This document provides tips and case studies for online fundraising. It discusses how people are more interested in donating online but many have not done so before. It emphasizes that people give to other people and sharing stories online can encourage donations. Case studies show that identifying "sneezer" super fundraisers who inspire others and asking people to fundraise in groups can significantly increase donations and participation in fundraising campaigns. Testing and optimizing digital campaigns is important to improve conversion rates from visitors to donors.
Donor Communication In The Wake of COVID-19Bloomerang
https://bloomerang.co/resources/webinars/
Join our special guest Rachel Muir, CFRE for a webinar dedicated to helping you and your organization navigate these turbulent times.
How to Speak Well (Enough) With Your Extraordinary Family of Trusting Support...Bloomerang
https://bloomerang.co/resources/webinars/
Tom Ahern will show you how your organization can not only fundraise BUT emotionally BOOST your supporter base in the midst of the COVID-19 crisis.
Maximizing the Lifetime Value of Your Donors for Fundraising Success (AFP FL ...Bloomerang
https://bloomerang.co/resources/speaking/
Within your donor database lies untold lifetime value. Unfortunately, many nonprofits fail to properly nurture and steward their donors, and are content with high acquisition and high churn.
Why let this enormous asset go underutilized?
In this session, we will cover the tenets of effective database management, no matter what program or vendor you use. We will show examples of best practices in data management, communication segmenting, engagement tracking and reporting in order to help your team work smarter, not harder.
Learning Outcomes:
Be familiar with data management techniques that maximize the capabilities of your database and increase productivity
Understand segmenting strategies lead to higher response rates from your donor communications
Learn how to generate meaningful reports that will impact your internal procedures
#DonorLove #GongShow: Fundraising, Vulnerability and Awkwardness in the Era o...Bloomerang
https://bloomerang.co/resources/webinars/
Jen Love & John Lepp will show you how to lean into vulnerability in your fundraising right now. You’ll leave with ways to apply #donorlove in the time of coronavirus.
Donor Communications to See You Through Every CrisisBloomerang
https://bloomerang.co/resources/webinars/
Pamela Grow will provide attendees with an understanding of how a strong, multi-channel donor communications builds sustainability through any crisis.
The Board’s Role in Fundraising & Resource DevelopmentBloomerang
https://bloomerang.co/resources/webinars/
If you are ready to turn your board around and increase their comfort level with fundraising, Sabrina Walker Hernandez will show you how!
5 Coronavirus Fundraising Myths and Why They’ll Kill Your FundraisingBloomerang
https://bloomerang.co/resources/webinars/
Andrea Kihlstedt will offer a different view and give you some practical advice on how to use this topsy-turvy time to raise money.
https://bloomerang.co/resources/webinars/
Victoria Dietz will show you the proven steps to have meaningful conversations and build stronger relationships with your donors by keeping them engaged and properly setting expectations.
Donor Communication In The Wake of COVID-19Bloomerang
https://bloomerang.co/resources/webinars/
Join our special guest Rachel Muir, CFRE for a webinar dedicated to helping you and your organization navigate these turbulent times.
How to Speak Well (Enough) With Your Extraordinary Family of Trusting Support...Bloomerang
https://bloomerang.co/resources/webinars/
Tom Ahern will show you how your organization can not only fundraise BUT emotionally BOOST your supporter base in the midst of the COVID-19 crisis.
Maximizing the Lifetime Value of Your Donors for Fundraising Success (AFP FL ...Bloomerang
https://bloomerang.co/resources/speaking/
Within your donor database lies untold lifetime value. Unfortunately, many nonprofits fail to properly nurture and steward their donors, and are content with high acquisition and high churn.
Why let this enormous asset go underutilized?
In this session, we will cover the tenets of effective database management, no matter what program or vendor you use. We will show examples of best practices in data management, communication segmenting, engagement tracking and reporting in order to help your team work smarter, not harder.
Learning Outcomes:
Be familiar with data management techniques that maximize the capabilities of your database and increase productivity
Understand segmenting strategies lead to higher response rates from your donor communications
Learn how to generate meaningful reports that will impact your internal procedures
#DonorLove #GongShow: Fundraising, Vulnerability and Awkwardness in the Era o...Bloomerang
https://bloomerang.co/resources/webinars/
Jen Love & John Lepp will show you how to lean into vulnerability in your fundraising right now. You’ll leave with ways to apply #donorlove in the time of coronavirus.
