"Donor Relationship Management - Increasing Fundraising efficiency through Evaluation".
Given the importance of individual donors to the sector, it is vital to understand how to cultivate relationship with donors to increase Retention.Donor Relationship can be grown and fostered to improve retention and key financial behaviors over time. What is required is a theory based view of how these relationships form and how to measure and systematically impact them in simple, straightforward ways. This session treats you to an approach which transforms your one time Donor to a Lifetime Donor.
Volunteer fundraising – how you can get involved. Sara Wilcox, Volunteer Fundraising Manager, and Anna Roberts,
Volunteer Fundraising Manager, talk about fundraising at the Muscular Dystrophy Campaign National Conference 2011.
During Fear & Uncertainty – How to Fundraise?Bloomerang
This document summarizes a presentation on fundraising during times of fear and uncertainty. The key points discussed are:
1. The most important actions nonprofits can take are to communicate with donors, dispel myths, and listen to feedback. Effective communication involves thanking donors, sharing the nonprofit's mission impact, and providing support options.
2. Cleaning and segmenting donor data allows nonprofits to focus communications on the most loyal donors. Calling top donors within 48 hours of a gift significantly increases future donations.
3. Messaging should use powerful language that inspires donors and shows the impact of their support through stories and images. Nonprofits should avoid words like "help" or "donate
Our reality right now has most people thinking about crisis and feeling consumed with the unknown. Yet fundraising – even in the unknown – is critical for an organization’s success and sustainability. Your mission and those you serve are counting on you!
Join Maximizing Excellence, LLC for “Fundraising in Times of Crisis.” Gain valuable insight in how to elevate your mission and raise funds despite an atmosphere of uncertainty. This conversation will cover key fundraising fundamentals including:
• Giving motivations
• Articulating your organization’s need, value, and differentiation
• Crafting your fundraising messaging
The call will conclude with “AMA” (Ask Me Anything) around all things fundraising, with a special emphasis on fundraising during the COVID-19 pandemic. Come prepared to share with us – ask our professional fundraising staff the most pressing questions facing your team!
The document discusses conducting a capital campaign in the current economy. It outlines the typical phases of a major capital campaign, including feasibility studies, planning, leadership and solicitation phases. It notes that while charitable giving has declined due to the economy, organizations that plan well and remain a philanthropic priority can still succeed with a campaign. It provides tips for determining readiness for a campaign, including developing a strong case statement and cultivation plan and ensuring board commitment to fundraising roles.
Fundamentals of fundraising & fundraising strategiesPradeep Panda
The document provides an overview of fundamentals and strategies for fundraising for non-governmental organizations (NGOs). It discusses available sources of funds including individuals, corporates, institutions, events, and earned incomes. It defines fundraising and resource mobilization. It outlines what can be donated to NGOs including manpower, materials, money, and time. It explains why NGOs need money and how they differ from corporates. The document also discusses preparing organizations for fundraising, elements of effective fundraising proposals, and the future of fundraising moving increasingly online.
This document provides tips and ideas from Ann Rosenfield on how small charities can get the biggest bang for their buck. The top priorities identified are getting consulting help, not quitting fundraising efforts before completion, doing research, holding donor cultivation events, and engaging donors in hands-on volunteering. Other suggestions include maximizing online donation tools, securing corporate donations of products/space/catering, benchmarking fundraising results against other organizations, and strengthening board member fundraising through annual contracts and exemplar members.
Webinar presented in Jan \'09 by Direct Response Solutions explores current trends in annual giving and examines ways to meet the challenges annual programs are facing in 2009.
"Donor Relationship Management - Increasing Fundraising efficiency through Evaluation".
Given the importance of individual donors to the sector, it is vital to understand how to cultivate relationship with donors to increase Retention.Donor Relationship can be grown and fostered to improve retention and key financial behaviors over time. What is required is a theory based view of how these relationships form and how to measure and systematically impact them in simple, straightforward ways. This session treats you to an approach which transforms your one time Donor to a Lifetime Donor.
Volunteer fundraising – how you can get involved. Sara Wilcox, Volunteer Fundraising Manager, and Anna Roberts,
Volunteer Fundraising Manager, talk about fundraising at the Muscular Dystrophy Campaign National Conference 2011.
During Fear & Uncertainty – How to Fundraise?Bloomerang
This document summarizes a presentation on fundraising during times of fear and uncertainty. The key points discussed are:
1. The most important actions nonprofits can take are to communicate with donors, dispel myths, and listen to feedback. Effective communication involves thanking donors, sharing the nonprofit's mission impact, and providing support options.
