The document provides an agenda for an India VMUG webinar on Marketo's Revenue Cycle Modeler (RCM). The webinar will include introductions of the speakers, an overview of what RCM is and its components like stages and transitions, ways to set up RCM transitions using smart campaigns or rules, best practices, and reporting. It also includes information on upcoming certification opportunities and a survey for user group members.
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Rev Up Revenue Engine Using Marketo Engage - India VMUG May2k23_Deck.pptx
1. India VMUG: Rev Up Your
Revenue with Marketo's Revenue
Cycle Modeler
Ajay Sarpal, Founder and CEO, Unicorn Martech
Darshil Shah, Consultant, Deloitte
May 24, 2023
3. Agenda (Indian Standard Time)
Section Time
Welcome, Introductions, and Housekeeping 7:30p – 7:40p
What is RCM? 7:40p - 7:45p
RCM Stages, Transitions, and Path 7:45p – 7:55p
Ways to set up RCM Transitions 7:55p – 8:05p
Best Practices 8:05p – 8:10p
RCM Reporting 8:10p – 8:15p
Q and A 8:25p onwards
Darshil and Ajay – to kick off! Welcome everyone and say how excited we are to meet everyone! Talk about its been a great journey so far leading India VMUG – thank everyone for being with us!
Darshil and Ajay – to kick off!
Darshil to discuss the Agenda
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