Guerilla Marketing: How United Airlines Achieved Enterprise-wide Adoption of AppDynamics - AppSphere16

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Adoption and continued use of tools can be one of the most difficult challenges an IT leader faces when purchasing an APM tool. Without solid adoption, large-scale investments can quickly become shelf-ware that doesn’t yield a solid ROI. Get an insight into the techniques United Airlines used to generate excitement, build trust, and change the APM conversation in its enterprise. Key takeaways: • Understand how United saw success by socializing the benefits of AppDynamics from individual team members in AppDev and operations to the C-suite • Learn how United developed a “tool for everyone" approach that created a sense of a collective ownership across technical teams • See how a strong education plan delivered by cross-functional trainers positively contributed to continued use and adoption after the initial deployment was completed For more information, go to: www.appdynamics.com

Guerilla marketing: How United Airlines
achieved enterprise-wide adoption of
AppDynamics
Bill Hineline
Director, Application Performance Management | United Airlines
Richard Paul
Professional Services Solutions Architect | AppDynamics

Adoption of AppDynamics2
1500 Application
Configuration IDs
1200 People Development
10 Different
Monitoring tools
28,000+ Monitors
Multiple Panes of Glass
14,477 Servers 4,000 People in IT

Adoption of AppDynamics20
Instrumented
Top 20 Apps

Adoption of AppDynamics21
The Team Socialize Skeptical
 Team make up of .NET and JAVA
experts
 Have access to all the systems
 Just the “right amount of pushy”
 Set up training classes
 Focus on critical applications and
walk them through it
 Set up open working sessions
 Work closely in the beginning
 Responsive to their questions
 Keep them involved
 Let the tool speak for itself

Application scoring
Richard Paul
Professional Services Solutions Architect

APPDYNAMICS CONFIDENTIAL AND PROPRIETARY 26
Notice
The information and materials included in this presentation (collectively, the
“Materials”) are the proprietary information of AppDynamics, Inc. (“AppDynamics” or
the “Company”). No part of the Materials may be reproduced, distributed,
communicated or displayed in any form or by any means, or used to make any
derivative work, without prior written permission from AppDynamics.
The Materials may contain product roadmap information of AppDynamics.
AppDynamics reserves the right to change any product roadmap information at any
time, for any reason and without notice. This information is intended to outline
AppDynamics' general product direction, it is not a guarantee of future product
features, and it should not be relied on in making a purchasing decision. The
development, release, and timing of any features or functionality described for
AppDynamics' products remains at AppDynamics' sole discretion. AppDynamics
reserves the right to change any planned features at any time before making them
generally available as well as never making them generally available.
All third-party trademarks, including names, logos and brands, referenced by
AppDynamics in this presentation are property of their respective owners. All
references to third-party trademarks are for identification purposes only and shall be
considered nominative fair use under trademark law. © 2016 AppDynamics, Inc. All
rights reserved.

Application scoring captures
team wins that inspire
APPDYNAMICS CONFIDENTIAL AND PROPRIETARY27

Use case
• Multiple applications
• Multiple application teams
• Continuous improvement
• Track improvements
APPDYNAMICS CONFIDENTIAL AND PROPRIETARY 28

What’s in a Score?
APPDYNAMICS CONFIDENTIAL AND PROPRIETARY29

Grades
APPDYNAMICS CONFIDENTIAL AND PROPRIETARY 30

APPDYNAMICS CONFIDENTIAL AND PROPRIETARY 31
Tracking

Some key benefits
• Fostering a winning culture
• Focusing on people and wins
• Applications are on the same grading system
• Standard Health Rules for all applications
• Visibility across the organization
• Drive application improvements
APPDYNAMICS CONFIDENTIAL AND PROPRIETARY 32

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APPDYNAMICS CONFIDENTIAL AND PROPRIETARY34

United, headquartered in Chicago, Illinois, is the world’s largest airline when measured by number of destinations served. AppDynamics currently manages over 125 mission-critical applications for United, ranging from United.com and mobile apps to internal tools as financial systems, flight planning, and baggage handling. In this session, see how AppDynamics Application Performance Management (APM) and Application Analytics drive better customer experience and business outcomes for United. Key takeaways: • Hear why United Airlines decided to add Application Analytics on top of APM. • Understand how APM and Application Analytics bring IT and business together. • Learn how United is proactively driving better business outcomes. For more information, go to: www.appdynamics.com

