The document discusses transitioning from Application Performance Monitoring (APM) to business monitoring utilizing AppDynamics analytics. It covers key topics such as data collection, visualization of business impact, advanced analytics, and troubleshooting infrastructure issues, emphasizing the integration of business and operations data. Additionally, the document outlines the importance of maximizing customer experience through actionable insights derived from analytics metrics.

1. From APM to Business Monitoring
with AppDynamics Analytics
AppDynamics Version 4.2

2. APPDYNAMICS CONFIDENTIAL AND PROPRIETARY 2
Notice
The information and materials included in this presentation (collectively,
the “Materials”) are the confidential and proprietary information of
AppDynamics, Inc. (the “Company”). No part of the Materials may be
reproduced, distributed, communicated or displayed in any form or by any
means, or used to make any derivative work, without prior written
permission from the Company. © 2016 AppDynamics, Inc. All rights
reserved.
All third party trademarks, including names, logos and brands, referenced
by the Company in this presentation are property of their respective
owners. All references to third party trademarks are for identification
purposes only and shall be considered nominative fair use under
trademark law.

3. Objectives
How easily business impact, usage,
and advanced analytics can be obtained
and visualized
Where the Analytics plugin fits in to the
overall AppDynamics Intelligence Platform
architecture
How to use event data as well as custom
method and HTTP requestdata collectors
to search and analyze business transactions
The simple steps to visualize search results
with the custom widgetbuilder
APPDYNAMICS CONFIDENTIAL AND PROPRIETARY 3
Course
Use business impactanalytics to compile
a list of users affected by a system outage to
facilitate marketing with a win-back campaign
Learn how to visualize application,server,
and network performance data as it relates
to business transactions
Understand fine-grained customer usage
and make data driven decisions
Perform infrastructure troubleshooting
by searching logs and analyzing with
aggregated error dashboards
Labs

4. APPDYNAMICS CONFIDENTIAL AND PROPRIETARY 4
Topic 1 AppDynamicsAPM Review
Topic 2 What Is AppDynamicsAnalytics?
Topic 3 Collect Transaction Analytics Data
Topic 4 Search & Visualize
Topic 5 Log Analytics
Topic 6 Metrics & Alerts
Topic 7 Analytics & Data Security
Agenda
From APM to Business Monitoring with AppDynamicsAnalytics

5. AppDynamics Review
APPDYNAMICS CONFIDENTIAL AND PROPRIETARY 5
APM Basics
HTTP connections initiated by agents
(HTTPS optional)
Agents update their metrics and events
to the Controller at least once per minute
Snapshots
provide details
of individual
transactions
Policies
automate
monitoring
and problem
remediation
Business
Transactions
Organize
application
traffic into user
activities

6. APPDYNAMICS CONFIDENTIAL AND PROPRIETARY 6
Topic 1 AppDynamicsAPM Review
Topic 2 What Is AppDynamics Analytics?
Topic 3 Collect Transaction Analytics Data
Topic 4 Search & Visualize
Topic 5 Log Analytics
Topic 6 Metrics & Alerts
Topic 7 Analytics & Data Security
Agenda
From APM to Business Monitoring with AppDynamicsAnalytics

7. What is AppDynamics Analytics?
APPDYNAMICS CONFIDENTIAL AND PROPRIETARY 7
Capture & Correlate Business, Marketing, & Operations Data
Business
Revenue (total, per user,
per loyalty tier)
Customer types
(loyalty tiers)
Product mix
Marketing
User preferences
Campaign performance
Geo locations
Operations
App performance
Infrastructure performance
Network, database,
and browser/mobile
performance

8. Business Data Meets Operational Data
APPDYNAMICS CONFIDENTIAL AND PROPRIETARY 8
Answer business-oriented questions like
How many users experienced failed checkouttransactions in the last 24 hours?
• How much revenue was lost because of these failures?
• How is that revenue distributed across differentcustomer categories?
What is your revenue for the day for a geographical region?