Donor Communications to See You Through Every CrisisBloomerang
https://bloomerang.co/resources/webinars/
Pamela Grow will provide attendees with an understanding of how a strong, multi-channel donor communications builds sustainability through any crisis.
The Board’s Role in Fundraising & Resource DevelopmentBloomerang
https://bloomerang.co/resources/webinars/
If you are ready to turn your board around and increase their comfort level with fundraising, Sabrina Walker Hernandez will show you how!
5 Coronavirus Fundraising Myths and Why They’ll Kill Your FundraisingBloomerang
https://bloomerang.co/resources/webinars/
Andrea Kihlstedt will offer a different view and give you some practical advice on how to use this topsy-turvy time to raise money.
https://bloomerang.co/resources/webinars/
Victoria Dietz will show you the proven steps to have meaningful conversations and build stronger relationships with your donors by keeping them engaged and properly setting expectations.
Marketing Bequests: The Delicate Art of Asking for That Final GiftBloomerang
https://bloomerang.co/resources/webinars/
Tom Ahern will teach you a proven way to elicit bequests from your current donors. He will tell you the right words, style, and tone to use.
7 Communication Pieces Every Nonprofit NeedsBloomerang
https://bloomerang.co/resources/webinars/
Pamela Grow will provide attendees with an understanding of how a strong, multi-channel donor communications builds sustainability through any crisis.
https://bloomerang.co/resources/speaking/
Fundraisers spend a lot of time acquiring new donors, and with good cause. However, in order to create a long-lasting relationship, the most critical gift isn’t the first; it’s the second.
In this session, we will make the case for why development professionals should concentrate on acquiring a donor’s second gift in order to achieve sustainable funding, high donor retention rates and high donor lifetime values.
You’ll see examples that can be implemented by any organization, whether you are a one-person shop or a large development department. The results can be astounding when put into daily use!
Learning Outcomes:
Explore current research on donor loyalty and retention
Understand the importance of donor lifetime value
Learn new donor communications techniques that get the second gift
Creating a digital legacy – maximising in memory giving JustGiving
Raising money for charity is a great way to remember a loved one, but with the trend overtaking the giving of flowers as a way of showing respect, are charities are missing an opportunity to maximise donations? In this presentation we cover:
• How charities can work with Funeral Directors to move more funeral giving online to increase efficiency and income
• Exlusive insights on people fundraising in memory of someone. We explain why and how you can look after these highly motivated individuals, with some best practice examples from the charity sector
How many times have you heard that the last few months of the year are critical to online fundraising? Simren Deogun from Stephen Thomas shares 30 online fundraising tips to help make your end of year appeal a success. December alone can bring your charity 30% of your online donations for the year, so this is one session you don’t want to miss!
Topics discussed:
How many emails should you be sending?
Is there a time and place for multiple asks?
Do donors really care about the tax deadline?
And much more!
How To Talk About Legacy Giving Without Seeming CreepyBloomerang
https://bloomerang.co/resources/webinars/
Claire Axelrad, J.D., CFRE will explain how fundraisers can persuade ‘powers that be’ that they should actively promote legacy giving, even (especially) now.
https://bloomerang.co/resources/webinars/
Rachel Muir, CFRE will help you see through your donor’s eyes in this thought provoking workshop loaded with tips for better donor communication, cultivation and discovery.
Katya Andresen,COO, Network for Good
Twitter Handle: @katyaN4G
Learn the truth about why people give and how some surprising insights about our brains might change the way you approach raising money via social networking. Participants will gain five practical new approaches to apply in your work advancing social good.
Engagement starts at home... using storytelling to connect and inspire your c...CharityComms
Michelle Baillie, senior communications and marketing officer, The Children's Trust
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
How to Raise Major Gifts -- The Right WayBloomerang
https://bloomerang.co/resources/webinars/
This webinar from Amy Eisenstein, ACFRE will highlight the findings of a brand new research project on how small and mid-sized nonprofits can successfully raise major gifts. We will break down the findings into concrete steps and identify best practices nonprofit organizations can use to raise major gifts in more effective and efficient ways.
We will make recommendations for organizations looking to be more sustainable and raise significantly more major gifts. We expect to be able to provide genuine insight into the world or major gift fundraising and validate or debunk myths surrounding major gifts.
