The document summarizes a presentation on using scientific methods to improve peer-to-peer fundraising. It discusses using research and experiments to understand problems with retention, online tool usage, and participant engagement. The presenters analyzed data from surveys and segmented participants to develop hypotheses. They tested hypotheses by targeting communications and found focusing on high-activity segments and giving participants permission to do more improved outcomes. The conclusion emphasizes looking for themes in research, re-examining ideas, and using an artistic approach to take risks and focus on mission.
1. The document discusses strategies for engaging millennial donors, including telling compelling stories, multiple touchpoints, brand awareness, and connecting with influencers.
2. It highlights that millennial donors want a voice and access to leadership, and prefer specific requests and transparency over general calls for donations.
3. The strategies suggested engaging millennial donors through their networks and influencers, multiple channels, and a long-term relationship focusing on participation over transactions.
Marketing and Fundraising: Together at Last!Bloomerang
https://bloomerang.co/resources/webinars/
Assuring fundraising and marketing are strategically aligned, not siloed, has become an essential role of nonprofit leadership in the 21st century. Claire Axelrad, J.D., CFRE will look at hard questions to be asked and answered to be sustainable in a post-digital economy.
The Art and Science of Retaining Digital Donors (AFP DC 2018)Bloomerang
1. Steven Shattuck is a chief engagement officer and co-founder of nonprofit organizations focused on fundraising and philanthropy.
2. The document discusses strategies for improving donor retention rates, including thanking donors quickly through email and mail, communicating the impact of donations, and soliciting feedback from donors.
3. Effective donor retention practices include segmenting acknowledgments based on donation amount, providing timely impact reports, and keeping communication lines open long-term.
Digging Deeper Into Donor Preferences | AFPFC 2016Abila
At the 2015 AFP International Fundraising Conference, Abila debuted its Donor Engagement Study, diving into the disconnect between nonprofit best practices and donor preferences. We wanted to take that study one step further with our 2016 Donor Engagement Study, digging deeper into donor engagement preferences specifically around content, recognition, events, and volunteering. This session was a special sneak preview of the results, where we shared key findings and insights into how donors want to be engaged and what activities nonprofits are doing that drive them away.
Full study available: www.abila.com/DonorLoyaltyStudy
Speakers:
Rich Dietz, Director of Fundraising Strategy
Tad Druart, VP of Marketing
How to Attract, Cultivate, and Wow Corporate SponsorsBloomerang
https://bloomerang.co/resources/webinars/
Do you dread finding sponsors for your next event? Are you tired of offering the same levels and benefits year after year? There’s a better way, and you can learn it from Joanna Hogan during this workshop!
Events in a Digital Age: How to Maximize Offline Events in an Online WorldBloomerang
https://bloomerang.co/resources/webinars/
Want your next event to be a hit? Give it digital legs! Join Dana Ostomel to learn how to plan your next event with digital in mind from day one.
Leveraging Social Media for Your Next Fundraising EventAbila
Abila, along with Darian Rodriguez Heyman of Social Media for Nonprofits and Laura Huddle of Eventbrite present a session about how Social Media Tools can be leveraged for Fundraising.
Virtuous: Donor Engagement in an Age of Continuous ConnectionVirtuous Software
Virtuous is your nonprofit's integrated CRM, Marketing and Donation Platform and is designed to help you grow giving and provide a personalized donor experience at scale.
1. The document discusses strategies for engaging millennial donors, including telling compelling stories, multiple touchpoints, brand awareness, and connecting with influencers.
2. It highlights that millennial donors want a voice and access to leadership, and prefer specific requests and transparency over general calls for donations.
3. The strategies suggested engaging millennial donors through their networks and influencers, multiple channels, and a long-term relationship focusing on participation over transactions.
Marketing and Fundraising: Together at Last!Bloomerang
https://bloomerang.co/resources/webinars/
Assuring fundraising and marketing are strategically aligned, not siloed, has become an essential role of nonprofit leadership in the 21st century. Claire Axelrad, J.D., CFRE will look at hard questions to be asked and answered to be sustainable in a post-digital economy.
The Art and Science of Retaining Digital Donors (AFP DC 2018)Bloomerang
1. Steven Shattuck is a chief engagement officer and co-founder of nonprofit organizations focused on fundraising and philanthropy.
2. The document discusses strategies for improving donor retention rates, including thanking donors quickly through email and mail, communicating the impact of donations, and soliciting feedback from donors.
3. Effective donor retention practices include segmenting acknowledgments based on donation amount, providing timely impact reports, and keeping communication lines open long-term.
Digging Deeper Into Donor Preferences | AFPFC 2016Abila
At the 2015 AFP International Fundraising Conference, Abila debuted its Donor Engagement Study, diving into the disconnect between nonprofit best practices and donor preferences. We wanted to take that study one step further with our 2016 Donor Engagement Study, digging deeper into donor engagement preferences specifically around content, recognition, events, and volunteering. This session was a special sneak preview of the results, where we shared key findings and insights into how donors want to be engaged and what activities nonprofits are doing that drive them away.
Full study available: www.abila.com/DonorLoyaltyStudy
Speakers:
Rich Dietz, Director of Fundraising Strategy
Tad Druart, VP of Marketing
How to Attract, Cultivate, and Wow Corporate SponsorsBloomerang
https://bloomerang.co/resources/webinars/
Do you dread finding sponsors for your next event? Are you tired of offering the same levels and benefits year after year? There’s a better way, and you can learn it from Joanna Hogan during this workshop!
