Overcoming the Most Common Content Creation ChallengesCarole Mahoney
Corey Eridon, Inbound Marketing Content Manager at HubSpot, shares her hacks, tips, and strategies for dealing with content marketing challenges at the July 8, 2013 HUGME (Hubspot User Group-Maine).
Are you struggling to create enough killer content? View this webinar to learn some simple hacks that increase your content quantity and quality today! http://ow.ly/LvBZ306d742
Overcoming the Most Common Content Creation ChallengesCarole Mahoney
Corey Eridon, Inbound Marketing Content Manager at HubSpot, shares her hacks, tips, and strategies for dealing with content marketing challenges at the July 8, 2013 HUGME (Hubspot User Group-Maine).
Are you struggling to create enough killer content? View this webinar to learn some simple hacks that increase your content quantity and quality today! http://ow.ly/LvBZ306d742
11 Ways to Optimize LinkedIn for BusinessDave Kerpen
In case you haven't heard, LinkedIn is the online playing field where the social media & business worlds converge. Are you fully maximizing it to promote your business? Join Social Media Today + Likeable Local's CEO Dave Kerpen to learn essential LinkedIn strategies like:
-Customizing your profile to boost your business.
-Publishing on LinkedIn
-Discovering & connecting with Influencers
-Leveraging LinkedIn listening to generate new biz
-And more!
A Small Business guide to why and how to implement a Social Media strategy for your business. Presented at the Mountain View Chamber of Commerce Social Media Conference, October 2013.
Using social media tools like Facebook, Twitter, YouTube, Pinterest, etc. to leverage your content. How new social media resources, and enhancements to well-established sites, are increasing the power of social for business.
How to Supercharge Your Visual Content Post Planner
Visual content is 40X more likely to get shared on social media than other types of content.
Join Post Planner CMO Rebekah Radice as she reveals how you can use Canva and Post Planner to create content your audience will love!
Watch the Replay: https://www.postplanner.com/supercharge-visual-content
Presentation: Putting the Customer at the Center: How American Airlines Uses Instagram & Vine
Presented by: Stephanie Scott, Social Media Specialist, American Airlines
American Airlines believes listening to customers powers an effective social media strategy. On Instagram and Vine, as on its other social networks, American uses customer feedback and engagement data to continually refine its content strategy. In addition to leveraging data to improve content, American puts the customer at the center by repurposing user-generated content and engaging influencers directly.
www.bdionline.com
On March 16th, Luke O'Kelley presented to the Atlanta HubSpot User's Group on the importance of evergreen content, and how to make your blog content more evergreen. These are his slides.
Blogging can be a great tool to drive traffic to your website, expand your reach, and even get more leads! But after all that hard work creating quality content, how do you get your blog in front of the right people?
During this 60 minute webinar, blogging experts from HubSpot and WordStream will expose the tips and tricks they've used to grow their blog readership to over 2.5 million combined viewers a month! This webinar is part of HubSpot's #Blog100 campaign.
View the webinar recording here: http://offers.hubspot.com/increase-email-subscribers Every marketer could use a larger database, but growing it can be difficult. You don't want to spam everyone on the internet in hopes of getting a few more email addresses!
Noah Kagan started 2 multi-million dollar businesses and grew his email list to 700,000+ subscribers. He is presenting on our on-demand webinar about how he grew his email subscriber list by 50,000 in one year!
This session covered some of the tried-and-true tips and strategies to help create the "perfect post" on any network (Facebook, Twitter, Instagram, Pinterest and Linkedin). While this may look different for every brand--depending on business goals and personality--guidance on the anatomy of an engaging post can boost your overall social performance!
Social media is not optional. It's been proven to increase website visitors, to help convert more leads and to drive more customers. But do you know how to best navigate the social media landscape? Who to target, and which networks are best for your audience?
This presentation is part of HubSpot's complimentary Inbound Certification. You can learn more at: http://academy.hubspot.com/certification
Amplifying your Content with Social Media 2014 - Class #4 HubSpot Inbound Aca...Sorin Magureanu
Social media: the most underrated tool in your inbound toolkit.
Social media can be used to attract visitors, convert leads, close customers, and even delights existing customers into promoters. So how do you make it work for you? Which platforms are best for your personas, and how do you engage with them once you are there? This class will explore how social media can be an integral part of your inbound strategy.