At the conclusion of this session, participants will:
Understand research-based best practices for raising major gifts
Debunk myths around raising major gifts
Learn practical tools and techniques for raising major gifts and creating a more sustainable nonprofit organization
Turn First-Time Donors Into Repeat DonorsBloomerang
https://bloomerang.co/resources/webinars
First-year communications are key to donor retention. Fundraising experts Jay Love and Tom Ahern will show you how to keep the love alive with effective donor retention strategies that will help you to raise more money for your mission.
https://bloomerang.co/resources/webinars/
Lori L. Jacobwith will show you examples of how others have harnessed the passion of their community and their mission using authentic, clear word choices.
Finding Your Sizzle: the Importance of Emotions in FundraisingBloomerang
https://bloomerang.co/resources/webinars/
Wendy Dyer will explore the importance of emotions in fundraising among the growing movement of “effective altruism,” which encourages funding decisions based solely on intellect.
Anatomy of a Successful Fundraising Appeal: Make a Compelling Offer Your Dono...Bloomerang
https://bloomerang.co/resources/webinars/
Whether you’re an old pro and just want some new tips, or you’re writing your appeal letter for the first time, you’ll find killer strategies and tried-and-true tactics from Claire Axelrad, J.D., CFRE to get your appeal to the next level.
Marketing Bequests: The Delicate Art of Asking for That Final GiftBloomerang
https://bloomerang.co/resources/webinars/
Tom Ahern will teach you a proven way to elicit bequests from your current donors. He will tell you the right words, style, and tone to use.
7 Communication Pieces Every Nonprofit NeedsBloomerang
https://bloomerang.co/resources/webinars/
Pamela Grow will provide attendees with an understanding of how a strong, multi-channel donor communications builds sustainability through any crisis.
https://bloomerang.co/resources/speaking/
Fundraisers spend a lot of time acquiring new donors, and with good cause. However, in order to create a long-lasting relationship, the most critical gift isn’t the first; it’s the second.
In this session, we will make the case for why development professionals should concentrate on acquiring a donor’s second gift in order to achieve sustainable funding, high donor retention rates and high donor lifetime values.
You’ll see examples that can be implemented by any organization, whether you are a one-person shop or a large development department. The results can be astounding when put into daily use!
Learning Outcomes:
Explore current research on donor loyalty and retention
Understand the importance of donor lifetime value
Learn new donor communications techniques that get the second gift
Creating a digital legacy – maximising in memory giving JustGiving
Raising money for charity is a great way to remember a loved one, but with the trend overtaking the giving of flowers as a way of showing respect, are charities are missing an opportunity to maximise donations? In this presentation we cover:
• How charities can work with Funeral Directors to move more funeral giving online to increase efficiency and income
• Exlusive insights on people fundraising in memory of someone. We explain why and how you can look after these highly motivated individuals, with some best practice examples from the charity sector
How many times have you heard that the last few months of the year are critical to online fundraising? Simren Deogun from Stephen Thomas shares 30 online fundraising tips to help make your end of year appeal a success. December alone can bring your charity 30% of your online donations for the year, so this is one session you don’t want to miss!
Topics discussed:
How many emails should you be sending?
Is there a time and place for multiple asks?
Do donors really care about the tax deadline?
And much more!
How To Talk About Legacy Giving Without Seeming CreepyBloomerang
https://bloomerang.co/resources/webinars/
Claire Axelrad, J.D., CFRE will explain how fundraisers can persuade ‘powers that be’ that they should actively promote legacy giving, even (especially) now.
https://bloomerang.co/resources/webinars/
Rachel Muir, CFRE will help you see through your donor’s eyes in this thought provoking workshop loaded with tips for better donor communication, cultivation and discovery.
Katya Andresen,COO, Network for Good
Twitter Handle: @katyaN4G
Learn the truth about why people give and how some surprising insights about our brains might change the way you approach raising money via social networking. Participants will gain five practical new approaches to apply in your work advancing social good.
Engagement starts at home... using storytelling to connect and inspire your c...CharityComms
Michelle Baillie, senior communications and marketing officer, The Children's Trust
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
How to Raise Major Gifts -- The Right WayBloomerang
https://bloomerang.co/resources/webinars/
This webinar from Amy Eisenstein, ACFRE will highlight the findings of a brand new research project on how small and mid-sized nonprofits can successfully raise major gifts. We will break down the findings into concrete steps and identify best practices nonprofit organizations can use to raise major gifts in more effective and efficient ways.
