We are kick-starting this year with an in-person MUG. Learn about Marketo’s engagement programs, and asset management strategy, and Adobe resources made available to you.
Mina Saleeb has been working in Martech and Salestech platforms since 2014 and will be sharing his knowledge in engagement programs, Marketo core functionality and how they can help your business simplify ongoing customer communications leading to increased engagement, upsells/cross-sells, onboarding experiences, etc. We’ll be addressing the core components of nurture programs, important aspects such as transition rules and streams as well as a quick look at more complex journeys using nested programs.
Nicholas Manojlovic has been a user of Marketo since 2012 and has helped hundreds of customers implement and use marketing automation within their businesses as the leader of the Marketo Professional Services business at Adobe. Nicho will be showing how organisations are leveraging cloud and AI to create and deliver thousands of assets – and how it all connects to Marketo.
Master Nurturing and Marketo Engagement ProgramsJosh Hill
Master lead nurturing with Marketo using Marketo's Engagement Programs and smart campaigns. Includes exclusive tips from marketing tech expert Josh Hill.
Here at Marketo, we’ve constantly got a slew of pipeline building, revenue generating, engagement cultivating marketing programs running. All to different audiences through different channels and with varying metrics to reach.
Watch our team of Analytics Aces reveal the secrets to reporting on the metrics that prove marketing’s impact.
Get into Dynamic Chat and Analytics Strategy as well as a technical overview of two of Marketo's most powerful new features, Execute Campaign and Program Member Custom Field with some real-life case studies and contextual campaign ideas for using these features in your own environment.
Lead nurturing has become an integral part of a successful marketing strategy—specifically when building relationships with potential buyers across multiple channels, even if they are not currently looking to purchase a product or service. Today’s potential buyers don’t become customers overnight—they require marketing over time as they self-educate and build trust with a company. Lead nurturing helps marketers communicate consistently with buyers cross-channel and throughout the sales cycle—addressing the gap in time between when a lead first interacts with you and when she is ready to purchase.
The Definitive Guide to Lead Nurturing covers everything you need to know to get started using lead nurturing to drive revenue growth, including how to:
Create a lead nurture strategy
Nurture leads across channels
Segment a lead database
Choose appropriate content for each lead nurture track and audience
Get the most value from lead nurturing with testing and optimization
Measure and explain lead nurturing’s return on investment
How We Create The Perfect SEO Brief That Aligns Teams & Beats CompetitionSearch Engine Journal
The document discusses how to create an effective content brief that aligns teams and beats competition. It outlines the three pillars of high-performing organic content: addressing search user needs through keyword research, creating quality content, and optimizing the content to communicate effectively to search engines. An effective brief requires user needs research, competitive research, and an SEO-optimized outline. AI-assisted tools like ALPS can automate the research process and create optimized briefs in minutes to improve content performance and team alignment.
This is chapter 17 from the Marketing Rockstar's Guide to Marketo. Inside you'll find help on lead nurturing ideas, workflows, and tools that will help you drive revenue.
This document outlines the six steps to create a perfect digital marketing campaign plan:
1. Do market research and competitor analysis to understand customer interests, keywords, and competitors' efforts.
2. Set clear campaign goals and objectives related to sales, communication, value-addition, costs, and audience reach.
3. Define your channel strategy by listing channels, grouping by goal, and setting prerequisites.
4. Establish a tone for your content based on audience, keywords, imagery, and colors.
5. Prioritize channels and allocate budgets based on objectives, with 70% for sales, 20% for awareness, and 10% for nurturing.
6. Plan campaign execution, tracking
Master Nurturing and Marketo Engagement ProgramsJosh Hill
Master lead nurturing with Marketo using Marketo's Engagement Programs and smart campaigns. Includes exclusive tips from marketing tech expert Josh Hill.
Here at Marketo, we’ve constantly got a slew of pipeline building, revenue generating, engagement cultivating marketing programs running. All to different audiences through different channels and with varying metrics to reach.
Watch our team of Analytics Aces reveal the secrets to reporting on the metrics that prove marketing’s impact.
Get into Dynamic Chat and Analytics Strategy as well as a technical overview of two of Marketo's most powerful new features, Execute Campaign and Program Member Custom Field with some real-life case studies and contextual campaign ideas for using these features in your own environment.
Lead nurturing has become an integral part of a successful marketing strategy—specifically when building relationships with potential buyers across multiple channels, even if they are not currently looking to purchase a product or service. Today’s potential buyers don’t become customers overnight—they require marketing over time as they self-educate and build trust with a company. Lead nurturing helps marketers communicate consistently with buyers cross-channel and throughout the sales cycle—addressing the gap in time between when a lead first interacts with you and when she is ready to purchase.
