Get into Dynamic Chat and Analytics Strategy as well as a technical overview of two of Marketo's most powerful new features, Execute Campaign and Program Member Custom Field with some real-life case studies and contextual campaign ideas for using these features in your own environment.
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Megan Encarnacion, Associate Director Social Media & Christopher Dimmock, SVP Integrated Strategy, Abelson Taylor (USA); Ramaa Mosley, CEO Adolescent Content/Youthtellers & Serenity Griffin, Community Manager & Michelle Castillo, Youthteller Consultant &Jola Adeoye, Youthteller Consultant & Sophie Wieters, Youthteller Consultant & Rea Sweets, Youthteller Consultant & Nathalie Alvarez, Youthteller Consultant & Jacob Thompson, Youthteller Consultant § Jadon Velasquez, Youthteller Consultant § Maya Minhas, Youthteller Consultant & Khrystina Warnstadt, Youthteller Consultant, Adolescent Content (USA); Alex Casanovas, Digital Director. Atrevia (ES); Natalie Chaney, Social Strategist, Barrett (USA); Seyi Alawode, Founder & Head of Strategy, CHL (NGA / UK); Eli Williams, Sr. Creative Strategist, Day One Agency (USA); Francesca Trevisan, Strategist, Different (IT); Jide Agbana, Global Product Marketing Manager, Enterfive (US / UK / NGA); Olivia Hussey, Junior Planner, The Hallway (AUS); James Hebbert, Managing Director, Hylink UK (CH / UK); Laura Marzec, Content Strategy at Imagination, part of The Mx Group (USA); Valentina Lagos, Social Media Manager & Felipe "Peluche" León, Digital Director & Mundy Álvarez, Planning Director & Pancho González, CCO, Inbrax (CH); Oana Oprea, Head of Digital Planning, Jam Session Agency (RO); Alix Le Bourgeois, Lead Strategist, JIN (UK/FR); Leigh Tayler, Integrated Strategy Director, Joe Public (SA); Amy Bottrill, Social Account Director, Launch (UK); Gaby Arriaga, Founder of Leonardo1452, Leonardo1452 (MX), Rajesh Mehta, Chief Strategy Officer & Dhruv Gaur, Digital Planning Lead, Medulla (IN); Maira Genovese, Founder and President, MG Empower (UK); Aryana Noorbakhsh, Senior Digital Marketing Executive, Osaka Labs (UK); Timotée Louise Gbaguidi, Digital Communications Director, PIABO (DE); Alexandre Ouairy, Founder and Director, PLTFRM (CN); Daffi Ranandi, Junior Insights Manager, Radarr (SGP); Hannah Nickels, Head Paid & Owned Media Thinker, Thinkerbell (AUS); Allison Lee, Social Team Co-Lead, UltraSuperNew (JP)
Digital Business Transformation Ppt Summary StructureSlideTeam
Presenting this set of slides with name - Digital Business Transformation Ppt Summary Structure. This is a three stage process. The stages in this process are Understanding Customer Requirements, Digital Accessibility, Improved Business, Digital Globalization, Customer Satisfaction, Increased Roi. https://bit.ly/3hx4v4i
What's new in B2B marketing? 2021 B2B Digital Marketing trendsSmart Insights
A keynote by Dave Chaffey for B2B Expo November 2021
Sagefrog research URL now: https://www.smartinsights.com/b2b-digital-marketing/b2b-marketing-trends/
Marketo Nurture Program Tips and Tricks: Creating Complex JourneysStephanie Tyagita
We are kick-starting this year with an in-person MUG. Learn about Marketo’s engagement programs, and asset management strategy, and Adobe resources made available to you.
Mina Saleeb has been working in Martech and Salestech platforms since 2014 and will be sharing his knowledge in engagement programs, Marketo core functionality and how they can help your business simplify ongoing customer communications leading to increased engagement, upsells/cross-sells, onboarding experiences, etc. We’ll be addressing the core components of nurture programs, important aspects such as transition rules and streams as well as a quick look at more complex journeys using nested programs.
Nicholas Manojlovic has been a user of Marketo since 2012 and has helped hundreds of customers implement and use marketing automation within their businesses as the leader of the Marketo Professional Services business at Adobe. Nicho will be showing how organisations are leveraging cloud and AI to create and deliver thousands of assets – and how it all connects to Marketo.
Presentation for MBA students at Southampton University about what is to do Digital Marketing for B2B today...it is mainly lead generation: Connect, Engage, Monitor and Convert
The document introduces the Salesforce platform and provides an overview of its capabilities. It discusses how the platform can be used to build employee apps, partner apps, and customer apps. It also summarizes several tools on the platform, including Visualforce, Apex, Lightning components, Heroku, and ExactTarget. The presentation aims to demonstrate how the Salesforce platform can support innovation through clicks and code functionality.
Digital Marketing Automation with Salesforce Marketing CloudThinqloud
This presentation explains how Salesforce Marketing cloud enables your organization to build and manage powerful 1-to-1 customer journeys.Discover the strategy to target more customers in today's competitive world.
The document provides an overview of Salesforce's platform and how it enables companies to become customer-centric. It highlights key capabilities including connecting customers in new ways, running a business from mobile, building personalized journeys, and gaining insights from customer data. Case studies show how companies have driven improvements in metrics like revenue, customer satisfaction, and productivity by connecting employees, partners, and customers on the Salesforce platform.
