The document presents a loyalty publication mobile solution that enables marketers to create branded apps for their existing loyalty programs, enhancing customer engagement and measuring campaign success. This solution allows for quick, interactive digital content creation using familiar tools like QuarkXPress and InDesign, all within a collaborative cloud-based portal. With the growing demand for engaging digital experiences, the solution aims to reduce marketing costs while providing measurable results to help businesses retain customer loyalty.

1. Loyalty Publication Mobile Solution
Engaging Customers through Content Apps
As a marketer, you know retaining customers is far less costly than acquiring new
ones. Companies strive for customer loyalty, however, reports from the CMO Council
continue to show that loyalty programs remain a largely under-valued brand asset.
Until now.
The Loyalty Publication Mobile Solution puts the control in your hands. This solution
from App Studio gives you the ability to create a branded app and publish your
existing loyalty program content to the app stores of your choice, with the resources
and skills you already have.
Utilizing the design tools your team already uses, InDesign or QuarkXPress, with a
cloud-based portal for easy sharing (for in-house or external designers) and approvals,
your team can reuse existing content to produce measurable, omni-channel, integrated
marketing campaigns.
CREATE CUSTOMER LOYALTY WITH MOBILE PUBLISHING
ENHANCE BRAND EXPERIENCE. REDUCE MARKETING SPEND. GENERATE MEASURABLE RESULTS.
Today, more than ever, customers expect engagement on their terms. They are in control of the communication channels and
are demanding digital content. As a marketer, delivering measurable results is a
minimum requirement for all business decisions.
With traditional printed collateral, there is no way to know what content your cus-
tomers find valuable and what is simply discarded. This creates a disconnect. The
ability to deliver loyalty program content to your customers‘ smartphone and
tablets provides you the opportunity to measure and track what‘s successful so you
can best allocate your limited resources while delivering your customers the con-
tent they want and expect.
18.5%
On Web
81.5%*
In App
In the US, time spent on devices is split,
81.5% in apps versus only 18.5% on the
web.
Gaining five-star ratings, rave reviews,
industry awards and number one
spots in the app charts, our tablet
publications have been downloaded
by over 9 million people worldwide.
*Source: comScore. http://www.comscore.com/Insights/Press_Releases/
2012/5/Introducing_Mobile_Metrix_2_Insight_into_Mobile_Behavior

2. TRADITIONAL MARKETING TODAY INTEGRATED DIGITAL STRATEGY
Customer Magazine Digital Magazine App
Individual PDF White Papers Interactive Thought Leadership App
Highly Branded Direct Mail Catalog Highly Branded Interactive Catalog App
Customer Education Booklets Education App with Multiple Issues
Customer Loyalty Program Guides Customer Loyalty App with Multiple Issues
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BENEFITS OF APP STUDIO

3. ANALYSIS AND REPORTING
App Studio integrates with a variety of analytics solutions, including Google
Analytics, so you can get information on page visits, time spent, search topics,
user navigation, and content shares to maximize your app‘s potential.
Track that feedback and store it in your CRM to ensure you deliver relevant
information to your customers every time.
CREATE AND IMPLEMENT QUICKLY
Digital editions are quick to create using QuarkXPress or InDesign. To create
a digital tablet edition typically only takes about 25-30% of the time it takes
to produce a print edition.
In-house and agency design teams can easily collaborate on projects utiliz-
ing the App Studio Publishing Portal. Review and approve the content
directly in the portal or on your device of choice using the App Studio Issue
Previewer app.
USE EXISTING WORKFLOWS AND SOFTWARE
App Studio works with software you already know — QuarkXPress and
InDesign — transforming content into HTML5, the next-generation Web
language, with pixel-perfect, rich interactivity. Using real text that‘s selectable,
searchable, and supports accessibility across multiple platforms, your content
displays perfectly across a broad range of devices, all packaged within an app.
PROVEN CAPABILITY
App Studio is used by publishers, corporates, non-profits and education
establishments worldwide including such notable names as The BBC, New
England Journal of Medicine, Time Inc., Vanderbilt University, Amnesty
International, Daimler and many more. Our tablet publications have been
downloaded by over nine million people worldwide, with many of our apps
gaining five-star ratings, rave reviews, industry awards and number one spots
in the app charts.
SHARE AND SOCIALIZE YOUR CONTENT
Socialize your content via Facebook, Twitter, LinkedIn, and YouTube.
Geolocation provides a map to give customers location information.
Share content via blog posts, web sites, email, and more!
WHY APP STUDIO

4. App Studio is the next generation digital publishing solution
that uses HTML5 to push the bounds of user experience without
the high cost and effort associated with custom app develop-
ment. By combining the market-leading HTML5 technology
from the recent acquisition of PressRun with Quark‘s existing
digital publishing technology, App Studio is the only digital
publishing solution that allows users to create branded content
apps using QuarkXPress, InDesign, HTML5, and XML. Through a
managed cloud environment, designers, authors, and extended
teams are able to collaborate to create rich, interactive content
that can be delivered across multiple platforms and devices.
About
©2013 Quark Software Inc. All rights reserved. Unauthorized use and/or reproduction are violations of applicable laws. Quark, QuarkXPress, and the Quark logo are trademarks
or registered trademarks of Quark Software Inc. and its affiliates in the U.S. and/or other countries. All other marks are the property of their respective owners.
CUSTOMER LOYALTY MEETS MOBILE PUBLISHING
The Loyalty Publication Mobile Solution includes all you need to implement your app publishing project.
In as little as two weeks, your app can be live in the app stores of your choice.
Get started for free at www.AppStudio.net
Multi-platform App — Branded, interactive cus-
tomer loyalty app for iPad, iPhone, Kindle Fire,
Android Tablet, and Android Smartphones
Unlimited Issues — Create an unlimited number
of issues for your app
100k Downloads — 100,000 consumer down-
loads of your issues per year
25 Unique User App Studio Accounts — Access
for your team of content creators, designers and
reviewers to publish content to your app
HTML5 Standards — Searchable and selectable
text for fast file download
Gold Support — Includes one business hour
response for critical issues and 24x5 support
Content Audit Service — Guidance with the pro-
duction of interactive content to ensure a smooth
workflow
Quick Start Training — Education to get design
teams up and running fast, using the tool of their
choice
Additional Publishing Analysis — Workflow audit
to identify efficiencies and their publishing
processes
Submission Support — Assistance to enable eas-
ier app store submission