The Definitive Guide to Lead Nurturing covers everything you need to know to get started using lead nurturing to drive revenue growth, including how to:
Create a lead nurture strategy
Nurture leads across channels
Segment a lead database
Choose appropriate content for each lead nurture track and audience
Get the most value from lead nurturing with testing and optimization
Measure and explain lead nurturing’s return on investment
How We Create The Perfect SEO Brief That Aligns Teams & Beats CompetitionSearch Engine Journal
The document discusses how to create an effective content brief that aligns teams and beats competition. It outlines the three pillars of high-performing organic content: addressing search user needs through keyword research, creating quality content, and optimizing the content to communicate effectively to search engines. An effective brief requires user needs research, competitive research, and an SEO-optimized outline. AI-assisted tools like ALPS can automate the research process and create optimized briefs in minutes to improve content performance and team alignment.
This is chapter 17 from the Marketing Rockstar's Guide to Marketo. Inside you'll find help on lead nurturing ideas, workflows, and tools that will help you drive revenue.
This document outlines the six steps to create a perfect digital marketing campaign plan:
1. Do market research and competitor analysis to understand customer interests, keywords, and competitors' efforts.
2. Set clear campaign goals and objectives related to sales, communication, value-addition, costs, and audience reach.
3. Define your channel strategy by listing channels, grouping by goal, and setting prerequisites.
4. Establish a tone for your content based on audience, keywords, imagery, and colors.
5. Prioritize channels and allocate budgets based on objectives, with 70% for sales, 20% for awareness, and 10% for nurturing.
6. Plan campaign execution, tracking
An ABX strategy involves focusing marketing and sales efforts on specific target accounts across their buyer's journey. The document discusses aligning teams around growth objectives, gaining buy-in, and executing and optimizing the strategy. It also covers identifying best opportunity accounts, taking a journey stage approach to engage accounts where they are in the buying process, and measuring key metrics to track engagement, pipeline, and ROI. The goal of an ABX strategy is to orchestrate relevant interactions between marketing and sales to close more deals.
B2B Lead Generation—Using Content to Acquire New CustomerseMarketer
The document discusses strategies for B2B content marketing to generate leads. It outlines a four-step process: 1) build content tailored to the audience and buyer journey, 2) gate content to collect leads while balancing needs and wants, 3) promote content through social media, paid media, and mobile, and 4) measure success through metrics and integrating CRM with marketing automation. Examples are provided of companies like Citrix, IBM and American Express that effectively use content marketing.
We saw a lot of changes in Google Ads last year, and as privacy and technology grows, we can expect to see even more.
So what’s changing and how do you need to adapt?
We've got the inside scoop (literally!). Check out these webinar slides to learn:
• Google Ads evolution and trends for 2022.
• Data and insights on impression share & click inflation.
• New ideas to try, keyword strategies, and more!
If your voice guidelines are just six adjectives in the brand book you're not alone, but you’re missing a big opportunity.
Your voice has a huge role to play in conveying what you stand for and communicating with your audience. It isn’t just about brand, marketing, or the emotional side of things. It’s also about the rational: if you’re trying to create a great product or service, voice has an impact on your user experience too.
It’s time to give your voice more consideration and your writers better guidance. In this webinar you’ll learn about what makes a good voice, and how to create guidelines your colleagues will actually use. You’ll also hear a case study from Samaritans on how they created and rolled out a refreshed brand voice.
The document discusses best practices for using Marketo's lead lifecycle and revenue model features. It recommends defining each stage of the lead lifecycle process in Marketo and using custom channels and programs to nurture leads through each stage. Key metrics for measuring performance at each stage are also outlined, including conversion rates from inquiries to marketing qualified leads to sales accepted leads and more.
Why Product-Led Growth is the most effective GTM strategyMickey Alon
This document discusses how a product-led growth strategy can be more effective than traditional sales-led approaches. It advocates building products that drive customer acquisition, retention, and expansion through early access and personalized onboarding. Key aspects include focusing on product usage metrics to identify high-value customers, continuously optimizing the first user experience, and ensuring alignment between product, sales, and success teams around a north star metric. Adopting this approach can result in benefits like better correlating user behavior with buying intent and building products customers love.
How To Integrate Influencer Marketing Into Your Marketing MixOnalytica
This document provides an overview of influencer marketing best practices. It discusses identifying key influencers through mapping audits, engagement models like advocacy and broadcast models, managing relationships with multiple influencers through influencer relationship management software, optimizing content marketing strategies by partnering with influencers, and measuring success through metrics like engagement, advocacy, and return on investment. The presentation encourages attendees to translate business objectives to influencer marketing objectives and experiment with engagement models.
Pitching for Digital Marketing ProjectsVijay Sankar
A ready to use template with a sample case study. This can be used as a starting point for an external pitch or an internal audit of digital marketing tactics
How prepared is your organization for the imminent loss of third-party data?
Are you ready for first-party data to take center stage in your marketing strategy?
Maybe you’re feeling unsure of how to use first-party data?
