Here's a list of marketing tricks for your Kickstarter campaign. Tips on how to reach out to bloggers, attract press and generate maximum buzz around your Kickstarter campaign. Inspired by Mike Del Ponte's campaign with Soma.

1. Hacking Kickstarter

2. Never done a
Kickstarter project
Marketing aspects are
similar to a startup

3. Me
• Moved to Israel two years ago
• Marketing team at Wibiya / Conduit
• Growth at lool ventures
• Built Mapped In Israel
• Contribute at Business Insider / TechCrunch

4. Tweet me @benln

5. http://bit.ly/STXvyF
Inspiration

6. Inspiration

7. Main focus:
Facebook
Direct traffic (primarily via email)
Twitter
Kickstarter
Blogs
Top referrers

8. Blogs
• Relevance
• Readership
• Relationships
• Reach

9. Research
• Find 10 Kickstarter projects similar to yours
• Make a list of press, tweets, mentions

10. Blogger Reachout
• Find relevant writer
• Find email using Rapportive (will explain after)
• Come up with an angle, provide value
• Very short email
• Follow up using Rapportive

16. Rapportive
• Browser plugin for Gmail
• Find anyone’s email in the world
• Connect easily on social networks

20. Blogs
• Ask
– Post in newsletter
– Facebook page
– Twitter feed
– Any other channel they use

21. Your contacts
• Export contacts from Gmail
– Influencers (Klout)
– In-the-know friends
– Acquaintances
• Different email to each group

22. Friends
• Create a Facebook group
• Host a party
• Share the insider information
• Make them a part of the team

23. Landing page
• Keep it simple
• Maximize sharing on Facebook

26. Tools
• Zirtual
• Boomerang
• Mailchimp
• Custom Kickstarter dashboard

28. Connect
• Email: b@langonline.com
• www.BenLang.me @benln Ben Lang
Questions?