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Megan Encarnacion, Associate Director Social Media & Christopher Dimmock, SVP Integrated Strategy, Abelson Taylor (USA); Ramaa Mosley, CEO Adolescent Content/Youthtellers & Serenity Griffin, Community Manager & Michelle Castillo, Youthteller Consultant &Jola Adeoye, Youthteller Consultant & Sophie Wieters, Youthteller Consultant & Rea Sweets, Youthteller Consultant & Nathalie Alvarez, Youthteller Consultant & Jacob Thompson, Youthteller Consultant § Jadon Velasquez, Youthteller Consultant § Maya Minhas, Youthteller Consultant & Khrystina Warnstadt, Youthteller Consultant, Adolescent Content (USA); Alex Casanovas, Digital Director. Atrevia (ES); Natalie Chaney, Social Strategist, Barrett (USA); Seyi Alawode, Founder & Head of Strategy, CHL (NGA / UK); Eli Williams, Sr. Creative Strategist, Day One Agency (USA); Francesca Trevisan, Strategist, Different (IT); Jide Agbana, Global Product Marketing Manager, Enterfive (US / UK / NGA); Olivia Hussey, Junior Planner, The Hallway (AUS); James Hebbert, Managing Director, Hylink UK (CH / UK); Laura Marzec, Content Strategy at Imagination, part of The Mx Group (USA); Valentina Lagos, Social Media Manager & Felipe "Peluche" León, Digital Director & Mundy Álvarez, Planning Director & Pancho González, CCO, Inbrax (CH); Oana Oprea, Head of Digital Planning, Jam Session Agency (RO); Alix Le Bourgeois, Lead Strategist, JIN (UK/FR); Leigh Tayler, Integrated Strategy Director, Joe Public (SA); Amy Bottrill, Social Account Director, Launch (UK); Gaby Arriaga, Founder of Leonardo1452, Leonardo1452 (MX), Rajesh Mehta, Chief Strategy Officer & Dhruv Gaur, Digital Planning Lead, Medulla (IN); Maira Genovese, Founder and President, MG Empower (UK); Aryana Noorbakhsh, Senior Digital Marketing Executive, Osaka Labs (UK); Timotée Louise Gbaguidi, Digital Communications Director, PIABO (DE); Alexandre Ouairy, Founder and Director, PLTFRM (CN); Daffi Ranandi, Junior Insights Manager, Radarr (SGP); Hannah Nickels, Head Paid & Owned Media Thinker, Thinkerbell (AUS); Allison Lee, Social Team Co-Lead, UltraSuperNew (JP)
Digital Business Transformation Ppt Summary StructureSlideTeam
Presenting this set of slides with name - Digital Business Transformation Ppt Summary Structure. This is a three stage process. The stages in this process are Understanding Customer Requirements, Digital Accessibility, Improved Business, Digital Globalization, Customer Satisfaction, Increased Roi. https://bit.ly/3hx4v4i
What's new in B2B marketing? 2021 B2B Digital Marketing trendsSmart Insights
A keynote by Dave Chaffey for B2B Expo November 2021
Sagefrog research URL now: https://www.smartinsights.com/b2b-digital-marketing/b2b-marketing-trends/
Marketo Nurture Program Tips and Tricks: Creating Complex JourneysStephanie Tyagita
We are kick-starting this year with an in-person MUG. Learn about Marketo’s engagement programs, and asset management strategy, and Adobe resources made available to you.
Mina Saleeb has been working in Martech and Salestech platforms since 2014 and will be sharing his knowledge in engagement programs, Marketo core functionality and how they can help your business simplify ongoing customer communications leading to increased engagement, upsells/cross-sells, onboarding experiences, etc. We’ll be addressing the core components of nurture programs, important aspects such as transition rules and streams as well as a quick look at more complex journeys using nested programs.
Nicholas Manojlovic has been a user of Marketo since 2012 and has helped hundreds of customers implement and use marketing automation within their businesses as the leader of the Marketo Professional Services business at Adobe. Nicho will be showing how organisations are leveraging cloud and AI to create and deliver thousands of assets – and how it all connects to Marketo.
Presentation for MBA students at Southampton University about what is to do Digital Marketing for B2B today...it is mainly lead generation: Connect, Engage, Monitor and Convert
The document introduces the Salesforce platform and provides an overview of its capabilities. It discusses how the platform can be used to build employee apps, partner apps, and customer apps. It also summarizes several tools on the platform, including Visualforce, Apex, Lightning components, Heroku, and ExactTarget. The presentation aims to demonstrate how the Salesforce platform can support innovation through clicks and code functionality.
Digital Marketing Automation with Salesforce Marketing CloudThinqloud
This presentation explains how Salesforce Marketing cloud enables your organization to build and manage powerful 1-to-1 customer journeys.Discover the strategy to target more customers in today's competitive world.
The document provides an overview of Salesforce's platform and how it enables companies to become customer-centric. It highlights key capabilities including connecting customers in new ways, running a business from mobile, building personalized journeys, and gaining insights from customer data. Case studies show how companies have driven improvements in metrics like revenue, customer satisfaction, and productivity by connecting employees, partners, and customers on the Salesforce platform.
Thabo Ndlela- Leveraging AI for enhanced Customer Service and Experienceitnewsafrica
The document provides an overview of Accenture's capabilities for leveraging AI to enhance customer service and experience. It discusses challenges facing contact centers like increasing volumes, talent shortages, and legacy technology issues. It also covers key customer trends like the explosion of AI/chat and the blurring of online and offline channels. The presentation proposes using generative AI to transform customer journeys and reimagine interactions through proactive outreach, conversational analytics, and virtual agent design.
Digital Transformation Tools Powerpoint Presentation SlidesSlideTeam
“You can download this product from SlideTeam.net”
Bring your viewers attention towards aspects of digitization with our content ready Digital Transformation Tools PowerPoint Presentation Slides. Digital change is the transformation of business processes through technology initiatives. The foundation tools of digital change PowerPoint complete deck contains professionally designed templates such as components and barriers of digital change strategy, ways to achieve digital transformation, transformation roadmap, task distribution, transformation budget, value-added from the transformation, pie charts, bar chart, combo chart, etc. All slides are fully editable and can be edited as per your need. Furthermore, emerging digital tools PowerPoint presentation slides are also suitable to present concepts like digitization, IT integration, digital transformation, key technologies of digital transformation, the digital revolution, information revolution to name a few. This enterprise transformation PPT design includes infographics slides that help you to make an inclusive and comprehensive presentation. Download this creatively designed presentation deck to showcase essential tools to support digital transformation. Delve on the importance of fair coverage with our Digital Transformation Tools Powerpoint Presentation Slides. Elaborate on journalism. https://bit.ly/3oRhakW
This document discusses growth hacking strategies used by early internet companies like Hotmail to achieve rapid growth. It defines growth hacking as a set of tactics and best practices for acquiring, activating, and retaining users. Some key tactics discussed include viral growth, A/B testing landing pages, optimizing the user lifecycle funnel, and identifying bottlenecks. The document provides examples of notable growth hacks from companies like Dropbox, Path, and Eventbrite.
Salesforce App Cloud provides a trusted, connected platform for building connected apps fast. It allows developers to build apps across multiple layers using a single identity and data model. The platform offers point-and-click configuration for rapid development as well as programming capabilities for advanced functionality. Leading companies use App Cloud to deliver apps for every department, including HR, marketing, operations, and more.
The document provides an assessment of a company's use of CRM/Salesforce across multiple business units and brands, identifying opportunities for improvement. It finds inconsistent and incomplete usage of the system, as well as different processes across brands. The document makes recommendations to standardize usage and processes, integrate additional systems, automate tasks, and establish a Center of Excellence to govern CRM/Salesforce and drive ongoing improvements.
TALKWALKER - Social Media Trends 2023.pdfdigitalinasia
2023 - The year when brands build
on consumer trust
The last few years have been disruptive. We’ve gone through
a pandemic, lockdowns, supply chain issues, and a cost of
living crisis. Consumers have come out of it changed.
More urgent, more demanding, more fickle, and until now,
brands have struggled to keep up.
4
#SocialMediaTrends2023
Introduction
2023 will disrupt all that.
Brands won’t take back control. But, they will learn to shake
up the industry by managing the symbiotic consumer/brand
relationship. Simply by being better listeners, and using more
immersive consumer insights to get closer to their
communities, with a seamless ability to quickly capitalize,
and act on them.