This class fits into the "Attract" stage of Inbound Methodology - we leverage social media to connect with new faces and to expand our marketing reach.
http://academy.hubspot.com/inbound-marketing-certification/attract/social-media
11 Ways to Optimize LinkedIn for BusinessDave Kerpen
In case you haven't heard, LinkedIn is the online playing field where the social media & business worlds converge. Are you fully maximizing it to promote your business? Join Social Media Today + Likeable Local's CEO Dave Kerpen to learn essential LinkedIn strategies like:
-Customizing your profile to boost your business.
-Publishing on LinkedIn
-Discovering & connecting with Influencers
-Leveraging LinkedIn listening to generate new biz
-And more!
A Small Business guide to why and how to implement a Social Media strategy for your business. Presented at the Mountain View Chamber of Commerce Social Media Conference, October 2013.
Using social media tools like Facebook, Twitter, YouTube, Pinterest, etc. to leverage your content. How new social media resources, and enhancements to well-established sites, are increasing the power of social for business.
How to Supercharge Your Visual Content Post Planner
Visual content is 40X more likely to get shared on social media than other types of content.
Join Post Planner CMO Rebekah Radice as she reveals how you can use Canva and Post Planner to create content your audience will love!
Watch the Replay: https://www.postplanner.com/supercharge-visual-content
Presentation: Putting the Customer at the Center: How American Airlines Uses Instagram & Vine
Presented by: Stephanie Scott, Social Media Specialist, American Airlines
American Airlines believes listening to customers powers an effective social media strategy. On Instagram and Vine, as on its other social networks, American uses customer feedback and engagement data to continually refine its content strategy. In addition to leveraging data to improve content, American puts the customer at the center by repurposing user-generated content and engaging influencers directly.
www.bdionline.com
On March 16th, Luke O'Kelley presented to the Atlanta HubSpot User's Group on the importance of evergreen content, and how to make your blog content more evergreen. These are his slides.
Blogging can be a great tool to drive traffic to your website, expand your reach, and even get more leads! But after all that hard work creating quality content, how do you get your blog in front of the right people?
During this 60 minute webinar, blogging experts from HubSpot and WordStream will expose the tips and tricks they've used to grow their blog readership to over 2.5 million combined viewers a month! This webinar is part of HubSpot's #Blog100 campaign.
View the webinar recording here: http://offers.hubspot.com/increase-email-subscribers Every marketer could use a larger database, but growing it can be difficult. You don't want to spam everyone on the internet in hopes of getting a few more email addresses!
Noah Kagan started 2 multi-million dollar businesses and grew his email list to 700,000+ subscribers. He is presenting on our on-demand webinar about how he grew his email subscriber list by 50,000 in one year!
This session covered some of the tried-and-true tips and strategies to help create the "perfect post" on any network (Facebook, Twitter, Instagram, Pinterest and Linkedin). While this may look different for every brand--depending on business goals and personality--guidance on the anatomy of an engaging post can boost your overall social performance!
Social media is not optional. It's been proven to increase website visitors, to help convert more leads and to drive more customers. But do you know how to best navigate the social media landscape? Who to target, and which networks are best for your audience?
This presentation is part of HubSpot's complimentary Inbound Certification. You can learn more at: http://academy.hubspot.com/certification
Amplifying your Content with Social Media 2014 - Class #4 HubSpot Inbound Aca...Sorin Magureanu
Social media: the most underrated tool in your inbound toolkit.
Social media can be used to attract visitors, convert leads, close customers, and even delights existing customers into promoters. So how do you make it work for you? Which platforms are best for your personas, and how do you engage with them once you are there? This class will explore how social media can be an integral part of your inbound strategy.
This class fits into the "Attract" stage of Inbound Methodology - we leverage social media to connect with new faces and to expand our marketing reach.
http://academy.hubspot.com/inbound-marketing-certification/attract/social-media
Sendible: How To Build An Effective Content Strategy WebinarSendible Web
Join Sendible's Luke Knight as he shows you how to implement a successful content marketing strategy using original content and social media to drive highly targeted traffic back to your website.
With a few easy steps, he'll show you how you can turn your Sendible account into an effective content marketing engine that uses the power of social media and quality content to drive leads through your funnel.
Sendible: How To Build An Effective Content Strategy WebinarSendible
Join Sendible's Luke Knight as he shows you how to implement a successful content marketing strategy using original content and social media to drive highly targeted traffic back to your website.