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Hear about various SDKs available to integrate the AppDynamics Application Performance Management (APM) solution with your application on code level. Focus on Java Agent SDK to create custom exit nodes and add meaningful information to snapshots and logfiles; Javascript SDK to add and enrich EUM pages; and other SDKs available for additional value. And learn more about useful REST interfaces to interact with AppDynamics and add/retrieve datapoints from your datastore. This is a technical session targeted at development and DevOps professionals with a focus on code-level customization and extension. Tight integration of AppDynamics and your own application is key and, sometimes the SDKs are key to achieving seamless integration. Key takeaways: o Examples of integration and use cases o Ideas for how to tightly and safely embed AppDynamics into your applications o Access to APIs and SDKs o Adding code-level integrations of datapoints o Integrate and automate AppDynamics in your DevOps workflow For more information, go to: www.appdynamics.com

Mastering the Administration of your AppDynamics Deployment - AppSphere16

AppDynamics

Enterprises rely on AppDynamics to drive intelligent monitoring across their applications. As deployments scale to tens of thousands of agents, and many million metrics per minute, we have re-imagined every touch point to help administrators better manage the AppDynamics environment. We start from deployment, and touch upgrades, role-based access control, and a completely re-imagined license management model. We will highlight the different ways AppDynamics is making it easier for administrators and business owners to manage their AppDynamics deployment as it scales throughout the enterprise. Key takeaways: •The future of deploying and upgrading the AppIQ platform •Reimagined license management •A service-oriented architecture that enables operating at even greater scale and more granular control For more information, go to: www.appdynamics.com

How Q2 eBanking Maximizes Customer Experience for a Hyper-Growth SaaS Platfor...

AppDynamics

Q2 eBanking partners with financial institutions that want to leverage the power of virtual banking to grow accounts, increase market share, and become more influential within the communities they serve. This session will explore the challenges and importance of innovating operationally to better manage user experience in a hyper-growth SaaS platform. Review a proven decision process and goals in rolling out AppDynamics at Q2, hear experiences in automating deployments across a large and complex environment spanning hundreds of unique customers and thousands of servers, and gain insight into key wins and experiences Q2 has had since deploying AppDynamics. Key takeaways: o Automation strategies for deploying AppDynamics rapidly across a large, multi-tenant SaaS platform o Best practices for leveraging AppDynamics to increase collaboration between development and operations o Success stories and practical lessons learned in the first nine months implementing a large AppDynamics deployment For more information, go to: www.appdynamics.com

Advanced Agent Deployment Strategies in Large Scale, Complex Environments - A...

AppDynamics

Large-scale applications require a great deal of agents deployed in order to get coverage. With scale, it becomes increasingly complex to manage configuration of individual agents as well as upgrades. In this session, we will review the various ways agent deployment can be accomplished. We will also explore the possibilities of monitoring your application without downtime. Finally, we will deep dive further toward how you can leverage the AppDynamics Unified Agent to effectively streamline agent deployment, configuration and upgrades, as well as get much broader coverage of your application stack in a fraction of time. Key takeaways: o Agent deployment strategies o Monitoring without downtime o Streamlining configuration of large-scale applications o Upgrade management via AppDynamics For more information, go to: www.appdynamics.com

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Today, the most important measure in application performance management is not whether the lights are green, it’s whether users think performance is good. End User Monitoring provides immediate performance visibility of mobile devices, browsers, scripts, images and crashes - complementing application performance metrics and ensuring you have complete understanding of performance from an end user perspective. In this session learn how EUM enriches your APM deployment and get your EUM questions answered. In this session, we’ll: -Reveal what’s possible in our latest version of EUM, and give a sneak preview of upcoming features -Outline the challenges that AppDynamics EUM solves and our differentiators -Demonstrate how browser, mobile real user monitoring, and synthetic monitoring can improve overall monitoring strategy For more information, visit: www.appdynamics.com

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Accelerating Your Mastery of APM Through Skills Self-Analysis - AppSphere16

AppDynamics

The problem that an organization wants to solve with application performance management (APM) is spread across many divisions. Developers are needed to investigate issues hidden deep in the code. QA has to uncover performance-related issues. And operations has to deal with the day-to-day triage of production issues. To be successful with APM and deliver on its core capabilities—including rapid deployments, solution sizing, application audit, triage, and assessments—engineers and managers need to build critical skills. In this presentation, we will explore ways to grow from a cost center to a profit center by delivering value-added services like capacity planning, 100% uptime, and rapid deployments. Key takeaways: o Understand APM maturity model, skill matrix, and concepts of APM as collaboration application o Changing the perception of APM as a cost center to a profit center by delivering value-added services o Matching these critical skills to AppDynamics features For more information go to: www.appdynamics.com

British Medical Journal: Refine Your Metrics For Digital Success - AppD Summi...