While cookies going away will reduce your access to third-party data, you can still strike the right balance with your acquisition strategies and provide your customers with personalized experiences.
Join our webinar to learn how to design a future-proof strategy that maximizes the potential of your first-party data in a cookieless world.
You'll discover:
- Why activating your first-party data is crucial in a cookieless world.
- How to leverage your first-party data in a future-proof way.
- How to build your organization's first-party data capabilities.
Vishal Maru, Vice President of Digital Solutions at iQuanti, will explain how enterprises can embrace the power of first-party data and better connect with their customers.
Most industries and organizations have still yet to fully utilize the power of first-party data in their strategies.
Learn how to create a personalized user experience, improve your retargeting strategy, identify patterns, and predict future trends to steer your organization toward more successful campaigns.
This proposal outlines how General Data P. Ltd. can help RPG Cables improve search engine visibility and website traffic through search engine optimization. They recommend on-page SEO such as optimizing titles, meta tags, and content as well as off-page SEO like social media marketing, blogging, and link building. If hired, General Data P. Ltd. would provide content marketing, social media management, and monthly performance reports to help RPG Cables achieve their digital marketing goals of increasing website visits and conversions.
Hooks and Upsell: Bottoms-Up Product and GTM StrategyVivek Saraswat
A framework for growing bottoms-up (i.e. product-led) adoption in B2B products, along with a summary of commonly-used GTM strategies and sales models
Originally presented at Open Core Summit 2020 by Vivek Saraswat (Venture Partner at Mayfield, Product Leader at Docker/VMware/AWS)
This document provides guidance on developing a digital marketing strategy in 3 sentences or less:
The document discusses the importance of having a clear digital marketing strategy and assessing your capabilities before developing your strategy. It also emphasizes that a digital strategy can improve any business by lowering costs and increasing profits. The document provides a checklist to help businesses evaluate their current digital marketing approach across key areas like strategic planning, data integration, and customer experience.
Use this go-to-market framework to define the activities required to successfully build market-driven products & services that customers will accept. The six stages include research, plan, approve, develop, prepare and launch. Within each stage there are a series of essential activities that need to be performed to ensure alignment between product features and customer needs, and alignment with organizational objectives and priorities.
Download for FREE here: http://www.demandmetric.com/content/modern-go-market-framework
1) The document outlines various touchpoints and metrics for customers at different stages of the customer lifecycle from pre-sales to support.
2) It identifies frustration sources for customers such as only receiving calls near renewal time and slow ticket responses.
3) Recommendations are provided to address the opportunities including hiring a customer marketing manager, improving the free trial experience, and creating a deployment playbook.
Learn how Adobe's Marketing Cloud works as a great enabler for synchronized and personalized interactions with customers thereby providing a Unified Customer Engagement.
Google Analytics 4 is not simply the upgrade to Universal Analytics. It is an entirely new version and redesign of the tool. It is the new generation of Google Analytics that will allow you to collect data from both apps and web.
In this webinar with our Head of Digital Analytics, Benoit Weber, you will discover the tool, understand how to use and navigate the new features and interface, and run through the main differences with Universal Analytics.
A stripped down version of a pitch deck to help a care home company through branding, messaging and strategy support. This was an agency pitch situation.
Digital Marketing Strategy & Plan TemplateBidur Acharya
The template of this digital marketing is provided by NSW IT Support. NSW IT Support, is a reputed and well known IT consultant in Australia. For more detail about digital marketing strategy, please visit: http://nswits.com.au/digital-marketing-company-strategy/
Learn about the latest product releases:
Dynamic chat
Integration with Google Recaptcha v3
Forms approval permissions
Image editing in Design Studio
Munchkin Link Tracking
This document summarizes the agenda and presentations for a Marketo User Group meeting in London. The agenda includes:
- Welcome and announcements from Adele Miller, Courtny Edwards-Jones, and Emily Poulton.
- A presentation on "The Power of Social Engagement Data: A 360° View of Your Customers" by Colin Day of Oktopost.
- A break for open discussion on planning the 2023 MUG program and potential topics and speakers.
- A presentation by Emily Poulton on "Declutter Your Database in 12 Steps."
- Networking at a nearby pub following the meeting.
An ABX strategy involves focusing marketing and sales efforts on specific target accounts across their buyer's journey. The document discusses aligning teams around growth objectives, gaining buy-in, and executing and optimizing the strategy. It also covers identifying best opportunity accounts, taking a journey stage approach to engage accounts where they are in the buying process, and measuring key metrics to track engagement, pipeline, and ROI. The goal of an ABX strategy is to orchestrate relevant interactions between marketing and sales to close more deals.
B2B Lead Generation—Using Content to Acquire New CustomerseMarketer
The document discusses strategies for B2B content marketing to generate leads. It outlines a four-step process: 1) build content tailored to the audience and buyer journey, 2) gate content to collect leads while balancing needs and wants, 3) promote content through social media, paid media, and mobile, and 4) measure success through metrics and integrating CRM with marketing automation. Examples are provided of companies like Citrix, IBM and American Express that effectively use content marketing.