Events in a Digital Age: How to Maximize Offline Events in an Online WorldBloomerang
https://bloomerang.co/resources/webinars/
Want your next event to be a hit? Give it digital legs! Join Dana Ostomel to learn how to plan your next event with digital in mind from day one.
Leveraging Social Media for Your Next Fundraising EventAbila
Abila, along with Darian Rodriguez Heyman of Social Media for Nonprofits and Laura Huddle of Eventbrite present a session about how Social Media Tools can be leveraged for Fundraising.
Virtuous: Donor Engagement in an Age of Continuous ConnectionVirtuous Software
Virtuous is your nonprofit's integrated CRM, Marketing and Donation Platform and is designed to help you grow giving and provide a personalized donor experience at scale.
How a Powerful Value Proposition Can Transform the Way Companies Increase Eng...VolunteerMatch
What does it take to add substantial social value to today's marketplace? Is it leadership skills? Is it the engagement programs they offer to fellow employees?
Or is it something deeper that powers everything from a more essential level?
In this session from the 2015 VolunteerMatch Summit, Flint McGlaughlin, Managing Director, MECLABS, revealed new insights from MECLABS research on the 4 key factors that power human choice and how real people at real companies can leverage this to add substantially more social value to their communities.
How to Raise Major Gifts -- The Right WayBloomerang
https://bloomerang.co/resources/webinars/
This webinar from Amy Eisenstein, ACFRE will highlight the findings of a brand new research project on how small and mid-sized nonprofits can successfully raise major gifts. We will break down the findings into concrete steps and identify best practices nonprofit organizations can use to raise major gifts in more effective and efficient ways.
We will make recommendations for organizations looking to be more sustainable and raise significantly more major gifts. We expect to be able to provide genuine insight into the world or major gift fundraising and validate or debunk myths surrounding major gifts.
At the conclusion of this session, participants will:
Understand research-based best practices for raising major gifts
Debunk myths around raising major gifts
Learn practical tools and techniques for raising major gifts and creating a more sustainable nonprofit organization
This document discusses trends in digital marketing and nonprofit communications based on a survey of over 1,500 nonprofits. The top goals for nonprofits are engaging the community, retaining current donors, and raising brand awareness. It also outlines the most important communication channels, how frequently nonprofits are communicating, and the amount of time spent producing various communications.
Cause, Influence, and the Next Generation WorkforceVolunteerMatch
This document summarizes a study on millennials and corporate social responsibility. It found that millennials are most influenced by their peers, not CEOs, to participate in company volunteer activities. Millennial employees and managers are also more likely to volunteer if they can use their skills for a cause and less influenced over time by competitions or incentives. The study analyzed data from over 700 US companies and found that employees at larger companies and those able to use their skills have higher volunteer rates.
This document discusses various methods for online fundraising, with a focus on obtaining email addresses and using email to solicit donations. The key points made are:
1) Obtaining opt-in emails is the most important aspect of online fundraising as asking for donations via email has consistently been the #1 method.
2) Writing, testing, and sending compelling fundraising emails to the obtained email lists is crucial.
3) Case studies show that online advertising, email list rentals, and targeted digital ads can effectively acquire new donor emails and donations.
4) Testing different email content, donation asks, and send times is important to optimize fundraising results from email campaigns.
Tammy Zonker presents on the five donor love languages: 1) hands on service, 2) words of affirmation, 3) tokens of appreciation, 4) quality time, and 5) proof of impact. She discusses how expressing gratitude through these love languages can help nonprofits retain donors by making them feel appreciated. The presentation includes examples of engaging donors through hands-on volunteering, personalized thank you letters and notes, mission-related gifts, face-to-face meetings, and sharing impact stories. Zonker urges nonprofits to communicate with donors using their unique love language to develop lasting relationships.
Co-operative Party National Weekend School - Email TrainingBen West
The document discusses best practices for writing effective emails to promote events, fundraising, and other campaigns. It provides tips for crafting subject lines, content, calls to action and follow ups to maximize open rates, clicks, and desired actions from recipients. Key aspects include personalizing content, clearly stating the primary ask, testing different approaches, and closing the loop with recipients.
GlobalGiving Online Fundraising Workshop New York CityGlobalGiving
This document outlines the agenda for a workshop on crowdfunding hosted by GlobalGiving. The agenda includes an introduction, a two-part crowdfunding game simulation where participants raise funds for a fictional nonprofit, a discussion of key lessons from the game, and an overview of how organizations can join GlobalGiving's crowdfunding platform. GlobalGiving is introduced as the world's largest global crowdfunding community connecting nonprofits, donors, and companies around the world.
It's Working for Us - Could It Work For You? Creative Concepts in Peer-to-Pee...Shana Masterson
This document discusses strategies for corporate team fundraising for Ronald McDonald House Charities. It provides examples of successful corporate fundraising campaigns that raised hundreds of thousands of dollars for RMHC chapters. The document recommends recruiting champion supporters within companies and providing clear goals and messaging to guarantee fundraising success. It also emphasizes the role of team captains in motivating team members to join and fundraise through personalized online fundraising pages and offline events.
This document provides an agenda and summary for a GlobalGiving partner workshop held in Portland, Oregon in 2016. The agenda includes introductions, GlobalGiving updates on fundraising results and initiatives for the coming year, tips on creating SMART fundraising goals, engaging fundraising advocates, crafting compelling stories in 60 seconds or less, and an overview of the GG Rewards program for organizational engagement and effectiveness. Partners participated in activities to draft SMART goals, identify potential advocates, and pitch their projects in under a minute.
