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APPDYNAMICS CONFIDENTIAL AND PROPRIETARY
Andrew Jackson, Snr Sales Engineer, AppDynamics
Dashboard Rock Star
APPDYNAMICS CONFIDENTIAL AND PROPRIETARY
Notice
The information and materials included in this presentation
(collectively, the “Materials”) are the confidential and proprietary
information of AppDynamics, Inc. (the “Company”). No part of the
Materials may be reproduced, distributed, communicated or
displayed in any form or by any means, or used to make any
derivative work, without prior written permission from the
Company. © 2017 AppDynamics, Inc. All rights reserved.
All third party trademarks, including names, logos and brands,
referenced by the Company in this presentation are property of their
respective owners. All references to third party trademarks are for
identification purposes only and shall be considered nominative fair
use under trademark law.
APPDYNAMICS CONFIDENTIAL AND PROPRIETARY
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“We’ve got AppDynamics deployed, now make a
dashboard…”
“…a dashboard?”
APPDYNAMICS CONFIDENTIAL AND PROPRIETARY
The way to value with AppDynamics
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Install
Controller/Provision
SaaS Controller
Install Agents
BT Naming Rules Create Dashboards
Value!
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“OK! A dashboard”
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http://citydashboard.org/london/
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http://citydashboard.org/london/
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“I just want something that shows me if there is a
problem with the application!”
“Right, Got it!”
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“No no no! I want a dashboard that looks
awesome!”
“OK!”
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Lash Lightning Mr Raven
The Unknown
Soldier
The Green Llama
Login View Bill Pay Bill Upgrade
http://pdsh.wikia.com/wiki/Category:Characters
#legal
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“Yeah! Like that, but for all the Business
Transactions that are important!”
“There aren’t enough Public Domain
Super Heroes…”
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“Wouldn’t you just rather get a
notification when something is
going wrong?”
APPDYNAMICS CONFIDENTIAL AND PROPRIETARY
So what is Andy going to talk
about for the next 30mins?
APPDYNAMICS CONFIDENTIAL AND PROPRIETARY
What I’ve seen that doesn’t work
What I do
How I do it
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DASHBOARDS
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Important Customer journeys
User steps for each journey
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?
??
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• Pretty dashboards, that are
functionally useless
• Information is not knowledge
• Refresh intervals
So What Went Wrong?
APPDYNAMICS CONFIDENTIAL AND PROPRIETARY
WWAD
What Would Andy Do?
APPDYNAMICS CONFIDENTIAL AND PROPRIETARY
Think about your audience. Then speak to them!
Questions
• Why do you want a dashboard?
• What outcome do you want?
• How will you use the dashboard (on wall, interactive, mobile)?
• Is this something they look at regularly throughout the day, or look
at when there is a problem
What’s my process for developing good
dashboards?
25
Step 1: Planning
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APPDYNAMICS CONFIDENTIAL AND PROPRIETARY
Draw the dashboard with the end users
Or better still get them to draw it!
Paper and Pencil!
Don’t worry about what is possible
Do worry about WHY they want things
Take notes
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Drawing & notes
=
The essence of what
they want to achieve with a dashboard
Step 1: Planning
Knowing what they want to achieve
=
good dashboard
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Proper
Planning and
Preparation
Prevents
P***
Poor
Performance Dashboards
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Step 2: Build It
APPDYNAMICS CONFIDENTIAL AND PROPRIETARY
Review the dashboard with the customer
Take them through it, don’t leave them with it.
You are the salesperson now!
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Step 3: Review It
APPDYNAMICS CONFIDENTIAL AND PROPRIETARY
Be prepared to make changes.
Again
And again
And again
Dashboarding requires Continuous
Improvement
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Step 4: Improve It
APPDYNAMICS CONFIDENTIAL AND PROPRIETARY
Good Dash!
Or Board?
APPDYNAMICS CONFIDENTIAL AND PROPRIETARY
?
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Graph with 2 plots so far apart
that you lose scale
BT deleted?