AppDynamics

Metrics in IT and business are nothing new but with digital they are more important than ever. Metrics are your compass – they help you manage and set the right path for success, help you motivate people and act as a primary way of communicating value. The right metrics will also provide the early warning that you need to change direction, but the reality is that the best metrics are devised using an outside-in approach, putting your customers and business outcomes first. In this session, Sharon Cooper, CDO at BMJ, who in 2016 was voted into 3rd place in the Top CIO list, along with John Rakowski, Director of Technology Strategy at AppDynamics, will outline how to think about metrics today and structure your measurement strategy. We’ll explore: -The persona of today’s tech leader — what you should care about and the challenges you face -Recommendations for structuring your metric and reporting strategy -The monitoring and analytics technologies required to achieve measurement success For more information, visit: www.appdynamics.com

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In the era of experience, application performance is business performance. So while performance monitoring is vital, enterprises must quickly shift to focus on optimising customer experience and prioritising actions that drive better business outcomes. Business iQ has been designed for the enterprise, making it easy to analyse — in real-time — user, transaction, and log data within a business context. In this interactive session, we’ll dive into product details, show in-depth demos, and reserve time for Q&A. Here, you’ll learn: -Where and how to get started with Business iQ, plus a sneak preview of upcoming features -Top Business iQ customer use cases from different industries -How to build powerful queries and dashboards to drive higher user loyalty and revenue for the business by leveraging user (mobile, browser), transaction and log file data.

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Your Digital Experience (DX) will be compared to Google. We all do it. Everyone compares the flappy bird experience to the online banking experience. The challenge is the application IS your business, and that’s why DX is exploding our lives in DevOps. Elevating the digital experience transformed how we build apps, ship apps, support apps – even our team structures and business models. Every company is now a technology company. Want to avoid spending your life log-surfing in war rooms? You will hear how to: Avoid obsessing over metrics that don’t matter Map the customer journey from the smartphone to the database Eliminate release problems BEFORE they hit production Set watchpoints in production for when you forgot to set breakpoints Focus on what the customer sees and will pay for You are not alone, there are people and tools that can help. Hear from two industry leaders who may have broken something major in their careers. Learn from their stories.

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Industry consensus is that 60 to 90% of all performance and availability issues are caused by some type of change. DevOps teams are battling to manage change in complex heterogeneous enterprise environments, combining micro-services running on auto-scaling containerization platforms with "brownfield" applications using scalable cloud infrastructure and legacy backend systems. So how can peak performance and stability be maintained in complex enterprise cloud environments, without agility being undermined? DevOps organizations need to effectively answer both questions "What's wrong" and "What changed" to prevent incidents even before there is any symptom of performance degradation or availability threat. The answers should extend from microservice code updates, to AWS account configuration changes, to operating system patches in legacy environments. Working together, AppDynamics and Evolven provide an integrated solution correlating actual changes with performance data and generating actionable insights based on changes that caused or will cause instability. In this webinar we'll show you how this integrated solution helped a large international financial institution to successfully manage a complex and dynamic application environment, while increasing the frequency and volume of delivered changes.

Cisco and AppDynamics: Redefining Application Intelligence - AppD Summit Europe

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On the 20th March 2017, AppDynamics was acquired by Cisco for $3.7B, the biggest M&A multiple for a company bought for over $1B. This acquisition reinforces Cisco’s strategic direction, shifting to software-centric solutions and analytics. AppDynamics’ real-time data platform will be correlated with Cisco’s data platforms over time, giving joint customers the richest end-to-end view (from business to user to app to infrastructure), allowing for better remediation and automation. In this session, come and hear what’s next, as Tejaswi Redkar, Head of Products and Experience in the Cloud and Analytics Business Unit at Cisco and Adam Leftik, VP of Product Management, at AppDynamics, go deeper into the value Cisco and AppDynamics will bring. Tejaswi and Adam will detail: - The announcement and its significance for the software and infrastructure industries - How the acquisition will redefine application intelligence For more information, visit: www.appdynamics.com

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