Video Marketing with Marketo Engage
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Marketers these days want to do all of the video marketing! But when it comes down to implementing it, we're too resource-strapped, our team is too small, and we get to thinking: can we actually get the results we want from video marketing? The answer is yes! In this live webinar, you'll learn: -How to embed a video into a landing page and an email -Where the Vidyard video data view lives -How to use video data for smart campaigns & lead scoring
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Conferences like DigiMarCon provide ample opportunities to improve our own marketing programs by learning from others. But just because everyone is jumping on board with the latest idea/tool/metric doesn’t mean it works – or does it? This session will examine the value of today’s hottest digital marketing topics – including AI, paid ads, and social metrics – and the truth about what these shiny objects might be distracting you from.
Key Takeaways:
- How NOT to shoot your digital program in the foot by using flashy but ineffective resources
- The best ways to think about AI in connection with digital marketing
- How to cut through self-serving marketing advice and engage in channels that truly grow your businessTop Strategies for Building High-Quality Backlinks in 2024 PPT.pdf
As we move into 2024, the methods for building high-quality backlinks continue to evolve, demanding more sophisticated and strategic approaches. This presentation aims to explore the latest trends and proven strategies for acquiring high-quality backlinks that can elevate your SEO efforts.
Visit:- https://www.1solutions.biz/link-building-packages/
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Video Marketing with Marketo Engage
- 1. Video Marketing WITH MARKETO ENGAGE Greg Kelly Strategic Partnerships Lead Vidyard Brooke Bartos Sr. Mgr, Marketing Operations Walker Sands 2020 Marketo Champion
- 2. Housekeeping • Questions? Use the Q&A box on your screen and we will get to as many as we can at the end of the session • The webinar is being recorded, we will send you the slides and recording once the webinar concludes • Posting to social? Use our hashtag #mktgnation
- 3. Good news - this is a 3 part series!
- 4. In case you missed it... There are three things that I believe are affecting the marketer directly and acutely. One of those - is video. The reality is everything we do, everything we say, is on video! Steve Lucas Former CEO, Marketo https://theblog.adobe.com/adobe-accelerates-customer-experience-management-for-b2b-marketers-with-video-capabilities-from-vidyard/ PS. This means you can add video marketing capabilities to your Marketo subscription - ask your CSM/AE for more information on how!
- 5. 5 Always pressured to prove the return on marketing investments across content types and touchpoints #ProveImpact
- 6. 6Proprietary and Confidential | © Adobe, Inc. Video is the most engaging content type You’re already investing in video Video is table stakes to drive business growth Video Marketing WORKS of B2B buyers are watching videos to help them make their buying decisions 72% of marketers report that video is becoming a more important content type for driving business results 83% of the world's internet traffic will be video by 2021 of marketers report that video converts better than other forms of content 59% 80%
- 7. No insights into viewers or performance Host on YouTube, Vimeo, or other hosting platform with no control of the customer experience Invest in Video Production What’s the status quo?
- 8. How To Use Marketo And Vidyard Together
- 9. Today we’ll cover: 1. How to set up the Vidyard + Marketo integration 2. Adding videos to your email programs 3. How to use Marketo forms inside of videos 4. Adding video engagement data to your lead scoring 5. Using MSI to notify sales when prospects watch videos
- 10. If you EVER have questions around using video at your company, message me directly - I’m here to help! greg.kelly@vidyard.com
- 11. Q&A How can we help your team?