9. AppDynamics Agents Collect Business Data
APPDYNAMICS CONFIDENTIAL AND PROPRIETARY 9
Enable Business & Operational Visibility
APM Transaction Events
Browser RequestEvents
Mobile RequestEvents
Log Events
Add custom fields
for business context
This course focuses on APM and Log Analytics

10. Extended Event Data = Business Impact Insight
APPDYNAMICS CONFIDENTIAL AND PROPRIETARY 10
Analyze the business impact of every event and learn how customers use your application
Data for Every
Transaction
Each individual
transaction
passing through
a tier is an Event
View raw data
for any transaction

11. AppDynamics Platform Integration
APPDYNAMICS CONFIDENTIAL AND PROPRIETARY 11
No code changes required
Enable analytics on the app
agents and Controller you
already use
Use new and pre-existing
data collectors
All data is managed by the
same controller for all platforms
Extends AppDynamicsAPM, Browser and Mobile real-user monitoring modules

12. Where does Analytics fit in?
APPDYNAMICS CONFIDENTIAL AND PROPRIETARY 12
AppDynamics Intelligence Platform

13. Licenses — Transaction & Log
APPDYNAMICS CONFIDENTIAL AND PROPRIETARY 13
ApplicationAnalytics Licenses

14. Licenses — End User Monitoring
APPDYNAMICS CONFIDENTIAL AND PROPRIETARY 14
ApplicationAnalytics Licenses

15. Basics Steps to Data-driven Decisions
APPDYNAMICS CONFIDENTIAL AND PROPRIETARY 15
As easy as 1,2,3
Collect
Data
Search
Business
Transactions
Visualize on
Interactive
Charts

16. APPDYNAMICS CONFIDENTIAL AND PROPRIETARY 16
Topic 1 AppDynamicsAPM Review
Topic 2 What Is AppDynamicsAnalytics?
Topic 3 Collect Transaction Analytics Data
Topic 4 Search & Visualize
Topic 5 Log Analytics
Topic 6 Metrics & Alerts
Topic 7 Analytics & Data Security
Agenda
From APM to Business Monitoring with AppDynamicsAnalytics

17. Transaction Analytics
APPDYNAMICS CONFIDENTIAL AND PROPRIETARY 17
Data collected by default for each instance of transactions that are enabled for Analytics

18. APPDYNAMICS CONFIDENTIAL AND PROPRIETARY 18
Transaction Analytics
Capture custom event data with data collectors
Method Invocation
Data Collectors
• Method arguments
• Variables
• Return values
HTTP Requests
• URL
• Parameter values
• Headers
• Cookies
• Session objects

19. Lab 1
APPDYNAMICS CONFIDENTIAL AND PROPRIETARY 19
Configuration
Lab 2
Custom Data Collectors

20. APPDYNAMICS CONFIDENTIAL AND PROPRIETARY 20
Topic 1 AppDynamicsAPM Review
Topic 2 What Is AppDynamicsAnalytics?
Topic 3 Collect Transaction Analytics Data
Topic 4 Search & Visualize
Topic 5 Log Analytics
Topic 6 Metrics & Alerts
Topic 7 Analytics & Data Security
Agenda
From APM to Business Monitoring with AppDynamicsAnalytics

21. APPDYNAMICS CONFIDENTIAL AND PROPRIETARY 21
Searching Analytics
Two easy ways
Basic search
Advanced - ADQL
(AppDynamics Query Language)

22. APPDYNAMICS CONFIDENTIAL AND PROPRIETARY 22
Searching Analytics
Two easy ways
Basic search

23. APPDYNAMICS CONFIDENTIAL AND PROPRIETARY 23
Searching Analytics
Two easy ways
Advanced - ADQL
(AppDynamics Query Language)
SELECT * | (DISTINCT)? [field_name | function(field_name, arguments, ...) AS label, ...]
FROM [event_type]
WHERE [(NOT)? field_name OPERATOR value][AND | OR] ...
[ORDER BY [field_name (ASC | DESC)?], ...]
[LIMIT number, ...]
ADQL statements are referred to as event queries.
The query syntax is as follows:
The SELECT clause and FROM clause are required. All other clauses are optional

24. A. Create and save searches
for specific use cases
B. Tailor the event list by
selecting data fields of
interest to you
C.Examine Top 10 Values
D.RelevantFields & Relevant
Score
APPDYNAMICS CONFIDENTIAL AND PROPRIETARY 24
Strategies For Locating Data Of Interest
A
C
B
D

25. APPDYNAMICS CONFIDENTIAL AND PROPRIETARY 25
Visualize The Data
Drag & Drop to Create and Display Interactive Charts
using Analytics Visualizations & Custom Dashboards

26. APPDYNAMICS CONFIDENTIAL AND PROPRIETARY 26
Analytics in Custom Dashboards
Use in Custom Dashboards
Custom Dashboards allow
a combined view of data
from across AppDynamics
Platform Suite
Add widgets two ways:
A. From Saved Search
Visualizations
B. Create widgets
in Custom Dashboard
A
B

