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Digital media in educationCinekidsConference 
14 October 2014
In 20 minutes….. 
EdComs 
Innovative uses of technology in education 
Proof of effectiveness 
Businesses and education working together 
Lessons for others?
EdComsteams 
Content 
development 
Digital 
Film 
Live 
Marketing 
Research
Does it enhance learning?
Is it proportionate?
Innovative uses of technology in education and learning
To follow…… 
A tool 
Gamifiedlearning 
An immersive environment 
A feedback mechanism 
A participatory experience
GSK Science Education
GSK: Reaction test
EDF Energy: Carbon sinks game
BP Educational Service
BP: Where’s the science in that?
BP: Where’s the science in that?
Pfeg: Fin Cap
EDF Energy: Bumblebees
Proof of effectiveness
SamsungResearch 
Six primary schools in deprived areas of England and Wales 
Use of the Samsung ‘Digital Classroom’ –including tablets, a suite of apps, e-board, cameras and teacher notebook 
Aim was to assess impact on learning
Toplinefindings 
1. Pupils and teachers are working more collaboratively 
share their ideas, learning together, learning from mistakes 
2. Learning is more self-directed and led by the pupils 
freedom to work independently, presenting their ideas 
3. Pupils are better able to gather information, interpret facts and discuss their findings 
online searching, developing ‘higher order’ skills
Toplinefindings 
4. Pupils are more engaged in their learning and more confident 
Greater interaction, work more creatively, teachers giving effective feedback, pupils’ growing confidence 
5. Some schools are reporting stronger numeracy and literacy 
At one school, Samsung pupils had a higher average points score than those not participating. 
6. SEN and disengaged pupils seem particularly to benefit 
Easier to differentiate learning, pupils more confident in sharing, engaging the disengaged
Businesses and education working together
Businessesand education 
McKinsey & Company: Education to employment: Getting Europe’s youth into work, 2014
EdComsclients 
3 
2
Whydo they do it? 
Delivering a socially beneficial message 
Corporate responsibility 
Community engagement 
Sector understanding 
Workforce pipeline 
Employee engagement
Example programmes 
GSK: stories from the laboratory 
BP: inspiring budding engineers and scientists 
Royal Bank of Scotland: financial education 
EDF Energy: energy, science and sustainability 
Costa Coffee: Geography project on the coffee trade
What is there to learn for others? 
UK is not unique…well not quite 
Mutual recognition of why businesses are there and why schools are there 
Common understanding of what education is for 
Find common ground and look for the best in each other 
Businesses must offer unique expertise and opportunities 
Schools must commit to the partnership offer
Questions?

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Martin Finn, CEO (Edcoms, UK) - Cinekid 2014

  • 1. Digital media in educationCinekidsConference 14 October 2014
  • 2. In 20 minutes….. EdComs Innovative uses of technology in education Proof of effectiveness Businesses and education working together Lessons for others?
  • 3.
  • 4. EdComsteams Content development Digital Film Live Marketing Research
  • 5. Does it enhance learning?
  • 7. Innovative uses of technology in education and learning
  • 8. To follow…… A tool Gamifiedlearning An immersive environment A feedback mechanism A participatory experience
  • 11. EDF Energy: Carbon sinks game
  • 13. BP: Where’s the science in that?
  • 14. BP: Where’s the science in that?
  • 18. SamsungResearch Six primary schools in deprived areas of England and Wales Use of the Samsung ‘Digital Classroom’ –including tablets, a suite of apps, e-board, cameras and teacher notebook Aim was to assess impact on learning
  • 19. Toplinefindings 1. Pupils and teachers are working more collaboratively share their ideas, learning together, learning from mistakes 2. Learning is more self-directed and led by the pupils freedom to work independently, presenting their ideas 3. Pupils are better able to gather information, interpret facts and discuss their findings online searching, developing ‘higher order’ skills
  • 20. Toplinefindings 4. Pupils are more engaged in their learning and more confident Greater interaction, work more creatively, teachers giving effective feedback, pupils’ growing confidence 5. Some schools are reporting stronger numeracy and literacy At one school, Samsung pupils had a higher average points score than those not participating. 6. SEN and disengaged pupils seem particularly to benefit Easier to differentiate learning, pupils more confident in sharing, engaging the disengaged
  • 21. Businesses and education working together
  • 22. Businessesand education McKinsey & Company: Education to employment: Getting Europe’s youth into work, 2014
  • 24. Whydo they do it? Delivering a socially beneficial message Corporate responsibility Community engagement Sector understanding Workforce pipeline Employee engagement
  • 25. Example programmes GSK: stories from the laboratory BP: inspiring budding engineers and scientists Royal Bank of Scotland: financial education EDF Energy: energy, science and sustainability Costa Coffee: Geography project on the coffee trade
  • 26. What is there to learn for others? UK is not unique…well not quite Mutual recognition of why businesses are there and why schools are there Common understanding of what education is for Find common ground and look for the best in each other Businesses must offer unique expertise and opportunities Schools must commit to the partnership offer