Problem Statement:- To take an existing company of a considerable size , analyse its existing business model and come up with Append, Anew ideas for the company which can take it to even greater heights

1. BYJU’S – THE
LEARNING APP
Arindam Panda
EMBA 2018A
Problem Statement:- To take an existing company of a considerable size ,
analyze its existing business model and come up with Append, Anew ideas
for the company which can take it to even greater heights

2. Present Scenario –
Students continue to learn
primarily through books and
classroom lead coaching
sessions, which are
traditional approaches and
the student’s understanding
continuous to be mainly
hypothetical
Anchors – Students learning
is more effective when visual,
auditory and experiential
approaches are utilized,
alongside, connecting real life
examples with the concepts
providing a more realistic
view on it

3. CUSTOMER IN-SIGHTING AND NEED FINDING
Customer In-sighting:
Method: Customer interviews
Questionnaire revolved around following topics
Need finding:
Byju’s Strengths –
Opportunities –
• Parent's choices of current alternatives to
classroom sessions to improve student
scores
• Current methods used by students for doubt
clearing
• Advantages of class-room lead training over
Byju's learning app
• Need for additional coaching alongside Byju's
• Students usage pattern of Byju's app
• Byju's Parent connect effectiveness
• Byju's offerings are costly
• Byju's SD card is not portable, cannot be dismantled and
reused
• Content for IAS exams needs restructuring/redesign
• Students are disconnected/isolated from the society creating
professionals with no human touch
• EQ topics like stress management, networking, debating
are not part of the system
• Byju's is screen based and hence cannot be used for longer
hours
• Money return back policy
• Helps Prepare for classroom session in advance
• Level based test assessment
• Modes to select - Guided mode, Library mode (helps to
revise during exams)
• Quizzo is a superhit feature

4. SWOT ANALYSIS

5. STUDENT JOURNEY MAP –

6. MIND MAPS AND CORRELATION
Learning
Types
Mind Map
Byju’s
customer
Types
Academic
Learn concepts Learn Through Life lessons

7. CUSTOMER NEEDS
Customer Type Demands Market
segment
User Stories
Academics • More Engaging and interactive
• Leverage multiple modes of
learning to excel in academics
• New personas that have greater
interests – Teachers, Schools
B2C, B2B • Cater to B2B with Teacher’s
assistant and school benchmarking
• Homeschooling with visual
contents
Learn concepts by
doing
• Interest based learning to pursue
career of interest
• Experiential learning
B2C • Interest based learning approach
• Activity kit for experiential learning
Learn through life
lessons
• Real-life skills, learn by doing B2C • Real-time examples incorporated
for concepts

8. NEW USER STORIES FOR
BYJU’S

9. • Unacademy style platform for
content sharing by teachers
worldwide
• Online group discussions
• Basic level Byju’s videos
• Online quizzes
• Video learning content with
real life metaphors
• Offline doubt clearing
• Lessons integrated with
assessments for gap
identification
• AI based insighting,
personality development and
career recommendations
• VR based learning solutions
• Project assignments and
completion under expert
guidance
• Provide Byju’s certification
• Create e-learning content
• Provide offline doubt
clearing and
• project guidance
• Sales and targeted marketing
• Create analytics and AI
software
• Lobbying with educational
• institutions
• Virtual reality developers
• Media team
• Expert Teachers
• Software developers
• Sales and Marketing executives
•
Investors:
Aarin capital
Sofina
Facebook
Verlinvest
Tencent
Acquisitions:
Edurite
Tuturvista
Vidyartha
Infrastructures:
AWS
Amazon Alexa
FugenX (to support Byju’s to
deliverconnected learning
system
Others:
Teachers
Educational institutions
• Salaries for content experts, teachers, huge sales team
• Content development expense per grade is Rs. 1 million
• Infrastructure on cloud – AWS
• Cost for Fugen powered connected learning - Fees
• Advertising
• Revenue from asset sales both digital& physical
• Renewal fee
• Usage based model
• Fee per test, project delivered, VR solutions
• Data access fee
• Engaging Videos
• Retention
• Parent App
• Home demo
• Videos thought by kids of
around same age
• App
• Video Broadcast
• Tablet based
• Pre-loaded on Samsung
tablet, SD cards
• Project kits
• VR headsets
Free Segment:
• Mass market
Less Priced segment:
• Parents for K-12 students
• Competitive exam preparing
students
Premium segment:
• B2B
• Schools
• Colleges
• Training institutes
• Home-schooling
• Coaching classes
ANEW

10. STORY – 1:
Assess interest and recommend a course
Know your Intelligence type/personality type/topic of interest

11. STORY – 2:
EQ based learning to build life skills

12. STORY - 3
Activity kit – to incorporate activity based tutoring to enforce learning by doing

13. STORY- 3 FOR HIGHER CLASSES
https://Shrinx.it/New_Byjushttps://Shrinx.it/New_Byjus

18. USER
STORIES
CATERING TO
B2B
Additional Personas with interests in Student
academics and learning through understanding
Story – 4 : Teacher’s assistant
Story – 5 : School Benchmarking
STORY – 6 : Home Schooling