In the 8th edition of our report, we look at the 10 biggest
trends of 2023, and how they are driven by the needs of
consumers. Including:
• Data-backed insights on why the trends will matter in 2023
(and beyond)
• Input from global experts and industry veterans on why
these trends matter
• A combination of insights and brand actions to maximize
outcomes for consumers and brands
Salesforce Service Cloud is a customer relationship management platform for customer service and support. It allows companies to manage customer requests across channels like email, phone, social media, and live chat. Key features include case management, entitlements, knowledge base, service console, and multi-channel support. However, there are limitations such as email and web-to-case limits, file transfer restrictions in live chat, and feature gaps in lower editions.
This document outlines AirBnB's social media strategy. It includes an audit of current performance on platforms like Facebook, Twitter, and Instagram. The majority of traffic comes from Facebook, though engagement is higher on other channels. The strategy sets objectives to grow followers and shares customer content. It also establishes roles, a content plan, and a system to measure results and respond to issues. The goal is to use social media to support revenue by fostering an online community and customer interactions.
- Data migration is an important process that requires careful planning and execution to avoid issues that can negatively impact a company's operations, customer relationships, and revenue.
- An effective data migration strategy involves identifying stakeholders, understanding the existing and target data, preparing both the data and the destination system, completing test migrations, and then migrating and validating the full data set.
- Common issues include poor data quality, insufficient tools and resources, failure to properly structure data for the new system, lack of testing, and unanticipated exceptions. Using the right tools, starting early, thorough testing, and verifying results can help avoid problems.
Growth Hacking / Marketing 101: It's about processRuben Hamilius
Growth hacking is a marketing technique used by startups that focuses on low-cost and innovative alternatives to traditional marketing. It involves using creativity, analytics, and social metrics to sell products and gain exposure through techniques like SEO, website analytics, content marketing, and A/B testing. Growth hackers prioritize growth over budgets by analyzing the customer acquisition funnel to identify opportunities to improve conversion rates at each stage - acquisition, activation, retention, revenue, and referrals. The goal is to brainstorm experiments, prioritize ideas, develop hypotheses, test changes, and systematize optimized processes into a repeatable "growth machine" approach focused on continuous improvement.
The document provides information about Salesforce including:
1. The Salesforce team consists of 5 members guided by Prof. Hiteshri A. Modi.
2. Salesforce is a cloud-based CRM software that helps create custom solutions for marketing, sales, services and ecommerce. It manages customer and sales data.
3. Salesforce provides various cloud services including Sales Cloud, Marketing Cloud, Service Cloud, Analytics Cloud, Community Cloud, and Commerce Cloud.
This document proposes revamping the website for Seawoods Grand Central Mall. It includes an audit of competitor websites, recommendations to improve the user experience and navigation, and suggested new features. Key points include making the site more responsive, categorizing offers and content, optimizing page loading, adding filters and maps, implementing schema and XML sitemaps for SEO, and potentially using a React framework. The proposed changes aim to increase user engagement, enhance discoverability of products and events, and improve the site overall.
An overview on how should any B2B manufacturing company can initiate planning for Digital Marketing activities. This presentation highlights some key elements which form the crux of any digital marketing campaign. From introducing strangers, converting them into visitors, then to customers and finally advocates.
In case you wait for some case study in your industry it will be too late.
This document provides a compilation of template and diagram slides related to established digital transformation frameworks. The frameworks included cover topics such as big data enablement, blockchain technology, capabilities architecture planning, customer experience, digital leadership, digital maturity models, digital organizational design, digital talent lifecycles, digital transformation strategies, and more. The document is intended to help FlevyPro members become experts on digital transformation by leveraging these best practice frameworks.
Salesforce Cloud Services offers different levels of support to help customers achieve business value from Salesforce faster. Their offerings include Accelerated Success products for adoption and advancement, Consultative Success plans like Premier and Premier Plus for expertise and resources, and Transformational Success for complex challenges. Customers report increased performance, adoption, and success from working with Cloud Services experts.
As marketing budgets recover from the pandemic, social media spending is increasing. However, social media faces greater scrutiny as it receives larger portions of budgets. Marketers are more confident in social media's ROI, but senior leadership demands clear proof of social's value. In 2023, social media practitioners will need to closely align their goals and metrics with business objectives to satisfy increased scrutiny from executives seeking to cut costs in an uncertain economy. Practitioners also need to educate leadership on the importance of both short-term and long-term brand building strategies. Those who can't clearly justify social media's impact risk losing budget support.
Digital Marketing Strategy & Plan TemplateBidur Acharya
The template of this digital marketing is provided by NSW IT Support. NSW IT Support, is a reputed and well known IT consultant in Australia. For more detail about digital marketing strategy, please visit: http://nswits.com.au/digital-marketing-company-strategy/
Top 8 digital transformation trends shaping 2021run_frictionless
In a world that’s increasingly dependent on digital, IT’s role is more critical than ever. To meet rising demands, organizations are accelerating their digital transformation. This report identifies the top 8 technology trends that will face CIOs, IT leaders, and organizations in their digital transformation journey in 2021.
https://runfrictionless.com/b2b-white-paper-service/
Decentralized social networks are emerging as the next trend, allowing individual users more control over their data and experience. As concerns grow over privacy and data usage on mainstream platforms, decentralized networks run by consumers rather than corporations offer an alternative. However, challenges remain around moderation and preventing toxicity without centralized oversight. In 2023, one or two decentralized networks may start to gain significant traction if they can address these issues, putting pressure on major platforms to offer users more choice and autonomy.
In this presentation“Understanding Product-Led Marketing”, you will learn:
What’s product-led marketing and why it is important
The best steps to achieve product-led growth
Metrics that should be measured for product-led growth
How VBOUT and few companies have used PLG
+ Bonus (tools and resources that help)
Join the London MUG Team for the September 2023 Session.
We heard from expert extraordinaire in all things EMEA & GDPR, Zoe Forman, on how she reduced set-up time by 75% and cut forms from 500 to 35, whilst ensuring GDPR compliance and providing global consistency .... in a segment we like to call: "Managing Multiple Languages in Marketo" - this is a must for working on this side of the pond.
Then our favourite PMM Isabella Hargreaves (okay, okay - we know we can't have faves, they are all great) shared about the exciting upcoming Marketo Engage features.
This document summarizes an Adobe Marketo Engage User Group meeting that took place on June 20, 2023. It informs attendees that the meeting was recorded and the recording will be shared to promote future education and learning. It introduces the new chapter co-leaders and provides an agenda for the meeting which includes a presentation on maximizing marketing impact through Marketo Engage enhancements and securing leadership buy-in, a Q&A session, and upcoming opportunities for chapter members. House rules for the user group are also outlined.
Thabo Ndlela- Leveraging AI for enhanced Customer Service and Experienceitnewsafrica
The document provides an overview of Accenture's capabilities for leveraging AI to enhance customer service and experience. It discusses challenges facing contact centers like increasing volumes, talent shortages, and legacy technology issues. It also covers key customer trends like the explosion of AI/chat and the blurring of online and offline channels. The presentation proposes using generative AI to transform customer journeys and reimagine interactions through proactive outreach, conversational analytics, and virtual agent design.
