The document provides information from an Adobe Marketo Engage User Group meeting in April 2023. It outlines housekeeping items like rules for the user group and a reminder that the meeting is not being recorded. It then promotes upcoming webinars on Marketo features and functionality as well as opportunities for users to get certified in Marketo Engage. Finally, it lists the top 5 most attended breakout sessions from the user group meeting, which focused on topics like lead management processes, B2B marketing attribution, and the 2023 Marketo Engage roadmap.

1. Adobe Marketo Engage User
Groups
Housekeeping Slides | April 2023

2. © 2021 Adobe. All Rights Reserved. Adobe
Confidential.
Adobe Marketo Engage User Group House Rules
In order to ensure our MUGs stay user-focused and a
safe space for members of the Marketing Nation to learn,
network, and problem solve, we ask that all MUG
attendees follow these rules:
• No self-promotion or pitching of any kind is permitted
at MUG events
• Don’t contact people outside of the User Group
without their consent
• If MUG members share their use case at the User
Group, please don’t share that information without
their consent

3. © 2021 Adobe. All Rights Reserved. Adobe
Confidential.
This MUG Meeting is not being Recorded.
 To ensure that we are abiding by the MUG
Program Code of Conduct and to respect the
privacy of the content shared during today’s
session, we would like to inform all attendees that
this session will not be recorded.
 After the meeting concludes, if you have any
outstanding questions or missed a portion of the
content, please feel free to email us at
jreitz@seekout.com, nsmitha@etumos.com, or
Advocacy@adobe.com and we will do our best to
answer your questions.

4. © 2021 Adobe. All Rights Reserved. Adobe
Confidential.
Stay connected with our chapter!
Sign up for Bevy – the new tool for Adobe Marketo
Engage User Groups!
 Step 1: Navigate to SEAMUG
 Step 2: Create an account using the email associated with
your Adobe Marketo Engage Account
Once you’ve joined the chapter you’ll receive notifications and
reminders about new events that the chapter has posted!

5. Upcoming Opportunities for
Chapter Members

6. © 2021 Adobe. All Rights Reserved. Adobe
Confidential.
Upcoming webinars
March-May Release Webinar
May 17, 2023, at 12:00 PM ET
Live webinar hosted by our Product Team where
you'll see how to use all of the latest product
innovations.
• You will learn about:
• Dynamic Chat
• API enhancements
• The latest updates to the modern
experience
• ...and more!
Register here
Synchronize Sales and Marketing
with Adobe and Microsoft
April 20, 2023, at 1:00 PM ET
Learn how you can take a proactive, informed
approach to providing relevant B2B experiences
through the integration between Adobe Marketo
Engage and Microsoft Dynamics 365 for Sales.
Learn how you can:
• Send sales alerts, delivering relevant lead and
account intelligence to sales with timely
notifications
• Perform holistic reporting that ensures efficient
spend on the right leads and accounts
• Push hot leads to Dynamics 365 to target only
the hottest, highest-quality leads
Register here

7. © 2021 Adobe. All Rights Reserved. Adobe
Confidential.
New Webinar series: Champion Deep Dives
The Adobe Marketo Engage Champions are
launching a new webinar series titled "Deep Dives."
 The series will focus on Marketo features and
functionality including; marketing activities, Admin
responsibilities, Database/Analytics, Design studio and
much more!
 These will be technical, screen-share style
presentations with the goal of being able to follow along
and implement this live within your instance of Marketo
Engage.
 If you're interested, please join our community;
https://mugs.marketo.com/adobe-deep-dive-mug/
Join the chapter for updates!

