Developing an editorial mindset in a non-editorial businessSticky Content
They say everyone’s a publisher now, but what does that mean when you’re a b2b marketer with limited resources and no in-house editorial skills? How do you keep on producing marketable content, month in month out? Where do good ideas come from? Here are 5 things that b2b marketers can learn from publishers and editors…
Our founder & CEO, Pete Reis-Campbell, was the featured keynote speaker at the University of Leicester's recent Career Sucess webinar. Pete discussed how he built Kaizen and the importance of having an entrepreneurial mindset.
Developing an editorial mindset in a non-editorial businessSticky Content
They say everyone’s a publisher now, but what does that mean when you’re a b2b marketer with limited resources and no in-house editorial skills? How do you keep on producing marketable content, month in month out? Where do good ideas come from? Here are 5 things that b2b marketers can learn from publishers and editors…
Our founder & CEO, Pete Reis-Campbell, was the featured keynote speaker at the University of Leicester's recent Career Sucess webinar. Pete discussed how he built Kaizen and the importance of having an entrepreneurial mindset.
5 Ways Your Sales Team Will Make the Next Webinar a SuccessMarketo
Check out these slides from Marketo's LaunchPoint partner, ReadyTalk, and customer, Egencia, on how you can better utilize webinars to increase engagement and revenue.
For a bootstrapped entrepreneur, investment in paid marketing is generally the last priority. This deck helps you think about marketing as ongoing task and give you ideas/hacks to reap the most benefits from earned and owned marketing. Feel free to send your questions to Shilpi Sharma on LinkedIn if you have any.
How to Use Visual Content for Higher Rankings and Better RelationshipsNadya Khoja
Do you know how to create impressive visual content that builds real and long-lasting relationships with top influencers?
I bet you do. I do too. And Venngage has figured out how.
In the past year, Venngage has doubled down on content marketing and grown traffic, sign-ups, and revenue by over 400%. Now, they use visual content like infographics to build long-lasting relationships with major influencers in their niche, and maintain a 15% growth rate week-over-week.
Want to see results like that for yourself?
- Find and pitch influencers in your niche
- Create compelling visual content for those influencers
- Build high quality backlinks with images and kill it on SEO
Best Digital Marketing Courses in Nagpur has so many things which make us fall in love with the city but, apart from its beauty Nagpur has so many best colleges and educational opportunities too.
Who You Should Hire for Sustainable Growth - #GHConf18GrowthHackers
Finding someone who sits on marketing that understands product, or someone in product that understands marketing isn’t enough to assure they are going to drive real impact along your growth curve. And if we’re going to be brutally honest for a minute…isn’t cross-team knowledge and awareness more of a prerequisite for any hire these days? In this presentation you’ll learn what you need to know to staff for sustainable growth.
Online, everything's a competition. If your website isn’t healthy enough to compete, you lose, which can be detrimental to the profitability and viability of your business. If you want your business to win the online marketing race — or at least place in the top 10 — you have to train for it, just as you would if you were preparing for an actual, physical race.
In this session, I will provide you with a five-point training regimen that will help you whip your WordPress website into shape and make it a true contender in online marketing.
1. Learn what website architecture issues to look for and what tools will help you detect them
2. Discover the role of keyword research in today’s online marketing landscape and how to properly optimize content
3. Understand content’s role in online competition
4. Learn social media’s threefold role in your website’s health and how it impacts search rankings
5. Know what usability issues you should be testing to make using your site effortless for visitors
Learn inbound marketing from Ingenex CEO and LA2M founder Derek Mehraban. Mehraban offers his expertise on the development and management of an inbound marketing strategy in business advertising, as well as the many benefits it offers to business growth and company sales.
5 Ways Your Sales Team Will Make the Next Webinar a SuccessMarketo
Check out these slides from Marketo's LaunchPoint partner, ReadyTalk, and customer, Egencia, on how you can better utilize webinars to increase engagement and revenue.
For a bootstrapped entrepreneur, investment in paid marketing is generally the last priority. This deck helps you think about marketing as ongoing task and give you ideas/hacks to reap the most benefits from earned and owned marketing. Feel free to send your questions to Shilpi Sharma on LinkedIn if you have any.
How to Use Visual Content for Higher Rankings and Better RelationshipsNadya Khoja
Do you know how to create impressive visual content that builds real and long-lasting relationships with top influencers?
I bet you do. I do too. And Venngage has figured out how.
In the past year, Venngage has doubled down on content marketing and grown traffic, sign-ups, and revenue by over 400%. Now, they use visual content like infographics to build long-lasting relationships with major influencers in their niche, and maintain a 15% growth rate week-over-week.
Want to see results like that for yourself?