2. Cleaning and segmenting donor data allows nonprofits to focus communications on the most loyal donors. Calling top donors within 48 hours of a gift significantly increases future donations.
3. Messaging should use powerful language that inspires donors and shows the impact of their support through stories and images. Nonprofits should avoid words like "help" or "donate
Our reality right now has most people thinking about crisis and feeling consumed with the unknown. Yet fundraising – even in the unknown – is critical for an organization’s success and sustainability. Your mission and those you serve are counting on you!
Join Maximizing Excellence, LLC for “Fundraising in Times of Crisis.” Gain valuable insight in how to elevate your mission and raise funds despite an atmosphere of uncertainty. This conversation will cover key fundraising fundamentals including:
• Giving motivations
• Articulating your organization’s need, value, and differentiation
• Crafting your fundraising messaging
The call will conclude with “AMA” (Ask Me Anything) around all things fundraising, with a special emphasis on fundraising during the COVID-19 pandemic. Come prepared to share with us – ask our professional fundraising staff the most pressing questions facing your team!
The document discusses conducting a capital campaign in the current economy. It outlines the typical phases of a major capital campaign, including feasibility studies, planning, leadership and solicitation phases. It notes that while charitable giving has declined due to the economy, organizations that plan well and remain a philanthropic priority can still succeed with a campaign. It provides tips for determining readiness for a campaign, including developing a strong case statement and cultivation plan and ensuring board commitment to fundraising roles.
Fundamentals of fundraising & fundraising strategiesPradeep Panda
The document provides an overview of fundamentals and strategies for fundraising for non-governmental organizations (NGOs). It discusses available sources of funds including individuals, corporates, institutions, events, and earned incomes. It defines fundraising and resource mobilization. It outlines what can be donated to NGOs including manpower, materials, money, and time. It explains why NGOs need money and how they differ from corporates. The document also discusses preparing organizations for fundraising, elements of effective fundraising proposals, and the future of fundraising moving increasingly online.
This document provides tips and ideas from Ann Rosenfield on how small charities can get the biggest bang for their buck. The top priorities identified are getting consulting help, not quitting fundraising efforts before completion, doing research, holding donor cultivation events, and engaging donors in hands-on volunteering. Other suggestions include maximizing online donation tools, securing corporate donations of products/space/catering, benchmarking fundraising results against other organizations, and strengthening board member fundraising through annual contracts and exemplar members.
Webinar presented in Jan \'09 by Direct Response Solutions explores current trends in annual giving and examines ways to meet the challenges annual programs are facing in 2009.
The document provides an overview of successful fundraising strategies for non-profits. It discusses the major components of an effective fundraising program, including developing a case for support, identifying goals and prospective donors, and ensuring strong leadership and appropriate staff. It also outlines common annual fundraising campaigns involving board donations, visits, mailings, phone calls, and special events. Finally, it discusses motivations for giving and different types of charitable gifts like annual donations, major gifts, and planned giving.
This document provides an overview of successful nonprofit fundraising strategies and programs. It discusses the major components of a fundraising program including developing a case for support, identifying prospects, securing strong leadership and staff, and conducting annual fundraising campaigns. These campaigns typically involve board donations, visits, mailings, phone calls, and special events. The document also outlines common motivations for giving such as loyalty, recognition, gratitude, and a desire to make a difference. It notes that people are more likely to donate when asked directly and give more money to opportunities for change rather than needs or problems. Overall fundraising success relies on thought leadership, commitment, and courage.
This document discusses relationship fundraising and donor-centric approaches. It outlines a project to review and refine relationship fundraising theory from perspectives in relationship marketing and social psychology. Practitioners identify trends like different interpretations in the UK and US, challenges like measuring impact, and the need for organizational cultures of philanthropy. Donorcentrism is defined as prioritizing donors' preferences to strengthen relationships. Building deeper donor relationships involves understanding donors, connecting them to causes, focusing on causes over organizations, developing two-way communication, and satisfying donors' higher-level needs.
Integrating Major Gift & Planned Gift Programsguestf5e936c
The document discusses different types of charitable donors and how to integrate major and planned gift programs into fundraising campaigns. It identifies seven common donor typologies based on motivations for giving, including Communitarians, Devout, Investors, Socialites, Altruists, Repayers, and Dynasts. It also outlines best practices for gift tables, defining major gifts, cultivating planned gifts, and structuring fundraising campaigns around leadership gifts, major gifts, and annual gifts to achieve fundraising goals.