How many times have you heard that the last few months of the year are critical to online fundraising? Simren Deogun from Stephen Thomas shares 30 online fundraising tips to help make your end of year appeal a success. December alone can bring your charity 30% of your online donations for the year, so this is one session you don’t want to miss!
Topics discussed:
How many emails should you be sending?
Is there a time and place for multiple asks?
Do donors really care about the tax deadline?
And much more!
The document discusses strategies for engaging donors online. It defines engaged donors as those who take actions like donating, attending events, volunteering, and recruiting others. Engaged donors build relationships and are more cost-effective than acquiring new donors. The document provides tips for non-profits to engage donors online such as listening to donors, making interactions and donations easy, and providing the content donors want like stories and impact information. It also offers examples of how to use tools like social media, videos, and websites to foster donor engagement.
Awards vs. Employee Experience: What Really Makes a Great Workplace?BambooHR
Winning a "Best Place to Work" award might sound like pure HR gold, but an engaged and productive workforce is a much more worthwhile objective.
Join BambooHR’s Director of HR, Cassie Whitlock, and The Predictive Index’s CEO, Mike Zani, as they walk through the foundation and structure of an engagement-lifting workplace.
This document discusses the importance of monitoring and measurement in public relations and communications. It provides an overview of Katie Delahaye Paine's company, Paine Publishing, which helps communications professionals define and measure success. It discusses the need to move beyond traditional metrics like impressions and earned media value to more meaningful metrics that measure outcomes and impact on business goals. It outlines industry standards and principles for social media measurement developed by the Barcelona Principles project. Finally, it provides a case study of how the Atlantic City Alliance used monitoring and metrics to improve the tone and quality of media coverage about Atlantic City and correlate that coverage with increases in website traffic and changes in public perceptions.
This document provides an agenda and information for a GlobalGiving workshop. The agenda covers introductions, a 2015 year in review, upcoming opportunities in 2016, improving the onboarding process, earning rewards points, setting SMART fundraising goals, storytelling, creating a fundraising army, attracting new donors, and benefiting from corporate partnerships. The workshop includes activities and breaks. It aims to help organizations better utilize GlobalGiving to fundraise and become more effective.
Heller Consulting & Stayclassy's Webinar on Engaging New & Casual DonorsHeller Consulting
Slides from the webinar that Stayclassy and Heller Consulting presented on March 27th, 2014 on how to engage both new and casual donors. Nonprofit organizations can expect to learn about how to more efficiently communicate with donors and how to strategize and plan a year-long engagement calendar for your organization.
The Early Bird Guide to Epic End of Year FundraisingBloomerang
https://bloomerang.co/resources/webinars/
If you are ready to ride an epic wave of generosity with an airtight end-of-year fundraising strategy join our special guest Rachel Muir.
Eric Phelps of RAINMAKER Consulting gave a presentation on communicating fundraising messages to donors. He reviewed principles of effective storytelling using the SUCCESs model (Simple, Unexpected, Concrete, Credible, Emotional, Stories). Examples of successful nonprofit videos were shared that incorporated these principles. Attendees then practiced crafting fundraising messages and stories for their own organizations. The presentation emphasized the importance of thanking donors for their support.
Magic Monthly Giving - Sustainer Best PracticesBrady Josephson
A hallmark product at Target Analytics is Collaborative Benchmarking meetings – annual conferences that gather sectors together to share data, strategy and the challenges of fundraising in today’s ever-changing environment. With the continued growth of recurring giving in the last 10 years, the Sustainer Benchmarking conference has also grown to include some of the largest non-profits in the US. This session will share what best practices, tips and must-dos these organizations have learned while establishing and growing their programs.
This document outlines an agenda for a GlobalGiving online fundraising workshop. The agenda includes introductions, an overview of GlobalGiving, discussions of online fundraising strategies like storytelling, goal-setting, and building donor relationships. It also covers leveraging social media platforms like Facebook and Twitter for fundraising. Activities are interspersed to engage participants. The workshop aims to help organizations gain skills and tools for effective online fundraising on GlobalGiving and other platforms.
Daryl Upsall is a speaker at the National Conference for Fundraising in Ireland on March 26, 2009. He has over 25 years of experience working in non-governmental organizations and fundraising. He discusses how the economic downturn may impact different areas of fundraising such as corporate fundraising, foundations, individuals, events, and direct marketing. Fundraisers are advised to realistically forecast donations and focus on their core donors during this challenging time.
Before you get started fundraising, you need to understand donors - why they do or do not give. Then using stories to connect and communicate - online and offline. Once that is in place, leveraging the cost effective, high learning, easy to spread nature of online to infuse your fundraising becomes easier.
How a Powerful Value Proposition Can Transform the Way Companies Increase Eng...VolunteerMatch
What does it take to add substantial social value to today's marketplace? Is it leadership skills? Is it the engagement programs they offer to fellow employees?
Or is it something deeper that powers everything from a more essential level?
In this session from the 2015 VolunteerMatch Summit, Flint McGlaughlin, Managing Director, MECLABS, revealed new insights from MECLABS research on the 4 key factors that power human choice and how real people at real companies can leverage this to add substantially more social value to their communities.
How to Raise Major Gifts -- The Right WayBloomerang
https://bloomerang.co/resources/webinars/
This webinar from Amy Eisenstein, ACFRE will highlight the findings of a brand new research project on how small and mid-sized nonprofits can successfully raise major gifts. We will break down the findings into concrete steps and identify best practices nonprofit organizations can use to raise major gifts in more effective and efficient ways.
