Some marketing tips I shared at IDC. Tricks on how to reach bloggers, get downloads, attract users and generate buzz.

1. 10 Marketing Hacks
For Your Startup

2. About me
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Moved to Israel two years ago
Marketing team at Wibiya / Kampyle
Growth hacking at lool ventures
Built Mapped In Israel
Contribute at Business Insider / TechCrunch

3. 1. Guest Posting
• What’s a guest post?
• Send editor email with post and short intro
• If you don’t write well in English, find a friend

6. 2. Premium Giveaways
• Only for premium products
• Offer blogs giveaways
• Benefit: cost effective

13. 3. Rapportive
• Browser plugin for Gmail
• Find anyone’s email in the world
• Connect easily on social networks

17. 4. Hacker News
• Y Combinator’s “social network”
• What content works on Hacker News
• #1 spot can equal 10,000-50,000 visitors
in one day
• Upvote tactics

22. 5. App Price Drop
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Price your app
Drop it to free
Potentially 30K free downloads
Take advantage of the buzz

25. 6. Viral Projects
• Build a one day viral project
• Promote your brand subtly

30. 7. Share buttons
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Twitter
Facebook
Google+
LinkedIn
StumbleUpon

36. 8. AppSumo
• Groupon for geeks
• Get your product in front of 730K+ email
subscribers
• Offer premium product for a big discount

39. 9. Blogger Reachout
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Find relevant writer
Find email using Rapportive
Come up with an angle, provide value
Very short email
Follow up using Rapportive

45. 10. Dropbox Style
• The invite incentives
• Gamifying sign ups

49. Must follow on
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Leo Widrich - @leowid
Iris Shoor - @irisshoor
Sacha Greif - @sachagreif
Sahil Lavingia - @shl
Dan Shipper - @danshipper
Nir Eyal - @nireyal

50. Blogs to follow
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On Startups
Quick Sprout
KissMetrics
Distribution Hacks
Grow Hack
Little Big Details
Okdork
Andrew Chen

51. In the end none of this matters if you have a
crappy product.
This only works if your product is amazing.

52. Connect
• Email: b@langonline.com
• www.BenLang.me
@benln
Ben Lang