With a few easy steps, he'll show you how you can turn your Sendible account into an effective content marketing engine that uses the power of social media and quality content to drive leads through your funnel.
Marketing Profs' Ann Handley and V3 Integrated Marketing's Shelly Kramer co-presented at the International Pizza Expo in Las Vegas in March 2014.Content Marketing in 15 Minutes a Day is focused on how restaurant industry professionals with businesses large and small can maximize their content marketing and social media efforts.
Topics covered included:
- How social media influences buying behavior
- Challenges for business owners related to content marketing and social media
- How to do your homework and figure out what kind of social media will work for you
- How to start with a competitive analysis
- How to develop a content marketing plan and a social media marketing plan
- Tricks for effective engagement across platforms
- Tools you can use to help maximize your social reach
- Mobile trends for restaurants and how to integrate mobile into your overall strategies
- How to look at your overall goals, your strategy and measure ROI
Topic: Who’s Taking Care of Your Content?
- 7 things you need before you start writing
- 4 people you need on your side – and the jobs you should delegate to them
- 1 thing you have to stop doing – right now
Are You ‘LPC’ on Twitter? How to Make Your Brand Live, Public and ConversationalKatie Safrey
Using Twitter to achieve #greatness for your business and brand. This deck was presented at PR News Social Media Summit in July 2014 and covers top tips and tools for creating an engaging Twitter presence.
Optimize Your Online Presence for the 2015 Digital LandscapeSage Island
For most companies, establishing a digital presence starts with a website, and that opens the door to a much broader array of digital marketing tools which, used properly, can have a profound, positive effect on sales, profits, branding, customer experience, and more. Find out which tactics and tools you need to be focusing on to get the most out of today’s digital landscape.
Finding New Customers Through Engaging ContentMarketo
Everyone is talking about content. However, many businesses struggle to get started, build their team, and create enough engaging content to fuel their lead generation strategy. Watch this session with Dayna Rothman, Content Marketing Manager at Marketo, to learn how to construct a solid content marketing plan that converts.
Watch this session from the record-breaking New Rules of Marketing Virtual event to discover:
-How to create a rockstar content marketing team
-How to do more with less by using lean content marketing techniques
-How to build your content marketing plan based around themes and personas
-Examples from Marketo's own content marketing successes
2. • VP of Content Strategy & Sales
• Founder of FantasyHelp.com
• Student,Writer, Speaker, Podcaster
Dmiller@CopyPress.com @ItIsMillerTime
ABOUT ME
3. OVERVIEW
• Why you should care about content marketing
• How to create a content marketing plan
• 5 actionable content marketing tips
Dmiller@CopyPress.com @ItIsMillerTime
4. PART 1
Why should you care about content marketing?
Dmiller@CopyPress.com @ItIsMillerTime
5. CONTENT MARKETING
Dmiller@CopyPress.com @ItIsMillerTime
“Content marketing is a strategic marketing approach focused on
creating and distributing valuable, relevant, and consistent content
to attract and retain a clearly-defined audience — and, ultimately, to
drive profitable customer action.”
– Content Marketing Institute
7. BECOME A PUBLISHER
Dmiller@CopyPress.com @ItIsMillerTime
Create content for users not
for your brand
Create content that others
aren’t
Create an identity and
differentiate your brand
8. CONTENT MARKETING AND DFS
Dmiller@CopyPress.com @ItIsMillerTime
-Already a high amount of competition for same eyes
9. EXAMPLE 1 : FANDUEL INSIDER
Dmiller@CopyPress.com @ItIsMillerTime
10. EXAMPLE 2 : DRAFTKINGS PLAYBOOK
Dmiller@CopyPress.com @ItIsMillerTime
12. 3 STEPSTO SUCCESSFUL CONTENT
Dmiller@CopyPress.com @ItIsMillerTime
Step 1. Create a user-friendly content portal that’s
optimized for conversions
Step 2. Create unique/quality content as frequently as you
can
Step 3. Promote your content across owned, earned, paid
channels
