strategic, market and customer insight used to develop a better B2B marketing plan.
Please visit http://www.brainrider.com/b2b-marketing-plan-and-strategy/ for more infomation
This presentation takes a deeper look into one of the most effective marketing strategies for B2B companies: account-based marketing. We'll discuss how to approach account-based marketing, create a strategy, and execute that strategy using HubSpot's software.
Live Webinar: Get More Out of LinkedIn Marketing with Tips From Our TeamLinkedIn
Interested in fueling even better results with marketing on LinkedIn? Here’s your chance to hear firsthand how the LinkedIn marketing team achieves success. I’ll share our secrets and best practices that you can implement immediately.
-Join me to enhance your marketing as you learn how we harness the power of LinkedIn to:
- Build awareness and shift perception among the right target audiences
- Demonstrate thought leadership
- Nurture prospects with content until they are ready to buy
- Drive more qualified leads faster than ever before
The ABM Leadership Alliance and ITSMA have joined forces to bring you one full day of actionable content and ABM case studies designed to help you optimize and expand your ABM programs in 2018.
Masterclass: Advanced Strategies on LinkedIn [Boston]LinkedIn
You’ve launched campaigns, A/B tested, and know LinkedIn best practices….
Now it's time to take your LinkedIn campaigns to the next level. Learn how with the help of this deck from our Masterclass series!
5 Essential Steps to Build Targeted Campaigns Across ChannelsDemandbase
Attendees of this webinar will gain insights into specific recommendations and tactics marketers can apply to their programs to improve their overall results, particularly among key accounts. Some of the topics covered would include:
-Account-Based Advertising & Retargeting
-Social Account Nurturing
-Personalization
-Email
-Analog (Direct & Field Marketing)
The Future of B2B Marketing Automation is HereDemandbase
Are you trying to figure out how to extend your Account-Based Marketing strategy into your marketing automation tactics?
If you’ve ever struggled with bridging the strategy to execution gap for Account-Based Marketing, this session is for you!
Join us to see how Demandbase can turn your Oracle Eloqua instance into an ABM engine with Account-Based Marketing Automation.
In this webinar, you’ll learn how to:
Execute ABM programs in Oracle Eloqua
Segment and target your hottest accounts
Get started quickly with the right technology
Live Webinar: Advanced Strategies for Leveraging Linkedin Like a ProLinkedIn
Learn how to get the most out of LinkedIn in this advanced session that explores smart ways to organize, manage, track, and optimize your campaigns to achieve maximum results.
Expert advertiser and consultant AJ Wilcox shares strategies and tactics for leveraging the LinkedIn platform like a pro. Join AJ and our own in-house demand generation authority Cassandra Clark as they reveal proven techniques for how to:
- Structure campaigns for ease of scale, organization, and reporting
- Drive leads using LinkedIn’s advanced targeting and accurate, first-party data
- Create sophisticated targeting models around key audiences
- Bid strategically and budget effectively to accomplish your goals
- Launch creative and campaigns at scale
- Set up ad tracking for proper attribution
Live Webinar: Understanding, Reading, and Optimizing in Sponsored ContentLinkedIn
Learn how to leverage the Campaign Manager reporting tool to:
- Accurately interpret campaign performance data
- Make informed decisions about strategy and next steps
- Optimize your campaigns for future success
Masterclass: Advanced Strategies on LinkedIn [New York]LinkedIn
You’ve launched campaigns, A/B tested, and know LinkedIn best practices….
Now it's time to take your LinkedIn campaigns to the next level. Learn how with the help of this deck from our Masterclass series!
The last few years have seen a dramatic increase in the awareness of account-based marketing. Wanting to know how this is impacting B2B marketers, Demandbase recently teamed up with Demand Metric to conduct a research study on account-based marketing adoption and usage among B2B marketing companies.
This webinar will showcase more than 20 key findings on the latest trends in adoption, readiness, and business impact of ABM. You’ll also walk away with steps you need to take to successfully execute an ABM strategy.
Webinar: 5 ABM Mistakes Most Marketers MakeMarketo
The biggest challenge every marketer faces with ABM is balancing maintaining the campaign’s strategy while keeping sales informed and engaged.
This is why we have joined forces with PFL and Dynamic Signal to review the top 5 common mistakes marketers make when rolling out an ABM strategy and hear how to recover from them.
