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Byju's final ppt
- 1. BYJU’S – THE LEARNINGAPP Arindam Panda EMBA 2018A Problem Statement:- To take an existing company of a considerable size , analyze its existing business model and come up with Append, Anew ideas for the company which can take it to even greater heights
- 2. Present Scenario – Studentscontinue to learn primarily through books and classroom lead coaching sessions, which are traditional approaches and the student’s understanding continuous to be mainly hypothetical Anchors – Students learning is more effective when visual, auditory and experiential approaches are utilized, alongside, connecting real life examples with the concepts providing a more realistic view on it
- 3. CUSTOMER IN-SIGHTING ANDNEED FINDING Customer In-sighting: Method: Customer interviews Questionnaire revolved around following topics Need finding: Byju’s Strengths – Opportunities – • Parent's choices of current alternatives to classroom sessions to improve student scores • Current methods used by students for doubt clearing • Advantages of class-room lead training over Byju's learning app • Need for additional coaching alongside Byju's • Students usage pattern of Byju's app • Byju's Parent connect effectiveness • Byju's offerings are costly • Byju's SD card is not portable, cannot be dismantled and reused • Content for IAS exams needs restructuring/redesign • Students are disconnected/isolated from the society creating professionals with no human touch • EQ topics like stress management, networking, debating are not part of the system • Byju's is screen based and hence cannot be used for longer hours • Money return back policy • Helps Prepare for classroom session in advance • Level based test assessment • Modes to select - Guided mode, Library mode (helps to revise during exams) • Quizzo is a superhit feature
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- 6. MIND MAPS ANDCORRELATION Learning Types Mind Map Byju’s customer Types Academic Learn concepts Learn Through Life lessons
- 7. CUSTOMER NEEDS Customer TypeDemands Market segment User Stories Academics • More Engaging and interactive • Leverage multiple modes of learning to excel in academics • New personas that have greater interests – Teachers, Schools B2C, B2B • Cater to B2B with Teacher’s assistant and school benchmarking • Homeschooling with visual contents Learn concepts by doing • Interest based learning to pursue career of interest • Experiential learning B2C • Interest based learning approach • Activity kit for experiential learning Learn through life lessons • Real-life skills, learn by doing B2C • Real-time examples incorporated for concepts
- 8. NEW USER STORIESFOR BYJU’S
- 9. • Unacademy styleplatform for content sharing by teachers worldwide • Online group discussions • Basic level Byju’s videos • Online quizzes • Video learning content with real life metaphors • Offline doubt clearing • Lessons integrated with assessments for gap identification • AI based insighting, personality development and career recommendations • VR based learning solutions • Project assignments and completion under expert guidance • Provide Byju’s certification • Create e-learning content • Provide offline doubt clearing and • project guidance • Sales and targeted marketing • Create analytics and AI software • Lobbying with educational • institutions • Virtual reality developers • Media team • Expert Teachers • Software developers • Sales and Marketing executives • Investors: Aarin capital Sofina Facebook Verlinvest Tencent Acquisitions: Edurite Tuturvista Vidyartha Infrastructures: AWS Amazon Alexa FugenX (to support Byju’s to deliverconnected learning system Others: Teachers Educational institutions • Salaries for content experts, teachers, huge sales team • Content development expense per grade is Rs. 1 million • Infrastructure on cloud – AWS • Cost for Fugen powered connected learning - Fees • Advertising • Revenue from asset sales both digital& physical • Renewal fee • Usage based model • Fee per test, project delivered, VR solutions • Data access fee • Engaging Videos • Retention • Parent App • Home demo • Videos thought by kids of around same age • App • Video Broadcast • Tablet based • Pre-loaded on Samsung tablet, SD cards • Project kits • VR headsets Free Segment: • Mass market Less Priced segment: • Parents for K-12 students • Competitive exam preparing students Premium segment: • B2B • Schools • Colleges • Training institutes • Home-schooling • Coaching classes ANEW
- 10. STORY – 1: Assessinterest and recommend a course Know your Intelligence type/personality type/topic of interest
- 11. STORY – 2: EQbased learning to build life skills
- 12. STORY - 3 Activitykit – to incorporate activity based tutoring to enforce learning by doing
- 13. STORY- 3 FORHIGHER CLASSES https://Shrinx.it/New_Byjushttps://Shrinx.it/New_Byjus
- 18. USER STORIES CATERING TO B2B Additional Personaswith interests in Student academics and learning through understanding Story – 4 : Teacher’s assistant Story – 5 : School Benchmarking STORY – 6 : Home Schooling