We saw a lot of changes in Google Ads last year, and as privacy and technology grows, we can expect to see even more.
So what’s changing and how do you need to adapt?
We've got the inside scoop (literally!). Check out these webinar slides to learn:
• Google Ads evolution and trends for 2022.
• Data and insights on impression share & click inflation.
• New ideas to try, keyword strategies, and more!
If your voice guidelines are just six adjectives in the brand book you're not alone, but you’re missing a big opportunity.
Your voice has a huge role to play in conveying what you stand for and communicating with your audience. It isn’t just about brand, marketing, or the emotional side of things. It’s also about the rational: if you’re trying to create a great product or service, voice has an impact on your user experience too.
It’s time to give your voice more consideration and your writers better guidance. In this webinar you’ll learn about what makes a good voice, and how to create guidelines your colleagues will actually use. You’ll also hear a case study from Samaritans on how they created and rolled out a refreshed brand voice.
The document discusses best practices for using Marketo's lead lifecycle and revenue model features. It recommends defining each stage of the lead lifecycle process in Marketo and using custom channels and programs to nurture leads through each stage. Key metrics for measuring performance at each stage are also outlined, including conversion rates from inquiries to marketing qualified leads to sales accepted leads and more.
Why Product-Led Growth is the most effective GTM strategyMickey Alon
This document discusses how a product-led growth strategy can be more effective than traditional sales-led approaches. It advocates building products that drive customer acquisition, retention, and expansion through early access and personalized onboarding. Key aspects include focusing on product usage metrics to identify high-value customers, continuously optimizing the first user experience, and ensuring alignment between product, sales, and success teams around a north star metric. Adopting this approach can result in benefits like better correlating user behavior with buying intent and building products customers love.
How To Integrate Influencer Marketing Into Your Marketing MixOnalytica
This document provides an overview of influencer marketing best practices. It discusses identifying key influencers through mapping audits, engagement models like advocacy and broadcast models, managing relationships with multiple influencers through influencer relationship management software, optimizing content marketing strategies by partnering with influencers, and measuring success through metrics like engagement, advocacy, and return on investment. The presentation encourages attendees to translate business objectives to influencer marketing objectives and experiment with engagement models.
Pitching for Digital Marketing ProjectsVijay Sankar
A ready to use template with a sample case study. This can be used as a starting point for an external pitch or an internal audit of digital marketing tactics
How prepared is your organization for the imminent loss of third-party data?
Are you ready for first-party data to take center stage in your marketing strategy?
Maybe you’re feeling unsure of how to use first-party data?
While cookies going away will reduce your access to third-party data, you can still strike the right balance with your acquisition strategies and provide your customers with personalized experiences.
Join our webinar to learn how to design a future-proof strategy that maximizes the potential of your first-party data in a cookieless world.
You'll discover:
- Why activating your first-party data is crucial in a cookieless world.
- How to leverage your first-party data in a future-proof way.
- How to build your organization's first-party data capabilities.
Vishal Maru, Vice President of Digital Solutions at iQuanti, will explain how enterprises can embrace the power of first-party data and better connect with their customers.
Most industries and organizations have still yet to fully utilize the power of first-party data in their strategies.
Learn how to create a personalized user experience, improve your retargeting strategy, identify patterns, and predict future trends to steer your organization toward more successful campaigns.
This proposal outlines how General Data P. Ltd. can help RPG Cables improve search engine visibility and website traffic through search engine optimization. They recommend on-page SEO such as optimizing titles, meta tags, and content as well as off-page SEO like social media marketing, blogging, and link building. If hired, General Data P. Ltd. would provide content marketing, social media management, and monthly performance reports to help RPG Cables achieve their digital marketing goals of increasing website visits and conversions.
Hooks and Upsell: Bottoms-Up Product and GTM StrategyVivek Saraswat
A framework for growing bottoms-up (i.e. product-led) adoption in B2B products, along with a summary of commonly-used GTM strategies and sales models
Originally presented at Open Core Summit 2020 by Vivek Saraswat (Venture Partner at Mayfield, Product Leader at Docker/VMware/AWS)
This document provides guidance on developing a digital marketing strategy in 3 sentences or less:
The document discusses the importance of having a clear digital marketing strategy and assessing your capabilities before developing your strategy. It also emphasizes that a digital strategy can improve any business by lowering costs and increasing profits. The document provides a checklist to help businesses evaluate their current digital marketing approach across key areas like strategic planning, data integration, and customer experience.
Use this go-to-market framework to define the activities required to successfully build market-driven products & services that customers will accept. The six stages include research, plan, approve, develop, prepare and launch. Within each stage there are a series of essential activities that need to be performed to ensure alignment between product features and customer needs, and alignment with organizational objectives and priorities.