Live Customer Webinar: Creative Optimization through A/B TestingLinkedIn
Don’t be afraid to experiment with your creative. Sometimes all it takes is a simple word change or image swap to improve your conversion rates and boost your ROI—and that’s what A/B testing is all about.
Getting started is easy and LinkedIn can help. Join marketing automation consultant Nicki Powers as she walks you through the basics of how to:
- Set up an A/B test
- Accurately measure performance
- Calculate results and identify winning creative
The ABM Leadership Alliance and ITSMA have joined forces to bring you one full day of actionable content and ABM case studies designed to help you optimize and expand your ABM programs in 2018.
B2B content, website, and lead generation programs planning workshopScott Armstrong
Brainrider's content, website, and lead generation planning workshop template.
Used as part of a moderated session with customer facing team members, marketing team members, and key decision makers.
Executing the workshop includes several framework, brainstorm, and input methodologies designed to extract key strategic, market and customer insight used to develop a better B2B marketing plan.
Please visit http://www.brainrider.com/b2b-marketing-plan-and-strategy/ for more infomation
This presentation takes a deeper look into one of the most effective marketing strategies for B2B companies: account-based marketing. We'll discuss how to approach account-based marketing, create a strategy, and execute that strategy using HubSpot's software.
Live Webinar: Get More Out of LinkedIn Marketing with Tips From Our TeamLinkedIn
Interested in fueling even better results with marketing on LinkedIn? Here’s your chance to hear firsthand how the LinkedIn marketing team achieves success. I’ll share our secrets and best practices that you can implement immediately.
-Join me to enhance your marketing as you learn how we harness the power of LinkedIn to:
- Build awareness and shift perception among the right target audiences
- Demonstrate thought leadership
- Nurture prospects with content until they are ready to buy
- Drive more qualified leads faster than ever before
The ABM Leadership Alliance and ITSMA have joined forces to bring you one full day of actionable content and ABM case studies designed to help you optimize and expand your ABM programs in 2018.
Masterclass: Advanced Strategies on LinkedIn [Boston]LinkedIn
You’ve launched campaigns, A/B tested, and know LinkedIn best practices….
Now it's time to take your LinkedIn campaigns to the next level. Learn how with the help of this deck from our Masterclass series!
Live Webinar: Market to Who Matters - How to Get Started with Advertising on ...LinkedIn
Join us for our live demo of our advertising solutions: LinkedIn Sponsored Content and LinkedIn Text Ads. These products allow you to connect with the world's largest audience of active, influential professionals. In this webinar you will learn how:
- Sponsored Content enables you to publish relevant content straight to the feed of any member across desktop and mobile. With native ads in the world’s professional feed, your content marketing captures the attention of highly engaged people – and drives qualified traffic right to you.
- Text Ads are easy to create and great for budget-conscious campaigns—set your own budget and only pay for ads that work on our pay-per-click platform.
How to do affiliate marketing NOT PUBLISHED.pdfmoonchaudhy
"Unlock the secrets of successful affiliate marketing with our comprehensive guide. From choosing the right niche to scaling your business, discover essential strategies, tips, and pitfalls to avoid. Whether you're a beginner or seasoned marketer, this article is your roadmap to maximizing income through affiliate marketing. Dive in and take your online ventures to new heights!"
How to Get Started with the Google Marketing Platform & All New Acquia LiftAcquia
Empowered by access to more information than ever before, consumers are driving the personalization phenomenon. They’ve come to expect brands to understand their tastes and preferences - and marketing teams must respond! With customer expectations higher than ever, implementing a personalization strategy is a critical way for marketers to build and maintain meaningful relationships with their audiences.
Hear from Bounteous & Acquia on how Acquia Lift has been instrumental in eliminating one-size-fits all solutions and enabling their team of marketers to speak directly to the individuals visiting their website and address their unique needs. Included in the webinar, they’ll cover industry best practices and Acquia Lift product tips.
In this webinar, we’ll cover steps to:
- Analyze basic visitor information to help inform your personalization strategy
- Personalize content based on marketing channel
- Launch a personalization marketing campaign
- Prioritize personalization and testing initiatives
Join Bounteous & Acquia on August 7, 2019 at 10 a.m. EST / 3 p.m. BST as they dive into their analytics-driven approach to personalization and see how they’ve improved engagement metrics and increased conversion rates, ultimately driving ROI.