The document provides an overview of fundraising strategies for non-profits, including individual giving, foundation and corporate grants, and legal considerations. It recommends developing a multi-channel fundraising program involving individuals, foundations, events, and online giving in addition to sponsorships. While some challenges in fundraising exist due to the economic climate, the document encourages non-profits to focus on cultivating donors and creating compelling cases for support that highlight their mission and impact. Proper thanking and engagement of donors and board members is also emphasized.
Public Relations and Communications - A Child Advocacy Center's Journey to Ca...Rebecca Gordon
The document summarizes the journey of Missouri KidsFirst in developing their public relations and communications strategies over time. It outlines a 5 step process for other child advocacy centers to plan and build their communications capacities, including: 1) assessing their current situation, 2) defining goals and objectives, 3) developing a strategic plan and budget, 4) determining appropriate communications tactics, and 5) establishing measurements and refining their approach based on results. The presentation provides advice on conducting research, branding, messaging, storytelling, budgeting, collaborations, and evaluating outcomes.
Are Your Chapters Crowdfunding? The Answer is Yes, Whether You Know It Or Not.Billhighway
Crowdfunding is here to stay. Yet, many foundations have not embraced it because of resource or technology constraints. Learn how Zeta Tau Alpha Foundation took a leap of faith on a turnkey fundraising solution with Billhighway and CrowdChange that includes crowdfunding, mobile access, lockbox, and recurring donations. Hear about their experience, ROI, and how you can implement elements of this solution that work for you, at your own pace. You don’t have to do it all to see a positive change
This was a quick presentation for the AFP Suncoast chapter luncheon in October 2010. It describes a quick and easy visual aid to create a donor pyramid and find your mid-level donors. Also discusses matching theory with reality in your approach to fundraising for this group.
Are your chapters crowdfunding? The answer is yes, whether you know it or not.Billhighway
Crowdfunding is here to stay. Yet, many foundations have not embraced it because of resource or technology constraints.
Learn how Zeta Tau Alpha Foundation took a leap of faith on a turnkey fundraising solution with Billhighway and CrowdChange that includes crowdfunding, mobile access, lockbox, and recurring donations. Hear about their experience, ROI, and how you can implement elements of this solution that work for you, at your own pace. You don’t have to do it all to see a positive change.
This document discusses how annual giving programs that utilize phonathons are important for cultivating major donors over the long term. It finds that most major donors start with modest initial gifts and build their giving over many years of engagement with an organization. Phonathons are effective at acquiring new donors and building relationships through personal outreach. Analyzing data from institutions with robust phonathon programs shows that they raise more money on average and recovered more quickly from the recession compared to peer institutions. The document advocates for evaluating annual giving programs over the long term due to their role in establishing a pipeline of future major donors.
Magic matters | The future of engagement conference | 25 April 2018CharityComms
This document contains slides from a presentation given by Roger Lawson on developing audience-centered strategies for non-profits. Some of the key points discussed include the importance of emotional loyalty from donors and how to create it through personal connections, shared values and satisfaction. Data shows increases in commitment, satisfaction and trust can lead to higher repeat giving rates. The presentation also discusses how charities can cut through by creating memorable experiences for supporters through magic, events, and bringing the organization's work to life in an inspiring way. Examples are given of charities that have successfully engaged supporters through magical experiences.
Branding on a budget. Small charities communications conference, 23 September...CharityComms
Natasha Roe, director, Red Pencil
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
"Trust: the cornerstone of successful business relationships"Martin Jack
Susan Grandfield SG Development Solutions
"Trust: the cornerstone of successful business relationships"
Susan will discuss how we build trust, how quickly trust can be broken and the competitive advantage to generating trust with customers, stakeholders, staff etc.
Revenue Diversification through PhilanthropyMDW Consulting
This document discusses building a sustainable culture of philanthropy. It notes that the ultimate goals are to smooth cash flows, manage risk by diversifying revenue sources, and build long-term revenue streams. Individual donations make up the largest source of philanthropy. The document outlines strategies for cultivating a philanthropic culture, such as celebrating philanthropy, investing in the mission, seeing donors as partners, and rigorously evaluating impact. It also provides frameworks for developing a philanthropic program through prospect migration, different giving levels from annual donors to major gifts, and integrating philanthropy into organizational planning.
Sqeezing Blood From A Turnip: Fundraising in Tough TimesRobert Croft
This document discusses fundraising strategies for non-profits during tough economic times. It notes that while fundraising has shown cautious optimism, charities must focus on the fundamentals. Specifically, it identifies that cultivating a culture of philanthropy, using effective emotional storytelling in communications, and maintaining a donor-centered approach are key to successful fundraising even during recessions. The document provides tips in each of these "turnip" areas that non-profits must squeeze or slice to boost fundraising.