27. APPDYNAMICS CONFIDENTIAL AND PROPRIETARY 27
Business Impact Analytics
Understand The Impact Of Application Performance Issues
Help IT / Application teams
understand exactly who was
affected
Identify where a complex business
process encountered an issue for
a particular user
Quantify the impact
of negative performance
Provide user data to assist
Marketing/Sales teams with
win-back campaigns to protect
revenue, brand reputation,
and customer satisfaction

28. APPDYNAMICS CONFIDENTIAL AND PROPRIETARY 28
Usage Analytics
Make Data Driven Decisions With Fine-grained Customer Usage
Real time and historical visibility
into the usage of an application
across the customer base
Dashboards visualize
the usage of an application
Slice and dice data to
understand feature / capability
adoption and proactively monitor
application usage by different
customer segments

29. APPDYNAMICS CONFIDENTIAL AND PROPRIETARY 29
Advance Performance Analytics
Prioritize App Performance For High Value Customers and Partners
Quickly prioritize customers important to your brand
Gain insight into their experience
Review aggregated customer request to ensure
performance meets expectations of valued customers

30. APPDYNAMICS CONFIDENTIAL AND PROPRIETARY 30
Advance Performance Analytics
Real-time Streaming
AppDynamics provides real time
visibility into the performance
of transactions that are being
processed by an application
"Live Stream" allows IT /
Application teams to monitor
the overall health of the
application and quickly identify
performance problem outliers
Teams can easily manage
"to the yellow"and catch
problems before they
become critical issues

31. Instructor Demo 1
APPDYNAMICS CONFIDENTIAL AND PROPRIETARY 31
Discover
The User Interface

32. Lab 3
APPDYNAMICS CONFIDENTIAL AND PROPRIETARY 32
Win-back Campaign
Lab 4
Visualize Customer Usage
Lab 5
Advanced Performance Analytics

33. APPDYNAMICS CONFIDENTIAL AND PROPRIETARY 33
Topic 1 AppDynamicsAPM Review
Topic 2 What Is AppDynamicsAnalytics?
Topic 3 Collect Transaction Analytics Data
Topic 4 Search & Visualize
Topic 5 Log Analytics
Topic 6 Metrics & Alerts
Topic 7 Analytics & Data Security
Agenda
From APM to Business Monitoring with AppDynamicsAnalytics

34. Log Analytics
APPDYNAMICS CONFIDENTIAL AND PROPRIETARY 34
Capture & Present Log Records As Analytics Data
AppDynamics provides analytics
on data collected from any type of log file
Instrumented and non-instrumented
applications as well as infrastructure
Collect Data, Searchand Visualize
just as with transaction data
Sources of Log Events
•Log Files
•TCP Collection ofSyslog Messages
Define Fields to Track
•DefaultData Fields
•Custom Data Fields: Job Files,
Extracted fields via the UI

35. Log Analytics Use Case
APPDYNAMICS CONFIDENTIAL AND PROPRIETARY 35
Pinpoint errors and troubleshoot with correlated logs to gain infrastructure visibility
IT Ops sees slow BT with
the Order Processing Service
in their APM flowmap
Load balancer logs reveal a misconfiguration
of irules, causing the slow transaction

36. Transaction Analytics Use Case
APPDYNAMICS CONFIDENTIAL AND PROPRIETARY 36
Advanced Performance Analysis: Breakdown Log Data Silos
Click pulls logs tied
“only” to single BT
Call Stack
APM identifies “Place
Order” transaction failure
Faster resolution with
Integrated Logs
Inventory = 0

37. APPDYNAMICS CONFIDENTIAL AND PROPRIETARY 37
Configuring Log Analytics
Capture And Present Log Records As Analytics Data With Job Files
Configure one or more log sources
for the Analytics Agent
The log source is used by
the Analytics Agent to
• Capture records from the log file
• Structure the records according
to your configuration
• Send the data to theAnalytics
Processor
The Controller will then present the
data in the Application Analytics UI
To define a log source, you create
a job file (or modify one of the
samples) in the Analytics Agent
configuration directory