Growth Hacking Asia's presentation on Facebook Advertising. Learn how to set up a landing page to direct your ads to, plus the specifics of ads like lookalike and custom audiences.
HOW TO START EARNING WITH AFFILIATE MARKETINGNATHAN SPEAKS
This E=book is centered at helping
both beginners and experts understand how affiliate marketing works and how to earn big with this powerful tool and also a step to step guide on how to start making money with affiliate marketing today.
How to Conduct a Digital Marketing Audit to Grow Your Business in 2024Vladimir Kuryatnik
In today’s competitive digital landscape, a comprehensive digital marketing audit is essential for unlocking growth and success.
This article will explore a step-by-step guide to conducting your digital marketing audit and transforming your marketing efforts.
In the dynamic landscape of online business, affiliate marketing has emerged as a lucrative avenue for individuals looking to generate passive income. Whether you're a blogger, content creator, or someone with a social media presence, affiliate marketing provides an excellent opportunity to monetize your platform. This beginner's guide aims to demystify affiliate marketing and provide you with the essential steps to get started on your journey to earning commissions.
B2С Start-ups: development and promotion - what you need to know to successfu...Promodo
The session will walk you through all the steps required to start up your B2C business starting from consulting on the stage of website development and ending up with best tactics of promotion of your project online.
Most common issues owners run into at the stage of site creation
How those issues can be handled
Case studies and advice
Effective marketing strategies for B2C startups step by step
Winning PPC tactics
Must-know things about SEO in 2014
Success Tips For Amazon Affiliate MarketingEdrisaMuwanga
Amazon affiliate marketing is a type of affiliate marketing where you promote Amazon products on your website or blog and earn a commission if someone clicks on your affiliate link and makes a purchase.
To become an Amazon affiliate, you need to create an Amazon Associates account and apply for the program. Once your application is approved, you will be given a unique affiliate ID. You can then use this ID to create affiliate links to Amazon products.
When someone clicks on your affiliate link and makes a purchase, you will earn a commission based on the product's price. The commission rate varies depending on the product, but it is typically between 4% and 8%.
There are a few things to keep in mind when using Amazon affiliate marketing:
You need to create high-quality content that people will want to read.
You need to use relevant keywords in your content so that people can find it when they are searching for information on Amazon products.
You need to place your affiliate links in a way that is natural and not spammy.
You need to track your results so that you can see how well your affiliate marketing is working.
Amazon affiliate marketing can be a great way to make money if you are willing to put in the effort. However, it is important to remember that it is not a get-rich-quick scheme. You need to be patient and persistent in order to see results. Open for more
Better LinkedIn Campaign Planning - Return to Growth 2021LinkedIn
Laying groundwork for B2B ad campaigns can be difficult, but doesn’t need to be. Make it easy with this simple template for LinkedIn campaign planning.
This slide deck reveals how one buying committee (at a startup called Relativity Space) prefers to work with salespeople. It's great insight into how all salespeople should be connecting with prospects and customers.
A Brief History of LinkedIn Sales NavigatorLinkedIn
LinkedIn Sales Navigator launched as a standalone product in 2014. Here are the highlights of the product's evolution and how it helps more sales professionals every day.
A Brief History of LinkedIn Sales Navigator LinkedIn
LinkedIn officially introduced Sales Navigator on July 31, 2014. In the five years since its launch, the product has become indispensable for sales teams. This timeline tracks the biggest milestones in Sales Navigator's development.
LinkedIn Pages: New Features to Drive Organic Growth on LinkedInLinkedIn
At LinkedIn, we’re driven by one mission: to create economic opportunity for every member of the global workforce. To do this, we’re helping organizations big and small grow their professional community through their LinkedIn Page, leading to more revenue, more jobs, and more people #inittogether to change the world.
Join us to learn about the newest Pages features (such as Communities Hashtags, Content Suggestions, and Invite to Follow) and our best tips for making the most of your Page. You’ll get actionable advice on how to complete your Page for 30% more page views, how to post content that drives 2x the engagement, and tried-and-true strategies for growing your followers.
As the way we communicate continues to shift toward being faster and more conversational, it’s important that advertisers adopt this style of communicating to make sure their messaging is heard.
Learn about trends in the messaging space and how LinkedIn can help you drive success with Sponsored InMail.
