Educomp Solutions struggled to stay relevant after initial success as India's largest educational company. Bangalore-based Sujana Convent School decided to enroll in Educomp's Smart Class program to modernize teaching, but later faced problems with the software and hardware and took legal action for poor service. Educomp's struggles epitomize the challenges of establishing new educational technology ventures in India, as the company began strongly but its expensive products were not affordable for many schools, and rising competition eroded Educomp's pricing power.

1. Presented By,
Vikas
Tushar
Shreeya

2. About Author
 Manu Kaushik is the Author.

3. Introduction
 One of the poster boys of digital education, Educomp
struggles to stay relevant after initial success.
 Educomp is India’s largest educational company

4. Cont…
 Banglore based Sujana Convent School
 Decide to enroll for Educomp Solutions
 Smart class in its attempt to Modernize classroom
teaching

5. Cont…
 Launched in 2003
 An innovative e-learning product
 Replacing conventional Teaching techniques

6. PROBLEMS
Investing in New venture.
Spending big Money on e-learning.
Short of fund

7. Cont…
 Problem faced with the software & hardware
 “We wrote several emails & letters but did not get a
satisfactory response”.
 Taking legal action against Educomp

8. Cont…
 In court we are not only one
 Sujana school cases education for poor services
 Educomp’s struggle epitomises

9. Cont…
 Something the new government is very keen
on
 Educomp began in 1994
 CRT

10. Cont…
 educomp company products are too expensive
for middle level schools.
 School following into category of lower fees
structure can not afford Educomp products

11. Why Educomp is
struggling???
 product was sold without keeping the end
consumer(students) in mind.
 success of the product smart class promoted
other companies to copy it.

12. Cont…
 Rising competition and price concious schools affected the
pricing of its products.
 Diversification into several other bussiness did not help.

13. It is beneficial for all school.
Learning made easy.
Less time required for better understanding
the concepts.
Helpful for elaborating knowledge & making
learning interesting.

14. Cont…
 No More Checking Homework Assignments.
 Smartclass helps the teacher to teach abstract curriculum concepts
that are difficult for students to visualize or relate to.
 The teacher thus maintains the student's interest and engagement in
learning inside the classroom.

15. Cont…
 Learning with Educomp Online is fun and easy.
 Online lessons with animations, 3D and 2D multimedia
modules, video tutorials and practice tests help
comprehence and internalize abstract learning concepts.

16. Personal Evaluation
Article was good.
Easy to understand.
We get to know about the new information.