The document summarizes key findings from a 2017 survey of Millennials (ages 20-36) about their finances, happiness, and priorities. It found that most Millennials consider themselves happy and associate love rather than money with happiness, but they also want help managing financial anxiety. The survey also revealed that Millennials are motivated to invest in companies that make the world better and are redefining work-life balance and career satisfaction.
Legacy Giving Essentials: How to Build a Bequest ProgramBloomerang
https://bloomerang.co/resources/webinars/
Lori Kranczer will explain the importance of legacy giving within your development plan, and the 4 steps you need to take to increase bequest giving to your organization.
Bequest giving has increased significantly from 1993 to 2005, growing from $8.86 billion to $17.44 billion annually. The best prospects for donations are loyal, long-term donors rather than those with simply high age and wealth. Different methods like direct mail, email, websites, and personal visits should be used to educate and qualify prospects at different levels of affinity and wealth. Messaging and communications should be tailored to specific audiences and focus on selling an inspiring vision.
How peer to peer fundraising can improve the performance of your events by up...Purple Vision
This document discusses how peer-to-peer fundraising can improve fundraising event performance by up to 40% according to a study. It outlines agenda items on introductions, background on online/event fundraising and what peer-to-peer fundraising is. A case study is presented on how two organizations improved fundraising totals for events by over 400% using peer-to-peer fundraising platforms and tactics like team challenges. The document concludes with options for organizations to further develop their peer-to-peer event fundraising.
Donor Retention Education w/ Wayne Robbins - AFP Finger LakesBloomerang
This document discusses strategies for improving donor retention rates, which are falling for many nonprofits. It begins by noting that less than 45% of fundraisers know their organization's retention rate. The presentation then addresses why improving retention is important by showing how attrition rates increase over time. It identifies listening to donors, sharing outcomes, surveys, recognition, social media, and personalized approaches as ways to build donor loyalty. Key decisions for improving retention include evaluating costs versus revenues, average donor lifetime, retention rates, and database tools. The presentation concludes that striving for donor satisfaction, commitment, and trust can double lifetime donor value through improved retention.
Donor Retention Education with Wayne Robbins - BloomerangBloomerang
https://bloomerang.co/retention
This session explores the Fundraising Effectiveness Project report commissioned by AFP and the Urban Institute. The dismal news in this report can and should be an eye opener for every nonprofit engaged in fundraising.
We will focus on the root causes of poor retention rates, and offer tips for improvement based on the principles of Dr. Adrian Sargeant and Tom Ahern: two world-renowned authorities on building donor loyalty. Sargeant and Ahern’s principles are based upon years of research conducted in the sector and can be used by any organization, whether you are a one-person shop or a large department. We will show examples of their principles in action. The results can be astounding when put into daily use!
Learning Outcomes:
- Be familiar with current research on donor retention and how an increase or decrease can impact your bottom line
- Understand how to calculate your donor retention rate
- Learn new donor communications techniques in order to improve donor loyalty and retention
Heller Consulting & Stayclassy's Webinar on Engaging New & Casual DonorsHeller Consulting
Slides from the webinar that Stayclassy and Heller Consulting presented on March 27th, 2014 on how to engage both new and casual donors. Nonprofit organizations can expect to learn about how to more efficiently communicate with donors and how to strategize and plan a year-long engagement calendar for your organization.
The document provides an overview of successful fundraising strategies for non-profits. It discusses the major components of an effective fundraising program, including developing a case for support, identifying goals and prospective donors, and ensuring strong leadership and appropriate staff. It also outlines common annual fundraising campaigns involving board donations, visits, mailings, phone calls, and special events. Finally, it discusses motivations for giving and different types of charitable gifts like annual donations, major gifts, and planned giving.
This document provides an overview of successful nonprofit fundraising strategies and programs. It discusses the major components of a fundraising program including developing a case for support, identifying prospects, securing strong leadership and staff, and conducting annual fundraising campaigns. These campaigns typically involve board donations, visits, mailings, phone calls, and special events. The document also outlines common motivations for giving such as loyalty, recognition, gratitude, and a desire to make a difference. It notes that people are more likely to donate when asked directly and give more money to opportunities for change rather than needs or problems. Overall fundraising success relies on thought leadership, commitment, and courage.
This document discusses relationship fundraising and donor-centric approaches. It outlines a project to review and refine relationship fundraising theory from perspectives in relationship marketing and social psychology. Practitioners identify trends like different interpretations in the UK and US, challenges like measuring impact, and the need for organizational cultures of philanthropy. Donorcentrism is defined as prioritizing donors' preferences to strengthen relationships. Building deeper donor relationships involves understanding donors, connecting them to causes, focusing on causes over organizations, developing two-way communication, and satisfying donors' higher-level needs.
