The document discusses various facets of inbound marketing, including the importance of analytics reports, creative storytelling in marketing, and the growing significance of reaching millennials. It emphasizes the need for strategic lead qualification, effective content creation, and the adaptation of marketing techniques to modern platforms like social media. Additionally, it covers the transformation from interruption marketing to permission marketing, highlighting the value of customer experiences and engagement.

1. Inbound Marketing
3 Analytics Reports To Measure The Health Of Your Campaign
Regularly checking these three Google Analytics reports can give you an accurate pulse on the
overall health of your inbound marketing campaign.
How Microsoft Brewed Compelling Enterprise Marketing with Great Storytelling
Microsoft's Dynamics product is a line of enterprise resource planning and customer relationship
management software applications. Not exactly the type of content you'd search for on YouTube. But
the product line's creative marketing team has been able to get viewers to do just that.
Can Finding Your Market Tier Spark Small Business Growth?
The value in knowing about market tiers is the ability to make a conscious decision of the tier in
which you want to operate your business.
8 Bold Predictions for Digital Marketing in 2015
The silver lining in this is that the brands that have minor to tremendous success will double or
triple down on content marketing. The overall content marketing economy will continue to grow,
even though some laggard and late majority brands will bow out.
"Me": The Most Valuable Brand
Read More: Facebook, Pinterest, Instagram, Snapchat, Nike, Millennials, Gen Z, Social Media
Statistics, Coca-Cola, Digital Marketing, Technology, Viral News, Social Life, Inbound Marketing,
Branding, Business, Content Marketing, Sales Conversion, Online Marketing, Influence, Pr, Internet
Marketing, Influence Marketing, Social Media, Social Networking, Public Relations, Business News,
Social Scoring, Marketing Best Practices, Sales & Shopping, Advertising, Video, Audience
Measurement, Tumblr, Coke, Apple, Mark Zuckerberg, Business News

2. Younger generations are busily and, in many cases strategically, building their own brand. And if
CMOs, CEOs or anyone with something to market can GET that their No. 1 Brand is themselves, and
mine that accordingly, then these self-branding youth will help businesses build their brands.
The Millennial Mandate
It is easy to understand that marketing to Millennials is now topping the to-do list for credit unions
today. The tough question is not why credit unions need to be effective in marketing to Millennials,
but rather, how?
5 Ways to Qualify Leads Through an Inbound Marketing Strategy
Inbound marketing does the work for you, generating tons of new leads, but with these strategies,
you can refine your lead flow and increase qualified leads.
True Confessions of a Former SEO Whore
When I started taking on more clients, most of them didn't "deserve" to outrank some of the
household name brands they outranked, but I didn't care. I was a keyword-stuffing, spam-creating
machine.
The Best Place to Hide a Dead Body is Page Two of Google
Read More: Search, Guest Blogging, Dharmesh Shah, Matt Cutts, Public Relations, Search Engines,
Rand Fishkin, Inbound Marketing, Seo, Search Engine Optimization, Pr, Content Marketing,
Business News
The title of this post is quite attention-grabbing and packs a powerful message. It certainly caught
my attention when the quote was dropped on inboun...
10 Executive Marketing Lessons From Sun Tzu's The Art of War

3. Sun Tzu's The Art of War was written in the second century BC. The book's influence can be felt in
both the East and the West today -- not just in the military sciences, but in law, government and
business.
Content Shock: Why Earned Media (Not Quality Content) Will Save Content Marketing
Many in the online marketing and PR arena are abuzz about Mark Shaefer's recent post on a
concept he terms "content shock."
The Growth of Mobile Search and Its Effect on Business
The mass popularity of smartphones is creating a boom in inbound phone calls, making it one of the
most rewarding areas of the marketing pipeline. Whi...
The 20 Golden Rules of Business Blogging
Read More: Social Media, Sales, Profit, Advertising, Promotion, Marketing, Bottom Line, Blogging,
Inbound Marketing, Business Growth, Business News
Writing great blogs for your business is one of the most valuable marketing techniques you will find,
yet it is often forgotten.
Playing It Safe No Longer Works for Today's Business
People aren't looking for the next mass produced item. Mass produced items are easily replaceable.
You need to bring value! What's unique about what you bring to the table?
Book Review: The Science Of Marketing by Dan Zarrella
The Science Of Marketing: When to Tweet, What to Post, How to Blog, and Other Proven Strategies
by Dan Zarrella, Hoboken: John Wiley & Songs Inc., 201...
Big Data Fuels Spying and Context Marketing

