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Marketing to Gen-Y - Student Housing

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Natalie Teinert
Natalie Teinert

This presentation discusses key points for marketing to Generation Y. Presented at the 2010 NAA Student Housing Conference by Elysa Rice, Ben Smithee, and Natalie Teinert.

Technology
1 of 27
Marketing to Gen Y How “doing what you’ve always done” may be fatal to your company #NAAGenY
Elysa Rice Emerging Media Consultant & Gen Y Blogger Ellipse Communications, Inc. www.ellipseinc.com Twitter: @theEllipseCow | Facebook.com/ellipsegroup cowbell@ellipseinc.com | 888.678.3869
Web and Multi-Media Designer Campus Living Villages www.clvusa.com Twitter: @nsteinert natalie.teinert@clvusa.com | 713.871.5157 Natalie Teinert
Ben Smithee Youth Market Research & Strategy Consulting Spych Market Analytics www.SpychResearch.com Twitter: @SpychResearch Ben@SpychResearch.com | 215.501.2341
About Gen Y: Trends & Research
Generational Dispersion of Information
G.D.I.
G.D.I.
G.D.I.
Marketing Research Converging with Marketing
SXSWi: South by Southwest Interactive
Insights at Your Fingertips
Marketing to Younger Demographics
Your Advertising and Marketing doesn’t suck…..
It’s Just Irrelevant!
The Power of the Online Community
Location, Location, Location
Your Targeted Marketing Isn’t Very Targeted
Multifamily Industry Marketing
What about Student Housing?
Efficient Utilization of Technology
Technology to Communicate
Are you listening? The average consumer sees 5,000 marketing messages a day
Brand Evangelists
What’s Next?
http://www.youtube.com/watch?v=sIFYPQjYhv8&feature=fvst
Questions? #NAAGenY

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