Integrating Major Gift & Planned Gift Programsguestf5e936c
The document discusses different types of charitable donors and how to integrate major and planned gift programs into fundraising campaigns. It identifies seven common donor typologies based on motivations for giving, including Communitarians, Devout, Investors, Socialites, Altruists, Repayers, and Dynasts. It also outlines best practices for gift tables, defining major gifts, cultivating planned gifts, and structuring fundraising campaigns around leadership gifts, major gifts, and annual gifts to achieve fundraising goals.
The document provides an overview of fundraising strategies for non-profits, including individual giving, foundation and corporate grants, and legal considerations. It recommends developing a multi-channel fundraising program involving individuals, foundations, events, and online giving in addition to sponsorships. While some challenges in fundraising exist due to the economic climate, the document encourages non-profits to focus on cultivating donors and creating compelling cases for support that highlight their mission and impact. Proper thanking and engagement of donors and board members is also emphasized.
Public Relations and Communications - A Child Advocacy Center's Journey to Ca...Rebecca Gordon
The document summarizes the journey of Missouri KidsFirst in developing their public relations and communications strategies over time. It outlines a 5 step process for other child advocacy centers to plan and build their communications capacities, including: 1) assessing their current situation, 2) defining goals and objectives, 3) developing a strategic plan and budget, 4) determining appropriate communications tactics, and 5) establishing measurements and refining their approach based on results. The presentation provides advice on conducting research, branding, messaging, storytelling, budgeting, collaborations, and evaluating outcomes.
Are Your Chapters Crowdfunding? The Answer is Yes, Whether You Know It Or Not.Billhighway
Crowdfunding is here to stay. Yet, many foundations have not embraced it because of resource or technology constraints. Learn how Zeta Tau Alpha Foundation took a leap of faith on a turnkey fundraising solution with Billhighway and CrowdChange that includes crowdfunding, mobile access, lockbox, and recurring donations. Hear about their experience, ROI, and how you can implement elements of this solution that work for you, at your own pace. You don’t have to do it all to see a positive change
This was a quick presentation for the AFP Suncoast chapter luncheon in October 2010. It describes a quick and easy visual aid to create a donor pyramid and find your mid-level donors. Also discusses matching theory with reality in your approach to fundraising for this group.
Are your chapters crowdfunding? The answer is yes, whether you know it or not.Billhighway
Crowdfunding is here to stay. Yet, many foundations have not embraced it because of resource or technology constraints.
Learn how Zeta Tau Alpha Foundation took a leap of faith on a turnkey fundraising solution with Billhighway and CrowdChange that includes crowdfunding, mobile access, lockbox, and recurring donations. Hear about their experience, ROI, and how you can implement elements of this solution that work for you, at your own pace. You don’t have to do it all to see a positive change.
This document discusses how annual giving programs that utilize phonathons are important for cultivating major donors over the long term. It finds that most major donors start with modest initial gifts and build their giving over many years of engagement with an organization. Phonathons are effective at acquiring new donors and building relationships through personal outreach. Analyzing data from institutions with robust phonathon programs shows that they raise more money on average and recovered more quickly from the recession compared to peer institutions. The document advocates for evaluating annual giving programs over the long term due to their role in establishing a pipeline of future major donors.
Magic matters | The future of engagement conference | 25 April 2018CharityComms
This document contains slides from a presentation given by Roger Lawson on developing audience-centered strategies for non-profits. Some of the key points discussed include the importance of emotional loyalty from donors and how to create it through personal connections, shared values and satisfaction. Data shows increases in commitment, satisfaction and trust can lead to higher repeat giving rates. The presentation also discusses how charities can cut through by creating memorable experiences for supporters through magic, events, and bringing the organization's work to life in an inspiring way. Examples are given of charities that have successfully engaged supporters through magical experiences.
Branding on a budget. Small charities communications conference, 23 September...CharityComms
Natasha Roe, director, Red Pencil
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
"Trust: the cornerstone of successful business relationships"Martin Jack
Susan Grandfield SG Development Solutions
"Trust: the cornerstone of successful business relationships"
Susan will discuss how we build trust, how quickly trust can be broken and the competitive advantage to generating trust with customers, stakeholders, staff etc.
