Anacapri is Arezzo&Co's third brand, established in 2008. It focuses on affordable, colorful flat shoes targeted at women aged 15-60. Anacapri has evolved its brand concept and store design over time, and now seeks to accelerate growth through its franchise model. The brand's expansion strategy includes opening 68 new franchise stores by 2015, focusing initially on regions in southern Brazil. Opening an Anacapri franchise store requires an investment of around R$500,000 and has an attractive payback period of 35 months for franchisees.