38. Job Files
APPDYNAMICS CONFIDENTIAL AND PROPRIETARY 38
Describe the log source in the job files
Each log source is represented
by a job file. A job file is a
configuration file that specifies
The location of the source log file
The pattern for structuring
the records in the log
Other options for capturing
records from the log source
Job files are located
in the following directory
<Analytics_Agent_Home>
/conf/job/
You can add job files
to the directory without
restarting the agent
# Source can be of two types:
# 1) file: This allows tailing a log file.
# 2) syslog: Listens to Syslog messages on a network port.
source:
type: file
path: ${CODEBASE_HOME}/analytics/analytics-dev-app-home/processor/logs
nameGlob: analytics-api-store.log
startAtEnd: false
# These fields are in addition to the data that is already present in
# the files being tailed. Each record read from the file will be
# enriched with these fields.
fields:
sourceType: analytics-demo-log
nodeName: All-In-One
tierName: AppTier
appName: Analytics
# Grok is a way to define and use complex, nested regular expressions
# in an easy to read and use format. The Grok patterns here are meant
# to match a part of the log "message" string.
grok:
patterns:
- "[%{LOGLEVEL:logLevel}%{SPACE}] [%{DATA:threadName}]
[%{JAVACLASS:class}] %{GREEDYDATA}"

39. Log Analytics
APPDYNAMICS CONFIDENTIAL AND PROPRIETARY 39
A number of sample job files are shipped with the Analytics Agent including the following

40. TCP Collection Of Syslog Messages
APPDYNAMICS CONFIDENTIAL AND PROPRIETARY 40
Direct Syslog Data To The AnalyticsAgent
Receive syslog messages from a remote
source using TCP transport and standard
syslog format (RFC5424)
Supported Environment Details
• Linux only
• Apache log format over TCP
• One job file per analytics agent
can be enabled to receive syslog
messages over TCP
Two configuration methods
• Write log messages to usual log files and
then read and forward from the log file
• Send log data directly to the
analytics agent
# Source can be of two types:
# 1) file: This allows tailing a log file.
# 2) syslog: Listens to Syslog messages on a network port.
source:
type: syslog
port: 514
protocol: tcp
# These fields are in addition to the data that is already present in
# the files being tailed. Each record read from the file will be
# enriched with these fields.
fields:
sourceType: apache-httpserver-access-syslog
nodeName: Node1
tierName: Tier1
appName: App1
# Grok is a way to define and use complex, nested regular expressions
# in an easy to read and use format. The Grok patterns here are meant
# to match a part of the log "message" string.
grok:
patterns:
- "%{SYSLOG5424PRI}%{SYSLOGBASE2} %{COMBINEDAPACHELOG}"

41. Default Event Data
APPDYNAMICS CONFIDENTIAL AND PROPRIETARY 41
Fields to track
Data collected depends
on the source of the log file
and the pattern you specify for
structuring the data in the log
Each log entry is an eventin
the Log Analytics eventstream
Some fields are captured
by default
Additional data can be configured
via Job Files and/or the UI

42. APPDYNAMICS CONFIDENTIAL AND PROPRIETARY 42
Create Extracted Fields On The Fly
Enable a sample job file to
begin collecting your logs
Use the UI to dynamically
fine-tune your fields
Fields to track

43. To configure correlation:
A. Select Business Transactions
for log correlation
B. Define how the injected information
appears in the logs.
Quickly find relevant logs from multiple tiers
and nodes for a specific business transaction
Correlate logs to specific
business transaction requests
Enables a search buttonin three places:
• APM Snapshot to Log Analytics
• Transaction Analytics to Log Analytics
• Log Analytics to Transaction Analytics
APPDYNAMICS CONFIDENTIAL AND PROPRIETARY 43
Business Transaction & Log Correlations
The requestGUID is injected into logs via Java Agent
A
B

44. Instructor Demo 2
APPDYNAMICS CONFIDENTIAL AND PROPRIETARY 44
Log Analytics

45. Lab 6
APPDYNAMICS CONFIDENTIAL AND PROPRIETARY 45
Infrastructure Troubleshooting
Lab 7
Extract Fields From Log Analytics
Lab 8
Business Transaction GUID Injection

46. APPDYNAMICS CONFIDENTIAL AND PROPRIETARY 46
Topic 1 AppDynamicsAPM Review
Topic 2 What Is AppDynamicsAnalytics?
Topic 3 Collect Transaction Analytics Data
Topic 4 Search & Visualize
Topic 5 Log Analytics
Topic 6 Metrics & Alerts
Topic 7 Analytics & Data Security
Agenda
From APM to Business Monitoring with AppDynamicsAnalytics