Mastering Lead Gen Forms for Higher EducationLinkedIn
Lead Gen Forms are one of the most impactful performance marketing products for universities looking to drive quality students on LinkedIn. To make sure you’re getting the most out of your campaigns, we’ve developed valuable best practices after working with successful universities on our platform.
In an ongoing effort to make creating campaigns on LinkedIn easier for everyday marketers, we've redesigned campaign manager to lead with objectives. Learn what's changing and hands-on tips for creating campaigns in the new experience.
Five Steps for Supercharging Your Economic Development Marketing in 2019 LinkedIn
The LinkedIn platform presents an enormous opportunity for economic development marketers. Learn a simple, five-step process on how to get started with LinkedIn in 2019.
Five Steps for Supercharging Your Economic Development Marketing in 2019LinkedIn
The LinkedIn platform presents an enormous opportunity for economic development marketers. Learn a simple, five step process on how to get started with LinkedIn in 2019.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
5. Time to Take Your LinkedIn Campaigns to the
Next Level
6. Agenda
The Next Step in Targeting:
Matched Audiences
↓
The Next Step in Strategy:
Marrying Sales + Marketing
↓
The Next Step in Reach:
Pairing Products for Impact
↓
The Next Step for Product Enhancements:
Account Signals on When to Use Advanced Features
↓
The Next Step for LinkedIn:
Product Roadmap
10. Adding a LinkedIn
Insight Tag
IMPORTANT:
Skip this step if you already have
an insight tag on your page
Add a lightweight javascript code
to your site
Instructions / FAQ
Video: Generating a LinkedIn Insight Tag
1
Only add one tag per website domain
Make sure all your domains are listed on the Insight Tag
menu or the retargeting segment may not work correctly.
2
Give the tag some time to build
While the tag may take up to 48 hours to build your
audience, you can set up your website targeting
segments right away.
3
1
STEP
10
11. Copy + paste the Insight Tag code into your site’s
global footer, or email the instructions to your web
team.
if you already have a
LinkedIn tag on your site
If adding the tag to your global website
footer is not possible, tag the page(s)
you want to use for website retargeting
While website retargeting
may work with an image pixel,
javascript tag is recommended
IMPORTANT: SKIP THIS STEP
WORKAROUND FOR GLOBAL TAG
IMAGE PIXEL SUPPORT
11
12. Creating website
retargeting
audience segments
Once your account is set up, navigate
through the campaign creation flow until
you reach the targeting page
Click on Create an audience to retarget
Define the web URLs that will make up
your website retargeting segments
1
2
3
Complete setup steps and activate
your campaign
4
Your campaign can begin delivering once your
audience segment reaches 300 members
2
STEP
12
13. Once you arrive on the targeting page, click on Create an audience to retarget.
User must have “Account manager” or
“Campaign manager” access to
access website retargeting
ACCESS TO CREATE AUDIENCES
13
14. Name your audience segment and add the specific web page
URLs you’d like to use in your retargeting audience.
Only you and admins managing your
campaign will see the audience name
The URLs must belong to a domain
you entered in your Insight Tag
You can always come back and add
additional URLs to your audience segment
SEGMENT NAME
ADD THE WEBSITE URL
ADDING MORE URLS
Multiple URLs in one segment are “OR”
example: “acme.com/products” OR
“acme.com/services”
“OR” RELATIONSHIP BETWEEN URLS
14
15. You have three different website URL options when setting up your website retargeting audience segment.
“Starts with” – Select this option to
include any page whose URL starts with
these characters.
“Exact” – Select this option to target
pages whose URL matches these
characters in their entirety.
“Contains” – Use this only on pages whose
URL contains these characters.
15
16. Let your
audience build
3
STEP
Once you’ve finished setting up your audience,
click “Done” to proceed.
You can proceed with setting your campaign live or save your campaign
as a draft until the audience builds up.
If you set your campaign live, it can begin delivering
as soon as your segment reaches 300 people.
We need sometime to build your
audience…
16
17. Helpful tips to keep in mind
Audiences will not be matched unless the Insight Tag is correctly installed. Please
make sure that the Insight Tag appears as Verified before building your audiences.
Provided that you have enough traffic across your website segments, your audience
may take up to 48 hours to build.
At least 300 members must be matched first before the campaign can begin serving
impressions to your website visitors.
Once at least 300 members are matched, the campaign will launch automatically
if you activated your campaign by clicking “Launch.”