We will make recommendations for organizations looking to be more sustainable and raise significantly more major gifts. We expect to be able to provide genuine insight into the world or major gift fundraising and validate or debunk myths surrounding major gifts.
At the conclusion of this session, participants will:
Understand research-based best practices for raising major gifts
Debunk myths around raising major gifts
Learn practical tools and techniques for raising major gifts and creating a more sustainable nonprofit organization
Turn First-Time Donors Into Repeat DonorsBloomerang
https://bloomerang.co/resources/webinars
First-year communications are key to donor retention. Fundraising experts Jay Love and Tom Ahern will show you how to keep the love alive with effective donor retention strategies that will help you to raise more money for your mission.
https://bloomerang.co/resources/webinars/
Lori L. Jacobwith will show you examples of how others have harnessed the passion of their community and their mission using authentic, clear word choices.
Finding Your Sizzle: the Importance of Emotions in FundraisingBloomerang
https://bloomerang.co/resources/webinars/
Wendy Dyer will explore the importance of emotions in fundraising among the growing movement of “effective altruism,” which encourages funding decisions based solely on intellect.
Anatomy of a Successful Fundraising Appeal: Make a Compelling Offer Your Dono...Bloomerang
https://bloomerang.co/resources/webinars/
Whether you’re an old pro and just want some new tips, or you’re writing your appeal letter for the first time, you’ll find killer strategies and tried-and-true tactics from Claire Axelrad, J.D., CFRE to get your appeal to the next level.
SOLVATTEN is a combined water treatment and solar water heater system typically used in situations where water resources are scarce and prone to contamination. It enables children and their families living without safe water to improve their quality of life. Built to last an entire childhood, the SOLVATTEN solution brings lasting change. Get involved and help us change lives!
If you didn’t raise a million dollars through Twitter or Facebook in 2010, you’re not alone. Unlike the wide-eyed success stories reported by mainstream media, many charities struggle to raise significant revenue from social media channels.
In this workshop, we’ll take a “no bull” approach to examining the use of social media & mobile giving in integrated digital campaigns. We’ll learn from successes but even more from failures, looking at the latest case studies from projects that are experimenting in this space.
Let’s get real – social media is only one complementary channel for your online programs. Do you know how to really leverage your resources, staff knowledge and most importantly – fundraising strategies – to get the benefits of the real-time web? If you feel chasing after “awareness” is not enough, join this session for a grounded guide to social media fundraising, by a fundraiser, for fundraisers.
Takeaways:
- The characteristics of successful fundraisers involving social media
- The digital literacy skills necessary to make wise choices about investment in social media
- An introduction to the latest tools charities are experimenting with this to raise money this year
Parachute Digital benchmarked 100 Australian website donation pages against 59 points of criteria and got donor insights from a survey and in dept interviews with donors.
Stratégies Nouveaux Médias : comment créer la meilleure stratégie fundraising...optimus
Découvrez comment une stratégie nouveaux médias (SMS, Internet) peut payer : RoI incroyables, croissance importante des bases donateurs, renforcement de votre marque... Objectifs de la session ? Mixer bonnes pratiques et cas concrets, en sortir une formule qui vous mènera jusqu’au succès ; vous proposer une vision d'ensemble des programmes de collecte par les nouveaux médias et les résultats associés. Cette session expérimentale vous donnera les moyens de créer votre plan nouveaux médias sur 3 ans.
Here is some information to help you get started with fundraising - for new nonprofits and local nonprofits.
These are some simple strategies and fun ideas from a presentation I delivered on Feb. 16, 2020.
Takeaway: Storytelling - on a regular basis about the impact you are making - and keeping in touch with donors and potential donors is key for fundraising success. Nurture relationships, tell stories.
Improving Donor Retention: How Creative Thank You’s and Cultivating an Attitu...4Good.org
Simply put: Donor retention is your most important fundraising opportunity.
Most nonprofits are leaking donors like crazy. They acquire; they don’t retain. On average folks lose 7 out of 10 donors after the first gift. Why? If your answer to any of the following is “true”, this webinar will help you: (1) I spend more time and resources acquiring donors than thanking them; (2) I treat acknowledgement as an afterthought; (3) I don’t think donors care that much about when and how they’re thanked after they give.