We will make recommendations for organizations looking to be more sustainable and raise significantly more major gifts. We expect to be able to provide genuine insight into the world or major gift fundraising and validate or debunk myths surrounding major gifts.
At the conclusion of this session, participants will:
Understand research-based best practices for raising major gifts
Debunk myths around raising major gifts
Learn practical tools and techniques for raising major gifts and creating a more sustainable nonprofit organization
This document discusses trends in digital marketing and nonprofit communications based on a survey of over 1,500 nonprofits. The top goals for nonprofits are engaging the community, retaining current donors, and raising brand awareness. It also outlines the most important communication channels, how frequently nonprofits are communicating, and the amount of time spent producing various communications.
Cause, Influence, and the Next Generation WorkforceVolunteerMatch
This document summarizes a study on millennials and corporate social responsibility. It found that millennials are most influenced by their peers, not CEOs, to participate in company volunteer activities. Millennial employees and managers are also more likely to volunteer if they can use their skills for a cause and less influenced over time by competitions or incentives. The study analyzed data from over 700 US companies and found that employees at larger companies and those able to use their skills have higher volunteer rates.
This document discusses various methods for online fundraising, with a focus on obtaining email addresses and using email to solicit donations. The key points made are:
1) Obtaining opt-in emails is the most important aspect of online fundraising as asking for donations via email has consistently been the #1 method.
2) Writing, testing, and sending compelling fundraising emails to the obtained email lists is crucial.
3) Case studies show that online advertising, email list rentals, and targeted digital ads can effectively acquire new donor emails and donations.
4) Testing different email content, donation asks, and send times is important to optimize fundraising results from email campaigns.
Tammy Zonker presents on the five donor love languages: 1) hands on service, 2) words of affirmation, 3) tokens of appreciation, 4) quality time, and 5) proof of impact. She discusses how expressing gratitude through these love languages can help nonprofits retain donors by making them feel appreciated. The presentation includes examples of engaging donors through hands-on volunteering, personalized thank you letters and notes, mission-related gifts, face-to-face meetings, and sharing impact stories. Zonker urges nonprofits to communicate with donors using their unique love language to develop lasting relationships.
Co-operative Party National Weekend School - Email TrainingBen West
The document discusses best practices for writing effective emails to promote events, fundraising, and other campaigns. It provides tips for crafting subject lines, content, calls to action and follow ups to maximize open rates, clicks, and desired actions from recipients. Key aspects include personalizing content, clearly stating the primary ask, testing different approaches, and closing the loop with recipients.
GlobalGiving Online Fundraising Workshop New York CityGlobalGiving
This document outlines the agenda for a workshop on crowdfunding hosted by GlobalGiving. The agenda includes an introduction, a two-part crowdfunding game simulation where participants raise funds for a fictional nonprofit, a discussion of key lessons from the game, and an overview of how organizations can join GlobalGiving's crowdfunding platform. GlobalGiving is introduced as the world's largest global crowdfunding community connecting nonprofits, donors, and companies around the world.
It's Working for Us - Could It Work For You? Creative Concepts in Peer-to-Pee...Shana Masterson
This document discusses strategies for corporate team fundraising for Ronald McDonald House Charities. It provides examples of successful corporate fundraising campaigns that raised hundreds of thousands of dollars for RMHC chapters. The document recommends recruiting champion supporters within companies and providing clear goals and messaging to guarantee fundraising success. It also emphasizes the role of team captains in motivating team members to join and fundraise through personalized online fundraising pages and offline events.
This document provides an agenda and summary for a GlobalGiving partner workshop held in Portland, Oregon in 2016. The agenda includes introductions, GlobalGiving updates on fundraising results and initiatives for the coming year, tips on creating SMART fundraising goals, engaging fundraising advocates, crafting compelling stories in 60 seconds or less, and an overview of the GG Rewards program for organizational engagement and effectiveness. Partners participated in activities to draft SMART goals, identify potential advocates, and pitch their projects in under a minute.
How many times have you heard that the last few months of the year are critical to online fundraising? Simren Deogun from Stephen Thomas shares 30 online fundraising tips to help make your end of year appeal a success. December alone can bring your charity 30% of your online donations for the year, so this is one session you don’t want to miss!
Topics discussed:
How many emails should you be sending?
Is there a time and place for multiple asks?
Do donors really care about the tax deadline?
And much more!
The document discusses strategies for engaging donors online. It defines engaged donors as those who take actions like donating, attending events, volunteering, and recruiting others. Engaged donors build relationships and are more cost-effective than acquiring new donors. The document provides tips for non-profits to engage donors online such as listening to donors, making interactions and donations easy, and providing the content donors want like stories and impact information. It also offers examples of how to use tools like social media, videos, and websites to foster donor engagement.
Awards vs. Employee Experience: What Really Makes a Great Workplace?BambooHR
Winning a "Best Place to Work" award might sound like pure HR gold, but an engaged and productive workforce is a much more worthwhile objective.
Join BambooHR’s Director of HR, Cassie Whitlock, and The Predictive Index’s CEO, Mike Zani, as they walk through the foundation and structure of an engagement-lifting workplace.
This document discusses the importance of monitoring and measurement in public relations and communications. It provides an overview of Katie Delahaye Paine's company, Paine Publishing, which helps communications professionals define and measure success. It discusses the need to move beyond traditional metrics like impressions and earned media value to more meaningful metrics that measure outcomes and impact on business goals. It outlines industry standards and principles for social media measurement developed by the Barcelona Principles project. Finally, it provides a case study of how the Atlantic City Alliance used monitoring and metrics to improve the tone and quality of media coverage about Atlantic City and correlate that coverage with increases in website traffic and changes in public perceptions.