Digital Transformation Tools Powerpoint Presentation SlidesSlideTeam
“You can download this product from SlideTeam.net”
Bring your viewers attention towards aspects of digitization with our content ready Digital Transformation Tools PowerPoint Presentation Slides. Digital change is the transformation of business processes through technology initiatives. The foundation tools of digital change PowerPoint complete deck contains professionally designed templates such as components and barriers of digital change strategy, ways to achieve digital transformation, transformation roadmap, task distribution, transformation budget, value-added from the transformation, pie charts, bar chart, combo chart, etc. All slides are fully editable and can be edited as per your need. Furthermore, emerging digital tools PowerPoint presentation slides are also suitable to present concepts like digitization, IT integration, digital transformation, key technologies of digital transformation, the digital revolution, information revolution to name a few. This enterprise transformation PPT design includes infographics slides that help you to make an inclusive and comprehensive presentation. Download this creatively designed presentation deck to showcase essential tools to support digital transformation. Delve on the importance of fair coverage with our Digital Transformation Tools Powerpoint Presentation Slides. Elaborate on journalism. https://bit.ly/3oRhakW
This document discusses growth hacking strategies used by early internet companies like Hotmail to achieve rapid growth. It defines growth hacking as a set of tactics and best practices for acquiring, activating, and retaining users. Some key tactics discussed include viral growth, A/B testing landing pages, optimizing the user lifecycle funnel, and identifying bottlenecks. The document provides examples of notable growth hacks from companies like Dropbox, Path, and Eventbrite.
Salesforce App Cloud provides a trusted, connected platform for building connected apps fast. It allows developers to build apps across multiple layers using a single identity and data model. The platform offers point-and-click configuration for rapid development as well as programming capabilities for advanced functionality. Leading companies use App Cloud to deliver apps for every department, including HR, marketing, operations, and more.
The document provides an assessment of a company's use of CRM/Salesforce across multiple business units and brands, identifying opportunities for improvement. It finds inconsistent and incomplete usage of the system, as well as different processes across brands. The document makes recommendations to standardize usage and processes, integrate additional systems, automate tasks, and establish a Center of Excellence to govern CRM/Salesforce and drive ongoing improvements.
TALKWALKER - Social Media Trends 2023.pdfdigitalinasia
2023 - The year when brands build
on consumer trust
The last few years have been disruptive. We’ve gone through
a pandemic, lockdowns, supply chain issues, and a cost of
living crisis. Consumers have come out of it changed.
More urgent, more demanding, more fickle, and until now,
brands have struggled to keep up.
4
#SocialMediaTrends2023
Introduction
2023 will disrupt all that.
Brands won’t take back control. But, they will learn to shake
up the industry by managing the symbiotic consumer/brand
relationship. Simply by being better listeners, and using more
immersive consumer insights to get closer to their
communities, with a seamless ability to quickly capitalize,
and act on them.
In the 8th edition of our report, we look at the 10 biggest
trends of 2023, and how they are driven by the needs of
consumers. Including:
• Data-backed insights on why the trends will matter in 2023
(and beyond)
• Input from global experts and industry veterans on why
these trends matter
• A combination of insights and brand actions to maximize
outcomes for consumers and brands
Salesforce Service Cloud is a customer relationship management platform for customer service and support. It allows companies to manage customer requests across channels like email, phone, social media, and live chat. Key features include case management, entitlements, knowledge base, service console, and multi-channel support. However, there are limitations such as email and web-to-case limits, file transfer restrictions in live chat, and feature gaps in lower editions.
This document outlines AirBnB's social media strategy. It includes an audit of current performance on platforms like Facebook, Twitter, and Instagram. The majority of traffic comes from Facebook, though engagement is higher on other channels. The strategy sets objectives to grow followers and shares customer content. It also establishes roles, a content plan, and a system to measure results and respond to issues. The goal is to use social media to support revenue by fostering an online community and customer interactions.
- Data migration is an important process that requires careful planning and execution to avoid issues that can negatively impact a company's operations, customer relationships, and revenue.
- An effective data migration strategy involves identifying stakeholders, understanding the existing and target data, preparing both the data and the destination system, completing test migrations, and then migrating and validating the full data set.
- Common issues include poor data quality, insufficient tools and resources, failure to properly structure data for the new system, lack of testing, and unanticipated exceptions. Using the right tools, starting early, thorough testing, and verifying results can help avoid problems.
Growth Hacking / Marketing 101: It's about processRuben Hamilius
Growth hacking is a marketing technique used by startups that focuses on low-cost and innovative alternatives to traditional marketing. It involves using creativity, analytics, and social metrics to sell products and gain exposure through techniques like SEO, website analytics, content marketing, and A/B testing. Growth hackers prioritize growth over budgets by analyzing the customer acquisition funnel to identify opportunities to improve conversion rates at each stage - acquisition, activation, retention, revenue, and referrals. The goal is to brainstorm experiments, prioritize ideas, develop hypotheses, test changes, and systematize optimized processes into a repeatable "growth machine" approach focused on continuous improvement.
The document provides information about Salesforce including:
1. The Salesforce team consists of 5 members guided by Prof. Hiteshri A. Modi.
2. Salesforce is a cloud-based CRM software that helps create custom solutions for marketing, sales, services and ecommerce. It manages customer and sales data.
3. Salesforce provides various cloud services including Sales Cloud, Marketing Cloud, Service Cloud, Analytics Cloud, Community Cloud, and Commerce Cloud.
This document proposes revamping the website for Seawoods Grand Central Mall. It includes an audit of competitor websites, recommendations to improve the user experience and navigation, and suggested new features. Key points include making the site more responsive, categorizing offers and content, optimizing page loading, adding filters and maps, implementing schema and XML sitemaps for SEO, and potentially using a React framework. The proposed changes aim to increase user engagement, enhance discoverability of products and events, and improve the site overall.
An overview on how should any B2B manufacturing company can initiate planning for Digital Marketing activities. This presentation highlights some key elements which form the crux of any digital marketing campaign. From introducing strangers, converting them into visitors, then to customers and finally advocates.
In case you wait for some case study in your industry it will be too late.
This document provides a compilation of template and diagram slides related to established digital transformation frameworks. The frameworks included cover topics such as big data enablement, blockchain technology, capabilities architecture planning, customer experience, digital leadership, digital maturity models, digital organizational design, digital talent lifecycles, digital transformation strategies, and more. The document is intended to help FlevyPro members become experts on digital transformation by leveraging these best practice frameworks.
Salesforce Cloud Services offers different levels of support to help customers achieve business value from Salesforce faster. Their offerings include Accelerated Success products for adoption and advancement, Consultative Success plans like Premier and Premier Plus for expertise and resources, and Transformational Success for complex challenges. Customers report increased performance, adoption, and success from working with Cloud Services experts.