47. APPDYNAMICS CONFIDENTIAL AND PROPRIETARY 47
Analytics Metrics
Create Metrics From Analytics Data
Create metric from a search
Search query is executed once
per minute
Metric reports the total number
of search results
Metrics can be used to send
alerts and more

48. APPDYNAMICS CONFIDENTIAL AND PROPRIETARY 48
Create Metric From Search Query
Three Simple Steps
1. Create or Navigate to the
Search to create a metric from
2. Click Actions in the Tab Menu
below Criteria and select
Create Metric
3. Fill in Name & Description
and click Save
1
2
3To create metrics from analytics
searches,you need the following
permissions:
• Manage Metrics permission
• View access to the default
Analytics Application

49. APPDYNAMICS CONFIDENTIAL AND PROPRIETARY 49
Analytics Metrics
Use in Alerts
Analytics metrics can be used
in Health Rules to generate
Events and trigger Policies
Compare againstbaseline
or specific value

50. APPDYNAMICS CONFIDENTIAL AND PROPRIETARY 50
Topic 1 AppDynamicsAPM Review
Topic 2 What Is AppDynamicsAnalytics?
Topic 3 Collect Transaction Analytics Data
Topic 4 Search & Visualize
Topic 5 Log Analytics
Topic 6 Metrics & Alerts
Topic 7 Analytics & Data Security
Agenda
From APM to Business Monitoring with AppDynamicsAnalytics

51. APPDYNAMICS CONFIDENTIAL AND PROPRIETARY 51
Role-based Access Control
Analytics Permissions
Analytics Administrator
Default Role
• Can view and grantaccess
to analytics features
• Control which roles can access
specific applications
or log source types
Custom Role
• Specific Analytics Permissions
• Also need view permission
on the DefaultApplication
To administer Analytics permissions, you need both
the Analytics Administrator and the AccountOwner role

52. APPDYNAMICS CONFIDENTIAL AND PROPRIETARY 52
Analytics Event API
Create Custom Data Sources & Event Types
Supplement the built-in analytics
data sources with your own
custom data sources and events
Three steps
1. Create event schema to define
the custom event structure
2. Capture and send event records
to the Events Service as they
occur
3. Query the data through the
Controller UI or the Analytics
Events API

53. APPDYNAMICS CONFIDENTIAL AND PROPRIETARY 53
Manage API Keys
Secure Authentication Mechanism
Provides a secure authentication
mechanism for a caller to prove identity
when using public Analytics REST APIs
Can not be used to access the
AppDynamics Controller or data in any
other way
Specify read and write permissions for
each API key
Only roles/users with API Access can
see the API Keys tab in order to get the
access key
Once an API key is created, you cannot
change its permissions

54. Lab 9
APPDYNAMICS CONFIDENTIAL AND PROPRIETARY 54
Create Metric From Search Query
Lab 10
Create Health Rule, Action, And Policy

55. What We Learned Today
APPDYNAMICS CONFIDENTIAL AND PROPRIETARY 55
Understand whatAnalytics is and it can be used
to query and visualize business data
Use eventdata as well as custom method and HTTP
requestdata collectors to search and analyze
business transactions
Visualize search results with the custom widgetbuilder
You should now be able to complete a few tasks

56. University
Appdynamics.com/university
Community
community.appdynamics.com Tech Webinars
Additional Learning Opportunities
APPDYNAMICS CONFIDENTIAL AND PROPRIETARY 56
What are the Resources?
Fan Club

57. University
APPDYNAMICS CONFIDENTIAL AND PROPRIETARY 57
Multiple Track Courses and Certifications @ appdynamics.com/university
Sign Up for Multiple Tracks and Course Dates
for Live Training Sessions
Watch quick task-based tutorials
Take Self-Paced courses to learn at your own pace
Access subscriber only contents

58. Community
APPDYNAMICS CONFIDENTIAL AND PROPRIETARY 58
Connect With Other Users And Experts @ community.appdynamics.com
Exchange information with other
Power Users and AppDynamics experts
Get AppDynamics-supported
and author-supported extensions

59. Tech Webinars
APPDYNAMICS CONFIDENTIAL AND PROPRIETARY 59
Attend for free
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45 Min presentation followed by a Q&A session
View the Tech Webinars Schedule to register for
upcoming webinars and watch pastpresentations.

60. Join The FanClub
APPDYNAMICS CONFIDENTIAL AND PROPRIETARY 60
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