This document provides an agenda and information for a GlobalGiving workshop. The agenda covers introductions, a 2015 year in review, upcoming opportunities in 2016, improving the onboarding process, earning rewards points, setting SMART fundraising goals, storytelling, creating a fundraising army, attracting new donors, and benefiting from corporate partnerships. The workshop includes activities and breaks. It aims to help organizations better utilize GlobalGiving to fundraise and become more effective.
Heller Consulting & Stayclassy's Webinar on Engaging New & Casual DonorsHeller Consulting
Slides from the webinar that Stayclassy and Heller Consulting presented on March 27th, 2014 on how to engage both new and casual donors. Nonprofit organizations can expect to learn about how to more efficiently communicate with donors and how to strategize and plan a year-long engagement calendar for your organization.
The Early Bird Guide to Epic End of Year FundraisingBloomerang
https://bloomerang.co/resources/webinars/
If you are ready to ride an epic wave of generosity with an airtight end-of-year fundraising strategy join our special guest Rachel Muir.
Eric Phelps of RAINMAKER Consulting gave a presentation on communicating fundraising messages to donors. He reviewed principles of effective storytelling using the SUCCESs model (Simple, Unexpected, Concrete, Credible, Emotional, Stories). Examples of successful nonprofit videos were shared that incorporated these principles. Attendees then practiced crafting fundraising messages and stories for their own organizations. The presentation emphasized the importance of thanking donors for their support.
Magic Monthly Giving - Sustainer Best PracticesBrady Josephson
A hallmark product at Target Analytics is Collaborative Benchmarking meetings – annual conferences that gather sectors together to share data, strategy and the challenges of fundraising in today’s ever-changing environment. With the continued growth of recurring giving in the last 10 years, the Sustainer Benchmarking conference has also grown to include some of the largest non-profits in the US. This session will share what best practices, tips and must-dos these organizations have learned while establishing and growing their programs.
This document outlines an agenda for a GlobalGiving online fundraising workshop. The agenda includes introductions, an overview of GlobalGiving, discussions of online fundraising strategies like storytelling, goal-setting, and building donor relationships. It also covers leveraging social media platforms like Facebook and Twitter for fundraising. Activities are interspersed to engage participants. The workshop aims to help organizations gain skills and tools for effective online fundraising on GlobalGiving and other platforms.
Daryl Upsall is a speaker at the National Conference for Fundraising in Ireland on March 26, 2009. He has over 25 years of experience working in non-governmental organizations and fundraising. He discusses how the economic downturn may impact different areas of fundraising such as corporate fundraising, foundations, individuals, events, and direct marketing. Fundraisers are advised to realistically forecast donations and focus on their core donors during this challenging time.
Before you get started fundraising, you need to understand donors - why they do or do not give. Then using stories to connect and communicate - online and offline. Once that is in place, leveraging the cost effective, high learning, easy to spread nature of online to infuse your fundraising becomes easier.
Everything You Ever Wanted To Know About GrantsAbila
This document provides information from a presentation on corporate, foundation, and government grants. It discusses the different types of grants including corporate foundations, which are channels for corporate profit distribution and focus on areas related to the company. Private foundations are discussed, including operating and non-operating foundations. Government grants are also covered, noting the obligations involved and expected accountability. The presentation outlines the ten steps to effective proposal writing and identifies free resources for finding grant funders.
Social media has had a massive impact on events fundraising, both from a supporter and charity perspective. Many event participants use it as their primary route for asking for donations, so this shows how social media can help them raise more and get their sponsors involved, including data on which social media channels perform best. It also looks at how social media can support recruitment and supporter care from a charity’s point of view.
We’re all trying to find that idea or spark that will turn a good project into a great project. Creativity plays a huge role in the outcome of our work. Harnessing the power of collaboration and open source, we can make great strides towards excellence. Not just for designers, this talk can be applicable to many different roles – even development. In this talk, Seasoned Creative Director Sara Cannon is going to share some secrets about creative methodology, collaboration, and the strong role that open source can play in our work.
Transforming your Community into Content Creators and FundraisersJohn Haydon
John Haydon presented on cultivating donors in the age of social media. He discussed how social media and mobile technology have transformed donor choices and increased distractions for nonprofits. He emphasized the importance of listening to supporters and transforming communities into content creators and fundraisers on social platforms. Haydon provided tips on using tools like Facebook Insights and Graph Search to learn about audiences and engage supporters with powerful stories online.
Vortrag von Dr. Kai Fischer und Jörg Reschke mit einem Überblick zu zahlreichen Studien aus der Fundraising-Wissenschaft - vom Deutschen Fundraising Kongress 2016 in Berlin.
Featuring David Holmes of the Foundation Center Cleveland.
What’s the difference between a successful fundraising plan and a not so successful one? Diversification. It’s the same advice your financial planner will give you and it’s the same approach every nonprofit should take when crafting their fundraising strategy. Successful nonprofits know they need to cultivate multiple revenue streams through sound financial planning. If your organization has never developed a fundraising plan or calendar, this hour-long session is for you. It provides an overview of the process of strategically thinking through the components of a fundraising plan. You'll learn how to:
• Conduct an assets inventory.
• Develop a case statement.
• Identify potential funding partners.
• Prepare a fundraising plan and calendar.