Download for FREE here: http://www.demandmetric.com/content/modern-go-market-framework
1) The document outlines various touchpoints and metrics for customers at different stages of the customer lifecycle from pre-sales to support.
2) It identifies frustration sources for customers such as only receiving calls near renewal time and slow ticket responses.
3) Recommendations are provided to address the opportunities including hiring a customer marketing manager, improving the free trial experience, and creating a deployment playbook.
Learn how Adobe's Marketing Cloud works as a great enabler for synchronized and personalized interactions with customers thereby providing a Unified Customer Engagement.
Google Analytics 4 is not simply the upgrade to Universal Analytics. It is an entirely new version and redesign of the tool. It is the new generation of Google Analytics that will allow you to collect data from both apps and web.
In this webinar with our Head of Digital Analytics, Benoit Weber, you will discover the tool, understand how to use and navigate the new features and interface, and run through the main differences with Universal Analytics.
A stripped down version of a pitch deck to help a care home company through branding, messaging and strategy support. This was an agency pitch situation.
Digital Marketing Strategy & Plan TemplateBidur Acharya
The template of this digital marketing is provided by NSW IT Support. NSW IT Support, is a reputed and well known IT consultant in Australia. For more detail about digital marketing strategy, please visit: http://nswits.com.au/digital-marketing-company-strategy/
Learn about the latest product releases:
Dynamic chat
Integration with Google Recaptcha v3
Forms approval permissions
Image editing in Design Studio
Munchkin Link Tracking
This document summarizes the agenda and presentations for a Marketo User Group meeting in London. The agenda includes:
- Welcome and announcements from Adele Miller, Courtny Edwards-Jones, and Emily Poulton.
- A presentation on "The Power of Social Engagement Data: A 360° View of Your Customers" by Colin Day of Oktopost.
- A break for open discussion on planning the 2023 MUG program and potential topics and speakers.
- A presentation by Emily Poulton on "Declutter Your Database in 12 Steps."
- Networking at a nearby pub following the meeting.
This document summarizes an Adobe Marketo Engage User Group meeting that took place on June 20, 2023. It informs attendees that the meeting was recorded and the recording will be shared to promote future education and learning. It introduces the new chapter co-leaders and provides an agenda for the meeting which includes a presentation on maximizing marketing impact through Marketo Engage enhancements and securing leadership buy-in, a Q&A session, and upcoming opportunities for chapter members. House rules for the user group are also outlined.
The document provides information from an Adobe Marketo Engage User Group meeting in April 2023. It outlines housekeeping items like rules for the user group and a reminder that the meeting is not being recorded. It then promotes upcoming webinars on Marketo features and functionality as well as opportunities for users to get certified in Marketo Engage. Finally, it lists the top 5 most attended breakout sessions from the user group meeting, which focused on topics like lead management processes, B2B marketing attribution, and the 2023 Marketo Engage roadmap.
This document provides information from an Adobe Marketo Engage User Group meeting in April 2023. It outlines housekeeping items like rules for the user group and a notification that the meeting will not be recorded. It then promotes upcoming webinars on Marketo features and integrations with Microsoft. Finally, it shares information on reviewing Marketo on G2, updating Marketo certifications, a roadmap retrospective, and the top attended sessions from the user group meeting.
The September 2023 Melbourne Marketo User Group meeting agenda includes:
1. Introductions from MUG leaders Helen and Jay and some housekeeping items.
2. Presentations on Engagement Map features from Helen and Jay, a demonstration of Adobe Sensei Generative AI Chat from Nicholas Manojlovic, and case studies on using Marketo at Vision Super and ESSSuper.
3. The meeting will conclude with a closing session and a MUG survey.
Join the London MUG Team for the September 2023 Session.
We heard from expert extraordinaire in all things EMEA & GDPR, Zoe Forman, on how she reduced set-up time by 75% and cut forms from 500 to 35, whilst ensuring GDPR compliance and providing global consistency .... in a segment we like to call: "Managing Multiple Languages in Marketo" - this is a must for working on this side of the pond.
Then our favourite PMM Isabella Hargreaves (okay, okay - we know we can't have faves, they are all great) shared about the exciting upcoming Marketo Engage features.
NA VMUG Housekeeping and Presenter Slides - Jan 2023.pdfJackiePotts5
This document provides tips for streamlining the integration between Marketo and Salesforce. It begins with an overview of 5 tips: 1) limit the number of records synced, 2) limit the number of fields synced, 3) limit the number of objects synced, 4) limit the number of mass updates, and 5) enable multi-batch queueing. It then discusses how following these tips helped reduce sync backlogs from 12-20 hours or 2-3 days to almost none, reduced Salesforce errors, enabled real-time MQL syncing, allowed for faster lead closing, and improved team efficiency by focusing more on strategic work.