13. STEP 1:THE PLATFORM
Integrate CMS to your site
WordPress
Joomla
Drupal
User-friendly design
Optimize content pages
Dmiller@CopyPress.com @ItIsMillerTime
14. STEP 2: CREATE QUALITY CONTENT
Decide on type/theme of content
Document content plan with measurables
Create QA guide for each type of content
Hire creatives to execute
Dmiller@CopyPress.com @ItIsMillerTime
18. CONTENT AND DAILY FANTASY SPORTS:
2013 SEARCHTRENDS
Dmiller@CopyPress.com @ItIsMillerTime
19. CONTENT AND DAILY FANTASY SPORTS:
2014 SEARCHTRENDS
Dmiller@CopyPress.com @ItIsMillerTime
20. CONTENT AND DAILY FANTASY SPORTS:
2015 SEARCHTRENDS
Dmiller@CopyPress.com @ItIsMillerTime
21. BRAND/CONTENT STYLE GUIDE
Before creating content need to outline parameters
Style guide is living and iterative
Develop your brand’s voice and identity- use this style guide
as a QA tool to keep all content consistent
Dmiller@CopyPress.com @ItIsMillerTime
23. PRODUCETHE CONTENT
Step 1: Find Creatives
Step 2:Vet Creatives
Step 3: Provide Style Guide based on content type/theme
Step 4: Produce test piece of content and iterate
Step 5: Scale production
Step 6: Continue to modify/test content
Dmiller@CopyPress.com @ItIsMillerTime
24. PROMOTE CONTENT
Dmiller@CopyPress.com @ItIsMillerTime
Paid Media Earned Media
• Social Promotions
• Adwords
• Native Ads
• Banner Ads
• E-mail List
• Social Accounts
• Areas of your site
Owned Media
• Off-site comments
• Guest post
• Social shares from
influencers
• Outreach
26. TIP 1: DAILY LINEUP CONTENT
Dmiller@CopyPress.com @ItIsMillerTime
• 24-hours of relevance (need to post
ASAP)
• Targeting current players
• A lot of work
• Remove liability
27. TIP 2: CREATE BREAKING NEWS/TRENDY
CONTENT
Dmiller@CopyPress.com @ItIsMillerTime
• Easy to create
• Timely and relevant
• Longer shelf-life
• Potential users need it
• Get into Google News!
28. HOWTO CREATE BREAKING NEWS CONTENT
Dmiller@CopyPress.com @ItIsMillerTime
Step 1. Find a reliable and timely news source
29. HOWTO CREATE BREAKING NEWS CONTENT
Dmiller@CopyPress.com @ItIsMillerTime
Step 2. Find RSS feed for the source
30. HOWTO CREATE BREAKING NEWS CONTENT
Dmiller@CopyPress.com @ItIsMillerTime
Step 3. Use IFTTT.com to set triggers
31. HOWTO CREATE BREAKING NEWS CONTENT
Dmiller@CopyPress.com @ItIsMillerTime
Step 4. Create content once alert is received
34. TIP 4: LEVERAGE CONTENT AFFILIATES
Dmiller@CopyPress.com @ItIsMillerTime
Leverage affiliates by making it easy to market your brand
• Send daily/weekly value player emails to affiliates
• Create training and best practices content for affiliates
• Provide incentives for creating content
• “Teach a man to fish..”
35. TIP 5: EXPERIENCE BASED CONTENT
Dmiller@CopyPress.com @ItIsMillerTime
• Highlight emotions of playing and winning
• Use winners to attract new clients
• Highlight promotions with differentiated content
Good afternoon 1. Name 2. Title 3. Thanks for coming- I’m really excited, this is my first time at DFSE and it’s awesome to see such a big turnout with so many well known names in the industry- I’m going to be talking about a topic that I have a lot of knowledge and experience in, so hopefully I can give you some information that you will be able to put into place for your website– If you ever have questions or want personal advice, email or contact me on Twitter
A little about who I am-- I’m a huge sports fan, played Division 1 soccer in college, grew up in the 90s so I love the bulls and the Cowboys– I’ve spent the last 3 years at CopyPress– I work with new clients to generate long-term content plans and deliverables- About a year ago I launched a Fantasy Sports Advice website (FantasyHelp.com) – Recently pivoted it from a editorial style site to a fantasy sports community and long-term goal is to build it out as a platform for fantasy sports “experts/influencers” to grow their identity– I’m always learning and testing, I speak and have my own podcast, also am a frequent contributor on sites like SEJ, CMI, Business.com and Entrepreneur.com..
Content marketing is such a broad topic- I’m going to try and focus my presentation as much as possible so that when you leave today you will have a general understanding of Content marketing and actionable steps for building and executing your own content marketing strategy to help improve traffic to your website.