17
18. Once you’ve finished setting up your campaign, you can access your retargeting
audiences under Tools in the top navigation menu.
18
19. Clicking Edit will allow you to edit details on any retargeting audiences you’ve
created.
You can add any additional URLs if needed here (please note that it will take up to 48 hours to add any
additional audiences).
19
20. Matched Audiences Overview
What Targeting Functionality Exists with the Release of
Matched Audiences within Campaign Manager
28. Noteworthy Items:
For larger lists, it may take up to 24hrs for the lists to appear
The lists will automatically sync to your contact management
platform (within 24hrs)
List must hit 300 people before it can be used as a targetable
segment
We integrate with Marketo, Eloqua, and Liveramp
31. Use Cases Content How to Measure
Unresponsive or Suspect
Contacts
(hasn’t opened email in 6-9mos)
Promote light ungated content;
repurpose our top performing
blog articles and run on
Sponsored Content.
Engagement or Movement
within Pipeline
(Marketo Interesting Moments
or Eloqua Digital Body
Language)
32. Use Cases Content How to Measure
Unresponsive or Suspect
Contacts
(hasn’t opened email in 6-9mos)
Promote light ungated content;
repurpose our top performing
blog articles and run on
Sponsored Content.
Engagement or Movement
within Pipeline
(Marketo Interesting Moments
or Eloqua Digital Body
Language)
Marketing or Sales Qualified
Leads
Overview of the product or
platform, product examples,
testimonials and case studies
Opportunity Creation
33. Use Cases Content How to Measure
Unresponsive or Suspect
Contacts
(hasn’t opened email in 6-9mos)
Promote light ungated content;
repurpose our top performing
blog articles and run on
Sponsored Content.
Engagement or Movement
within Pipeline
(Marketo Interesting Moments
or Eloqua Digital Body
Language)
Marketing or Sales Qualified
Leads
Overview of the product or
platform, product examples,
testimonials and case studies
Opportunity Creation
Contacts in Pipeline
Promote a guide on specific
features
Movement in Pipeline
(i.e. Exploration Opp to
Proposal or Closed Won)
34. Use Cases Content How to Measure
Unresponsive or Suspect
Contacts
(hasn’t opened email in 6-9mos)
Promote light ungated content;
repurpose our top performing
blog articles and run on
Sponsored Content.
Engagement or Movement
within Pipeline
(Marketo Interesting Moments
or Eloqua Digital Body
Language)
Marketing or Sales Qualified
Leads
Overview of the product or
platform, product examples,
testimonials and case studies
Opportunity Creation
Contacts in Pipeline
Promote a guide on specific
features
Movement in Pipeline
(i.e. Exploration Opp to
Proposal or Closed Won)
New Customers / High Value
Customers/ Upsell
Opportunities
Product How-To’s, Case
Studies, Product Releases or
Industry News that relates back
to value prop
Reduced Churn / Upsell &
Renewal Rate (Retention
Marketing)
35. Use Cases Content
Unresponsive or Suspect
Contacts
(hasn’t opened email in 6-9mos)
Promote light ungated content;
we repurpose our top
performing blog articles and run
on Sponsored Content.
Marketing or Sales Qualified
Leads
Promote Sophisticated
Marketer’s Guide - overview of
the platform, product examples,
testimonials and case studies
Contacts in Pipeline
Promote a guide on specific
LinkedIn features - highlighting
the power of LinkedIn targeting
New Customers / High Value
Customers/ Upsell
Opportunities
Product How-To’s, Case
Studies, Product Releases or
Industry News that relates back
to value prop
36. Use Cases Content
Unresponsive or Suspect
Contacts
(hasn’t opened email in 6-9mos)
Promote light ungated content;
we repurpose our top
performing blog articles and run
on Sponsored Content.
Marketing or Sales Qualified
Leads
Promote Sophisticated
Marketer’s Guide - overview of
the platform, product examples,
testimonials and case studies
Contacts in Pipeline
Promote a guide on specific
LinkedIn features - highlighting
the power of LinkedIn targeting
New Customers / High Value
Customers/ Upsell
Opportunities
Product How-To’s, Case
Studies, Product Releases or
Industry News that relates back
to value prop
37. Use Cases Content
Unresponsive or Suspect
Contacts
(hasn’t opened email in 6-9mos)
Promote light ungated content;
we repurpose our top
performing blog articles and run
on Sponsored Content.
