The document outlines the capabilities and features of AppDynamics, part of Cisco, focusing on end user monitoring, user behavior analytics, and application performance management. It highlights the significance of understanding user interactions with applications, their effects on business outcomes, and emphasizes compliance with GDPR regulations regarding data protection and privacy. Additionally, it discusses methods for troubleshooting application issues, monitoring user experiences, and the importance of maintaining the health of applications.

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APPDYNAMICS CONFIDENTIAL AND PROPRIETARY
AppDynamics is
now part of Cisco.
Ensure Every Customer
Matters with End User
MonitoringAJ Jindal
Sr. Product Manager, Mobile & IoT
15/25/18

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APPDYNAMICS CONFIDENTIAL AND PROPRIETARY
AppDynamics is
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Let’s get to know you
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Database
Servers
Network
Features
Users

5. AppDynamics is
now part of Cisco.
How Do You Follow
The Application Flow?
COMPANY CONFIDENTIAL 5
The “Business Transaction”
The consistent unit of measure
Constant despite complexity/change
Your Back-End communication
Network
Private Cloud
Public Cloud

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APPDYNAMICS CONFIDENTIAL AND PROPRIETARY
AppDynamics is
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4 Billion
Transistors
iPhone X’s A11 chip
65/28/18

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APPDYNAMICS CONFIDENTIAL AND PROPRIETARY
AppDynamics is
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Users only look at the features and
beauty of the phone.
They don’t interact with the
transistors directly.
75/28/18

8. AppDynamics is
now part of Cisco.
Login
How Do You Follow
The User? Process Payment
Search
Withdraw Funds
Login
COMPANY CONFIDENTIAL 8
The User Behavior
Relating to Application Code
Correlation to Back-end
Your Customers’ Interactions
Network
Private Cloud
Public Cloud

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APPDYNAMICS CONFIDENTIAL AND PROPRIETARY
AppDynamics is
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End User Monitoring
95/28/18

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Browser
Mobile
Connected Devices

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Real User Monitoring (RUM)Synthetic Monitoring

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Real User Monitoring (RUM)Synthetic Monitoring

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Absence of Errors Does Not
Imply Correctness
145/28/18

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E-Commerce App
Server
Inventory
App Server DB 1
DB 2
Routing
Load Balancing
SSL Term.
DNS
Browser
AcmeCo
Your Cart:
Tesla Model 3
Quantity: 1
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3rd-party
Ad Provider
3rd-party
Content Partner
3rd-party
CDN
No exceptions here!
No exceptions here!
No exceptions here!
No exceptions here!
No exceptions here!
Checkout
ACME HQ
$0.00

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APPDYNAMICS CONFIDENTIAL AND PROPRIETARY
AppDynamics is
now part of Cisco.17
E-Commerce App
Server
Inventory
App Server DB 1
DB 2
Routing
Load Balancing
SSL Term.
DNS
Browser
AcmeCo
Your Cart:
Tesla Model 3
Quantity: 1
Total price: $0.00
3rd-party
Ad Provider
3rd-party
Content Partner
3rd-party
CDN
Checkout
Critical Alert!
Car price is < $10K
Must have unified
troubleshooting!
Must have screenshots

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APPDYNAMICS CONFIDENTIAL AND PROPRIETARY
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User Behavior
BusinessIQ
Funnel Analysis
Segmentation
Business Journey
Version Analysis
ADQL
Geo Mapping

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APPDYNAMICS CONFIDENTIAL AND PROPRIETARY
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Real User Monitoring (RUM)Synthetic Monitoring

19. AppDynamics is
now part of Cisco.
Funnel Analysis
Do you understand how drop-off
from your apps is affecting the
business?
User Behavior
21

20. AppDynamics is
now part of Cisco.
Segmentation
Can you differentiate your
users?
Performance overall may be
okay but may not be a for
specific segment.
User Behavior
22

21. AppDynamics is
now part of Cisco.
Geo Mapping
Where do your users live?
User Behavior
23

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APPDYNAMICS CONFIDENTIAL AND PROPRIETARY
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User Behavior User Interaction
BusinessIQ
Funnel Analysis
Segmentation
Business Journey
Version Analysis
ADQL
Geo Mapping
MapIQ
User Sessions
App Screenshots
User Touchpoints
User Actions
Screen Transitions
Device Dashboard

