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Marketo Engage Champion Office Hours - February 2022
- 1. Marketo Engage Champion Office Hours February 24, 2022
- 2. This MUG Meeting is being Recorded. To ensure that we are abiding by the MUG Code of Conduct, we are informing all user group attendees at Champion Office Hours MUGs that this meeting will be recorded and posted on the MUG YouTube Channel to promote training, education, and future learning. If you do not wish to participate in a LIVE recorded session, please feel free to watch the recording at a later time, which will be linked after the meeting concludes, and send us any questions you may have to advocacy@adobe.com.
- 3. • House rules • Housekeeping • Introductions • Upcoming Adobe opportunities • Q&A panel Agenda
- 4. Adobe Marketo Engage User Group House Rules • In order to ensure our MUGs stay user- focused and a safe space for members of the Marketing Nation to learn, network, and problem solve, we ask that all MUG attendees follow these rules: • No self-promotion or pitching of any kind is permitted at MUG events • Don’t contact people outside of the User Group without their consent • If MUG members share their use case at the User Group, please don’t share that information without their consent
- 5. • Meeting will be recorded and posted at mugs.marketo.com • Slides will be posted along with resources mentioned during meeting • You’ll get the recording and slides via email Housekeeping
- 6. Moderator Panelist Panelist Panelist Panelist Your Champion Panel Andy Caron Corey Bayless Chelsea Katich Amit Jain Max Maurier
- 8. • Chapter Members get invites to all Office Hours! • Go to https://mugs.marketo.com/champion-office-hours-mug/ and click “Join Us” Join Our MUG Chapter!
- 9. Marketo Engage Certifications for 2022 Adobe now has 3 certifications for Marketo Engage •AD0-E555 Adobe Certified Professional - Adobe Marketo Engage: This new exam is ideal for marketers who have about 3 - 6 months of Marketo Engage training and hands-on experience. The exam is aligned to the Marketo Core Concepts I, Marketo Core Concepts II, and Marketo Reporting and Insights courses. (Update to the former Marketo Certified Associate) •AD0-E558 Adobe Certified Expert - Adobe Marketo Engage Business Practitioner: This exam is ideal for marketers and marketing consultants who have at least 18 months of Marketo Engage hands-on or field experience. (Update to the former Marketo Certified Expert) •AD0-E556 Adobe Certified Master - Adobe Marketo Engage Architect: This certification defines a new standard and process at the highest level. This certification is ideal for current Adobe Certified Experts who have at least 5 years of experience designing marketing automation using Marketo Engage
- 10. Adobe Summit 2022 March 15-17, 2022 | Virtual | Register for free at summit.adobe.com Champion-Led Sessions • 5 Marketo Engage Reports to Get You a Seat at the C-suite - S704 • Diagnosing and Treating an Inherited Marketo Engage Instance - S708 • Getting Started with Marketo Engage: Tokens, Cloning, and More - S706 • Tricking Out Marketo Engage: Leveraging Recent Innovations - S705
- 11. • Getting started with lead scoring • Merging duplicates in bulk using the REST API • Dealing with dupes created by CRM • Goal-setting and KPIs, proving your team’s value • How to organize your documentation • A/B testing nurtures and re-nurturing • When is a good use case for the API, and how to get started? • Continuing your Marketo Engage learning Topics Covered
- 12. • March 2022 release notes • Video from Corey and Amit on generating API tokens • Corey and Amit’s on-demand webinar on the API • Jep Castelein’s Python library for Marketo REST API • SFMUG: Getting Started with the Marketo API Resources