19. CUSTOMER JOURNEY MAP – TEACHER’S ASSISTANT
Phase Prework Setup Execute Test Feedback Correction
Customer
Activity
Prepares the
delivery material
based on gap
analysis report
from School-
benchmarking
reports or
Teacher’s assistant
- based on
subscription
method
Setup Teacher's
assistant
Deliver the topic
at class
• Students
take up tests
post class
• Teacher's
assistant
report
generation
Gap analysis on
Teacher's
assistant
Re-take targeted
topics for the class
and repeat Test to
correction until
satisfaction
Customer
Goals
Prepare right
delivery material
Prepare for gap
analysis
Ensure Student
learns by
understanding
the concepts
Assessment of students’
understanding on topic
delivered
Ensure compliance
Touchpoint
s
• School-
Benchmarking
reports
• Byju's
Teacher's assistant Classroom
session
Student login
and tests
Class level report
- Circular profile,
Skill-based deep
dive and
Classroom session
Plan
Execute
Test, Analyze and repeat

20. MOCK-UP FOR TEACHER’S ASSISTANT
Student log-in and take the
assessment

21. REPORTS TEACHER’S ASSISTANT
No Core Skill Sub Skill % Students
answered Right
S/W
1 Number Sense,
Computations and
basic Arithmetic
Arithmetic Operations: Division 78
2 Arithmetic Operations: More
Division
56
3 Number sense, related
concepts and basic number
competency
89
4 Word and Application
problems
Application in daily life: number
based
92
5 Application in daily life:
word/visual problems
56
6 Problem Solving,
Advanced problems
Application based challenging
problems
34 W
Skill-based Summary
Skill based error indication
No Core Skill Sub Skill Error indicated
1 Number Sense,
Computations and
Basic Arithmetic
Arithmetic Operations: Division error in identifying number of
repeated subtractions
2 Arithmetic Operations: More Division error in identifying
multplication facts
3 Number sense, related concepts and
basic number competency
error in understanding
ordering of numbers
4 Word and Application
problems
Application in daily life: number based
5 Application in daily life: word/visual
problems
6 Problem Solving,
Advanced problems
Application based challenging poblems error in data interpretation
Topic Highest Performing Skills Lowest Performing Skills
Division Number sense, related
concepts and basic number
competency
Basic Shapes and Geometry
Arithmetic operations:
Addition, Multiplication
Application based challenging
problems – Data interpretation
and consumption in case of
multi-step problems
Extraction, translation and
application of knowledge or
information
Hypothesis formulation or
prediction of outcome
Knowledge of use of methods
and procedures
Performance report

22. CUSTOMER JOURNEY MAP – SCHOOL BENCHMARKING
Phase Large scale assessment Gap Analysis Remediation planning and
implementation
Customer
Activity
Perform school level assessment
at defined intervals
Analyse reports generated by
the School Benchmarking
offering –
• Gap analysis at school
level
• Perform competitive study
against other leading
schools
• Incorporate coaching plans
• Guest lectures
• Experiential learning methods,
• Industry connects to help fulfil the gaps.
Perform coarse corrections by providing required
staff trainings,
• Implementing new tools and methodologies to
improve the quality of learning
Customer
Goals
Common ground to establish
benchmarking
Identify learning gaps and key
problematic areas based on
the outcome
Perform remediation and improvise the quality of
learning
Touchpoints Large Scale assessment offering Reports - School level, multi-
school level
Trainings, Industry connect, Learning Kits,
Large scale assessment
Gap analysis
Remediation plan and implementation

23. MOCK-UP FOR SCHOOL BENCHMARKING
School Name
DPS Bangalore North
Lower Primary
Performance
Higher Primary
Performance
Secondary
Performance
11th and 12th
Performance
Looking at Overall
Performance
Show All Students
School Name Type of
School
% above
Average
% below
Average
Avera
ge
Perfor
mance
% above
Average
in Maths
% below
Average
in Maths
Average
Performan
ce in
Maths
% above
Average
in
Science
% below
Average
in
Science
Average
Performanc
e in
Science
DPS Bangalore North Mainstream 63 25 12 86 12 2 86 12 2
St James' CofE Primary
School, Birch-in-Rusholme
Mainstream 45 23 32 43 21 36 43 21 36
Raglan Primary School Academy 48 21 31 43 29 28 43 29 28
The John Bamford Primary
School
Mainstream 46 32 22 45 24 31 45 24 31
St Pius X RC Primary
School
Mainstream 92 4 4 96 1 3 96 1 3

24. SCHOOL BENCHMARKING REPORTS
Subject Highest Performing Skills Lowest Performing Skills
English Punctuation and sentence formation
Correct spellings and phonics in
words
Analyses and infers hidden ideas
Identifies Antonyms, Synonyms and
other words
Maths Number sense, related concepts and
basic number competency
Basic Shapes and Geometry
Arithmetic operations: Addition,
Multiplication
Application in daily life: money, time,
calendar, length etc.,
Science Extraction, translation and
application of knowledge or
information
Definition or description of scientific
terms, organisms or materials
Hypothesis formulation or prediction
of outcome
Knowledge of use of scientific tools,
instruments and procedures
Skill-based break-up
DPS Bangalore North
School-level performance break-up
0 10 20 30 40 50 60 70
% above Average
% below Average
Average Performance
Raglan Primary School
St James' CofE Primary School,
Birch-in-Rusholme
Series3
Series2
DPS Bangalore North
Competitive analysis

25. STORY – 6 HOME-SCHOOLING –
WITH CLICKABLE PROTOTYPE

26. • https://invis.io/TMPY66MPWAE#/340599384_Byju_0

27. https://Shrinx.it/New_Byjus