In addition to answering your questions we'll also chat about highlights and takeaways from this year's Adobe Summit. The champions on our panel have a wealth of experience and knowledge to share! Max Maurier is a data-driven marketing leader with an operational foundation and extensive experience with executive-level analysis of marketing and sales funnels. He has been a Marketo user for 8 years, is a 2x Marketo Engage Champion and Senior Director - Marketing Operations, Analytics, and Growth Marketing at Druva. Britney Young is an experienced B2B marketer, author, speaker, and 2x Marketo Engage Champion. Currently a marketing operations manager at McKesson. Jimmy Spencer is a Marketing Automation Manager with Verizon Business and has been working with Marketo for over 10 years in industries ranging from education to financial services. Courtney Tobe is a 2X Marketo Champion, a 3X Marketo Certified Expert, and she has seven years of platform knowledge, and agency and in-house experience under her belt. Brooke Bartos is a marketing operations leader with 8 years of Marketo experience in the B2B tech space. A 4x Marketo Champion, member of the Fearless 50 inaugural class, and leader of the Chicago Marketo Users Group and the Microsoft Dynamics Users Group, she challenges marketers to get the most out of their marketing automation, tech stack, and integrated marketing communications.

1. Marketo Engage
Office Hours
APRIL 2023

2. © 2023 Adobe. All Rights Reserved. Adobe
Confidential.
Marketo Champion Panel
Brooke Bartos
EngageSmart
Director Of
Marketing
Operations &
Analytics
Max Maurier
Druva
Sr. Director, Marketing
Operations, Analytics,
And Growth
Britney Young
McKesson
Marketing
Operations Manager
Jimmy Spencer
Verizon Business
Marketing
Automation Manager
Courtney Tobe
Deloitte Consulting
Manager, Marketing
Technology
Consulting

3. © 2023 Adobe. All Rights Reserved. Adobe
Confidential.
Agenda
▪ House rules
▪ Housekeeping
▪ Adobe opportunities
▪ Q&A panel

4. Adobe Marketo Engage User Group House Rules
In order to ensure our MUGs stay user-focused and a safe
space for members of the Marketing Nation to learn,
network, and problem solve, we ask that all MUG
attendees follow these rules:
▪ No self-promotion or pitching of any kind is permitted
at MUG events
▪ Don’t contact people outside of the User Group without
their consent
▪ If MUG members share their use case at the User
Group, please don’t share that information without their
consent

5. © 2023 Adobe. All Rights Reserved. Adobe
Confidential.
Housekeeping
▪ Meeting and slides will be recorded and posted at
mugs.marketo.com
▪ You’ll get both the recording and slides via email

6. Adobe Opportunities

7. © 2023 Adobe. All Rights Reserved. Adobe
Confidential.
Join Our MUG Chapter
▪ Chapter Members get invites to all Office Hours!
▪ Go to https://mugs.marketo.com/champion-office-hours-mug/ and
click “Join Us”

8. © 2023 Adobe. All Rights Reserved. Adobe
Confidential.
Need to Gain or Update your Marketo Engage Certification?
The Adobe Credential Program has launched new exams for the Adobe Certification
– Marketo Engage Business Practitioner credential.
AD0-E555 Adobe Marketo Engage Business Practitioner exam – Adobe Certified Professional: This is the
former Adobe Certified Associate exam, and it’s target are Marketo end users and marketing managers that
create and execute marketing programs in Marketo
AD0-E559 Adobe Marketo Engage Business Practitioner exam – Adobe Certified Expert: This is the new
exam designed by Marketo Champions, and its target audience are Marketo end users, customers, partners
and consultants with broad operational experience using Marketo.
https://learning.adobe.com/certification.html?solution=Adobe%20Marketo%20Engage

9. © 2023 Adobe. All Rights Reserved. Adobe
Confidential.
Adobe Summit On-Demand
https://business.adobe.com/summit/2023/sessions.html

10. © 2023 Adobe. All Rights Reserved. Adobe
Confidential.
Resources
• Getting started with Marketo
• Join MUGS
• Marketing nation
• Free training
• Paid training
• Requirements & Benefits of the Champion Program
• The Champion program recognizes users that are
helping others to learn Marketo by sharing their
knowledge. Participation in the community in the form of
answering questions and sharing ideas is one way you
can be an advocate. Application
• Marketing Operations tips for success
• Understand the business you’re in, what are the
objectives
• Learn how tech tools are being used, not just how to
manage them
• Learn to communicate with stakeholders the value that
marketing operations brings in a way that they can relate
to (Geek Speak to C-Suite)
• Career coaching around communications
• Weekly MarTech Podcast: Proving Your Worth in Marketing
• [Webinar] Building a Winning Marketing Strategy with
Attribution
• Program Member Custom Fields
• Sync to a SFDC campaign
• Nurture Best Practices
• Don’t use transitions because you can’t audit issues
• Make a plan in advanced with the stakeholders
• Have a stream for exhausted members
• Marketo-Fu - Episode #38: Engagement Program Best
Practices
• Dig into Marketo Nurture Programs this Summer!
• A slow SFDC sync possible causes
• Lots of data value changes in SFDC
• Ask Marketo support which fields are causing the
backlog
• How to monitor Marketo Sync?
https://app-(your
instance).marketo.com/supportTools/sfdcSyncStats

11. © 2023 Adobe. All Rights Reserved. Adobe
Confidential.
Resources
• Adobe Summit Sessions to check out
• Skill Exchange: Marketo Engage Experience Makers
Spotlight
• Journey to driving growth with personalization
• Diagnosing and treating an inherited Marketo instance
• Accelerate campaign creation with Workfront and
Marketo
• Getting Agile with CVS Caremark
• Advance Your Career: Adobe Marketo Engage
Certifications
• The Buyer Journey: Breaking Bad (Lead Management
Processes)
• Elevate Your Marketing Campaigns with Adobe Marketo
Engage
• How to Diagnose and Treat Your Marketo Lead Lifecycle
• Account-based Marketing: More Than a B2B Marketing
Strategy
• What $2 & a Dream Will Get You: Pushing Your Career
Forward
• B2B Marketing Attribution Unlocked: The Whole Picture
• Up-level Event & Webinar Marketing with Marketo
• Confessions of a MOPS Manager
● Skill Exchange: Build Reports that Matter in Marketo
Engage
● Skill Exchange: Do More with Less Using Marketo
Engage API
● Why You Need a Robust (and Cool!) Center of Excellence
● Inheriting an instance? Check out this checklist and this
checklist
● Score to win: Product Interest Scoring that takes you to the
next level
● Marketo Developers site
● Industry slack channels: Marketing Ops Professionals, Mops
Pros

12. © 2023 Adobe. All Rights Reserved. Adobe
Confidential.
Resources
Adobe Marketo Engage — Journeys
(Coming to all Marketo customers Summer 2023)
To power responsive customer journeys, modern demand marketers
create vast webs of interconnected campaigns, but seeing how
these campaigns come together to create a customer experience
can be challenging. Journeys in Marketo Engage visualizes these
connected campaigns to more easily reveal ways to improve the
customer experience and encourage journey progression. Plus, the
visualized relationships make it easier to share and explain these
journeys to engage stakeholders in the process. And the more visual
approach to creating a single campaign simplifies this essential
activity for new team members, encourages a broader sphere of
campaign creators and reduces the training time for new Marketo
Engage customers. Natively built on Marketo Engage, Journeys will
be available to every Marketo Engage customer later this year.