The document introduces the SMART sales system, which stands for Sales Messaging and Response Tactics. It is designed to teach salespeople how to have more effective interactions with prospects through the use of scripts, sales messages, and sales processes and tactics. The system focuses on understanding prospects, not sounding like a salesperson, focusing on prospect interests, asking good questions, and selling meetings rather than products. It is organized into multiple modules that cover topics like consultative selling, building a sales message, scripts, objection handling, qualifying prospects, and closing.