SlideShare a Scribd company logo
Hacking Kickstarter
Never done a
Kickstarter project
Marketing aspects are
similar to a startup
Me
• Moved to Israel two years ago
• Marketing team at Wibiya / Conduit
• Growth at lool ventures
• Built Mapped In Israel
• Contribute at Business Insider / TechCrunch
Tweet me @benln
http://bit.ly/STXvyF
Inspiration
Inspiration
Main focus:
Facebook
Direct traffic (primarily via email)
Twitter
Kickstarter
Blogs
Top referrers
Blogs
• Relevance
• Readership
• Relationships
• Reach
Research
• Find 10 Kickstarter projects similar to yours
• Make a list of press, tweets, mentions
Blogger Reachout
• Find relevant writer
• Find email using Rapportive (will explain after)
• Come up with an angle, provide value
• Very short email
• Follow up using Rapportive
Rapportive
• Browser plugin for Gmail
• Find anyone’s email in the world
• Connect easily on social networks
Blogs
• Ask
– Post in newsletter
– Facebook page
– Twitter feed
– Any other channel they use
Your contacts
• Export contacts from Gmail
– Influencers (Klout)
– In-the-know friends
– Acquaintances
• Different email to each group
Friends
• Create a Facebook group
• Host a party
• Share the insider information
• Make them a part of the team
Landing page
• Keep it simple
• Maximize sharing on Facebook
Tools
• Zirtual
• Boomerang
• Mailchimp
• Custom Kickstarter dashboard
Connect
• Email: b@langonline.com
• www.BenLang.me @benln Ben Lang
Questions?

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