- Find and pitch influencers in your niche
- Create compelling visual content for those influencers
- Build high quality backlinks with images and kill it on SEO
Best Digital Marketing Courses in Nagpur has so many things which make us fall in love with the city but, apart from its beauty Nagpur has so many best colleges and educational opportunities too.
Who You Should Hire for Sustainable Growth - #GHConf18GrowthHackers
Finding someone who sits on marketing that understands product, or someone in product that understands marketing isn’t enough to assure they are going to drive real impact along your growth curve. And if we’re going to be brutally honest for a minute…isn’t cross-team knowledge and awareness more of a prerequisite for any hire these days? In this presentation you’ll learn what you need to know to staff for sustainable growth.
Online, everything's a competition. If your website isn’t healthy enough to compete, you lose, which can be detrimental to the profitability and viability of your business. If you want your business to win the online marketing race — or at least place in the top 10 — you have to train for it, just as you would if you were preparing for an actual, physical race.
In this session, I will provide you with a five-point training regimen that will help you whip your WordPress website into shape and make it a true contender in online marketing.
1. Learn what website architecture issues to look for and what tools will help you detect them
2. Discover the role of keyword research in today’s online marketing landscape and how to properly optimize content
3. Understand content’s role in online competition
4. Learn social media’s threefold role in your website’s health and how it impacts search rankings
5. Know what usability issues you should be testing to make using your site effortless for visitors
Learn inbound marketing from Ingenex CEO and LA2M founder Derek Mehraban. Mehraban offers his expertise on the development and management of an inbound marketing strategy in business advertising, as well as the many benefits it offers to business growth and company sales.
Smart markting RSC South East - Summary slidesAdam Blackwood
A summary of the Smart Marketing Presentation at Plumpton College on 28th March for Sussex Council of Training Providers.
The presentation looked at the use of Social Networking Solutions and Proximity based solutions using NFC or Near Field Communications, QR Codes and the value of using Re-Direct Sites.
The resulting discussions also examined the various ways in which all these technology solutions could be used to enhance education marketing opportunities for providers.
Erica Paczkowski, Social Media Strategist at Design & Promote, presented how to build a social media strategy that is manageable and cohesive with your branding. Here's everything you need to know.
Rishabh Dev, Managing Director at Mapplinks & Mapplinks Academy tells you how to generate leads from social media.
In this webinar, you’ll learn: -
• Lead generation from social media without advertising.
• Unconventional digital channels for lead generation.
• Growth hacking social media channels to generate leads.
Digital marketing from a startup founder point of view - Brussels MeetupMohsin El Khamlichi
Digital Marketing overview from a startup founder point of view: sales funnel/AARRR, acquisition channels, marketing metrics, growth hacking, marketing tools & stacks, marketing plans,...
Learn more about our strategy services: http://newscred.com/learn-professional-services
This deck outlines the key factors for content marketing success, including:
- The core components of a content marketing strategy
- How to build a solid content marketing strategy
- How to utilize content across the buyer journey
- The content marketing roadmap
- How to conduct a content audit
- How to build your content marketing mission statement
John Lincoln, MivaCon 2016 - 7 Actionable SEO Strategies to Build Real Revenu...John Lincoln
John Lincoln, CEO of Ignite Visibility, teacher at UCSD and influential blogger presents 7 actionable SEO strategies to build real revenue now at MivaCon 2016. The event took place on March 11, 2016. In presentation covers local SEO, international SEO, tools, and much more.
You can learn more about Ignite Visibility on their website https://ignitevisibility.com and more about John at https://johnlincoln.marketing
Content is Design, Design is Content – How To Design For User ExperienceRobert Weller
Do you sometimes wonder why your content doesn’t have the desired effect on your audience? Or why some content spreads virally when you wouldn’t expect it to? Do you know what the most important factors to success are?
I answered some of these questions in my "Content Design" Webinar.
What's inside:
✓ How to create content that is both useful to your audience and your business
✓ How the typical user experience design process works
✓ What Aristotle has to do with content marketing
I used this SlideDeck for my GoToWebinar session on February, 22nd 2018; available on-demand via https://bit.ly/Recording-Content-Design
You spend all this time curating content, but how do you get people to actually read it – better yet, share it?
Watch this webinar with data analytics experts WordStream Founder Larry Kim and BuzzSumo Director Steve Rayson to learn how to stop wasting time guessing how to do content marketing right and build a winning strategy based off proven data. You’ll leave with 5 easy data analytics tricks to amplify your content, get more shares, more traffic, and ultimately more conversions.
In this webinar you’ll learn how to use social analytics to answer to these 4 key questions:
- What topics are my audience interested in?
- How do they find my content?
- What format moves them to convert?
