This document discusses integrating video content into content management systems (CMS). It begins by stating that integrating video into CMS allows organizations to leverage their full content creation, management and optimization tools to make video a seamless part of online experiences. It then discusses challenges of managing video separately from other content types. Benefits highlighted include improved workflows, unified analytics and cross-content search. Examples of CMS integrations with Drupal, SharePoint, Sitecore, Ektron and WordPress are provided. The document also discusses the Brightcove Media APIs and provides demos of CMS integrations. It concludes by thanking attendees and mentioning available whitepapers.

1. Extend your CMS Investment to Video Content
Josef Nguyen, North America Solutions Engineer

2. Agenda
Challenges
Benefits
Examples
APIs
Demos
Q&A
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3. By integrating video into CMS, organizations can
draw on their full range of content creation,
management, and optimization tools to
make video a seamless and highly effective part of
the online experiences they deliver resulting in a
solution that delivers powerful value - from more
efficient and accurate workflows to greater insight
and control over the customer experience - helping
increase business value and ROI.

4. Challenges

5. Challenges In Managing Video Alongside other Content Types
Default video player
Lack of customization/styling
No high quality ingestion and transcoding
Embedding of YouTube videos not an adequate
professional solution
Limited capabilities
Social sharing
Mobile optimization
Embedding and support for JS object code
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6. Benefits

7. BENEFITS OF A CMS-OVP INTEGRATION
Improved workflow
No toggling between separate systems
Leverage full functionality of CMS for video assets
Unified analytics
Insight of video strategy in terms of video duration,
location, content, etc.
Insight into the role and effectiveness of video within
the site as a whole
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8. BENEFITS OF A CMS-OVP INTEGRATION
Cross-content search
Include video content with all other content types
Granular permissions
Apply same rules for accessing, editing, and
publishing for each user type
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9. Examples

10. Drupal
A leading open source CMS based on PHP, Drupal is used to publish more than 2% of all websites
around the world. Working with leading Drupal developer Acquia, Brightcove has provided an integration
for Drupal that allows users to:
Browse videos from Video Cloud directly in Drupal and
search them by name or tags
Upload videos from a Drupal site to a Video Cloud
account
Bring Video Cloud player metadata into the Drupal Views
module, including play counts, creation dates, and
keywords, to generate comprehensive, customized
reports and summaries
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11. Microsoft sharepoint 2010
Brightcove worked with VML, one of the world’s leading digital marketing agencies, to build an integration
for the SharePoint .Net platform that is now available on an open source basis.
• Upload videos
• Browse for Video Cloud media and playlists
• Search for Video Cloud media
• Preview and play videos within SharePoint
• Create, view, edit, publish, and play Video Cloud playlists
• View and edit metadata information for videos
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12. SITECORE
Sitecore, a .NET developer, worked with Agency Oasis to build a Brightcove integration for its CMS
product, making it easy for users to upload video to Video Cloud and publish assets to their websites.
• Sync Video Cloud videos, playlists, and keyword tags into
Sitecore
• Embed videos as modal video content or sub-layouts
• Upload new videos via custom interface in the Sitecore
content tree
• Search video titles and metadata via custom Sitecore
search interface
• Preview Video Cloud video content in Sitecore before
publishing
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13. Ektron
Ektron built a Brightcove Video Cloud widget that leverages their WYSIWYG page builder functionality for
easy publishing of compelling video content.
• Upload videos
• Browse for Video Cloud media and playlists
• Search for Video Cloud media
• Preview and play videos within Ektron
• View and edit metadata information for videos
• Easily drop videos onto the page, via WYSIWYG editor
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14. Wordpress
Wordpress, one of the most widely used CMS in the world, has a Video Cloud plugin. The opensource
code provides a turn-key way to drop video into a WordPress powered site, or organizations can
customize the code according to their workflow needs.
• Leverage the WordPress plugin model for ease of
installation and use
• Search video titles and metadata in WP UI
• Embed videos easily and quickly
• Preview Video Cloud video content in WordPress before
publishing
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15. APIs

16. Brightcove Write Media API
• Utilize the write APIs to upload and update content using REST based APIs
– create_video (playlist)
– update_video (playlist)
– delete_video (playlist)
– share_video
– add_image
http://docs.brightcove.com/en/media/reference.html
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17. Brightcove Read Media API
• Read APIs for accessing the content and metadata in your Brightcove account
– JSON response
– find_video(s)_by_id(s)
– search_videos
•
display_name
•
reference_ids
•
Search_text
•
tag
•
custom_fields
http://docs.brightcove.com/en/media/reference.html
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18. Brightcove Media API Wrappers
• Media API Wrappers (MAPI) available on OpenSource for:
– PHP
– .NET
– JAVA
– Ruby
– ColdFusion
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19. Brightcove Media API Integration example
• Sample API Call
– http://api.brightcove.com/services/library?
command=search_videos&video_fields=id,name,shortDescription,tags&page_number=0&get_item_count=tru
e&token=ZY4Ls9Hq6LCBgleGDTaFRDLWWBC8uoXQun0xEEXtlDUHBDPZBCOzbw..
• Excerpt of API Integration
with Ektron
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20. Demo

21. CMS Demo
• Sharepoint 2010
• Ektron
• Drupal
• CQ5
• Wordpress
• Sitecore
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22. Q&A

23. Next Steps: Whitepapers and Follow-Up Docs

24. Thank you