Revenue Diversification through PhilanthropyMDW Consulting
This document discusses building a sustainable culture of philanthropy. It notes that the ultimate goals are to smooth cash flows, manage risk by diversifying revenue sources, and build long-term revenue streams. Individual donations make up the largest source of philanthropy. The document outlines strategies for cultivating a philanthropic culture, such as celebrating philanthropy, investing in the mission, seeing donors as partners, and rigorously evaluating impact. It also provides frameworks for developing a philanthropic program through prospect migration, different giving levels from annual donors to major gifts, and integrating philanthropy into organizational planning.
Sqeezing Blood From A Turnip: Fundraising in Tough TimesRobert Croft
This document discusses fundraising strategies for non-profits during tough economic times. It notes that while fundraising has shown cautious optimism, charities must focus on the fundamentals. Specifically, it identifies that cultivating a culture of philanthropy, using effective emotional storytelling in communications, and maintaining a donor-centered approach are key to successful fundraising even during recessions. The document provides tips in each of these "turnip" areas that non-profits must squeeze or slice to boost fundraising.
The document summarizes key findings from a 2017 survey of Millennials (ages 20-36) about their finances, happiness, and priorities. It found that most Millennials consider themselves happy and associate love rather than money with happiness, but they also want help managing financial anxiety. The survey also revealed that Millennials are motivated to invest in companies that make the world better and are redefining work-life balance and career satisfaction.
Legacy Giving Essentials: How to Build a Bequest ProgramBloomerang
https://bloomerang.co/resources/webinars/
Lori Kranczer will explain the importance of legacy giving within your development plan, and the 4 steps you need to take to increase bequest giving to your organization.
Bequest giving has increased significantly from 1993 to 2005, growing from $8.86 billion to $17.44 billion annually. The best prospects for donations are loyal, long-term donors rather than those with simply high age and wealth. Different methods like direct mail, email, websites, and personal visits should be used to educate and qualify prospects at different levels of affinity and wealth. Messaging and communications should be tailored to specific audiences and focus on selling an inspiring vision.
How peer to peer fundraising can improve the performance of your events by up...Purple Vision
This document discusses how peer-to-peer fundraising can improve fundraising event performance by up to 40% according to a study. It outlines agenda items on introductions, background on online/event fundraising and what peer-to-peer fundraising is. A case study is presented on how two organizations improved fundraising totals for events by over 400% using peer-to-peer fundraising platforms and tactics like team challenges. The document concludes with options for organizations to further develop their peer-to-peer event fundraising.
Donor Retention Education w/ Wayne Robbins - AFP Finger LakesBloomerang
This document discusses strategies for improving donor retention rates, which are falling for many nonprofits. It begins by noting that less than 45% of fundraisers know their organization's retention rate. The presentation then addresses why improving retention is important by showing how attrition rates increase over time. It identifies listening to donors, sharing outcomes, surveys, recognition, social media, and personalized approaches as ways to build donor loyalty. Key decisions for improving retention include evaluating costs versus revenues, average donor lifetime, retention rates, and database tools. The presentation concludes that striving for donor satisfaction, commitment, and trust can double lifetime donor value through improved retention.
Donor Retention Education with Wayne Robbins - BloomerangBloomerang
https://bloomerang.co/retention
This session explores the Fundraising Effectiveness Project report commissioned by AFP and the Urban Institute. The dismal news in this report can and should be an eye opener for every nonprofit engaged in fundraising.
We will focus on the root causes of poor retention rates, and offer tips for improvement based on the principles of Dr. Adrian Sargeant and Tom Ahern: two world-renowned authorities on building donor loyalty. Sargeant and Ahern’s principles are based upon years of research conducted in the sector and can be used by any organization, whether you are a one-person shop or a large department. We will show examples of their principles in action. The results can be astounding when put into daily use!
Learning Outcomes:
- Be familiar with current research on donor retention and how an increase or decrease can impact your bottom line
- Understand how to calculate your donor retention rate
- Learn new donor communications techniques in order to improve donor loyalty and retention
Heller Consulting & Stayclassy's Webinar on Engaging New & Casual DonorsHeller Consulting
Slides from the webinar that Stayclassy and Heller Consulting presented on March 27th, 2014 on how to engage both new and casual donors. Nonprofit organizations can expect to learn about how to more efficiently communicate with donors and how to strategize and plan a year-long engagement calendar for your organization.
The document discusses myths and facts related to planned giving. It notes that while cash is important for current operations, the vast majority of wealth in the US is not held as cash. Planned gifts can help non-profits build endowments to support long-term sustainability. While planned gifts may take years to mature, they provide significant support and reach loyal donors who want to make a large impact. The document advocates for starting simple planned giving programs and partnering with professionals to help facilitate more complex gifts.