- What content works for my competitors
If you’re already using HubSpot, then you know that marketing automation is an indispensable tool for executing your B2B marketing strategy. But the majority of B2B marketers still feel that they’re not using the technology to its full potential.
In this presentation, Mike Lieberman, CEO and Chief Inbound Scientist at Square 2 Marketing (a HubSpot Diamond Partner Agency), reveals various hacks for getting better results out of your HubSpot software.
Establishing an effective Social Media presencePACE LEBANON
“This CSO coaching general strategy presentation on establishing an effective Social Media presence
is made possible by the generous support of the American people through the United States Agency
for International Development (USAID). The contents are the responsibility of Think Media Labs and
do not necessarily reflect the views of USAID or the United States government.”
How to Turn Your Startup Into a Profitable BusinessMatt Warcholiński
How to turn your startup into a profitable business?
You need to answer two questions:
- How to multiply your revenues?
- How to optimise your time?
Inside you can find actionable tactics on how to create a profitable business. To do this you need to:
#1 Be laser focused
#2 Find a Hustler
#3 Delegate Everything
#4 Automate Everything
Keynote video: https://vimeo.com/220618802
Read more about entrepreneurship and startups: https://brainhub.eu/blog/
Created during the weekend at LSM in Munich 2013
Concept built and tested in 3 days with first sales success - 5 Euro made / 38.5% conversion rate achieved :).
How to build a product to sell in a weekend? Try LSM Workshops
How to start your #1 startup?
What is startup?
Why an idea is worth max. 20$?
Where to find a co-founder?
What is the best startup team?
How to build startup without a programmer?
This is a deck with details about my career and me. I hope it will be more engaging than ordinary CV...
Feel free to copy it and reuse it
I took the inspiration from Jordan McDonnell. Please have a look at his amazing Resume here:
http://www.slideshare.net/jmcdcems/this-is-not-my-resume
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
5. Startup Stash
Startup Stash A curated directory of
resources & tools to help you build
your Startup
Results after 48h:
• 1573 upvotes
• 35K unique visitors
• 230K pageviews (5.17 pages/
session)
Source: http://startupstash.com/
brainhub
6. Hubspot
Hubspot is an inbound marketing
and sales platform that helps
companies
Website Grader Grade your
website's strengths and
weaknesses in seconds
Results after 48h:
• 2046 upvotes
• 4M pages graded during last 6y
Source: https://website.grader.com/
brainhub
7. crew.co
Crew connects devs/
designers/agencies with
customers
Unsplash - Free (do whatever
you want) high-resolution
photos. Get 10 new photos
every 10 days.
Results:
• 5 million unique visitors
• #1 referral source to Crew
Source: http://blog.crew.co/how-side-projects-saved-our-startup/
brainhub
8. crew.co
3 of the top 5 referring sites
to Crew
100,000+ email subscribers
40% of our Revenue
#3 referral source to Crew
3,600+ email subscribers
50,000 unique visitors/
month
Side Projects Blogging
Hint: Ideas for your side project
brainhub
15. What does sexy story
mean?
• We said that we are available in the whole DACH Region
from day 1 (Germany, Switzerland, Austria)
• We said that our first task was to find an old bavarian
musician to play in a front of somebody’s girlfriend house
- It was an actual request
• No barrier for any user - SMS or WhatsApp // NO APP
brainhub
19. #2 Content writing
• Find the ideas for blog posts on FB Groups
• Write great posts
• Share it
• Re-publish it - +50 places to repurpose your content
brainhub
20. #2 Content writing
1) Share on Social Networks: Facebook, Linkedin, Twitter
and Google+ (Use Hoosuite to do it) and send to your
newsletter subscribers
brainhub
21. #2 Content writing
2) Post a link to your blog post on Facebook/Linkedin/Xing
Groups
brainhub
22. #2 Content writing
3) Re-Frame the content and publish it on Quora
Hint: How to measure traffic from Quora with Google Analytics
brainhub
23. #2 Content writing
4a) Google the keywords on which you are positioning your
article and go through all the links on the first 6-7 pages, and
then…
Hint 1: It’s great to inform all authors included in your blog post by Twitter/E-mail - https://contentmarketer.io/
Hint 2: Automate the follow-ups, use http://replyapp.io
brainhub
24. #2 Content writing
4b) Share your content with each blog post author/website owner/
people on forums and blogs you have found.
Ask them to share your content. Comment on their posts
Hint 1: It’ great to inform all authors included in your blog post by Twitter/E-mail - https://contentmarketer.io/
Hint 2: Automate the follow-ups, use http://replyapp.io
brainhub
25. 3. Facebook Groups
4. Forums - Talk to people
5. Classified Ads
6. Twitter - Look for keywords
https://www.quora.com/How-do-I-get-my-first-1000-users-to-try-my-website
brainhub