May '23 Marketo Engage Seattle MUG Presentation Slides.pptxNate Smitha
The document provides guidance on how to effectively communicate marketing operations initiatives to executive leadership. It recommends tailoring messages to leadership's goals and priorities, highlighting efficiency gains and cost savings, showcasing insights with data, and presenting a clear implementation plan tied to business outcomes. Common mistakes discussed include failing to link initiatives to strategic objectives or quantify impact using leadership metrics.
Join us for our virtual office hours—led by members of the 2022/2023 Marketo Engage Champions—where they'll discuss best practices to optimize processes within your instance for rapid growth. Similar to a smart bar, our Champions will take live questions about Marketo Engage functionality, your particular instance, and specific use cases.
London MUG - Engage your Core [Nov 2023]EmilyPoulton2
The document summarizes an upcoming Marketo User Group meeting in London on November 2nd. It includes details about joining the user group chapter on Bevy, the agenda for the meeting which will include presentations on efficient original lead processing in Marketo. It also provides information on upcoming opportunities for chapter members such as webinars and conferences. House rules for the meetings encourage learning, networking and problem solving while avoiding self-promotion and sharing of member information without consent.
Elevate Your Marketing Ops: Expert Tips to Save You Time in 2024 (Part 1)JackiePotts5
Are you ready to learn some expert tips that will help you elevate your marketing operations in 2024?
Smart Lists for Custom Columns
Courtney McAra, Consultant, Mustang MarTech
Move past sticky notes on your desktop!
Anne Sample, MOPs Specialist III, F5
Velocity script and Inherited tokens
Ryan Mansfield, Marketing Automation Manager, Fathom
In addition to answering your questions we'll also chat about highlights and takeaways from this year's Adobe Summit. The champions on our panel have a wealth of experience and knowledge to share!
Max Maurier is a data-driven marketing leader with an operational foundation and extensive experience with executive-level analysis of marketing and sales funnels. He has been a Marketo user for 8 years, is a 2x Marketo Engage Champion and Senior Director - Marketing Operations, Analytics, and Growth Marketing at Druva.
Britney Young is an experienced B2B marketer, author, speaker, and 2x Marketo Engage Champion. Currently a marketing operations manager at McKesson.
Jimmy Spencer is a Marketing Automation Manager with Verizon Business and has been working with Marketo for over 10 years in industries ranging from education to financial services.
Courtney Tobe is a 2X Marketo Champion, a 3X Marketo Certified Expert, and she has seven years of platform knowledge, and agency and in-house experience under her belt.
Brooke Bartos is a marketing operations leader with 8 years of Marketo experience in the B2B tech space. A 4x Marketo Champion, member of the Fearless 50 inaugural class, and leader of the Chicago Marketo Users Group and the Microsoft Dynamics Users Group, she challenges marketers to get the most out of their marketing automation, tech stack, and integrated marketing communications.
RevOps Special | Forget St Valentine, let's Report on Pipeline!EmilyPoulton2
Whether you are looking to level up in your career or you're invested in (or more importantly leading!) pipeline modeling & growth - this is a unique event you do not want to miss!
This document provides a summary of a Marketo Engage Champion Office Hours meeting in December 2022. The meeting agenda includes house rules, housekeeping items, opportunities from Adobe, and a Q&A panel. The panel consists of professionals from Deloitte, Druva, McGraw Hill, Amazon Web Services, and Jama Software. Adobe opportunities mentioned include joining the MUG chapter, gaining or updating Marketo certification, and information on Summit '23. Resources shared cover Marketo University, training, tutorials, communities, certification guides, APIs, and job boards.
Rev Up Revenue Engine Using Marketo Engage - India VMUG May2k23_Deck.pptxDarshil35
The document provides an agenda for an India VMUG webinar on Marketo's Revenue Cycle Modeler (RCM). The webinar will include introductions of the speakers, an overview of what RCM is and its components like stages and transitions, ways to set up RCM transitions using smart campaigns or rules, best practices, and reporting. It also includes information on upcoming certification opportunities and a survey for user group members.
Elevate Your Marketing Ops: Expert Tips to Save You Time in 2024 (Part 2)jackiepotts6
Are you ready to learn some expert tips that will help you elevate your marketing operations in 2024?
Check out the experts that will be joining us and their topics:
Templates outside of a MAP
Chloe Pott, Marketing Operations Lead, Lokalise
Folder Structure, Organization, Tokens
Lucas Machado, Marketing Automation Specialist, RP
Naming Conventions with Program ID/Form ID/etc
Courtny Edwards-Jones, Marketing Operations Manager, Zuora
Monitoring Reports
Sydney Mulligan, Co-founder, EMMIE Collective
Adobe Marketo India VMUG Webhooks and API Basics_02-28.pptxDarshil35
This document outlines an agenda for an Adobe Marketo Engage User Group meeting in India on webhooks and APIs. The agenda includes introductions of the speakers, Darshil Shah and Ajay Sarpal, an overview of what a webhook is and how to use one in Marketo, a webhook demo, an explanation of what an API is, details on Marketo's REST APIs and streaming APIs, and a question and answer session. Housekeeping topics like user group rules and a recording notice are also covered.
