VIP Call Girls Pune Vani 8617697112 Independent Escort Service Pune
Â
Introduction to the Education Technology Landscape - Ashish Dhawan
1. NUEPA â CSF Media Workshop
Ashish Dhawan
30th October 2012
2. Over the last 20 years, technology in
education has not been very effectiveâŚ
But, the next decade may turn out to be
very different.
3. What is changing?
Disrupting Class
Customization
Can every child get her own playlist?
1
Motivation & Engagement
Is there a child who doesnât like digital content?
2
Democratization
Can we "Lift the Floor" for all children?
3
4. Potential of Personalized Learning
Textbooks
Sequential
Annual Tests
Minimal Peer to Peer
Learning
Teacher
Digital Content
Adaptive
Instant Feedback
Collaborative
Coach
One Size Fits All Personalized
5. âGoâ to Harvard and MIT without being admittedâŚ
Disruption has begun in
Higher-Ed and Test âPrep
Coursera provides
online courses from the
best universities for free
with more than a million
enrolments
Udacity provides
university-level
education which is
high-quality and low
cost
Grockit is the worldâs fastest
growing test prep service which
uses social networking to make
kids in an adaptive and
personalized environment
Benchprepis
worldâs first and only
cross-platform test prep
course company used by
200,000 students
EdX offers free
courses from MIT,
Harvard, Berkeley and
Texas
Western Governors
University is an accredited online
university offering online bachelorâs and
masterâs degree programs with more
than 30,000 students
Source: Company Websites
8. The impact of use of ICT on learning outcomes is
inconclusive
Overview
⢠Teacher tool with interactive multimedia
content
⢠Increasingly available in regional languages
⢠Advantages include easy-to-explain content,
in-built assessments etc.
⢠>20% penetration in the target market size of
1 lac schools
⢠Capex of Rs. 2.5 â 3 lac per classroom but low
cost projectors may change that
⢠Students are charged Rs. 120-150 pm as part
of the fee
⢠Globally, the impact of ICT use on learning
outcomes is unclear
Challenges
⢠No third party assessment of impact of use on
learning outcomes in India
⢠Teacher training has been ignored and hence
utilization is low
⢠Little differentiation on content
Players Schools Focus
12,000 Diversified
6,000 Tier 2 & 3
3,000 Diversified
2000 Diversified
400 Tier 3 & 4
NA NA
300 Tier 3 & 4
NA NA
NA NA
ICT Private Schools - Market Landscape*
ICT could become an effective learning tool if the
issues around teacher training and quality of
content are resolved
Source: Industry discussions, World Bank Info Dev, CSF research and analysis
* Only private schools. These estimates are based on our current understanding and the actual numbers may vary
10. Digital textbooks are changing the way our students
learn
⢠eBooks crossed hardcover sales in Adult
Category in Q1FY12 in the US
⢠Increasing e-book penetration: US (16%), UK
(17%), Korea (12%) and India (2%)
⢠Digital textbooks first move into higher-ed -
achieve 5% penetration in the US
⢠Governments in Korea, US and China push
for use of digital textbooks in schools
⢠NCERT offers free digital textbooks for Grade
1- 12 in Hindi, English and Urdu
⢠1000 books in a single device
⢠Interactive and rich content - Text + videos +
animation + audio
⢠Cheaper than printed books
⢠Instantly updated
⢠Ability to highlight, notes & search
⢠Lighter backpacks
Kindle eBook
reader
Digital bookstore
with over 1 million
paid titles and 2.5
million free
iPad tablet
Digital bookstore
with 1.5 million
titles
Nexus tablet
Bookstore with
millions of free
books
Nook eBook reader
Digital bookstore with over 3
million titles
Kobo eBook
reader
Digital bookstore
with nearly 3
million titles
Sony eBook
reader
Digital bookstore
Disruption led by 6 players with innovative hardware and redefined distribution
Disruption in publishing market Superior value proposition