Marketing or Sales Qualified
Leads
Promote Sophisticated
Marketer’s Guide - overview of
the platform, product examples,
testimonials and case studies
Contacts in Pipeline
Promote a guide on specific
LinkedIn features - highlighting
the power of LinkedIn targeting
New Customers / High Value
Customers/ Upsell
Opportunities
Product How-To’s, Case
Studies, Product Releases or
Industry News that relates back
to value prop
38. Use Cases Content
Unresponsive or Suspect
Contacts
(hasn’t opened email in 6-9mos)
Promote light ungated content;
we repurpose our top
performing blog articles and run
on Sponsored Content.
Marketing or Sales Qualified
Leads
Promote Sophisticated
Marketer’s Guide - overview of
the platform, product examples,
testimonials and case studies
Contacts in Pipeline
Promote a guide on specific
LinkedIn features - highlighting
the power of LinkedIn targeting
New Customers / High Value
Customers/ Upsell
Opportunities
Product How-To’s, Case
Studies, Product Releases or
Industry News that relates back
to value prop
39. Noteworthy Items:
Need to have content that is tailored to the customer
base you are bringing over
Need to be prepared to measure traction and
movement within your Contact Management Platform
(cpc, cpl, or mql measurement doesn’t truly measure
success here)
43. Use Cases Content
Demographic Targeting [EXCLUDING]
Known or Engaged Prospects
High Level Content, Introductory Assets,
Value Prop/Industry News
Retargeting [EXCLUDING] Current
Clients
Educational pieces, Product
Options/Demos, Case Studies
Retargeting or Demographic Targeting
[EXCLUDING] Competitor List
Same As Above (ensures you are not
wasting impressions or sharing your
content strategy)
...Now Lets Use It!
64. The Challenge
LinkedIn Campaigns are
bringing in leads to your
inbound sales teams, but
not converting to Sales
Accepted leads (i.e. High
Volume but Low Quality)
Marrying Sales + Marketing On LinkedIn
65. The Challenge
You are having trouble with
scaling campaigns that are
targeting your decision
maker
Marrying Sales + Marketing On LinkedIn
66. The Solution
Identify Gaps between your
Saved Leads and Target
Audiences. Then adjust your
marketing efforts to align
with sales to increase
traction and/or expand scale
Marrying Sales + Marketing On LinkedIn
70. But There is Room for Improvement Among Other Industries
Retail
Professional
Services
Government
71.
72. ● Streamline alignment between marketing and sales
at Genesys
● (ABM), expanding the company’s database of
contacts within both existing customer accounts as
well as with new key clients identified by sales
● Leveraged thought-leadership content – including
partnered-reports from Forrester and Gartner, as
well as e-books and playbooks– the team worked to
educate their audience and generate top-of-funnel
leads
● Bhavisha Oza, Director of Digital Marketing, “You
need a critical mass – even for ABM, you can’t
target 1,000 companies and expect your campaign
to deliver optimal cost per acquisition (CPA). The
smaller your list is, the higher your CPA gets.”
73. Challenge
● Develop an effective ABM strategy
● Fine-tune specific target audience
Solution
● LinkedIn Sponsored Content
Results
● 60% net new Marketing Captured Leads
● 0.43% CTR for IT target audience
● 0.47% CTR for support target audience
● 2.7% average conversion rate; 4% conversation
rate for top-performing offer
83. Metric Sponsored Content Alone Text Ads
Conversions 581 405
Conversion Rate 0.35% 40%
Cost Per Conversion $467.73 $25.64
Investment $300k/qtr $10k/qtr
Product Pairing for Evergreen Content
Tech Company (Security) | 500 Employees | Privately Held
84. Product Pairing for Evergreen Content
Tech Company (Security) | 500 Employees | Privately Held
85. SnapCap is an online lending platform that specializes in
offering loans to small business owners who are
under-served by banks or who may not have access to
capital.
92. Lead Gen Forms
What You’re Trying to
Improve
KPI Will Lead Gen Forms Help?
Conversion Rate CPL
Yes, by removing the friction of
conversions on mobile devices
93. Lead Gen Forms
What You’re Trying to
Improve
KPI Will Lead Gen Forms Help?
