This document discusses Peter Choi's background and experience in co-founding two companies. It then examines different social media platforms and how they relate to people, content, location or utility. Various mobile app monetization strategies and features are reviewed. Mobile payment options and the importance of analytics and video are also covered. The document concludes with recommendations on building an IT team, online presence, and being accessible to younger customers.

1. Peter Choi MSc MBCS PMP CISA CISSP
Managing Director
Co-founder of Snapshock and Hiwave Dry Seafood

2. 海味軒 | 香港海味燕窩網上專門店
http://hiwave.starrygift.com
• Family business for 3 gens
• Physical store at Sai Kung
• iPhone apps – soup recipes “ 日行一膳”
• Featured in Google “The Connected Harbour”
http://www.connectedharbour.hk

3. Which ones do you use?
• Facebook
• Instagram
• foursquare
• whatsapp
• apple news
• ebay
• new town plaza
• jobsdb
• openrice
• Nike
• Pokerist
• angrybirds
• Pizzahut
• …

4. People Content
Location Utility

5. People
• Facebook
• Twitter
• Path
‘What I shared is still mine.’
Personal fame related
Fragmented time

6. Location
• Foursquare
• Yelp
• Jiapang
Still personal (check-in, find friends…)
Fragmented time

7. Content
• Wikipedia
• Google
• catalogue / ebook / magazine / news
Massive information, really massive
Already a trusted brand
Keep updating  huge cost

8. CRITICAL MASS PROBLEM

9. Utility
• Google Map
• Whatsapp
• Skype
• Evernote
• Snapshock
Specific functionality
Harder to monetize

10. Game
• Angrybird
• Cut the Rope
• Draw Something
Standalone game title
High development cost

11. Semi Conclusion
• Absolutely consumer centric
• Spontaneous market
• Make it personally attaching
• Content on demand
• Focus on user experience and UI design

12. iPhone vs Android?

13. iPhone vs Android?

14. iPhone vs Android?

15. Monetization
• Pricing ( paid / free )
• In-app purchase
• Platform content
• Advertisement

16. Features
• Camera
• GPS
• Push Notification
• Sharing (Facebook / Twitter / 微博 api)
• Mobile Payment

17. Mobile payment
• Square
• Paypal
• NFC

18. Analytics

19. Mobile Web

20. Video

21. What Now?
• Get an IT team / vendor (w/ marketing
knowledge)
• Arrange in-house operation staff
• Manage your online presence
• Be ready for young customers
• Be accessible

22. Thank You!
(852) 3583 0762
Peter Choi
Palapple (HK) Ltd.