6 Simple Breakthrough Ideas for your next Pledge EventPaul Onge
1) The document provides 6 ways to achieve breakthrough results for a pledge event, including using data and key performance indicators (KPIs) to drive the event, leveraging the website and surveys, using social media, segmentation and stewardship, and multi-channel communication.
2) It emphasizes establishing meaningful KPIs such as number of events, participant satisfaction, number of participants, fundraising revenue, team participation, and renewal/attrition rates to benchmark and improve events.
3) Data from past events is shown measuring participants, fundraising, and segmentation of fundraisers to understand donor lifetime value.
This document provides an agenda and information for a GlobalGiving workshop. The agenda covers introductions, a 2015 year in review, upcoming opportunities in 2016, a new onboarding process, earning rewards points, online fundraising goals, storytelling, creating a fundraising army, attracting new donors, retaining donors, and benefiting from corporate partnerships. Key points include earning different partner statuses based on points, setting SMART goals, telling compelling stories about issues, places, people, ideas and motivations, leveraging current supporters to become fundraising advocates, and maximizing fundraising during bonus days and the December year-end campaign.
The Voice: Inspiring Peer-to-Peer Participants to Take Action BBCon 2012Charity Dynamics
Are you ready to create a communications plan that speaks to different audiences in the way they’ll hear it best? Are you ready to create a plan to increase participation and revenue? This is the Voice! In this pre-conference workshop, our team of coaches will help you find your voice. After an initial introduction on what’s needed to create a multi-channel marketing and communications plan, we’ll break out into small groups. Each group will be paired with a coach to help you get started on building your plan based on your program’s purpose and goal. Next, we’ll identify communication segments and your target audience. Our goal is to find the right message to communicate to each audience segment. By the end of this workshop, you’ll have built the foundation for or refined your communication plan and know how best to use the tools like email, social media, one-to-one conversations, and group sessions to increase participants, donors, and supporters of your cause. Find your voice and have the right message delivered in the best way to produce stellar results.
The document outlines an agenda for a GlobalGiving workshop that teaches organizations how to better utilize the GlobalGiving platform. The agenda includes introductions, a review of GlobalGiving's impact and programs in 2015, an overview of upcoming opportunities in 2016, a new onboarding process for organizations, a rewards system for fundraising and engagement, tips for goal setting and online fundraising, the importance of storytelling, and how to create a fundraising network. Attendees will participate in activities throughout the workshop.
Webinar: Social Media + P2P Fundraising: A Case Study w/ CASA of Travis CountyKimbia, Inc
Peer-to-peer fundraising by its definition is an inherently social way to fundraise for causes. We wanted to dig into the question: Does social engagement affect peer-to-peer fundraising results. The teams at Kimbia, LeadPup and CASA of Travis County teamed up to answer this question through analyzing data from CASA's superhero run data.
The document provides recommendations to build brand awareness and drive donations for the Neighborhood Longhorns Program. It recommends launching an integrated advertising campaign featuring TV, radio, digital ads and more to tell the program's story. It also suggests improving social media presence, revitalizing the BEVO fan club with membership levels, utilizing checkout donations, and boosting on-campus and community involvement through activities and partnerships. Surveys found most people unaware of the program and how BEVO supports it. The recommendations aim to increase awareness from 22% to 75% over the next year through targeted outreach.
GlobalGiving's Online Fundraising Workshop in SarajevoGlobalGiving
The document outlines an agenda for an online fundraising workshop hosted by GlobalGiving. It provides an introduction to GlobalGiving and their online fundraising platform, which organizations can use to promote projects and raise money from over 400,000 individual and corporate donors. The workshop covers topics like networking, presenting projects online, and strategizing online fundraising campaigns. It also discusses how to join GlobalGiving and participate in their Open Challenge program to become a permanent partner.
Using Data to Drive Your P2P Fundraising StrategiesShana Masterson
This document summarizes a webinar about using data to drive fundraising strategies. The webinar discusses benchmarking fundraising performance against industry averages, reviewing past performance metrics, and identifying opportunities for growth. Specific tactics discussed include increasing the percentage of registrants who fundraise, helping good fundraisers raise more, and setting goals based on an organization's unique strengths. The webinar is part of a series providing tips on using data and engagement to improve peer-to-peer fundraising.
At MarketingSherpa Summit 2016, marketers came together from across the world to discuss and discover what works in digital marketing. With topics featuring Email & Mobile, Content & Social and Digital & Data, brand-side marketers and industry experts took the stage to share their case studies, insights and actionable takeaways.
Daniel Burstein, Courtney Eckerle and Shelby Dorsey — all from the MarketingSherpa Editorial Team — will discuss the most inspirational and actionable lessons from this year's event.
They'll cover the top takeaways from Summit to help you:
∙ Use social media and email to engage your customers
∙ Produce content within your everyday company cycle
∙ Cement a customer-centric strategy
∙ Use testing to improve and optimize
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1. It’s a Science, no it’s an Art; Actually it’s both
Part 1: The Science of Peer-to-Peer Fundraising
PRESENTED BY AMY BRAITERMAN AND JENNIFER ASHBAUGH
1
2. WELCOME TO OUR LAB
Amy Braiterman
Principal Strategy Consultant
Blackbaud
Jennifer Ashbaugh
Big Brother Big Sisters of America
2
10. RESEARCH: WHAT DO WE KNOW ABOUT RETENTION?
Percent of Participants and Revenue by Loyalty
Percent of Participants and Revenue by Loyalty
Loyalty CY
% of CY Participants by Loyalty
New
MultiYear
% of CY Revenue by Loyalty
64%
36%
47%
53%
10
11. RESEARCH: WHAT DO WE KNOW ABOUT RETENTION?
Revenue per Participant
Notes: multi-year
more successful.