As marketing budgets recover from the pandemic, social media spending is increasing. However, social media faces greater scrutiny as it receives larger portions of budgets. Marketers are more confident in social media's ROI, but senior leadership demands clear proof of social's value. In 2023, social media practitioners will need to closely align their goals and metrics with business objectives to satisfy increased scrutiny from executives seeking to cut costs in an uncertain economy. Practitioners also need to educate leadership on the importance of both short-term and long-term brand building strategies. Those who can't clearly justify social media's impact risk losing budget support.
Digital Marketing Strategy & Plan TemplateBidur Acharya
The template of this digital marketing is provided by NSW IT Support. NSW IT Support, is a reputed and well known IT consultant in Australia. For more detail about digital marketing strategy, please visit: http://nswits.com.au/digital-marketing-company-strategy/
Top 8 digital transformation trends shaping 2021run_frictionless
In a world that’s increasingly dependent on digital, IT’s role is more critical than ever. To meet rising demands, organizations are accelerating their digital transformation. This report identifies the top 8 technology trends that will face CIOs, IT leaders, and organizations in their digital transformation journey in 2021.
https://runfrictionless.com/b2b-white-paper-service/
Decentralized social networks are emerging as the next trend, allowing individual users more control over their data and experience. As concerns grow over privacy and data usage on mainstream platforms, decentralized networks run by consumers rather than corporations offer an alternative. However, challenges remain around moderation and preventing toxicity without centralized oversight. In 2023, one or two decentralized networks may start to gain significant traction if they can address these issues, putting pressure on major platforms to offer users more choice and autonomy.
In this presentation“Understanding Product-Led Marketing”, you will learn:
What’s product-led marketing and why it is important
The best steps to achieve product-led growth
Metrics that should be measured for product-led growth
How VBOUT and few companies have used PLG
+ Bonus (tools and resources that help)
Join the London MUG Team for the September 2023 Session.
We heard from expert extraordinaire in all things EMEA & GDPR, Zoe Forman, on how she reduced set-up time by 75% and cut forms from 500 to 35, whilst ensuring GDPR compliance and providing global consistency .... in a segment we like to call: "Managing Multiple Languages in Marketo" - this is a must for working on this side of the pond.
Then our favourite PMM Isabella Hargreaves (okay, okay - we know we can't have faves, they are all great) shared about the exciting upcoming Marketo Engage features.
This document summarizes an Adobe Marketo Engage User Group meeting that took place on June 20, 2023. It informs attendees that the meeting was recorded and the recording will be shared to promote future education and learning. It introduces the new chapter co-leaders and provides an agenda for the meeting which includes a presentation on maximizing marketing impact through Marketo Engage enhancements and securing leadership buy-in, a Q&A session, and upcoming opportunities for chapter members. House rules for the user group are also outlined.
The September 2023 Melbourne Marketo User Group meeting agenda includes:
1. Introductions from MUG leaders Helen and Jay and some housekeeping items.
2. Presentations on Engagement Map features from Helen and Jay, a demonstration of Adobe Sensei Generative AI Chat from Nicholas Manojlovic, and case studies on using Marketo at Vision Super and ESSSuper.
3. The meeting will conclude with a closing session and a MUG survey.
May '23 Marketo Engage Seattle MUG Presentation Slides.pptxNate Smitha
The document provides guidance on how to effectively communicate marketing operations initiatives to executive leadership. It recommends tailoring messages to leadership's goals and priorities, highlighting efficiency gains and cost savings, showcasing insights with data, and presenting a clear implementation plan tied to business outcomes. Common mistakes discussed include failing to link initiatives to strategic objectives or quantify impact using leadership metrics.
NA VMUG Housekeeping and Presenter Slides - Jan 2023.pdfJackiePotts5
This document provides tips for streamlining the integration between Marketo and Salesforce. It begins with an overview of 5 tips: 1) limit the number of records synced, 2) limit the number of fields synced, 3) limit the number of objects synced, 4) limit the number of mass updates, and 5) enable multi-batch queueing. It then discusses how following these tips helped reduce sync backlogs from 12-20 hours or 2-3 days to almost none, reduced Salesforce errors, enabled real-time MQL syncing, allowed for faster lead closing, and improved team efficiency by focusing more on strategic work.
The document provides information from an Adobe Marketo Engage User Group meeting in April 2023. It outlines housekeeping items like rules for the user group and a reminder that the meeting is not being recorded. It then promotes upcoming webinars on Marketo features and functionality as well as opportunities for users to get certified in Marketo Engage. Finally, it lists the top 5 most attended breakout sessions from the user group meeting, which focused on topics like lead management processes, B2B marketing attribution, and the 2023 Marketo Engage roadmap.
This document provides information from an Adobe Marketo Engage User Group meeting in April 2023. It outlines housekeeping items like rules for the user group and a notification that the meeting will not be recorded. It then promotes upcoming webinars on Marketo features and integrations with Microsoft. Finally, it shares information on reviewing Marketo on G2, updating Marketo certifications, a roadmap retrospective, and the top attended sessions from the user group meeting.
This document summarizes the agenda and presentations for a Marketo User Group meeting in London. The agenda includes:
- Welcome and announcements from Adele Miller, Courtny Edwards-Jones, and Emily Poulton.
- A presentation on "The Power of Social Engagement Data: A 360° View of Your Customers" by Colin Day of Oktopost.
- A break for open discussion on planning the 2023 MUG program and potential topics and speakers.
- A presentation by Emily Poulton on "Declutter Your Database in 12 Steps."
- Networking at a nearby pub following the meeting.
May Marketo Masterclass, London MUG May 22 2024.pdfAdele Miller
Can't make Adobe Summit in Vegas? No sweat because the EMEA Marketo Engage Champions are coming to London to share their Summit sessions, insights and more!
This is a MUG with a twist you don't want to miss.
Elevate Your Marketing Ops: Expert Tips to Save You Time in 2024 (Part 2)jackiepotts6
Are you ready to learn some expert tips that will help you elevate your marketing operations in 2024?
Check out the experts that will be joining us and their topics:
Templates outside of a MAP
Chloe Pott, Marketing Operations Lead, Lokalise
Folder Structure, Organization, Tokens
Lucas Machado, Marketing Automation Specialist, RP
Naming Conventions with Program ID/Form ID/etc
Courtny Edwards-Jones, Marketing Operations Manager, Zuora
Monitoring Reports
Sydney Mulligan, Co-founder, EMMIE Collective
In addition to answering your questions we'll also chat about highlights and takeaways from this year's Adobe Summit. The champions on our panel have a wealth of experience and knowledge to share!
Max Maurier is a data-driven marketing leader with an operational foundation and extensive experience with executive-level analysis of marketing and sales funnels. He has been a Marketo user for 8 years, is a 2x Marketo Engage Champion and Senior Director - Marketing Operations, Analytics, and Growth Marketing at Druva.
Britney Young is an experienced B2B marketer, author, speaker, and 2x Marketo Engage Champion. Currently a marketing operations manager at McKesson.