May Marketo Masterclass, London MUG May 22 2024.pdfAdele Miller
Can't make Adobe Summit in Vegas? No sweat because the EMEA Marketo Engage Champions are coming to London to share their Summit sessions, insights and more!
This is a MUG with a twist you don't want to miss.
Similar to Marketo Nurture Program Tips and Tricks: Creating Complex Journeys (20)
In this dynamic session titled "Future-Proof Like Beyoncé: Syncing Email and Social Media for Iconic Brand Longevity," Carlos Gil, U.S. Brand Evangelist for GetResponse, unveils how to safeguard and elevate your digital marketing strategy. Explore how integrating email marketing with social media can not only increase your brand's reach but also secure its future in the ever-changing digital landscape. Carlos will share invaluable insights on developing a robust email list, leveraging data integration for targeted campaigns, and implementing AI tools to enhance cross-platform engagement. Attendees will learn how to maintain a consistent brand voice across all channels and adapt to platform changes proactively. This session is essential for marketers aiming to diversify their online presence and minimize dependence on any single platform. Join Carlos to discover how to turn social media followers into loyal email subscribers and ultimately, drive sustainable growth and revenue for your brand. By harnessing the best practices and innovative strategies discussed, you will be equipped to navigate the challenges of the digital age, ensuring your brand remains relevant and resonant with your audience, no matter the platform. Don’t miss this opportunity to transform your approach and achieve iconic brand longevity akin to Beyoncé's enduring influence in the entertainment industry.
Key Takeaways:
Integration of Email and Social Media: Understanding how to seamlessly integrate email marketing with social media efforts to expand reach and reinforce brand presence. Building a Robust Email List: Strategies for developing a strong email list that provides a direct line of communication to your audience, independent of social media algorithms. Data Integration for Targeted Campaigns: Leveraging combined data from email and social media to create personalized, targeted marketing campaigns that resonate with the audience. Utilization of AI Tools: Implementing AI and automation tools to enhance efficiency and effectiveness across marketing channels. Consistent Brand Voice Across Platforms: Maintaining a unified brand voice and message across all digital platforms to strengthen brand identity and user trust. Proactive Adaptation to Platform Changes: Staying ahead of social media platform changes and algorithm updates to keep engagement high and interactions meaningful. Conversion of Social Followers to Email Subscribers: Techniques to encourage social media followers to subscribe to email, ensuring a direct and consistent connection. Sustainable Growth and Minimized Platform Dependence: Strategies to diversify digital presence and reduce reliance on any single social media platform, thereby mitigating risks associated with platform volatility.
Did you know that while 50% of content on the internet is in English, English only makes up 26% of the world’s spoken language? And yet 87% of customers won’t buy from an English only website.
Uncover the immense potential of communicating with customers in their own language and learn how translation holds the key to unlocking global growth. Join Smartling CEO, Bryan Murphy, as he reveals how translation software can streamline the translation process and seamlessly integrate into your martech stack for optimal efficiency. And that's not all – he’ll also share some inspiring success stories and practical tips that will turbocharge your multilingual marketing efforts!
Key takeaways:
1. The growth potential of reaching customers in their native language
2. Tips to streamline translation with software and integrations to your tech stack
3. Success stories from companies that have increased lead generation, doubled revenue, and more with translation
Capstone Project: Luxury Handloom Saree Brand
As part of my college project, I applied my learning in brand strategy to create a comprehensive project for a luxury handloom saree brand. Key aspects of this project included:
- *Competitor Analysis:* Conducted in-depth competitor analysis to identify market position and differentiation opportunities.
- *Target Audience:* Defined and segmented the target audience to tailor brand messages effectively.
- *Brand Strategy:* Developed a detailed brand strategy to enhance market presence and appeal.
- *Brand Perception:* Analyzed and shaped the brand perception to align with luxury and heritage values.
- *Brand Ladder:* Created a brand ladder to outline the brand's core values, benefits, and attributes.
- *Brand Architecture:* Established a cohesive brand architecture to ensure consistency across all brand touchpoints.
This project helped me gain practical experience in brand strategy, from research and analysis to strategic planning and implementation.