How are we
communicating
to past
participants?
Gifts per Participant
11
12. WOW! THAT WAS A LOT; LET’S REVIEW
Retention: Under Official Review
• Participant types provided clearer
picture of retention
- Team leader, team member and individuals
• Revenue did not go down as much as
the participants
- We’re not bring back as many people,
but the participants we are bring back
are more successful
• Multi-year participants are more successful
than new participants
• While multi-year participants are more successful they
have challenges maintaining their high fundraising level
12
13. HYPOTHESIS: PREDICTING THE OUTCOME
HYPOTHESIS:
To solve year over year retention
focus on team leaders.
13
14. If I look at the mass, I
will never act. If I look at
the one, I will”
Mother Teresa #BBInteractive
14
15. WHY DID WE MAKE THIS HYPOTHESIS?
Team Leaders – Bring Team Members
9% of Participants
20% of Revenue
57% of Participants
43% of Revenue
We believe team leader’s
Team Members – impact.
make biggestBring Donors
Donors
15
17. WHAT DID I LEARN FROM MY RESEARCH?
ATTEND FOLLOW UP SESSION:
Part II: The Art of Peer-to-Peer
Fundraising; Cultivating P2P
Participants
17
18. IMPROVE TEAM LEADER RETENTION
• It starts with year round
communication
- Just because the event is over doesn’t
mean you stop communicating
• Make it personal – combinations of
online and offline engagement
• Ask team leaders to be on your
event committee
• Involve team leaders in mission
activities
- Send them information on educational
& program activities
• Your entire relationship doesn’t
have to be about fundraising
18
19. PURPOSE: STATING THE PROBLEM
PROBLEM:
Decline in use of online tools and
online activity
19
20. RESEARCH: WHAT DO WE KNOW ABOUT USE OF
ONLINE TOOLS?
33%
32%
31%
30%
29%
28%
27%
Online Participants with 1+ Online Gift
20
21. RESEARCH: WHAT DO WE KNOW ABOUT USE OF
ONLINE TOOLS?
$90.00
$80.00
$70.00
$60.00
$50.00
$40.00
$30.00
$20.00
$10.00
$0.00
Online Donation Per Online Registrant
21
22. RESEARCH: WHAT DO WE KNOW ABOUT USE OF
ONLINE TOOLS?
18%
17%
17%
16%
16%
15%
15%
14%
14%
13%
Percentage of Participants Sending Emails
22
23. HYPOTHESIS: PREDICTING THE OUTCOME
HYPOTHESIS:
To improve use of online tools we
need to focus on segments.
23
29. EMAILS SENT PER PARTICIPANT
30
25.51
25
25.94
21.9
21.38
20
15
10
5
0
Number of Emails Sent : 25.94
0 Online Gifts
1-4 Online Gifts
5+ Online Gifts
Team Leader
12.2
19.3
51.2
Non-Leaders
6.8
10.1
27.9
29
30. EXPERIMENT: PERCENTAGE OF PARTICIPANTS
CHANGING PERSONAL PAGE
No online
activity: $29.34
18%
16%
14%
12%
10%
8%
6%
4%
2%
0%
Personalizing Page: Average Raised = $294.27
0 Online Gifts
1-4 Online Gifts
5+ Online Gifts
Team Leader
10.9%
21.4%
44.4%
Non-Leaders
1.6%
9.3%
25.5%
30
31. ANALYSIS: WHAT DID WE LEARN FROM OUR
EXPERIMENT?
• Segments are awesome because it
provides more details on participant
online activity
• Identify people who doing something
and helping them do it better
- Move 1-4 fundraisers to
Superstar status 5+ online gifts
• Create communications plans based
on activity
- Follow up with people who
are taking action, but not
raising money
- Send people friendly reminders
31
Identify P2P
fundraisers who are
doing something and
help them do it better.
#BBInteractive
32. ANALYSIS: WHAT DID WE LEARN FROM OUR
EXPERIMENT?
• Push participants to take actions –
remind them of their options
- Tell them why! We’re not asking to
raise money – we’re telling them why
they want to raise money
- Change the message from raise $100
– to… do this!
- Focus on the WHY; then participants
how to do something
• Give them permission to do extra
things… they need someone to push
them to follow up
32
Give P2P fundraisers
permission or a
reminder to do more
online activities
#BBInteractive
34. PURPOSE: STATING THE PROBLEM
HYPOTHESIS:
Asking participants questions
can provide insights to help
get started
34
35. RESEARCH & EXPERIMENT
What did Big Brothers Big Sisters do?
• To learn more about donors and participants, we
worked with 9 agencies on a survey.
• In May, we went out a survey to over 6,000 donors,
participants, and team captains and got just over
1,000 responses.
What was Big Brothers Big Sisters looking for?
• How or if any did our Bowl for Kids Sake redesign
affect our participants?
• Why are you participating?
• How are you participating?
• Did you know how Big Brothers Big Sisters is
making a difference?
- This was important to help us improve our
communication strategy.
35
37. WHEN YOU SIGN UP; WAS IT CLEAR THAT THE PURPOSE OF
THE EVENT WAS TO RAISE MONEY TO SUPPORT BIG
BROTHERS BIG SISTERS?
