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APPDYNAMICS CONFIDENTIAL AND PROPRIETARY
Anupam (AJ) Jindal
Product Manager, AppDynamics
Mastering APM With End User Monitoring
APPDYNAMICS CONFIDENTIAL AND PROPRIETARY
Notice
The information and materials included in this presentation
(collectively, the “Materials”) are the confidential and
proprietary information of AppDynamics, Inc. (the
“Company”). No part of the Materials may be reproduced,
distributed, communicated or displayed in any form or by
any means, or used to make any derivative work, without
prior written permission from the Company. © 2017
AppDynamics, Inc. All rights reserved.
All third party trademarks, including names, logos and
brands, referenced by the Company in this presentation are
property of their respective owners. All references to third
party trademarks are for identification purposes only and
shall be considered nominative fair use under trademark law.
CONFIDENTIAL AND PROPRIETARY
APPDYNAMICS CONFIDENTIAL AND PROPRIETARY
Source: https://unsplash.com/search/raise-hands?photo=4V1dC_eoCwg
APPDYNAMICS CONFIDENTIAL AND PROPRIETARY
Source: https://pixabay.com/en/london-england-great-britain-city-2184805/
Agenda
Skyscraper buildings
Apartment /Condo needs
Future of development
Transform organizational structures
How do you bring the transformation
APPDYNAMICS CONFIDENTIAL AND PROPRIETARY
Source: https://pixabay.com/en/site-construction-workers-1872316/
APPDYNAMICS CONFIDENTIAL AND PROPRIETARY
APM has your foundation covered
APPDYNAMICS CONFIDENTIAL AND PROPRIETARY
Source: https://pixabay.com/en/interior-plan-apartment-design-2093219/
APPDYNAMICS CONFIDENTIAL AND PROPRIETARY
Source: https://pixabay.com/en/bathroom-gallery-live-rendering-1826126/
APPDYNAMICS CONFIDENTIAL AND PROPRIETARY
User flow experience
Screen aesthetics
Apartments/Condos in our world
APPDYNAMICS CONFIDENTIAL AND PROPRIETARY
Today’s user is NOT just a desktop user
APPDYNAMICS CONFIDENTIAL AND PROPRIETARY
Users change behavior based on the
platform they are using
APPDYNAMICS CONFIDENTIAL AND PROPRIETARY
Example: Understand a user flow and
interaction with the app
Kyle’s sessions over
last one week
APPDYNAMICS CONFIDENTIAL AND PROPRIETARY
Quickly identify root cause and resolve the
issue
Example: Understand a user flow and
interaction with the app
User
interaction
Checkout call
took 21 secs to
execute
User never
came back to
the app
APPDYNAMICS CONFIDENTIAL AND PROPRIETARY
Future of digital space
APPDYNAMICS CONFIDENTIAL AND PROPRIETARY
Data mining as a central team
External data sources could be network, server, edge devices and speech
interaction
Internal data sources: employee data, documents database etc.
Many functions disappear
E.g. marketing analytics will merge with product analytics and software performance
Increased role of operations and developers
Future companies and functions would be
structured very differently
APPDYNAMICS CONFIDENTIAL AND PROPRIETARY
One driving factor
Companies that are disrupting the
organizational structure
Companies that are disrupting the
organizational structure
APPDYNAMICS CONFIDENTIAL AND PROPRIETARY
No more disconnected development because every single user is
interacting with you on multiple platforms with different expectations
Operations have an expanded role to play – not just identifying issues
but connecting business outcomes to technology implementation
This means a completely different
development style
APPDYNAMICS CONFIDENTIAL AND PROPRIETARY
1. Inside-out approach – change development practices and start
building pieces in a way that relates to the user behavior
• Challenge: its not easy to change mindsets without proof
2. Outside-in approach – Know what your users are doing, where
are they struggling and use that as proof point to bring change
Two ways to bring this change in your
organization
APPDYNAMICS CONFIDENTIAL AND PROPRIETARY
Elements of the outside-in approach
Consumer
app
performance
User
behavior
Business
impact
APPDYNAMICS CONFIDENTIAL AND PROPRIETARY
1. How are your omni-channel users behaving across
different platforms?
2. Are you tracking the right KPIs?
3. What’s your MTTI - can you get to the root cause of an
issue quickly?
4. Are you solving problems for the right user set?
5. How are software applications impacting business
outcomes?
Questions you need to ask
APPDYNAMICS CONFIDENTIAL AND PROPRIETARY
How are your omni-channel users behaving
across different platforms?
APPDYNAMICS CONFIDENTIAL AND PROPRIETARY
Mobile sessions for
Kyle
APPDYNAMICS CONFIDENTIAL AND PROPRIETARY
Used the app
104 times
APPDYNAMICS CONFIDENTIAL AND PROPRIETARY
Browser sessions
for Kyle
APPDYNAMICS CONFIDENTIAL AND PROPRIETARY
User never came
back after a bad
experience
APPDYNAMICS CONFIDENTIAL AND PROPRIETARY
Mobile vs Browser screen usage
APPDYNAMICS CONFIDENTIAL AND PROPRIETARY
Are you tracking the right KPIs?
APPDYNAMICS CONFIDENTIAL AND PROPRIETARY
APPDYNAMICS CONFIDENTIAL AND PROPRIETARY
APPDYNAMICS CONFIDENTIAL AND PROPRIETARY
What’s your MTTI - can you get to the root
cause of an issue quickly?
APPDYNAMICS CONFIDENTIAL AND PROPRIETARY
APPDYNAMICS CONFIDENTIAL AND PROPRIETARY
APPDYNAMICS CONFIDENTIAL AND PROPRIETARY
APPDYNAMICS CONFIDENTIAL AND PROPRIETARY
APPDYNAMICS CONFIDENTIAL AND PROPRIETARY
APPDYNAMICS CONFIDENTIAL AND PROPRIETARY
APPDYNAMICS CONFIDENTIAL AND PROPRIETARY
APPDYNAMICS CONFIDENTIAL AND PROPRIETARY
Are you solving problems for the right user
set?
APPDYNAMICS CONFIDENTIAL AND PROPRIETARY
Exceptionally
high crash rate in
US
APPDYNAMICS CONFIDENTIAL AND PROPRIETARY
APPDYNAMICS CONFIDENTIAL AND PROPRIETARY
APPDYNAMICS CONFIDENTIAL AND PROPRIETARY
APPDYNAMICS CONFIDENTIAL AND PROPRIETARY
Are you measuring business impact
of a performance issue?
APPDYNAMICS CONFIDENTIAL AND PROPRIETARY
APPDYNAMICS CONFIDENTIAL AND PROPRIETARY
APPDYNAMICS CONFIDENTIAL AND PROPRIETARY
Questions we analyzed
1. How are your omni-channel users behaving across different
platforms?
2. Are you tracking the right KPIs?
3. What’s your MTTI - can you get to the root cause of an issue
quickly?
4. Are you solving problems for the right user set?
5. How are software applications impacting business outcomes?
APPDYNAMICS CONFIDENTIAL AND PROPRIETARY
Questions?
Also, interested in hearing your
experience
APPDYNAMICS CONFIDENTIAL AND PROPRIETARY
Thank You!
Come say Hi after the session