While donors want to change the world with their gifts, most want something else too. It’s intangible, but it’s important. And if you won’t give it to them, someone else will. The important social acknowledgement and identity reinforcement that comes from a heartfelt, thoughtful thank you cannot be underestimated. Truly, how and when you thank your donors can make or break your entire fundraising program.
A great thank you program can increase the lifetime value of your donor base by 200%!
It’s not hard to do, but most of us simply don’t put much zip into our donor acknowledgment programs. If this sounds like you and your nonprofit, it’s time to show your awesome donors some awesome you!
Similar to Artez australia seminar july 2010 share (20)
16. “ How Much Are Canadians Giving, How Are They Giving and How Has This Changed in the Digital World?”
17. Q12. Over the last year, have you donated to a charity you had never given money to before? Q13. What was the main reason why you donated to this charity? Main Reasons for Donating to New Charity 24% Friend/acquaintance/family member asked me to donate 16% Particular charity does good work 16% Charity asked me to donate 12% Affected by the work they do 10% Memoriam Gift
18. Interest in Donating Online Q8. To what extent, if at all, are you interested in having the ability to make a financial donation online to a charity or non-for-profit of your choice? Please use the following 7-point scale 41% of donors who are interested in donating online have not done so before… Interested Neutral Not Interested
70. vs. the same timeframe in 2008: More than 2.5 times the revenue 12 times more new monthly donors acquired The campaign will be relaunched for the 2010 holiday season
79. Enjoy our website: www.artez.com Listen to us on iTunes: “Digital Fundraising Podcast” Follow Artez on Twitter : @artezonline Like Us on Facebook: facebook.com/artezinteractive Questions?
Editor's Notes
Obviously, there is a technological shift happening. There are many changes going on online.
2 out of 10 people in the world use the Internet.
The third and most popular excuse is you lose control over your brand. Yes, people will be able to talk smack about you on your own websites. You know what, they’ll be talking smack about you anywhere else anyway: on Facebook, on Twitter.
The third and most popular excuse is you lose control over your brand. Yes, people will be able to talk smack about you on your own websites. You know what, they’ll be talking smack about you anywhere else anyway: on Facebook, on Twitter.
Let them. Listen. Engage in a dialogue. Concentrate less about preventing them. Concentrate more on figuring out what they’re saying and how you can use the feedback to improve your businesses. In this era of consumers generating their content, you no longer have control.
The third and most popular excuse is you lose control over your brand. Yes, people will be able to talk smack about you on your own websites. You know what, they’ll be talking smack about you anywhere else anyway: on Facebook, on Twitter.
It is very good for you because people give to people. With Web2.0, where everyone is on the web and everyone is inter-connected, it just became easier for people to reach out to their online communities to ask them to join their social causes. This is powerful.
The third and most popular excuse is you lose control over your brand. Yes, people will be able to talk smack about you on your own websites. You know what, they’ll be talking smack about you anywhere else anyway: on Facebook, on Twitter.
The third and most popular excuse is you lose control over your brand. Yes, people will be able to talk smack about you on your own websites. You know what, they’ll be talking smack about you anywhere else anyway: on Facebook, on Twitter.
The third and most popular excuse is you lose control over your brand. Yes, people will be able to talk smack about you on your own websites. You know what, they’ll be talking smack about you anywhere else anyway: on Facebook, on Twitter.
The third and most popular excuse is you lose control over your brand. Yes, people will be able to talk smack about you on your own websites. You know what, they’ll be talking smack about you anywhere else anyway: on Facebook, on Twitter.
The paradigm shift here is you are able to track and get immediate results online. Within a few hours, you’ll start seeing data. You’ll be able to make conclusions within weeks (instead of months) whether you were right or wrong. So, test and experiment online. You’ll get your results quickly enough to readjust your tactics if you’re not seeing the results that you like.
The third and most popular excuse is you lose control over your brand. Yes, people will be able to talk smack about you on your own websites. You know what, they’ll be talking smack about you anywhere else anyway: on Facebook, on Twitter.
The third and most popular excuse is you lose control over your brand. Yes, people will be able to talk smack about you on your own websites. You know what, they’ll be talking smack about you anywhere else anyway: on Facebook, on Twitter.