Content marketing is such a broad topic- I’m going to try and focus my presentation as much as possible so that when you leave today you will have a general understanding of Content marketing and actionable steps for building and executing your own content marketing strategy to help improve traffic to your website.
Read quote
70% of people say they’d rather learn about products through content than through traditional advertising – Content marketing should work closely with Social media and SEO teams – Onsite content is an owned form of media, meaning when you drive visitors to your website you have control of how you can market and conver them- if you create content for your Twitter/facebook you have to then drive them to your website and have no control of banner ads/etc on your content– It’s long-term so you won’t see immediate results but if you stay on it you will continue to increase your index pages, will attract reoccurring users and will increase their experience..
You can learn a lot from brands like redbull and Gopro- they have created an experience around their content and users that see the content immediately relate it to the brand- More and more we are seeing brands becoming publishers– you do this by creating content for the users and not your brand, by thinking of different angles that your competitors don’t see and by keeping a uniform/consistent voice and identity with your content! Example- reb bull is known for their fun, exciting and dare-devil stunts which relate to Redbull’s energy/adrenaline..
Several DFS are already trying to make that shift towards becoming a publisher– This is an email I received a couple weeks ago from a top tier daily fantasy sports website.. We have had many conversations in the past about how to approach content for their brand and they were now looking for a scalable content strategy that rivals that of ESPN and Rotowire– There is a huge opportunity in this new space
FanDuel launched it’s insider portal in an effort to draw and attract users to the site- they control the ads on the site and can add calls to action wherever they want on the page– this gives them an opportunity to attract users and convert them
DraftKings also have a portal as well “Playbook” that serves the same purpose– The main takeaway is that the big names in the DFS industry are leveraging content marketing to convert users, so if you want to compete in the space you should also be considering it.
Now that you see the value of Content Marketing what do you do?
As we’ve seen already with FanDuel and DraftKings’ content marketin strategy you will need to first consider where that content is going to live on your site.. The easiest integration is to create a subfolder on your domain and use a CMS like WordPress to control the content.. After you have the content portal ready- you then need to focus on creating unique and quality content as often as you can– there’s no exact answer to how often you should post content, but the more you post the better– Finally, the last step in an effective content marketing strategy is promoting the content, unfortunately the whole “if you build it they will come” approach doesn’t always work for content- so you have to perpetuate and share the content to as many eyes as possible to increase its reach
Here’s a quick look at DraftKings’ page– When you have your own content portal you can control the appearance as well as optimize it for conversions– this example shows How draftkings has links for internal contests– it also has a user friendly design that encourages sharing the content on social sites and also keeping the user on their site as long as possible with other “related articles” the key is to keep it friendly and optimize for what you want the user to do!
Step 2 is creating the actual content– this is extremely complex but I’ll run through a quick rundown of some things to focus– first willb e picking the type/theme of the content– then you need to document a plan and create a style guide to keep uniform quality- finally you’ll need to find creatives to execute the content
Here are some types of content– most likely you’ll be creating Articles– but I’d encourage you to differentiate your content as much as possible because different types of content resonate with different people so the more types of content you make the more likely you’ll expand your audience
Themes are also important when working on your content plan– the order of deciding the type or themes are not important, but eventually you’ll need to do both. There are short-term and long-term (Evergreent) types of content here are a few examples for the daily fantasy space
As you work on your type/themes you need to think about the different stages of the conversion process users are when they might find you– for instance: As a DFS there are many reasons users might land on your site– 1st they might be curious about fantasy sports as a whole and want to learn morea bout daily– this is awareness stage and should focus on high-level “strategy and information” based content– this level you’ll want to try to encourage these users to remember your name and portenially sign up for your email list– 2nd is evaluation stage– here users are already aware of DFS and might be deciding between you and another DFS site– this content should be promotional and encourage the user to convert, think of FAQ and experience based content– finally the conversion stage are users who are ready to commit or are already users– this type of content could be daily advice articles about who to play who to avoid, and other short-term, conversion focused content..