Response
time of ALL
pages?
APPDYNAMICS CONFIDENTIAL AND PROPRIETARY
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Use of Percentiles and Averages
provides clear & realistic
visualization of User Experience
Application Load
Key Business Transactions
Overall Application trends
APPDYNAMICS CONFIDENTIAL AND PROPRIETARY
?
APPDYNAMICS CONFIDENTIAL AND PROPRIETARY
Business
Metrics
Clear labels
Nice use of a
baseline
Everybody loves a
doughnut graph!
Key sets in the sales
journey
EVENTS!
APPDYNAMICS CONFIDENTIAL AND PROPRIETARY
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APPDYNAMICS CONFIDENTIAL AND PROPRIETARY
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APPDYNAMICS CONFIDENTIAL AND PROPRIETARY
Andy,
How do you actually make those
‘awesome’ Dashboards you
showed me?
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Tips
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Become an AppDynamics Dashboard Rockstar - AppD Summit Europe

  • 1. APPDYNAMICS CONFIDENTIAL AND PROPRIETARY Andrew Jackson, Snr Sales Engineer, AppDynamics Dashboard Rock Star
  • 2. APPDYNAMICS CONFIDENTIAL AND PROPRIETARY Notice The information and materials included in this presentation (collectively, the “Materials”) are the confidential and proprietary information of AppDynamics, Inc. (the “Company”). No part of the Materials may be reproduced, distributed, communicated or displayed in any form or by any means, or used to make any derivative work, without prior written permission from the Company. © 2017 AppDynamics, Inc. All rights reserved. All third party trademarks, including names, logos and brands, referenced by the Company in this presentation are property of their respective owners. All references to third party trademarks are for identification purposes only and shall be considered nominative fair use under trademark law.
  • 3. APPDYNAMICS CONFIDENTIAL AND PROPRIETARY 3 “We’ve got AppDynamics deployed, now make a dashboard…” “…a dashboard?”
  • 4. APPDYNAMICS CONFIDENTIAL AND PROPRIETARY The way to value with AppDynamics 4 Install Controller/Provision SaaS Controller Install Agents BT Naming Rules Create Dashboards Value!
  • 5. APPDYNAMICS CONFIDENTIAL AND PROPRIETARY 5 “OK! A dashboard”
  • 7. APPDYNAMICS CONFIDENTIAL AND PROPRIETARY 7 http://citydashboard.org/london/
  • 9. APPDYNAMICS CONFIDENTIAL AND PROPRIETARY 9 http://citydashboard.org/london/
  • 10. APPDYNAMICS CONFIDENTIAL AND PROPRIETARY 10 “I just want something that shows me if there is a problem with the application!” “Right, Got it!”
  • 12. APPDYNAMICS CONFIDENTIAL AND PROPRIETARY 12 “No no no! I want a dashboard that looks awesome!” “OK!”
  • 13. APPDYNAMICS CONFIDENTIAL AND PROPRIETARY 13 Lash Lightning Mr Raven The Unknown Soldier The Green Llama Login View Bill Pay Bill Upgrade http://pdsh.wikia.com/wiki/Category:Characters #legal
  • 14. APPDYNAMICS CONFIDENTIAL AND PROPRIETARY 14 “Yeah! Like that, but for all the Business Transactions that are important!” “There aren’t enough Public Domain Super Heroes…”
  • 16. APPDYNAMICS CONFIDENTIAL AND PROPRIETARY 16 “Wouldn’t you just rather get a notification when something is going wrong?”
  • 17. APPDYNAMICS CONFIDENTIAL AND PROPRIETARY So what is Andy going to talk about for the next 30mins?
  • 18. APPDYNAMICS CONFIDENTIAL AND PROPRIETARY What I’ve seen that doesn’t work What I do How I do it 18 DASHBOARDS
  • 19. APPDYNAMICS CONFIDENTIAL AND PROPRIETARY 19 Important Customer journeys User steps for each journey
  • 20. APPDYNAMICS CONFIDENTIAL AND PROPRIETARY 20 ? ??