8. © 2021 Adobe. All Rights Reserved. Adobe
Confidential.
Share your Adobe Marketo Engage Experience on G2!
G2 Customer Reviews: Online ratings and
reviews platform for buyers and sellers of
software and services.
 Help your peers to make informed buying decisions
 Public outlet to be heard by your peers and Adobe
What to Expect:
 Time to complete: ~10 minutes
 You choose whether to remain anonymous
 Receive a $25 gift card when your review is
published.
8
Take the review here or scan
the QR code above

9. © 2021 Adobe. All Rights Reserved. Adobe
Confidential.
Need to update your Marketo Engage certification?
Adobe now has 3 certifications for Marketo Engage
• Adobe Certified Professional - Adobe Marketo Engage: This new exam is ideal for marketers who
have about 3 - 6 months of Marketo Engage training and hands-on experience. (Update to the former
Marketo Certified Associate)
• Adobe Certified Expert - Adobe Marketo Engage Business Practitioner: This exam is ideal for
marketers and marketing consultants who have at least 18 months of Marketo Engage hands-on or
field experience. (Update to the former Marketo Certified Expert)
• Adobe Certified Master - Adobe Marketo Engage Architect: This certification defines a new standard
and process at the highest level. This certification is ideal for current Adobe Certified Experts who
have at least 5 years of experience designing marketing automation using Marketo Engage
Visit https://express.adobe.com/page/8OCuJK38uQWuT/ for more information &
exam guides!

11. © 2021 Adobe. All Rights Reserved. Adobe
Confidential.
Agenda
Roadmap Review
Review: Top 3 Sessions by Attendance
Resources
Discussion (continuous, this is a dialog, not a presentation)

12. © 2021 Adobe. All Rights Reserved. Adobe
Confidential.
Marketo Engage & Marketo Measure Roadmap: 2022 Year in Review
 Lookback to innovations last year
 Executable Campaigns
 Web services as flow steps
 New templates for Tableau & PowerBI

13. © 2021 Adobe. All Rights Reserved. Adobe
Confidential.

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Confidential.

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Confidential.

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Confidential.

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Confidential.

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Confidential.

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Confidential.

20. The Buyer Journey:
Breaking Bad (Lead
Management Processes)
Traditional lead generation and scoring methodologies designed
to identify Marketing Qualified Leads often fail to capture the real
insights of potential buyers' behavior, creating poor customer
experiences, and misalignment between sales and marketing. In
this session, PwC and US Bank will share a new approach to
lead management that leverages the power of Adobe Marketo
Engage and CRM to empower sales and marketing teams to
drive better results.

21. © 2021 Adobe. All Rights Reserved. Adobe
Confidential.
Hand Raises + “Fast Track” MPLs

22. B2B Marketing Attribution:
The Search for the Holy
Grail
See the latest innovations that make measuring the pipeline,
revenue, and ROI impact of every campaign, channel, and asset
easier.

27. © 2021 Adobe. All Rights Reserved. Adobe
Confidential.

28. B2B Marketing Attribution
Unlocked: The Whole
Picture
When every dollar counts, refining your B2B marketing attribution
strategy becomes even more important. You need to be able to
attribute every touchpoint to pipeline, revenue, and ROI. But as a
marketer, it's often overwhelming to find out which marketing
channels, campaigns, and tactics are influencing the top, middle,
and bottom of the funnel. Unlock the power of attribution by
understanding the impact of all touchpoints.

29. © 2021 Adobe. All Rights Reserved. Adobe
Confidential.
Quick Summary
 Pro tips on how to set up or re-configure your Marketo Measure instance
 Good primer for new Marketo Measure (Bizible) users
 Guidance on which models are effective for which reporting needs

30. © 2021 Adobe. All Rights Reserved. Adobe
Confidential.
Top 5 Attended Sessions

31. © 2021 Adobe. All Rights Reserved. Adobe
Confidential.
Resources: Check these out for more details
All breakout sessions can be accessed on-demand here!
Notable Sessions:
Roadmap Session
Super Session: Scale Your B2B Organization with Next-Generation Experiences
The top 5 attended Marketo sessions were:
1. The Buyer Journey: Breaking Bad (Lead Management Processes)
2. B2B Marketing Attribution: The Search for the Holy Grail
3. B2B Marketing Attribution Unlocked: The Whole Picture
4. Account-based Marketing: More Than a B2B Marketing Strategy
5. 2023 Roadmap and Innovations for Adobe Marketo Engage