Conversion Rate CPL
Yes, by removing the friction of
conversions on mobile devices
Marketing Qualified Leads MQL
Yes, IF what is hindering the
movement to MQL or SQL is the need
for prospects to download more
assets or certain assets (demos, free
trial etc.)
Sales Qualified Leads SQL
94. Lead Gen Forms
What You’re Trying to
Improve
KPI Will Lead Gen Forms Help?
Conversion Rate CPL
Yes, by removing the friction of
conversions on mobile devices
Marketing Qualified Leads MQL
Yes, IF what is hindering the
movement to MQL or SQL is the need
for prospects to download more
assets or certain assets (demos, free
trial etc.)
Sales Qualified Leads SQL
Opportunity Creation
# Of Opps Touched by LI,
or end ROI of LI
Not Directly. May be useful to include
within your strategy, but pay close
attention to lead quality, and ensuring
your targeting is locked in
95. Noteworthy Items:
Lead Gen forms are only on mobile at this time
Help to reduce the friction of a conversion on mobile
Will help if your main issues are at the point of conversion, but
will not be an immediate fix for quality issues that are surrounding
MQL/SQL, or overall ROI
97. What does the Insights Tag do?
Website Retargeting
97
Laptop screen area
Conversion Tracking &
Auto-Optimization*
Website Demographics*
*Coming in Q3
Tips when using the Insights Tag:
● Place the tag in the Global Footer of your site
● Only have one Insights tag on your landing pages to prevent tracking
discrepancies
● Need an Image pixel? Reach out to your LinkedIn rep for more info!
98. Laptop screen area
Measure lead quality and advertising ROI
Add LinkedIn Insight Tag
to your website
The Insight Tag lets you
measure conversions, site visitors,
and other meaningful business data.
STEP 1
98
99. Measure lead quality and advertising ROI
STEP 2
Laptop screen area
99
Use conversion tracking
Measure leads collected on
your website with LinkedIn’s
free native conversion
tracking tool
100. Use demographic analytics
Ensure you’re converting the
right people: Use LinkedIn’s
campaign reporting to
measure the types of
segments you’re converting.
Measure lead quality and advertising ROI
STEP 3
Laptop screen area
100
102. Track the lead metrics that matter most
Cost per lead
Cost per
qualified lead
Cost per acquisition,
revenue per lead
LinkedIn advertisers often
pay less per qualified
lead and new customer
acquired compared to other
ads platforms
102
STEP 5
103. Conversion Tracking
CASE STUDY
increase in CTR in
the three months
during campaign
2x overall lead-to-demo ratio,
resulting in many sales-qualified
opportunities
85%
“It had been very complex for us to track performance.
LinkedIn conversion tracking makes it easy.”
Priyank Savla
Digital Marketing Manager
NetBrain Technologies
Full case study here: http://bit.ly/2qBoFgc
103
105. Matched Audiences - Retargeting Lists
A few things to remember
Running general brand/Direct response
content in addition to Retargeting is the
best way to acquire the most relevant
volume
If the retargeting list is limited, consider
expanding your general targets to avoid
limiting the scale
Retargeting audiences must be at least
300 members in order to start serving
impressions
106. Matched Audiences - Account Lists
A few things to remember
Target influencers or decision makers
for optimal response rates.
Larger lists will likely have better match rates.
We recommend at least 1,000 companies per
list
Use a CSV file format using only company
names in the first column.
• Check spelling to ensure the matching
process is as fast as possible.
• Avoid using special characters, URLs.
• Remove all formatting for optimal match rates.
• Ensure the first row says: companyname
Avoid hyper-targeting; it could limit scale and
delivery of your campaign. This includes:
• Uploading too small a list of companies or
• Layering too many targeting criteria in addition
to the account list.
107. Matched Audiences - Email Lists
A few things to remember
Use a CSV file format using only email
addresses in the first column.
• Check spelling to ensure the matching
process is as fast as possible.
• Remove all formatting for optimal match rates.
• Ensure the first row says: email
Avoid hyper-targeting; it could limit scale and
delivery of your campaign. This includes:
• Uploading too small a list of contacts, or
• Layering too many targeting criteria in addition
to the account list.
Target influencers or decision makers
for optimal response rates.