4. Opinions run the gambit between "they're both dangerous" to "they're both good." So, which is it?
Lessons from Hubspot's Inbound 13....Truckin'
My entire career has been in the transportation and transportation technology field, developing
enterprise software for trucking companies. Here is a question I often get. What does all of this have
to do with truckin'?
Only Two Ways to Guarantee Short-Term Digital Marketing Returns
It's not too late for brands chasing quarterly earnings reports to fix their budgets. Embracing earned
media using digital PR tactics can displace online paid media altogether and still satisfy their need
to show short-term results.
What Is Inbound Marketing? More Lessons From Inbound 13
We have entered an entirely new business model phase. Marketing has been transformed from
"interruption" marketing, represented by the old, to "permission" marketing, a term used by Seth
Godin to define the new.
Lessons From Hubspot's Inbound 13
Read More: Brian Halligan, Nate Silver, Seth Godin, Dharmesh Shah, Hubspot. Inbound 13, Scott
Harrison, Charity-Water, Inbound Marketing, Arianna Huffington, Elizabeth Dunn, Small Business
News
If most people are honest with themselves, the most joyful moments in their life are a result of
giving. "It is better to give than receive." Remember our parents telling us this. Of course, we may
have been skeptical in our younger more self-centered days, but it is absolutely true.
Live Event Marketing - Content Strategy's New Star... and the Most Underutilized Content
Marketing Tool!
Read More: Video, Technology, Social Network, Social Life, Inbound Marketing, Klout, Branding,

5. Business, Facebook, Content Marketing, Sales Conversion, Online Marketing, Pr, Influence, Internet
Marketing, Influence Marketing, Social Media, Linkedin, Social Networking, Public Relations,
Business News, Social-Scoring, Marketing Best Practices, Advertising, Sales & Shopping, Google,
Business News
Customers remember experiences--from what they saw or heard to whom they met--far longer than
they'll recall what they read in social media, a blog, an eNewsletter or a case study.
Do the Best Work of Your Life or Get Your $#*! Together
Read More: Learning From Your Mistakes, Learning From Failure, Inbound Marketing Summit,
Learning From Mistakes, Mistakes, Marketing, Seth Godin, Passion, Aaron Ross, Joseph Jaffe, Erika
Napoletano, Beth Dunn, Inbound Marketing, Emotional Wellness, Healthy Living News
While something was off for a long time, it was as close as I could get at the time. If you're not there,
start by getting closer to what you love. Small steps towards a new direction now drastically changes
where your journey ends.
Thought Followship Marketing Results in Thought Leadership
Read More: Technology, Social Network, Social Life, Inbound Marketing, Klout, Branding, Facebook,
Business, Content Marketing, Sales Conversion, Online Marketing, Influence, Pr, Internet
Marketing, Influence Marketing, Social Media, Social Networking, Public Relations, Linkedin,
Business News, Social-Scoring, Marketing Best Practices, Sales & Shopping, Advertising, Google,
Video, Business News
In this new era of marketing, the technology infrastructure of social media and the ability it gives us
to search anything--instantly--online, has made it easier for thought-followers to find what they need
when they need it.
Social Media Marketing: 7 Tools for Businesses and Brands
Read More: Google, Linkedin, Social Networking, Social Network, Business, Facebook, Pr, Social
Media, Social Networks, Advertising, Public Relations, Internet Marketing, Online Marketing,
Technology, Content Marketing, Inbound Marketing, Business News
While many great options exist to choose from, to save time, we've narrowed the list down to seven
of our favorite tools that any corporate enterprise should be using.

6. Inbound Marketing and Content Strategy: How to Build Better Campaigns
Read More: Social Media, Social Networks, Social Networking, Advertising, Public Relations,
Internet Marketing, Online Marketing, Pr, Content Marketing, Social Media Marketing, Inbound
Marketing, Business News
Inbound marketing is one of the most powerful tools for generating sales today. However this
technique - also closely-associated with related forms of promotion such as content marketing and
permission marketing - is only as effective as how well it is strategized and performed.