This document discusses various marketing strategies. It begins by defining marketing and explaining its importance. It then outlines and provides examples of different types of marketing strategies such as ambush marketing, guerrilla marketing, offensive marketing, affinity marketing, scarcity marketing, cause marketing, and stealth marketing. For each strategy, it highlights the key aspects and typically provides an example to illustrate how organizations have implemented that particular strategy. The overall document serves to educate about different marketing approaches that can be used to attract customers, build brands and drive sales.

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By Sabahat Ali Khan

2.  What is marketing?
 Importance of marketing
 Marketing strategies
 Ambush marketing
 Guerilla marketing
 Offensive marketing
 Affinity marketing
 Scarcity marketing
 Cause marketing
 Stealth marketing
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3.  Marketing is not about you, It is about
your customers.
 It is not about how great your business
is, it is about the need your customers
have.
 “Thinking about Business in terms of
Customer needs and Satisfaction”.
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4.  Yes it is. You may have a very good
product or service but unless people
know about it, who cares?
 Marketing is about making more and
more money.
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5.  Marketing strategies are a process of using
the marketing mix to satisfy and attract
consumers to make a profit for the
organization.
 With so many competitions coming up,
 You need to be unique to bear them all,
 And that is where Marketing Strategies
come to help us.
 There are more than 52 marketing
strategies, I have listed some of the major
strategies..
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6.  Connecting of products with particular
events to get customer attention.
 Example Lux Style Awards
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7.  Coca-Cola got the official sponsorship for the 1996
Cricket World Cup by paying huge money. Pepsi
booked the major players including Sachin Tendulkar
as its Brand Ambassador and launched an Ad-
Campaign with a tagline, “Nothing Official About it”.
 During the finals of the match, Pepsi launched hot
air balloons all around the stadium with the Brand
“Pepsi” engraved on it. People were confused about
‘who the official sponsor was?’. But Pepsi won the
war and its sales increased drastically. Coca-Cola
even after spending huge money became a loser.
 This is one of the most historic successes of Ambush
Marketing.
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8.  Low-cost, Unconventional Marketing
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10.  Marketing done to take away the
market share of other companies
producing similar goods.
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11.  Lays V/S Oye Hoye
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12.  Partnership with other companies to
increase Brand Awareness.
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13.  HBL+ VISA
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14.  Controlling product availability to
increase sales.
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15.  “Limited Stock” (or) “Limited Period Offers” are all
examples of Scarcity Marketing
 Rolls Royce sells only 10 cars in a year, It does scarcity
marketing and thereby increases demand of its product.
This also gives the company to quote a high price.
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16.  Supporting a cause to build strong
customer following..
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18.  Secret Marketing to attract customer’s
attention.
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19.  Sony Ericson was the first company to do
Stealth Marketing. They developed a new
phone with camera in it and they wanted to
promote it. 40 fake actors were asked to pose
as tourists and request the passerby to click
their snaps at 10 major cities in USA.
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