Building a High-Performing Major Gifts Program: Overcome the 5 Hurdles That A...Bloomerang
https://bloomerang.co/resources/webinars/
Gail Perry, MBA, CFRE will help you get your board and team on board to generate game-changing major gifts for your organization.
CAPITAL CAMPAIGN PLANNING AND PREPARATIONAmy Kincaid
The document provides information on planning and conducting a capital campaign, including defining major gifts and capital campaigns, outlining the typical phases of a capital campaign, and discussing how to determine campaign goals and key elements of a successful campaign. It recommends conducting feasibility studies, having strong leadership and donor prospects, developing a compelling case for support and plan, and addressing key questions to fully leverage the benefits of a capital campaign for long-term organizational growth.
This document discusses using crowd funding and social media for nonprofit fundraising. It provides tips on launching a crowdfunding campaign, including defining clear goals and deadlines, telling compelling stories, being creative with images and videos, promoting through various channels, actively engaging on social media, and thanking donors. Specific examples are given of successful crowdfunding campaigns and how to leverage social networks, influencers, and multichannel efforts to maximize fundraising results through crowd funding and social media.
GGA Webinar - A Diagnostic Approach to Effective Campaign Communicationsedwardsevilla88
This document outlines 10 steps for an effective diagnostic approach to campaign communications: 1) having a strategic plan, 2) defined campaign priorities, 3) a shared vision for the campaign, 4) a clear philanthropic argument, 5) understanding the audience, 6) targeted outreach, 7) reviewing resources, 8) conducting a communications audit, 9) annual communications planning and coordination, and 10) using metrics and measurement. It provides guidance on each step and suggests institutions self-rate their effectiveness on a scale of 1 to 5 for each step. Taking the steps can help institutions improve campaign communications and be more prepared and successful in their fundraising efforts.
What donors want fundraising trends for 2012Jim Bush
Jim Bush presented on fundraising trends for 2012. He discussed trends in annual giving such as demand for nonprofit services growing while budgets remain flat, a focus on donor acquisitions over renewals, and the majority of donations now being made online. For major gifts and capital campaigns, trends included donor fatigue, donors giving more time over money, reliance on new donors for campaigns, and multi-year pledges declining. Overall, donors want meaningful relationships with nonprofits and expect to be involved beyond just financial support.
This document provides an agenda for a workshop on online fundraising. The agenda includes introductions, discussions on crowdfunding and online fundraising, presentations on setting goals and telling stories, activities on network mapping and developing content, and an introduction to the GlobalGiving online fundraising platform. The workshop aims to equip participants with strategies and tools for effective online fundraising.
Major Gift Fundraising on a Shoestring BudgetBloomerang
The document outlines 10 foolproof steps for successful major gift fundraising on a shoestring budget. It discusses establishing major gift fundraising as a strategic priority, dedicating resources, determining the number of donors and prospects that can be actively managed, identifying and qualifying prospects, tiering the qualified portfolio, setting revenue goals, creating cultivation plans, and defining accountability. The 10 steps are: 1) stop making excuses, 2) make major gift fundraising a strategic priority, 3) deliberately dedicate resources, 4) determine number of donors that can be managed, 5) identify prospects to upgrade to major gifts, 6) qualify prospects, 7) tier the qualified portfolio, 8) establish revenue goals for prospects, 9) put cultivation plans in writing,
Patron relationships matter more in 2013 because the arts landscape is “ more like shifting sand than fertile soil,” said Jill Robinson, President, at the TRG Arts May 7 webinar, Plant Loyalty Now. The higher the portion of patron-centric revenue is, “the more organizations need to focus on, invest in, and partner with patrons to sustain income. The webinar offered strategic tactics around starting campaigns early, building on blockbusters, and patron upgrades at every level engagement.
5 things you can do to improve your Fundraiser. Constant Contact Event Marketing and BiddingForGood team up to help you maximize your fundraising impact and supercharge your event with 5 simple steps.
Aishik Saha Mumbai Crowdfunding Workshop April 2018Aishik Saha
This document provides an agenda for a presentation on crowdfunding. It will cover who GlobalGiving is, how to run a successful crowdfunding campaign, using social media for crowdfunding, and how non-profits can join the GlobalGiving platform. The presentation includes sections on setting SMART fundraising goals, developing a compelling story, networking strategies, writing effective emails, and analyzing campaign results. The overall goal is to educate attendees on best practices for online fundraising and crowdfunding campaigns.