India market is nascent with some early steps towards digitization. Drop in prices of
tablets will the key growth driver
Source: AAP, Bowker Market Research, Company websites, CSF Analysis
12. Digital is taking over traditional learning models
Growth in paid digital content category will be driven by demand for more curriculum
linked content by students and parents
Business model in India
⢠Supplemental curriculum linked content for students
and teachers
⢠Effective tool for personalized learning
⢠Key reasons for adoption: easy access, freedom to
choose, interactive, curriculum linked and in-built
assessments
⢠Multiple channels of adoption (internet and offline)â
Cloud, USB, SD Card and CD ROM
⢠Marketing directly to consumers is tough -
Conversion rate is ~2%
Challenges
⢠Quality of content needs to improve
⢠Competition from free content
⢠Low device penetration
School Home
⢠Blended Learning
Schools
⢠Virtual Schools
⢠Supplemental
⢠Advanced
⢠Language
⢠Test Prep
Florida Virtual School
K-12
ICT
B2C Players
Paid Digital Content
ICT â Extension of school
B2C â Only students/parents
Publishers â Bundling content
Not present in India
Source: Industry discussions, CSF analysis
Note: Indicative list of players
13. Content
Open Educational Resources (OER)
Source: Sree Karpakavalli Vidyalaya Middle School (Students using Khan Academy)
ICT
Content Assessments
Platforms
Devices
Blended
Learning
14. High-quality free content is increasingly becoming
available
⢠3400 videos
including K-12
math
⢠400 million
interactive
problems
⢠200 million views
⢠Salman Khan, the
most watched
teacher in the
world, is available
on Youtube
⢠Free K-12 digital
textbooks for
Science,
Technology,
Engineering and
Mathematics
(STEM)
⢠10,000+
resources
⢠17+ million
views
⢠High quality, easy access and FREE
⢠Licensed under Creative Commons which can
allow reuse, revise, remix and redistribution
⢠Platforms which curate and share have emerged -
Creative Commons, Curriki etc.
⢠Increasing integration of curriculum linked
content in classrooms
⢠Launched in June
2012
⢠Offers 200 online
courses from 33
universities
including Stanford,
Princeton, Brown,
Penn, Columbia
etc.
⢠1.6 million
registered students
in 190 countries
⢠Largest publisher
of free and open
textbooks
⢠Free courses
from MIT,
Harvard,
Berkeley and
Univ of Texas
⢠Nascent market in India - focus on translation
into local languages, potential to make content
using best teachers in the system
⢠Wide offline distribution possible as SD Cards
can be inserted into phones and tablets
⢠IT for Change pilot in Karnataka to train govt.
school teachers in using OER
Source: Company websites, CSF analysis
16. There is an App for everythingâŚ
⢠Point solutions which provide supplemental
content that engage kids for a short time
⢠80,000 educational apps are available. Mainly for
early literacy, math, geography etc.
⢠10x increase in educational app downloads from
25m in 2009 to 270m in 2011
⢠87% education apps are free; paid apps have an
average cost of $3.3
⢠iOS and Android have emerged as two major app
platforms
⢠Need to aggregate and curate relevant apps as the
number of available apps has increased
⢠Monetization of apps is still a challenge
Major app platforms
⢠550,000 apps for iPad,
iPhone and iTouch
⢠21 categories
including education
⢠More than 30 billion
downloads
⢠600,000 apps for
android devices
⢠More than 20 billion
downloads
⢠More than 500 million
active device users
⢠90,000 apps for
blackberry mobiles
⢠More than 3 billion
downloads
⢠88,000 apps for
windows based
mobiles
Source: Company websites, McKinsey mEducation Report
âŚand 87% of these are available for free
18. No standardized assessment = No accountability
⢠No standardized assessments till Grade 10
⢠Less than 2% the size of the US market (>$2.7bn)
⢠Currently only elite private schools use regular
standardized assessments
⢠Why low-stake standardized tests?
