The document discusses IBM Bluemix RapidApps, a platform enabling business developers to quickly create web and mobile applications without coding. It emphasizes the importance of business developers in addressing unmet application needs and presents the benefits of a self-service app development platform, such as improved governance and innovation. Additionally, it includes resources for community engagement and feedback regarding the platform.

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2. © 2014 IBM Corporation
“Build an App for That”:
Empowering Business
Developers with IBM
Bluemix RapidApps
Sheehan Anderson
Slides by
Scott Darlington
Dr. Gili Mendel

3. Please note
IBM’s statements regarding its plans, directions, and intent are subject to change
or withdrawal without notice at IBM’s sole discretion.
Information regarding potential future products is intended to outline our general
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The information mentioned regarding potential future products is not a commitment,
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Performance is based on measurements and projections using standard IBM
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considerations such as the amount of multiprogramming in the user’s job stream,
the I/O configuration, the storage configuration, and the workload processed.
Therefore, no assurance can be given that an individual user will achieve results
similar to those stated here.

4. • Introduction
• Getting Started
• Demonstration
• Wrap-up
Agenda
2

5. The confluence of trends in developer skills, user
behavior, and technology: everyone wants apps
3
4GL
Rapid App Dev
Builders
Office Docs /
Email / File Share
Collaboration
Tools / Web 2.0
Cloud / Mobile /
Apps for Everything
Developer
Productivity
Office
Productivity
Consumerization
of IT

6. Bluemix RapidApps
Go from idea to app in minutes – without coding
4
Empower business and IT developers to rapidly
deliver new web and mobile apps via the cloud with
visual tools
Empower the business with a
self-service app platform
Compose new apps from APIs
and existing systems
Mobilize enterprise systems
without mobile developers
Create custom apps to best
match your business needs
Differentiators
 Next gen look & feel
 Enterprise support
 Build and run on Bluemix
RapidApps

7. • Motivation
– Understands business problem, envisions app solution
– Impatient with limitations of existing systems and
processes
– Contributes to company’s success by developing an
app that his/her colleagues and others in company
will want to use
• Skills
– Tech-savvy power user – has developed advanced spreadsheets, business
intelligence reports, managing web content, or some past programming
– Not a typical business user with no interest in creating apps
• Profession
– Business analysts, IT personnel, project managers, or other tech-savvy
business users
Who is the Business Developer?
5
Business Developer –
willing and able to
deliver apps using
visual tools
“You know, there should be an app for that.”

8. Business Developer vs. Professional Programmer
6
High ControlHigh Productivity
Rapid Dev Coder
Model-Driven Code-Driven
Business
Developer
Visual Tools
Professional
Programmer
Open Languages
& Frameworks
PaaS taxonomy from industry analysts based upon developer roles

9. 7
Why is the business developer needed?
• IT addresses only the head
• Need for long tail business
apps goes unmet
• Business developers can
address the long tail:
– Increasing skills from
consumerization of IT
– Cloud with API access
facilitates deployment, ops
• Reduce shadow IT
“The Long Tail” (http://www.thelongtail.com/ ) by Chris Anderson,
used under CC BY (http://creativecommons.org/licenses/by/2.0/ )
Chris Anderson popularized the notion
of the “Long Tail” as it relates to the
economic demand curve.
* New Developers Can Help Deliver More, Ian Finley, Gartner

10. 8
Identifying custom long tail apps opportunities
Commercial Application
(COTS)
Too expensive, complex,
and difficult to implement
for basic needs
Collaboration and
Office Tools
Requires time-consuming,
manual processes to
meet custom needs
Custom
Long Tail Apps
Quick and easy to create
an app that best matches
your business needs
Consider a custom long tail app when…
You are suffering with the limitations of collaboration tools
A custom app is cheaper and easier than a COTS solution

11. 9
Long tail apps examples
Custom business requirements
Integrate and extend core business systems
Situational / temporary app needs
B2E mobile apps w/o deep mobile development skills
B2B collaboration with customers, suppliers, partners
App modernization – MS Access, Visual Basic,
Oracle Forms, Power Builder, etc.
Workgroup productivity apps
Project management
HR employee self-service
Resource request management
Marketing campaign management
Invoice / Purchase order processing
Supplier new vendor on-boarding
Channel partner credit manager
App Ideas
App Motivators
Customer order/delivery status
Billable hours tracking
Resource scheduling
Capacity planning
Activity tracking logs
Asset management
Production floor management
…and more

12. 10
Composable Business with Bluemix RapidApps
Leverage and extend APIs and services
Existing IT assets
IBM services
3rd party services
Cloud Integration /
API Management
Cloudant (DBaaS)
Web Mobile Push (Xtify)
Data Store
Business Agility
Commerce
Workforce & Social Business
Twilio (SM)
Bluemix
RapidApps
DevOps Services
a sampling of relevant services

13. 11
Benefits of a self-service business developer
platform for the enterprise
Governance
Efficiency
Innovation
Improve visibility and control
for apps delivered outside IT
Address more app needs
without more IT resources
Tap the full potential of
ideas across the workforce

14. Bluemix RapidApps
Go from idea to app in minutes – without coding
12
Develop in the Cloud 1-Click Publish
Screens
Logic
Data

15. 13

16. RapidApps Beta Program
https://developer.ibm.com/rapidapps/
14

17. • Beta open to all
• We’d like to hear your feedback
RapidApps Beta Program
15

18. 16
Learn more and get involved!
• Visit the Bluemix RapidApps Developer Community
http://developer.ibm.com/rapidapps
• Register for the Bluemix beta program
http://www.bluemix.net
• Other inquiries or feedback?
Contact the Bluemix RapidApps team –
email tenx@us.ibm.com

19. Questions?

20. Acknowledgements and Disclaimers
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