23. AppDynamics is
now part of Cisco.
User Sessions
Can you identify individual user
journeys?
User Interaction
25

24. AppDynamics is
now part of Cisco.
App Screenshots
How are your users using the
app? Are there UX issues?
User Interaction
26

25. AppDynamics is
now part of Cisco.
Device Dashboard
Are you monitoring your
connected devices?
27

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APPDYNAMICS CONFIDENTIAL AND PROPRIETARY
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User Behavior User Interaction App Code
BusinessIQ
Funnel Analysis
Segmentation
Business Journey
Version Analysis
ADQL
Geo Mapping
MapIQ
User Sessions
App Screenshots
User Touchpoints
User Actions
Screen Transitions
Device Dashboard
DiagnosisIQ
Crash Reporting
Application Hang
Errors/Exceptions
Custom Data
OOTB Alerts
Mobile Scorecard

28. AppDynamics is
now part of Cisco.
Crash Reporting
30
You don’t have crash reporting
until you have a way to
reproduce those issues.
App Code

29. AppDynamics is
now part of Cisco.
Application Hang
What’s causing your app to
hang for the users?
App Code
31

30. AppDynamics is
now part of Cisco.
Health Scorecard
Can you tell health of your app
in a second?
App Code
32

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User Behavior User Interaction App Code APIs / Cloud
BusinessIQ
Funnel Analysis
Segmentation
Business Journey
Version Analysis
ADQL
Geo Mapping
MapIQ
User Sessions
App Screenshots
User Touchpoints
User Actions
Screen Transitions
Device Dashboard
DiagnosisIQ
Crash Reporting
Application Hang
Errors/Exceptions
Custom Data
OOTB Alerts
Mobile Scorecard
BaselineIQ
E2E Correlation
Dynamic Baselining
Network snapshots
ART analysis

32. AppDynamics is
now part of Cisco.
Baseline Performance
Do you know what exactly is
causing the latency?
APIs/Cloud
34

33. AppDynamics is
now part of Cisco.
E2E Correlation
Do you know which line of code
is causing the issue and who
should fix it?
APIs/Cloud
35

34. © 2018 Cisco and/or its affiliates. All rights reserved.
APPDYNAMICS CONFIDENTIAL AND PROPRIETARY
AppDynamics is
now part of Cisco.365/28/18
User Behavior User Interaction App Code APIs / Cloud

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Single Page Applications

36. © 2018 Cisco and/or its affiliates. All rights reserved.
APPDYNAMICS CONFIDENTIAL AND PROPRIETARY
AppDynamics is
now part of Cisco.
Have unified visibility from user
behavior to every single line of code in
the backend
38

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GDPR

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GDPR The General Data Protection Regulation (GDPR) : Effective 25th May 2018
Applicability
Any business, regardless of its geographic location, that collects and processes the personal data of any EU citizen. Personal data is defined as
any information from which a living individual can be identified. It includes -
● Name, such as full name, maiden name, mother’s maiden name, or alias
● Personal identification number, such as social security number (SSN), passport number, driver’s license number, taxpayer identification
number, or financial account or credit card number
● Address information, such as street address or email address
● Information about an individual that is linked or linkable to one of the above categories, such as date of birth, place of birth, race, religion,
weight, activities, geographical indicators, employment information, medical information, education information, and financial information
Purpose
● Provide a set of standardised data protection laws across all the member countries.
● Make it easier for EU citizens to understand how their data is being used, and also raise any complaints, even if they are not in the country
where its located.
Fines
Fines for noncompliance can equal up to the greater of EUR 20M or 4% of global annual revenue. Regulators can also issue various types of
enforcement notices.
Auditing Regulators can also conduct audits and direct specific actions if noncompliance is discovered.
Long-term
Impact
Organizations need to embed a culture of privacy throughout their organization and need to be able to demonstrate compliance with GDPR, with
accountability being a key theme.
What is GDPR

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Piecemeal deletion of PII data
Nuking a controller account
Ops Driven Feature
● EUM, Analytics, Controller provide APIs to search and delete data
● Driven by customer requests via CS/Ops
Portal/Ops Driven Feature
● A customer can request AppD to delete all of its data from AppD.
● This includes controller, EUM, Analytics data along with archived data.
● AppD will provide support for complete wipe off the account data within 30 days of request settlement between AppD
and the Customer.

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Questions?
425/28/18

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5/28/18 43