In today's digital world, customers are just a click away. "Grow Your Business Online: Introduction to Digital Marketing" dives into the exciting world of digital marketing, equipping you with the tools and strategies to reach new audiences, expand your reach, and ultimately grow your business.
website = https://digitaldiscovery.institute/
address = C 210 A Industrial Area, Phase 8B, Sahibzada Ajit Singh Nagar, Punjab 140308
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
As 2023 proved, the next few years may be shaped by market volatility and artificial intelligence services such as OpenAI's ChatGPT and Perplexity.ai. Your brand will increasingly compete for attention with Google, Apple, OpenAI, and Amazon, and customers will expect a hyper-relevant and individualized experience from every business at any moment. New state-legislated data privacy laws and several FTC rules may challenge marketers to deliver contextually relevant customer experiences, much less reach unknown prospective buyers. Are you ready?Let's discuss the critical need for data governance and applied AI for your business rather than relying on public AI models. As AI permeates society and all industries, learn how to be future-ready, compliant, and confidentlyscaling growth.
Key Takeaways:
Primary Learning Objective
1: Grasp when artificial general intelligence (""AGI"") will arrive, and how your brand can navigate the consequences. Primary Learning Objective
2: Gain an accurate analysis of the continuously developing customer journey and business intelligence. Primary Learning Objective
3: Grow revenue at lower costs with more efficient marketing and business operations.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...Amsive
Lily Ray, Vice President of SEO Strategy & Research at Amsive, explores optimizing strategies for sustainable growth and explores the impact of AI on the SEO landscape.
In the face of the news of Google beginning to remove cookies from Chrome (30m users at the time of writing), there’s no longer time for marketers to throw their hands up and say “I didn’t know” or “They won’t go through with it”. Reality check - it has already begun - the time to take action is now. The good news is that there are solutions available and ready for adoption… but for many the race to catch up to the modern internet risks being a messy, confusing scramble to get back to "normal"
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
Are you struggling to differentiate yourself in a saturated market? Do you find it challenging to attract and retain buyers? Learn how to effectively communicate your expertise using a Free Book Funnel designed to address these challenges and attract premium clients. This session will explore how a well-crafted book can be your most effective marketing tool, enhancing your credibility while significantly increasing your leads and sales while decreasing overall lead cost. Unpacking practical steps to create a magnetic book funnel that not only draws in your ideal customers, but also keeps them engaged. Break through the noise in the marketing world and leave with a blueprint that will transform your sales strategy.
In the digital age, businesses are inundated with tools promising to streamline operations, enhance creativity, and boost productivity. Yet, the true key to digital transformation lies not in the accumulation of tools but in strategically integrating the right AI solutions to revolutionize workflows. Join Jordache, an experienced entrepreneur, tech strategist and AI consultant, as he explores essential AI tools across three critical categories—Ideation, Creation, and Operations—that can reshape the way your business creates, operates, and scales.This talk will guide you through the practicalities of selecting and effectively using AI tools that go beyond the basics of today’s popular tools like ChatGPT, Claude, Gemini, Midjourney, or Dall-E. For each category of tools, Jordache will address three crucial questions: What is each tool? Why is each one valuable to you as a business leader? How can you start using it in your workflow? This approach will not only clarify the role of these tools but also highlight their strategic value, making it perfect for business leaders ready to make informed decisions about integrating AI into their workflows.
Key Takeaways:
>> Strategic Selection and Integration: Understand how to select AI tools that align with your business goals and how to conceptually integrate them into your workflows to enhance efficiency and innovation.
>> Understanding AI Tool Categories: Gain a deeper understanding of how AI tools can be leveraged in the areas of ideation, creation, and operation—transforming each aspect of your business.
>> Practical Starting Points: Learn how you can start using these tools in your business with practical tips on initial steps and integration ideas.
>> Future-Proofing Your Business: Discover how staying informed about and utilizing the latest AI tools and strategies can keep your business competitive in a rapidly evolving digital landscape.
Google Ads Vs Social Media Ads-A comparative analysisakashrawdot
Explore the differences, advantages, and strategies of using Google Ads vs Social Media Ads for online advertising. This presentation will provide insights into how each platform operates, their unique features, and how they can be leveraged to achieve marketing goals.
Gokila digital marketing| consultant| Coimbatoredmgokila
Myself Gokila digital marketing consultant located in Coimbatore other various types of digital marketing services such as SEM
SEO SMO SMM CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Gokila digital marketer
Coimbatore
Breaking Silos To Break Bank: Shattering The Divide Between Search And SocialNavah Hopkins
At Mozcon 2024 I shared this deck on bridging the divide between search and social. We began by acknowledging that search-first marketers are used to different rules of engagement than social marketers. We also looked at how both channels treat creative, audiences, bidding/budgeting, and AI. We finished by going through how they can win together including UTM audits, harvesting comments from both to inform creative, and allowing for non-login forums to be part of your marketing strategy.
I themed this deck using Baldur's Gate 3 characters: Gale as Search and Astarion as Social
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
50. Content Velocity
Marketo Engage + AEM Assets
• Goal: To increase velocity of getting
campaigns into market by streamlining
the content workflow
• Import approved images from AEM
Assets into Marketo Design Studio
• Enables marketers to reduce time spent
looking for approved assets for campaigns
• Improves brand compliance and reduces
recreating assets