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Mastering APM With End User Monitoring - AppD Summit Europe

Editor's Notes

  1. Introduce with full background: product manager, help VC fund. 8 years of experience in the software industry working in consumer and enterprise market
  2. Source: https://unsplash.com/search/raise-hands?photo=4V1dC_eoCwg
  3. Three things: lights always on, tradition/progressiveness, huge buildings
  4. Analogy
  5. Source: https://pixabay.com/en/site-construction-workers-1872316/
  6. People don’t come ask how strong is your foundation. Mention millenium towers
  7. anecdotes
  8. Source: https://unsplash.com/collections/583556/user-interaction?photo=i_xVfNtQjwI Source: https://unsplash.com/collections/583556/user-interaction?photo=VK284NKoAVU Source: https://unsplash.com/collections/583556/user-interaction?photo=1l-oIXq7M9g Source: https://unsplash.com/search/web?photo=ir5lIkVFqC4
  9. Adobe report: desktop conversion from recommendation is ~4% vs smartphone is only ~1.5% https://stocksnap.io/photo/7A3DDBF8DF https://stocksnap.io/photo/RZWM4T2UAD
  10. Try to bring in example of Kyle’s session in browser
  11. https://static1.squarespace.com/static/522125f7e4b0bf0a6aa60ea2/535ebb8be4b071a2c2e271a7/535ebba4e4b091cbee172260/1423258062276/lobby4.jpg
  12. Tie back to APM and EUM
  13. User: https://upload.wikimedia.org/wikipedia/commons/d/d3/User_Circle.png
  14. Page load time SLAs, connect to backend issue Seeing is believing Errors – ajax errors, NR errors Is your app available
  15. alert
  16. Start with smart alerts
  17. Too small
  18. Text too small
  19. Page load time SLAs, connect to backend issue Seeing is believing Errors – ajax errors, NR errors Is your app available