Jimmy Spencer is a Marketing Automation Manager with Verizon Business and has been working with Marketo for over 10 years in industries ranging from education to financial services.
Courtney Tobe is a 2X Marketo Champion, a 3X Marketo Certified Expert, and she has seven years of platform knowledge, and agency and in-house experience under her belt.
Brooke Bartos is a marketing operations leader with 8 years of Marketo experience in the B2B tech space. A 4x Marketo Champion, member of the Fearless 50 inaugural class, and leader of the Chicago Marketo Users Group and the Microsoft Dynamics Users Group, she challenges marketers to get the most out of their marketing automation, tech stack, and integrated marketing communications.
This document provides a summary of a Marketo Engage Champion Office Hours meeting in December 2022. The meeting agenda includes house rules, housekeeping items, opportunities from Adobe, and a Q&A panel. The panel consists of professionals from Deloitte, Druva, McGraw Hill, Amazon Web Services, and Jama Software. Adobe opportunities mentioned include joining the MUG chapter, gaining or updating Marketo certification, and information on Summit '23. Resources shared cover Marketo University, training, tutorials, communities, certification guides, APIs, and job boards.
Join us for our virtual office hours—led by members of the 2022/2023 Marketo Engage Champions—where they'll discuss best practices to optimize processes within your instance for rapid growth. Similar to a smart bar, our Champions will take live questions about Marketo Engage functionality, your particular instance, and specific use cases.
Adobe Marketo Engage Champion Deep Dive 02_2024.pdfBradBedford3
SUMMARY
The document discusses the use of executable campaigns in Marketo and provides examples of how they can be used to streamline processes and ensure data accuracy. Executable campaigns are a type of smart campaign that run flows in a synchronous manner, allowing for dependencies between different steps. They can be used to automatically retry failed processes, such as data standardization or lead qualification, before moving on to the next step. The document also covers the use of parent campaigns and nested executables, as well as the limitations of executable campaigns, such as the inability to use webhooks or wait steps.
What is the purpose of using executable campaigns?
The purpose of using executable campaigns is to streamline and automate complex workflows in Marketo. Executable campaigns allow you to define a sequence of actions that need to be completed before moving on to the next step in a campaign. This ensures that each action is fully executed before proceeding, reducing the risk of errors or incomplete processes. Executable campaigns can be used to retry failed processes, standardize and enrich data, qualify leads, capture interesting moments, and more. They provide a more efficient and organized way to manage and automate your marketing operations.
What is an executable campaign and how does it function?
An executable campaign is a type of smart campaign in Marketo that allows for the sequential execution of multiple flows within a single campaign. It is designed to ensure that each flow is fully executed before the next one begins. This is different from a request campaign, which runs flows asynchronously and can have multiple flows running in parallel.
To create an executable campaign, you need to check the "Executable" box when creating the campaign. Once created, you can add flow steps to the campaign, such as changing data values, sending emails, or updating program statuses. However, there are some limitations to executable campaigns. You cannot use triggers, webhooks, or wait steps within an executable campaign.
Executable campaigns are useful for processes that have dependencies on each other, where one flow needs to be completed before the next one can begin. They can help streamline operational processes, simplify data processing, and minimize the risk of errors or backlogs. By using executable campaigns, you can ensure that each step in a process is completed before moving on to the next one, improving efficiency and accuracy in your marketing operations.
Elevate Your Marketing Ops: Expert Tips to Save You Time in 2024 (Part 1)JackiePotts5
Are you ready to learn some expert tips that will help you elevate your marketing operations in 2024?
Smart Lists for Custom Columns
Courtney McAra, Consultant, Mustang MarTech
Move past sticky notes on your desktop!
Anne Sample, MOPs Specialist III, F5
Velocity script and Inherited tokens
Ryan Mansfield, Marketing Automation Manager, Fathom
08.2023_Marketo Engage User Groups Housekeeping Slides-merged.pdfJackSiebert
This document provides an overview of how ChatGPT can be leveraged to enhance marketing campaigns in Marketo. It discusses fine-tuning ChatGPT models with customized data to better distinguish genuine from bot leads. It also describes how to retrieve lead engagement data from Marketo, structure it for ChatGPT, and use ChatGPT's responses to optimize email send times. Additional sections discuss calculating ChatGPT token costs and considerations around data privacy when using ChatGPT.
Rev Up Revenue Engine Using Marketo Engage - India VMUG May2k23_Deck.pptxDarshil35
The document provides an agenda for an India VMUG webinar on Marketo's Revenue Cycle Modeler (RCM). The webinar will include introductions of the speakers, an overview of what RCM is and its components like stages and transitions, ways to set up RCM transitions using smart campaigns or rules, best practices, and reporting. It also includes information on upcoming certification opportunities and a survey for user group members.
Marketo Engage Champion Office Hours - February 2022Amy Goldfine
This summary provides an overview of the Marketo Engage Champion Office Hours MUG meeting on February 24, 2022:
1) The meeting will be recorded and posted online to promote training and education on Marketo Engage. Attendees who do not wish to be recorded can watch the posted recording later.
2) The agenda includes housekeeping, introductions of the panelists, upcoming Adobe opportunities, and a Q&A panel.
3) Upcoming opportunities that were mentioned include joining the Champion Office Hours MUG chapter and attending sessions led by Champions at the Adobe Summit 2022 in March.
London MUG - Engage your Core [Nov 2023]EmilyPoulton2
The document summarizes an upcoming Marketo User Group meeting in London on November 2nd. It includes details about joining the user group chapter on Bevy, the agenda for the meeting which will include presentations on efficient original lead processing in Marketo. It also provides information on upcoming opportunities for chapter members such as webinars and conferences. House rules for the meetings encourage learning, networking and problem solving while avoiding self-promotion and sharing of member information without consent.
Similar to Sydney Marketo User Group June 2022 (20)
Did you know that while 50% of content on the internet is in English, English only makes up 26% of the world’s spoken language? And yet 87% of customers won’t buy from an English only website.
Uncover the immense potential of communicating with customers in their own language and learn how translation holds the key to unlocking global growth. Join Smartling CEO, Bryan Murphy, as he reveals how translation software can streamline the translation process and seamlessly integrate into your martech stack for optimal efficiency. And that's not all – he’ll also share some inspiring success stories and practical tips that will turbocharge your multilingual marketing efforts!
Key takeaways:
1. The growth potential of reaching customers in their native language
2. Tips to streamline translation with software and integrations to your tech stack
3. Success stories from companies that have increased lead generation, doubled revenue, and more with translation
This session will aim to comprehensively review the current state of artificial intelligence techniques for emotional recognition and their potential applications in optimizing digital advertising strategies. Key studies developing AI models for multimodal emotion recognition from videos, images, and neurophysiological signals were analyzed to build content for this session. The session delves deeper into the current challenges, opportunities to help realize the full benefits of emotion AI for personalized digital marketing.