  • 23. APPDYNAMICS CONFIDENTIAL AND PROPRIETARY 23 • Pretty dashboards, that are functionally useless • Information is not knowledge • Refresh intervals So What Went Wrong?
  • 24. APPDYNAMICS CONFIDENTIAL AND PROPRIETARY WWAD What Would Andy Do?
  • 25. APPDYNAMICS CONFIDENTIAL AND PROPRIETARY Think about your audience. Then speak to them! Questions • Why do you want a dashboard? • What outcome do you want? • How will you use the dashboard (on wall, interactive, mobile)? • Is this something they look at regularly throughout the day, or look at when there is a problem What’s my process for developing good dashboards? 25 Step 1: Planning
  • 27. APPDYNAMICS CONFIDENTIAL AND PROPRIETARY Draw the dashboard with the end users Or better still get them to draw it! Paper and Pencil! Don’t worry about what is possible Do worry about WHY they want things Take notes 27 Drawing & notes = The essence of what they want to achieve with a dashboard Step 1: Planning Knowing what they want to achieve = good dashboard
  • 28. APPDYNAMICS CONFIDENTIAL AND PROPRIETARY 28 Proper Planning and Preparation Prevents P*** Poor Performance Dashboards
  • 29. APPDYNAMICS CONFIDENTIAL AND PROPRIETARY 29 Step 2: Build It
  • 30. APPDYNAMICS CONFIDENTIAL AND PROPRIETARY Review the dashboard with the customer Take them through it, don’t leave them with it. You are the salesperson now! 30 Step 3: Review It
  • 31. APPDYNAMICS CONFIDENTIAL AND PROPRIETARY Be prepared to make changes. Again And again And again Dashboarding requires Continuous Improvement 31 Step 4: Improve It
  • 32. APPDYNAMICS CONFIDENTIAL AND PROPRIETARY Good Dash! Or Board?
  • 34. APPDYNAMICS CONFIDENTIAL AND PROPRIETARY 34 Graph with 2 plots so far apart that you lose scale BT deleted? Response time of ALL pages?
  • 36. APPDYNAMICS CONFIDENTIAL AND PROPRIETARY 36 Use of Percentiles and Averages provides clear & realistic visualization of User Experience Application Load Key Business Transactions Overall Application trends
  • 38. APPDYNAMICS CONFIDENTIAL AND PROPRIETARY Business Metrics Clear labels Nice use of a baseline Everybody loves a doughnut graph! Key sets in the sales journey EVENTS!
  • 42. APPDYNAMICS CONFIDENTIAL AND PROPRIETARY Andy, How do you actually make those ‘awesome’ Dashboards you showed me?
  • 43. APPDYNAMICS CONFIDENTIAL AND PROPRIETARY 43 Tips
  • 49. 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  • 57. APPDYNAMICS CONFIDENTIAL AND PROPRIETARY Drill down for more info
  • 59. APPDYNAMICS CONFIDENTIAL AND PROPRIETARY Dashboard Label
  • 60. APPDYNAMICS CONFIDENTIAL AND PROPRIETARY New Features in 4.3!
  • 61. APPDYNAMICS CONFIDENTIAL AND PROPRIETARY New Features in 4.3! Shift + Drag Right Click Instant Pretty
  • 62. APPDYNAMICS CONFIDENTIAL AND PROPRIETARY New Features in 4.3!
  • 63. APPDYNAMICS CONFIDENTIAL AND PROPRIETARY New Features in 4.3! Ctrl + Z Cmd + Z
  • 64. APPDYNAMICS CONFIDENTIAL AND PROPRIETARY 1) Understand the audience 2) Understand the purpose 3) Iterative process 4) Base64 + Transparency 5) Use drilldowns to make it functional So get out there and be a Dashboard Rockstar! You need practice! Recap 64
  • 65. APPDYNAMICS CONFIDENTIAL AND PROPRIETARY Questions?