⢠Monitor and evaluate national education system
⢠Provide feedback to teachers, parents and
children
⢠Provide information on trends in learning
outcomes
⢠New digital assessments models are emerging â
GoToTest, EI Detailed Assessment tool etc.
⢠Strong growth potential as various states push
education reforms and accountability initiatives.
Formative assessments market to grow with
introduction of CCE
⢠Increasing device penetration will move Assessments
towards a digital centric model (Think, CAT!)
India Assessments Landscape
Source: OECD, The Parthenon Group Industry discussions
US Assessment Market 2009-10
$1.27bn $1.49bn
24% 18%
76% 82%
0%
50%
100%
High Stakes State-
Level Tests
Classroom
Assessment
Online Print
20. Models which efficiently manage data and learning
are now emerging
Overview
⢠Platforms enable creation, sharing and collaboration
of content:
⢠Student: Student performance data, learning
management and student information (SIS)
⢠Teachers: Teacher sharing and collaboration
⢠Most of these platforms are device & OS agnostic
and provide offline access
⢠Global market for LMS / SIS is well developed; Indian
market is nascent and fragmented
⢠IT@Schools in Kerala is using an open SIS platform
across 15,000 schools covering 7 million students
⢠Emergence of several learning management
platforms such as Edutor, AcrossWorld etc.
⢠TES UK has 500,000 free resources used by 2.1
million teachers. Recently launched in India
⢠Edmodo is a social learning network for teachers and
students with more than 10 million registered users
⢠End-to-end platforms are emerging which integrate
learning platform with student information, integrate
assessments etc.
Source: CSF Analysis
Platform Landscape
Type Details Players
Data
Platforms
⢠Organize and
analyze student
and teacher
data, both for
admin and
performance
metrics
⢠Traditionally:
school schedules,
report cards etc.
Learning
Platforms
⢠Facilitate
management of
learning process
⢠Traditionally:
Class registers,
study groups etc.
22. Tablet are becoming the preferred form factor for
personalized learning
⢠Much cheaper than laptops, small size, portable
and touch screen
⢠Emerging as a major form factor in education:
⢠Digitized textbooks
⢠Interactive apps for education
⢠Viewing videos / animated content
⢠Fragmented market with 90 players by Q2 FY13
⢠Central (Aakash) and State Government (UP,
Goa, Karnataka) push
⢠International initiatives
⢠Turkey Faith project â 15m tablets sold to
across 40,000 schools in 4 years
⢠Peru OLPC â More than 850,000 laptops
distributed. However, program has shown
no improvement in learning outcomes
⢠Thailand One Tablet Per Child Program -
Almost 900,000 tablets ordered in June 2012
⢠Improving price performance will make tablets
more affordable and the device of choice for
personalized learning
Source: IDC, CyberMedia Research, CSF Analysis
India Tablet Market Landscape
19
69
117
261
0
50
100
150
200
250
300
2010 2011 2012E 2016E
Global Tablet Sales
2010-16E (in millions)
Micromax
18%
Samsung
13%
iPad12%
Others
56%
As the Peru OLPC experiment has shown, a
device must be bundled with appropriate
content to make it an effective learning tool
23. 11
18
73
0
40
80
2011 2012E 2015E
India Smartphones Sales
2011-15E (in millions)
Mobile is emerging as a useful device for English
language learning
⢠India is the 2nd largest mobile market in the world
with 919m subscribers in March 2012
⢠Strong application in English language learning,
assessments, teacher training and distance
learning
⢠Airtel is partnering with content providers
such as Britannica and LearnNext to offer
supplemental content, encyclopaedias, and
educational games
⢠People in China, Bangladesh , Korea and
Indonesia are learning English through SMS
and audio lessons using mobiles
⢠Urban Planet Mobile has over 100,000
subscribers in Indonesia
⢠BBC Janala aims to teach English to 25 million
by 2017 in Bangladesh
⢠Vodafone pilot for Math homework using
mobiles in South Africa
India Smartphone Landscape
Source: TRAI, McKinsey mEducation Report, Research and Markets
⢠Smartphone is the largest growing segment
with expected CAGR of 60% till 2015
⢠Entry level smartphones cost less than Rs. 4,000
25. Blended learning has the potential to disrupt the
traditional school design
⢠International models
⢠Why
⢠Who all are doing this
⢠Trends
Why Blended Learning?