Are you struggling to differentiate yourself in a saturated market? Do you find it challenging to attract and retain buyers? Learn how to effectively communicate your expertise using a Free Book Funnel designed to address these challenges and attract premium clients. This session will explore how a well-crafted book can be your most effective marketing tool, enhancing your credibility while significantly increasing your leads and sales while decreasing overall lead cost. Unpacking practical steps to create a magnetic book funnel that not only draws in your ideal customers, but also keeps them engaged. Break through the noise in the marketing world and leave with a blueprint that will transform your sales strategy.
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Google Ads Vs Social Media Ads-A comparative analysisakashrawdot
Explore the differences, advantages, and strategies of using Google Ads vs Social Media Ads for online advertising. This presentation will provide insights into how each platform operates, their unique features, and how they can be leveraged to achieve marketing goals.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...Amsive
Lily Ray, Vice President of SEO Strategy & Research at Amsive, explores optimizing strategies for sustainable growth and explores the impact of AI on the SEO landscape.
In this dynamic session titled "Future-Proof Like Beyoncé: Syncing Email and Social Media for Iconic Brand Longevity," Carlos Gil, U.S. Brand Evangelist for GetResponse, unveils how to safeguard and elevate your digital marketing strategy. Explore how integrating email marketing with social media can not only increase your brand's reach but also secure its future in the ever-changing digital landscape. Carlos will share invaluable insights on developing a robust email list, leveraging data integration for targeted campaigns, and implementing AI tools to enhance cross-platform engagement. Attendees will learn how to maintain a consistent brand voice across all channels and adapt to platform changes proactively. This session is essential for marketers aiming to diversify their online presence and minimize dependence on any single platform. Join Carlos to discover how to turn social media followers into loyal email subscribers and ultimately, drive sustainable growth and revenue for your brand. By harnessing the best practices and innovative strategies discussed, you will be equipped to navigate the challenges of the digital age, ensuring your brand remains relevant and resonant with your audience, no matter the platform. Don’t miss this opportunity to transform your approach and achieve iconic brand longevity akin to Beyoncé's enduring influence in the entertainment industry.
Key Takeaways:
Integration of Email and Social Media: Understanding how to seamlessly integrate email marketing with social media efforts to expand reach and reinforce brand presence. Building a Robust Email List: Strategies for developing a strong email list that provides a direct line of communication to your audience, independent of social media algorithms. Data Integration for Targeted Campaigns: Leveraging combined data from email and social media to create personalized, targeted marketing campaigns that resonate with the audience. Utilization of AI Tools: Implementing AI and automation tools to enhance efficiency and effectiveness across marketing channels. Consistent Brand Voice Across Platforms: Maintaining a unified brand voice and message across all digital platforms to strengthen brand identity and user trust. Proactive Adaptation to Platform Changes: Staying ahead of social media platform changes and algorithm updates to keep engagement high and interactions meaningful. Conversion of Social Followers to Email Subscribers: Techniques to encourage social media followers to subscribe to email, ensuring a direct and consistent connection. Sustainable Growth and Minimized Platform Dependence: Strategies to diversify digital presence and reduce reliance on any single social media platform, thereby mitigating risks associated with platform volatility.
We will explore the transformative journey of American Bath Group as they transitioned from a traditional monolithic CMS to a dynamic, composable martech framework using Kontent.ai. Discover the strategic decisions, challenges, and key benefits realized through adopting a headless CMS approach. Learn how composable business models empower marketers with flexibility, speed, and integration capabilities, ultimately enhancing digital experiences and operational efficiency. This session is essential for marketers looking to understand the practical impacts and advantages of composable technology in today's digital landscape. Join us to gain valuable insights and actionable takeaways from a real-world implementation that redefines the boundaries of marketing technology.
Dive deep into the cutting-edge strategies we're employing to revolutionize our web presence in the age of AI-driven search. As Gen Z reshapes the digital realm, discover how we can bridge the generational divide. Unlock the synergistic power of PPC, social media, and SEO, driving unparalleled revenues for our projects.
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
In the face of the news of Google beginning to remove cookies from Chrome (30m users at the time of writing), there’s no longer time for marketers to throw their hands up and say “I didn’t know” or “They won’t go through with it”. Reality check - it has already begun - the time to take action is now. The good news is that there are solutions available and ready for adoption… but for many the race to catch up to the modern internet risks being a messy, confusing scramble to get back to "normal"
In this humorous and data-heavy Master Class, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fast
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
Build marketing products across the customer journey to grow your business and build a relationship with your customer. For example you can build graders, calculators, quizzes, recommendations, chatbots or AR apps. Things like Hubspot's free marketing grader, Moz's site analyzer, VenturePact's mobile app cost calculator, new york times's dialect quiz, Ikea's AR app, L'Oreal's AR app and Nike's fitness apps. All of these examples are free tools that help drive engagement with your brand, build an audience and generate leads for your core business by adding value to a customer during a micro-moment.
Key Takeaways:
Learn how to use specific GPTs to help you Learn how to build your own marketing tools
Generate marketing ideas for your business How to think through and use AI in marketing
How AI changes the marketing game
Yes, It's Your Fault Book Launch WebinarDemandbase
From Blame to Gain: Achieving Sales and Marketing Alignment to Drive B2B Growth.
Tired of the perpetual tug-of-war between your sales and marketing teams? Come hear Demandbase Chief Marketing Officer, Kelly Hopping and Chief Sales Officer, John Eitel discuss key insights from their new book, “Yes, It’s Your Fault! From Blame to Gain: Achieving Sales and Marketing Alignment to Drive B2B Growth.”
They’ll share their no-nonsense approach to bridging the sales and marketing divide to drive true collaboration — once and for all.
In this webinar, you’ll discover:
The underlying dynamics fueling sales and marketing misalignment
How to implement practical solutions without disrupting day-to-day operations
How to cultivate a culture of collaboration and unity for long-term success
How to align on metrics that matter
Why it’s essential to break down technology and data silos
How ABM can be a powerful unifier
3. Adobe Marketo Engage
User Group House Rules
In order to ensure our MUGs stay user-focused and a safe space for members of
the Marketing Nation to learn, network, and problem solve, we ask that all MUG
attendees follow these rules:
• No self-promotion or pitching of any kind is permitted at MUG events
• Don’t contact people outside of the User Group without their consent
• If MUG members share their use case at the User Group, please don’t share
that information without their consent
4. This MUG Meeting is not being Recorded.
To ensure that we are abiding by the MUG Program Code of
Conduct and to respect the privacy of the content shared
during today’s session, we would like to inform all attendees
that this session will not be recorded.
After the meeting concludes, if you have any outstanding
questions or missed a portion of the content, please feel free
to email us at advocacy@adobe.com and we will do our best
to answer your questions.
5. The point of user groups is to…
• Create a sense of community
• Share knowledge, valuable insights and actionable learnings
• Champion people in our region who are doing awesome things
• Help you strengthen your knowledge of the platform
• Help you make connections that will push you forward in your career
Why are we all here?
6. • Spread the word – if you know someone who’s interested, let them
know!
