Led by members of the 2022 Marketo Engage Champions—thery discuss best practices, share tips, and engage in a live Q&A. Similar to a smart bar, our Champions take live questions about Marketo Engage functionality, your particular instance, and specific use cases.

1. Marketo
Engage
Champion
Office Hours
February 2023

2. Your Champion Panel
Enrico de Leon
Jama Software
Senior Manager,
Marketing Operations
Jessica Meyers
Tebra
Director, Marketing Operations
& Technology
Courtny Edwards-Jones
Zuora
Marketing
Operations Manager
Andy Caron
Revenue Pulse
VP, Consulting
Chris Willis
Trimble
Global Process Owner for Sales
and Marketing Operations

3. Agenda
• House rules
• Housekeeping
• Adobe opportunities
• Q&A panel

4. Adobe Marketo Engage User Group House
Rules
In order to ensure our MUGs stay user-
focused and a safe space for members of the
Marketing Nation to learn, network, and
problem solve, we ask that all MUG
attendees follow these rules:
• No self-promotion or pitching of any kind
is permitted at MUG events
• Don’t contact people outside of the User
Group without their consent
• If MUG members share their use case at
the User Group, please don’t share that
information without their consent

5. Housekeeping
• Meeting will be recorded and posted at mugs.marketo.com
• Slides will be posted along with resources mentioned
during meeting
• You’ll get the recording and slides via email

6. Adobe Opportunities

7. Join Our MUG Chapter!
• Chapter Members get invites to all Office Hours!
• Go to https://mugs.marketo.com/champion-office-hours-mug/
and click “Join Us”

8. Need to Gain or Update your Marketo Engage Certification?
The Adobe Credential Program has launched new exams for the Adobe Certification – Marketo Engage
Business Practitioner credential.
AD0-E555 Adobe Marketo Engage Business Practitioner exam – Adobe Certified Professional: This is the
former Adobe Certified Associate exam, and it’s target are Marketo end users and marketing managers that
create and execute marketing programs in Marketo
AD0-E559 Adobe Marketo Engage Business Practitioner exam – Adobe Certified Expert: This is the new
exam designed by Marketo Champions, and its target audience are Marketo end users, customers, partners
and consultants with broad operational experience using Marketo.
https://learning.adobe.com/certification.html?solution=Adobe%20Marketo%20Engage

9. Summit ‘23 is next month!

10. Resources
• Adobe Certification Renewal
• How to Create a Matrix Scoring Model in Marketo Engage
• Program Member Custom Fields
• Understanding Ad Network Integrations
• SFDC Sync: Field Sync
• How to check if an SFDC sync user can see a field
• Standardize your Lead Source for Successful Reporting
• Deduping Leads in Market
• SFDC Trailhead
• Exam Preparation Guide: Adobe Marketo Engage Architect - Certified Master
• Adobe Certification Exam Prep Portal

11. • Getting started with Marketo
• Join MUGS
• Marketing nation
• Free training
• Paid training
• Requirements & Benefits of the Champion Program
• The Champion program recognizes users that are
helping others to learn Marketo by sharing their
knowledge. Participation in the community in the
form of answering questions and sharing ideas is
one way you can be an advocate.
• Marketing Operations tips for success
• Understand the business you’re in, what are the
objectives
• Learn how tech tools are being used, not just how
to manage them
• Learn to communicate with stakeholders the value
that marketing operations brings in a way that they
can relate to (Geek Speak to C-Suite)
• Career coaching around communications
Resources
• Weekly MarTech Podcast: Proving Your Worth in Marketing
• [Webinar] Building a Winning Marketing Strategy with
Attribution
• Program Member Custom Fields
• Sync to a SFDC campaign
• Nurture Best Practices
• Don’t use transitions because you can’t audit issues
• Make a plan in advanced with the stakeholders
• Have a stream for exhausted members
• Marketo-Fu - Episode #38: Engagement Program
Best Practices
• Dig into Marketo Nurture Programs this Summer!
• A slow SFDC sync possible causes
• Lots of data value changes in SFDC
• Ask Marketo support which fields are causing the
backlog
• How to monitor Marketo Sync?
https://app-(your
instance).marketo.com/supportTools/sfdcSyncStats