⢠Time: Learning is no longer restricted to the
school day or the school year
⢠Place: Learning is no longer restricted to the
walls of the classroom
⢠Path: Learning is no longer restricted to the
pedagogy used by the teacher. Interactive
and adaptive software allows students to
learn in a method that is customized to their
needs.
⢠Pace: Learning is no longer restricted to the
pace of an entire classroom of students.
Source: Digital Learning Now!, Innosight Institute
26. Rocketship Education
Lab Rotation Model
Concept
⢠Students rotate on a fixed schedule or at the
teacherâs discretion among locations on the brick-
and-mortar campus within a given course or
subject each day
⢠At least one of these spaces is a learning lab for
predominantly online learning, while the
additional classroom(s) house other learning
modalities
Case Study
⢠Rocketship Education provides education to 1,328
urban kids in K-5 in San Jose, California
⢠Students learn 75% offline and 25% online in a
learning lab. Each student attends one block of
Math/Science, one block of Learning Lab, and two
blocks of Literacy/Social Studies each day
⢠Rocketship Schools are among the top 15 for
academic performance among low-income
schools in California. Results in $500,000 savings
per school in traditional school expenditures that
Rocketship reinvests in others parts of its model
Source: Classifying K-12 Blended Learning and The Rise of K-12 Blended Learning, Innosight Institute
Lab Rotation Model, Rocketship Education
27. Carpe Diem Collegiate High School and Middle School
Individual-Rotation model
Concept
⢠Students rotate on an individually customized,
fixed schedule among learning modalities, at
least one of which is online learning within a
given course or subject each day
⢠An algorithm or teacher sets individual student
schedules
Case Study
⢠Carpe Diem Collegiate High School and Middle
School provides education to 273 students in
Grade 6-12 in Yuma, Arizona
⢠The school has 300 individual cubicles and
computers. Students rotate throughout the day
between online activities in the learning center
and face-to-face classroom instruction, where a
teacher re-teaches or enhances the material
introduced online. Each rotation lasts 55
minutes. Students complete the online/face-to-
face cycle 2 â 3 times a day
⢠In 2010, CDCHS ranked first in its county in
student performance in math and reading and
ranked among the top 10 percent of Arizona
charter schools
Individual-Rotation model, Carpe Diem Collegiate
High School and Middle School
Source: Classifying K-12 Blended Learning and The Rise of K-12 Blended Learning, Innosight Institute
28. Education technology is not a silver bulletâŚ
Cautiously optimistic
âHistorically, impact of use on learning outcomes is unclear and
open to debate
âPeru OLPC: Research indicates no evidence that the program increased
learning in Math or Language
âMany initiatives have put technology before education
âEarly signs to show that this may be changing
âJPAL study on Prathamâs computer-assisted learning program for math
revealed that math scores increased by 0.47 standard deviation
âWhat works clearinghouse cites various studies which show improvement
in math and reading skills in kids who were taught using technology
Source: Poverty Action Lab, World Bank Ed-Tech Blog, Inter-American Development Bank Report,
What Works Clearinghouse, CSF Analysis
29. âŚbut the next decade may turn out to be different
EdTech environment will change in next 3 â 5 years
âHigh performance tablets for less than $50
âUbiquitous 4G network
âContent explosion
âMapped to curriculum
âIntegrated platforms with assessments
âCommunity and collaboration
Source: Poverty Action Lab, World Bank Ed-Tech Blog, Inter-American Development Bank Report,
What Works Clearinghouse, CSF Analysis