- 19. CUSTOMER JOURNEY MAP– TEACHER’S ASSISTANT Phase Prework Setup Execute Test Feedback Correction Customer Activity Prepares the delivery material based on gap analysis report from School- benchmarking reports or Teacher’s assistant - based on subscription method Setup Teacher's assistant Deliver the topic at class • Students take up tests post class • Teacher's assistant report generation Gap analysis on Teacher's assistant Re-take targeted topics for the class and repeat Test to correction until satisfaction Customer Goals Prepare right delivery material Prepare for gap analysis Ensure Student learns by understanding the concepts Assessment of students’ understanding on topic delivered Ensure compliance Touchpoint s • School- Benchmarking reports • Byju's Teacher's assistant Classroom session Student login and tests Class level report - Circular profile, Skill-based deep dive and Classroom session Plan Execute Test, Analyze and repeat
- 20. MOCK-UP FOR TEACHER’SASSISTANT Student log-in and take the assessment
- 21. REPORTS TEACHER’S ASSISTANT NoCore Skill Sub Skill % Students answered Right S/W 1 Number Sense, Computations and basic Arithmetic Arithmetic Operations: Division 78 2 Arithmetic Operations: More Division 56 3 Number sense, related concepts and basic number competency 89 4 Word and Application problems Application in daily life: number based 92 5 Application in daily life: word/visual problems 56 6 Problem Solving, Advanced problems Application based challenging problems 34 W Skill-based Summary Skill based error indication No Core Skill Sub Skill Error indicated 1 Number Sense, Computations and Basic Arithmetic Arithmetic Operations: Division error in identifying number of repeated subtractions 2 Arithmetic Operations: More Division error in identifying multplication facts 3 Number sense, related concepts and basic number competency error in understanding ordering of numbers 4 Word and Application problems Application in daily life: number based 5 Application in daily life: word/visual problems 6 Problem Solving, Advanced problems Application based challenging poblems error in data interpretation Topic Highest Performing Skills Lowest Performing Skills Division Number sense, related concepts and basic number competency Basic Shapes and Geometry Arithmetic operations: Addition, Multiplication Application based challenging problems – Data interpretation and consumption in case of multi-step problems Extraction, translation and application of knowledge or information Hypothesis formulation or prediction of outcome Knowledge of use of methods and procedures Performance report
- 22. CUSTOMER JOURNEY MAP– SCHOOL BENCHMARKING Phase Large scale assessment Gap Analysis Remediation planning and implementation Customer Activity Perform school level assessment at defined intervals Analyse reports generated by the School Benchmarking offering – • Gap analysis at school level • Perform competitive study against other leading schools • Incorporate coaching plans • Guest lectures • Experiential learning methods, • Industry connects to help fulfil the gaps. Perform coarse corrections by providing required staff trainings, • Implementing new tools and methodologies to improve the quality of learning Customer Goals Common ground to establish benchmarking Identify learning gaps and key problematic areas based on the outcome Perform remediation and improvise the quality of learning Touchpoints Large Scale assessment offering Reports - School level, multi- school level Trainings, Industry connect, Learning Kits, Large scale assessment Gap analysis Remediation plan and implementation
- 23. MOCK-UP FOR SCHOOLBENCHMARKING School Name DPS Bangalore North Lower Primary Performance Higher Primary Performance Secondary Performance 11th and 12th Performance Looking at Overall Performance Show All Students School Name Type of School % above Average % below Average Avera ge Perfor mance % above Average in Maths % below Average in Maths Average Performan ce in Maths % above Average in Science % below Average in Science Average Performanc e in Science DPS Bangalore North Mainstream 63 25 12 86 12 2 86 12 2 St James' CofE Primary School, Birch-in-Rusholme Mainstream 45 23 32 43 21 36 43 21 36 Raglan Primary School Academy 48 21 31 43 29 28 43 29 28 The John Bamford Primary School Mainstream 46 32 22 45 24 31 45 24 31 St Pius X RC Primary School Mainstream 92 4 4 96 1 3 96 1 3
- 24. SCHOOL BENCHMARKING REPORTS SubjectHighest Performing Skills Lowest Performing Skills English Punctuation and sentence formation Correct spellings and phonics in words Analyses and infers hidden ideas Identifies Antonyms, Synonyms and other words Maths Number sense, related concepts and basic number competency Basic Shapes and Geometry Arithmetic operations: Addition, Multiplication Application in daily life: money, time, calendar, length etc., Science Extraction, translation and application of knowledge or information Definition or description of scientific terms, organisms or materials Hypothesis formulation or prediction of outcome Knowledge of use of scientific tools, instruments and procedures Skill-based break-up DPS Bangalore North School-level performance break-up 0 10 20 30 40 50 60 70 % above Average % below Average Average Performance Raglan Primary School St James' CofE Primary School, Birch-in-Rusholme Series3 Series2 DPS Bangalore North Competitive analysis
- 25. STORY – 6HOME-SCHOOLING – WITH CLICKABLE PROTOTYPE
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Editor's Notes
- #10 To create huge market penetration and make it the default learning app so that 1.Huge dataset will be created 2.Create a good platform for advertising based revenue,B2B offering, AI solutions, 3.Demolish the competition and capture the market even before anybody enters into it Total K-12 market:- 250 million