• You’re among friends – speak up, no question is a dumb question.
• Be respectful to speakers and other members – please put your phone
on silent.
• Share your feedback – this is our party and we’ll talk APIs if we want to.
• On MUG days we wear purple. (Or Adobe red… if you feel the need…)
What we want
7. Sign up for Bevy – the tool for Adobe
Marketo Engage User Groups!
• Step 1: Navigate to
https://mugs.marketo.com/accounts/signup/
• Step 2: Create an account using the email
associated with your Adobe Marketo Engage
Account
• Step 3: Search for our chapter and click “Join
Chapter”
Stay Connected with Our Chapter
9. Need to Update your Marketo Engage Certification?
Adobe now has 3 certifications for Marketo Engage
•AD0-E555 Adobe Certified Professional - Adobe Marketo Engage: This new exam is ideal for marketers who have
about 3 - 6 months of Marketo Engage training and hands-on experience. The exam is aligned to the Marketo Core
Concepts I, Marketo Core Concepts II, and Marketo Reporting and Insights courses. (Update to the former Marketo
Certified Associate)
•AD0-E558 Adobe Certified Expert - Adobe Marketo Engage Business Practitioner: This exam is ideal for marketers
and marketing consultants who have at least 18 months of Marketo Engage hands-on or field experience. (Update to
the former Marketo Certified Expert)
•AD0-E556 Adobe Certified Master - Adobe Marketo Engage Architect: This certification defines a new standard and
process at the highest level. This certification is ideal for current Adobe Certified Experts who have at least 5 years of
experience designing marketing automation using Marketo Engage
Visit https://express.adobe.com/page/8OCuJK38uQWuT/ for more information & exam guides!
10. Become a MUG Sponsor!
For our next Sydney MUG, we are looking:
● Recommendations on topics you care about!
● For speakers to share their experiences
● And hopefully soon NOW
○ For venue
○ For sponsors [for food and beverage]
Talk to one of the MUG leaders to find out more and be part of an
exciting journey.
11. Meet your Sydney Marketo User Group Leaders
Pierre Flovie
SENIOR MARKETING TECHNOLOGY
CONSULTANT AT VERTICURL
Dani Tam
MARKETING OPS MANAGER AT
DROPBOX
Brooke Campbell
DIRECTOR | MARKETING
STRATEGIST | MARKETING
AUTOMATION SPECIALIST AT
STACKIT MARKETING
Stephanie Chhor
ASSOCIATE DIRECTOR AT KPMG |
ADOBE MARKETO ENGAGE
ARCHITECT | MARTECH SOLUTION
CONSULTANT
12. 12
Agenda
4:30 - 5:00 PM Registration and Networking
5:00 - 5:10 PM Introductions, Housekeeping + Agenda
5:10 - 5:30 PM Dynamic Chat and Analytics Strategy
5:30 - 5:40 PM Break
5:40 - 6:00 PM
Tech Tips: Program Member Custom Fields and Execute
Campaign
6:00 - 6:20 PM Q & A
36. Copyright 2020 bluprintX. All rights reserved. The information contained in this document is company confidential and proprietary property of
bluprintX and its affiliates. It is to be used only for the benefit of bluprintX and may not be distributed, transmitted, reproduced, altered, or used
for any purpose without the express written consent of bluprintX.
Tech Tips: Using Program
Member Custom Fields and
Execute Campaign
Veronica Holmes
38. Execute Campaign – When should I use it?
An executable campaign is designed to be
used when you need a specific series of
steps to complete PRIOR to the next
element in your flow executing.
They can be used for lots of things, but the
primary use case is needing to execute
operational tasks prior to executing the
remainder of the campaign.
41. Let’s talk about TOKENS
Executable Campaigns are CHILD campaigns of the
campaign that executes them.
That means that if “True” is selected on the Execute
Campaign flow step, the Executed Campaign will inherit My
Tokens and Trigger Tokens from the parent.
42. Smart Lists – It doesn’t always need to have one
You can’t schedule it.
TIP: You can use this
as your gateway to
weed out anyone who
shouldn’t go through
this flow step.
43. Execute Campaign – Tips
1. Must be made executable on
CREATION.
2. New flow step available – much like
Request Campaign, build your
Executable Campaign first so it is
selectable.
44. Execute Campaign – Tips
3. Results tab of the
Executable Campaign
will show who hit the
smart list and did or did
NOT qualify for it. This
creates an activity log
item on the person.
46. PMCF recap – What are they?
Program Member Custom Fields contain
values against a person that are specific to
that program.
Examples:
• UTM data
• Campaign Information
• Event info like dietary requirements,
locations
47. PMCF recap – Don’t forget the rules
1. You can only have 20 of them in your instance, and at THIS
point in time, you cannot delete them!
2. If a person is no longer a member of the program their PMCF
data is erased too!
3. Tokens for PMCF data can only be used in the program the
data is captured in, BUT you can use the data values in other
programs.
4. If you want to use PMCFs on forms, the form must be local to
the program.
5. You can only really view PMCF data in the Members Tab of
the program.
49. PMCF Scenario – Multi-Location Events
I want to use one landing page and
email to invite people to participate in a
multi-city event.
AND I want to invite people to more than
one of these at the same time!
I need to store this registration info at the
controller program level and trigger
program status updates in sub-event
programs.
50. Single Landing Page for Multiple Events
These are PMCFs – called PMCF
Event 1-5.
Each multi-city event can have the
label names edited on the form.
51. Use a controller program to capture form data, and
triggers to register in multiple sub-events
Much like membership of a program, a person’s program member data can
be accessed within that program, but also from other programs.
52. PMCF Scenarios – I’ve done all these
• Capture SMS response into a PMCF for storing at the
program level so it’s not overwritten when multiple SMS
responses are received
• Capture dietary requirements for events
• Ensure UTMs are captured for all programs, and
timestamp when a form was filled out in an individual
program
• Capture information about the campaign or offer someone
signed up for
• Capture event feedback
55. Set Lead Source
Centralised Lead Source management using execute campaign and
program member custom field to set lead source value before sending
it to the integration
56. PMCF and UTM
• Holding utm information as
program member custom field,
gives you the ability to pull the
data via API for reporting.
• Set lead source information
using member token using
executable campaign on a
centralised operational
program.
59. Q&A - Experts in the house - Subject Matter Experts
Moderators & Experts:
Pierre Flovie
SENIOR MARKETING TECHNOLOGY CONSULTANT at
VERTICURL
https://www.linkedin.com/in/pierreflovie
Danielle Tam
MARKETING OPS MANAGER at DROPBOX
https://www.linkedin.com/in/danielle-tam/
Stephanie Chhor
MARTECH CONSULTANT at KPMG
https://au.linkedin.com/in/stephchhor
Feature Experts:
Veronica Holmes
CONSULTING DIRECTOR at BLUPRINTX
https://www.linkedin.com/in/veronicaholmes/
Marketo Support Team
TECHNICAL LEAD MARKETO
http://support.marketo.com/