100%
2
1
1
99%
98%
10
97%
25
15
96%
95%
94%
481
93%
587
227
92%
454
227
91%
Answered
90%
Overall
Completely clear
Bowlers
Team Captains
Somewhat clear
37
Unclear
Skipped
38. WHAT WAS THE PRIMARY REASON YOU RAISED MONEY?
100%
90%
20
8
12
27
36
80%
70%
112
9
4
12
11
4
0
7
20
22
36
14
53
59
558
60%
Yes
50%
No
40%
30%
342
182
160
20%
508
557
10%
0%
Overall
Bowlers
It's a good cause
Benefit the local community
BBBS made it clear I was supposed to fundraise
My work asked me to
My friend / family asked me to
To earn an incentive or prize
38
Team Captains
Answered
Skipped
39. DID YOU SEND EMAILS THROUGH THE BOWL FOR KIDS'
SAKE WEBSITE?
100%
10
19
218
151
90%
80%
70%
60%
50%
40%
30%
231
263
491
577
20%
10%
Answered
0%
2012 Survey
Yes
No
2011 Survey
Unsure / I do not remember
39
Skipped
40. DID YOU USE THE BOWL FOR KIDS' SAKE WEBSITE TO
POST MESSAGES TO FACEBOOK OR TWITTER?
100%
9
21
90%
80%
70%
329
60%
293
50%
40%
30%
487
20%
581
149
87
10%
0%
2012 Survey
Yes
No
2011 Survey
Unsure / I do not remember
40
Answered
Skipped
41. WHY DID YOU CHOOSE TO USE THE BFKS WEBSITE TO
POST TO FACEBOOK AND / OR TWITTER?
Please rank all that apply with 1 being the primary reason.
9
2%
I was asked to
9
6
14
70
149
31%
329
67%
I wanted to raise as much
awareness as possible for
Big Brothers Big Sisters
80
27
7 5
Yes
I wanted to share my story
11
27
49
No
22
147
921
It was easy
39
51
21
4
Answered
0% 10% 20% 30% 40% 50% 60% 70% 80% 90%100%
1
Unsure
2
3
4
41
Skipped
42. HOW OFTEN DID YOU LOGIN TO YOUR PERSONAL PAGE?
100%
24
49
90%
80%
70%
267
207
60%
50%
40%
30%
485
151
113
20%
583
10%
43
32
2012 Survey
2011 Survey
Answered
0%
Once
2 - 3 times
More than 4 times
Unsure / I do not remember
42
Skipped
43. HOW DID YOU DETERMINE WHAT AMOUNT TO DONATE TO
BOWL FOR KIDS' SAKE?
100%
36
6
30
90%
80%
70%
128
347
60%
219
50%
40%
30%
12
20%
6
20
77
6
57
10%
64
83
513
19
0%
Overall
Participant Donor
555
Non participant Donor
My relationship with the person who asked me to donate
My relationship with BBBS
Answered
I was asked to give that amount
I gave what I could afford to give
Other
43
Skipped
44. WOULD YOU CONSIDER USING A MOBILE APP TO HELP
SUPPORT YOUR FUNDRAISING EFFORTS?
100%
90%
125
62
63
80%
70%
60%
73
164
91
50%
40%
477
30%
20%
591
105
188
83
Answered
10%
0%
Overall
Bowlers
Yes
No
Team Captains
Maybe
44
Skipped
45. IF YOU PARTICIPATE IN BOWL FOR KIDS' SAKE IN THE
FUTURE, WHAT METHODS WOULD YOU USE TO RAISE
MONEY FOR BIG BROTHERS BIG SISTERS?
100%
90%
264
122
142
371
175
196
113
48
65
182
80
102
349
161
188
Overall
Bowlers
Team Captains
80%
70%
60%
50%
40%
477
591
30%
20%
10%
0%
Face to face
Phone
Text
E-Mail
45
Social Media
Answered
Skipped
46. 400
PLEASE CHECK ALL THAT APPLY IF YOU ARE A CURRENT /
FORMER/ FRIEND OR FAMILY MEMBER OF THE
FOLLOWING:
350
300
150
250
200
64
150
50
100
45
153
60
50
11
17
435
74
15
11
0
Big
Current
48
Little
Board Member
Former
633
Staff
Friend of Family member
46
Answered
Skipped
47. WOW! THAT’S A LOT OF DATA… WHAT ARE YOU GOING
TO DO?
Clearly, our participants are multi-channel
• Give them a variety of opportunities to get the word out:
- E-mail
- Social
- Letters
-Phone calls
- Texts
It’s even clearer, they do this because they want to, not
because someone makes them
• Reframe how we ask them
- Tone down the “Send e-mail, send e-mails, send e-mails”
- Replace with, “Want to raise as much awareness as possible?
- Repeat their words back to them, “It was easy” “It was simple” “My
co-workers loved the video I made”.
47
48. HOW CAN I BE A SCIENTIST?
Look for themes in your research
• Seeing a similar result in multiple places helps you identify problem
areas and outliers
Re-examine your ideas & test our theories
• Data can point out your blind spots
Be a good scientist: Test your hypothesis
• What do you want to change?
• How are you going to change it?
• How will you know if it changes?
48
49. HOW CAN I BE AN ARTIST?
Be creative
• Don’t be afraid to go outside the lines. The great ones do!
Take a calculated risk
• Don’t let data (or the lack thereof) keep you from being bold!
Put your mission front and center
• Often the science reminds us that our messages
aren’t being heard.
• Invest time and energy discerning which messages are
most powerful for each of your audiences.
49
Find all leaders last year % that came back this yearRevenue – what was the leaders revenue last year and what % of their revenue came backRevenue didn’t go down as much as the people – we’re not being back as many people, but the people we are bring back are more successful – true for direct mail