Larger lists will likely have better match
rates. We recommend at least 10,000
contacts in your lists
112. Evolving our platform to increase advertiser ROI
Exceed
marketer
objectives
Prove
value through
analytics &
insights
Simplify
usability of
products &
capabilities
Target
the audiences that
matter
114. Lead Gen Forms
Recently Released
Launched in April
Collect even more quality leads
from your ads on LinkedIn with
seamless pre-filled forms
Exceed Marketer
Objectives
117. New Targeting
Facets
Recently released
Launched in July
Follower targeting
Target members following your
LinkedIn Company Page
Company connection targeting
Reach first-degree connections
of company employees
120. Campaign Manager
Visual Refresh
Recently released
A new look for campaign manager –
guidance when you need it, a more
familiar design, easier access to
your account assets
Announced in July
121. LinkedIn Audience Network
Recently released
Scale your reach by running ads
through our partner app network
Launched to all advertisers in July;
To be announced in September
Exceed Marketer
Objectives
122. LinkedIn Marketing Partner Program Expansion
Media Buying
Leverage experts to scale your
LinkedIn campaigns
Marketing Analytics
Gain paid and organic campaign
performance insights
Audience Management
Target and manage your contacts
more effectively on LinkedIn
For more information, visit go/lmspartners
17 new partners across three new categories
*
Recently released
124. Integrate trusted 3rd
party
tracking to better track results
3rd
party impression
tracking
Recently Released & Upcoming release
Launching: Dynamic Ads & Text Ads (Q3)
Upcoming Release: Sponsored Content (Q4)
Prove Value Through
Analytics &
Insights
125. Refreshed Reporting
View
Upcoming release
New reporting view to understand
performance quickly and easily
Target The
Audiences
That Matter
Prove Value Through
Analytics &
Insights
126. Nurture your sales organization’s
high-value accounts and leads
Sales Navigator
Account & Contact
Targeting
Upcoming release
Pilot in Q3, Launch in Q4
Connect to data integration
Target The
Audiences
That Matter
127. Asset Management
Upcoming release
Share website audiences and
uploaded lists across your
Campaign Manager accounts
Launch in Q4
Exceed Marketer
Objectives
Target The
Audiences
That Matter
129. Drive content downloads
with your target audience
Whitepaper
Download Ad Unit
Upcoming release
Pilot and launch in Q3
130. Lead Gen Forms for
Sponsored InMail
Collect even more quality leads
from your Sponsored InMail with
seamless pre-filled forms
Launch in Q3
Upcoming release
Exceed Marketer
Objectives
Exceed Marketer
Objectives
jstein@runity.com
133. 2018
upcoming solutions
• Objective-based campaign creation and optimization –
Create campaigns based on your marketing objectives
• Pre-launch campaign predictions – Understand how your
campaign is likely to perform
• Intent and interest based targeting – Reach audiences
based on signals of their intent and interests
• Trending content insights – Understand topics that most
resonate with your target audiences
134.
135. marketer objectives
Exceed
• Whitepaper Download Ad Unit (Dynamic Ads) | Q3 2017
Drive content downloads with your target audience
• Lead Gen Forms For Sponsored InMail | Q3 2017
Easily collect quality leads through InMail messaging using
pre-filled forms
• Conversion Auto-Optimization | Q3 2017
Let LinkedIn automatically adjust your Sponsored Content
campaign bid to get more website conversions at a better price
• Carousel Sponsored Content | Q4 2017
Better engage your audience with a content carousel
• Sponsored Video | Q4 2017
Engage your audiences with video content across the web
136. value through
analytics & insights
Prove
• 3rd
Party Impression Tracking | Q3 & Q4 2017
Trusted 3rd party tracking of results
• Refreshed Reporting View | Q4 2017
New reporting view to understand performance quickly and
easily
137. usability of products &
capabilities
Simplify
• Improved Ad Creation | Q3 2017
Enhanced ad preview, better sharing of account assets, and
ability to edit Sponsored Content after launch
• Campaign Groups | Q4 2017
Organize, manage, budget, and report across campaigns (and
IOs) within one "permanent" account
• Manager Accounts | Q4 2017
Allow agencies & clients to easily share access to LI business
(or enterprise) accounts easily and securely
138. the audiences
that matter
Target
• Sales Navigator Account & Contact Targeting | Q4 2017
Nurture leads saved by your sales teams
• Location Targeting Options | Q4 2017
Deliver ads based on members’ profile location or profile
location and IP address
• Asset Management | Q4 2017
Share website audiences and uploaded lists across your
Campaign Manager accounts