When working on the theme too you have to consider that sports topics are seasonal so you need to consider that when working on your content-editorial calendar here is the search trends for 2013
Here are the trends for 2014– as you can see its identical to the trends from 2013 and the trends this year also follow suit– Football is hands down the most popular, but you can also see that Baseball and Basketball peak during different months, so just be conscious when you start thinking about topics
Here is this years trends and as you can see Football is starting to ramp up– The key to this once again is to focus your energy on the sports that are going to garner the most attention
After you have the themes/topics/types you need to develop a brand guideline that outlines your voice and parameters that all the content needs to follow– this will help you build your voice and keep consistency across your content.. The guide should be living and iterative- so as you see results good/bad you should make adjustments to the guide and your content
Here’s an example of a guide for one of our clients--
I put this in 1 slide but really this could be an entire presentation in and of itself– finding creatives, vetting their talent, doing a test piece, adjusting the process and then scaling production will take some time, but the more effort you spend on the front end the less time you’ll have to spend during the middle of production..
You have your content and your website ready to roll– now you need to get users to see that content! Content promotion is one of the most difficult parts of content marketing– the 3 major ways to promote online content is through paid media like facebook ads or google adwords– owned media like your own website or email lists- earned media like guest posts or getting influencers to share your content– all of these have their value and when leveraged correctly can amplify your brand and drive more traffic to your website
Now that we’ve done a crash course on daily fantasy content marketing– here are 5 things I would focus on if I were creating a content strategy for a DFS
Tip 1– I’d avoid daily lineup content as much as possible– Why? for one thing they have a 24-hour relevancy– you might generate hundreds of views to the article but come tomorrow that traffic is going to drop off tremendously– spend time generating more evergreen content that will generate a longer return--- Additionally this is content targeted to users who are already playing on your website or about to convert– I’d focus more effort on the top-middle part of the funnel than the bottom. Not saying that you should neglect current users, but I think generating daily lineup articles everyday is not the best use of resources
Tip 2– A different approach could be to create trending/news worthy content– this is easier to create because you won’t have to dig to find the information, it is also going to be content that users are searching for right away and the audience is going to be more broad than the daily lineup audience is, so you have potential to convert new users– Finally, try to get into google news! I’d suggest creating news worthy articles for a couple months and then applying for Google news– if you can get into Google news you will see a huge uptick in traffic
So how do you create breaking news content? There are a number of different things you can do but I’ll run you through a quick way that I would– 1st find a reliable news source like ESPN
2nd then find the desired RSS feed– here are a few of ESPNs
3rd use IFTTT which is a website that lets you set up functions based on if this than that– the trigger that we are looking for are based on updated RSS feeds– so everytime the ESPN breaking news RSS gets updated I could set it up to email me the link to the news– or to even create a post using the RSS information.. Basically you can set the triggers to automatically update you when news is broken by one of your outlets– this secondary “news” is still relevant and timely– which is exactly what you are looking for
Once you have this alert you take the content and create your own unique spin on it– 4for4 does an excellent job of this and they reiterate the headline and info in the story, then provide a fantasy impact..
I’d also encourage you to focus on creating content around players- so the title should have the players name in it and the content should aim to focus on the impact of that player– fantasy sports is about the players, so your content should be too--- IF you are looking for who your articles should focus on, go to Rotoworld and look at the highest searched players for each sport over the past 7 days– these are the players who your audience is searching for right now, so this is the content you should target..
If you are going to spend the time researching and writing an article, you should take that information and hard work and turn it into as many different types of content as you can– so do a podcast focusing on the same information, create a quick video that highlights the same topics– People respond to different types of content so the more types you can create the better– It also helps leverage the work you are putting into researching
An underutilized channel is content affiliates– If I were a DFS I would try to leverage affiliates as much as possible– create a learning portal on your domain that teaches affiliates best practices for writing daily fantasy articles and then how to make the most out of their affiliate partnership with your brand– this will amplify your reach ten-fold with minimal work.. You could also send out daily newsletters to your affiliate network with the players that you think are the most valuable for that day, and make their research time minimal, they then could simply write the content based on information or research that you provide– If you have the capabilities, building a content affiliate program could help you immensely!
Finally what I think is one of the most underutilized angles in daily fantasy sports content is focusing on the “Experience” of playing and not entirely on “how to play/win” – Why do people play DFS? They like competition and/or like to win/win money--- with you knowing that, you can create content that highlights the excitement of winning.. Referrals, endorsements and testimonies are integral in getting new users– take that same approach and create videos, interviews, podcasts talking with winners and getting them to discuss their process- what they are doing now that they have won big, etc. Focus on the fact that anyone could win and you’ll convince anyone that they can win!
In closing- Generating traffic can be done a number of different ways, but if you are able to effectively generate traffic through content you will be on your way to building a sustainable brand and attentive audience that you will have endless opportunites to convert into users.