The document summarizes a presentation on using scientific methods to improve peer-to-peer fundraising. It discusses using research and experiments to understand problems with retention, online tool usage, and participant engagement. The presenters analyzed data from surveys and segmented participants to develop hypotheses. They tested hypotheses by targeting communications and found focusing on high-activity segments and giving participants permission to do more improved outcomes. The conclusion emphasizes looking for themes in research, re-examining ideas, and using an artistic approach to take risks and focus on mission.
Empower Anyone To Fundraise On Your Behalf!
http://wedid.it
Allow folks to create their own personal page to fundraise for your organization or for things like joining your walk-a-thon.
Gen-Y donors not only like to give, but they love to invite their friends to contribute. Empower staff and your most engaged supporters to boost your fundraising efforts by using peer-to-peer fundraising.
Artez australia seminar july 2010 sharePhilip King
This document provides tips and case studies for online fundraising. It discusses how people are more interested in donating online but many have not done so before. It emphasizes that people give to other people and sharing stories online can encourage donations. Case studies show that identifying "sneezer" super fundraisers who inspire others and asking people to fundraise in groups can significantly increase donations and participation in fundraising campaigns. Testing and optimizing digital campaigns is important to improve conversion rates from visitors to donors.
Strategies for Donor Retention Using Your CRM SoftwareTechSoup Canada
CRM software can be a great tool to help you report and communicate effectively in your fundraising efforts. Philip Manzano of Keela.co will teach you how to show donor impact and retain donors by creating reliable reports and data. This webinar is for nonprofit professionals with essential fundraising skills who are looking to improve their craft with the use of CRM software.
In this webinar you will learn:
· Meaningful ways to connect with your donors and promote relationship building in your fundraising activities;
· To create reliable reports and ways to share information, case studies or stories with donors;
· To leverage your data with reports for donor retention, including how to create and customize reports.
It goes without saying: donor retention is an essential component of the health of any nonprofit organization. While donor acquisition (the rate at which you grow your donor base by attracting new donors) is important for increasing revenue on a campaign-by-campaign basis, many nonprofits, especially smaller or younger ones, neglect one of the single most effective development strategies out there — focusing on retention.
Some reasons why donors stop giving
3 steps to master donor retention
4 tips for a successful donor retention plan
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6. 6
TIP
INSIGHT: Most fundraisers are new and lacking confidence.
• 80% of participants were first timers at the City2Surf
• 19% are primarily fundraising motivated.
• 40% of people who have fundraising as a primary focus raised over $1,000
• 36% had ‘low commitment’ to fundraising
• 30% were not confident of reaching their target
Segment communications into new and established. Inspire and give
confidence
7. 7
Acknowledge the effort as well as the funds raised. Many people may not
reach their target but they should feel fantastic about choosing you.TIP
INSIGHT: A lack of clarity around what I can achieve leads to
disappointment.
• 43% report being disappointed with their own fundraising effort.
• Only 12% of fundraisers report being given a target to achieve.
8. 8
INSIGHT: The 80:20 or 62:16 rule.
• 16% of fundraisers delivered 62% of the income
9. 9
INSIGHT: A higher target is associated with higher income and
potential to exceed.
Focus efforts on the 16%. Identify them by ambitious but realistic target settingTIP
11. 11
Provide your fundraisers the information they need to make personal and relevan
Request
TIP
INSIGHT: Be specific, tangible and personal – strongest
influencers of value.
12. 12
Check that your fundraisers are following up their initial asksTIP
INSIGHT: Fundraisers who follow up initial requests raise more.
14. 14
Consider P2P fundraising as a type of regular giving. Establish one or two key eve
for them to join in each year. Frame beat your previous amount as a guide.
TIP
INSIGHT: P2P fundraisers are willing to do more of the same.
15. 15
Insight: Asking again.
9 months seems to be the optimum time for asking friends again.
Respect the time interval
TIP
16. • 42% of donors say they would respond to specific ask
• 52% said they would of given more if asked
Suggest fundraisers ask for a specific amount that is more than $50
and will make a difference
TIP
INSIGHT: Fundraisers are still not providing insight or guidance
on what to donate.
17. 17
Develop a peer donor contact strategy. They could be your warmest leads.TIP
INSIGHT: Peer Donors may be your donors already.
18. 18
Insight: Over 70% of fundraisers ran with a friend,
family member or as part of a team.
Use friends to recruit more fundraisers - Consider ‘member get a member’
programmesTIP
19. 19
• The psychology of teams is very
powerful
• Teams report help with training and
‘companionship’ as the most
important benefits.
• Fundraising help and advice is a
secondary benefit.
Help team captains inspire fundraisingTIP
INSIGHT: Get teams to focus on fundraising.