Using the Jewelry industry, this deck explores numerous tactics and channels for growth-focused marketing. Read through a detailed marketing plan that dives into owned, earned and paid channels.
Unilever's Dove Men+Care shampoo marketing plan aims to increase sales by 30% in 2022 through a new product line extension. The extension will be 20% cheaper than the current most affordable option by increasing quantity by 20% and using a twin sachet packaging. Market research found 57.1% of customers found the product too expensive. The plan involves segmenting the target market, conducting a Porter's Five Forces analysis, positioning the product based on attributes and benefits, and implementing advertising strategies like billboards, radio, and TV to promote the new affordable twin sachet. The product will be distributed through wholesalers and retailers to supermarkets, convenience stores, and sari-sari
This document discusses growth hacking strategies used by companies like Hotmail and Airbnb to achieve rapid growth. It defines growth hacking as using tactics and best practices to increase user growth. Some key strategies discussed include viral growth, landing page optimization, copywriting, and behavioral experiments. The document emphasizes measuring the user lifecycle funnel and testing multiple experiments to find improvements. It recommends establishing product-market fit and adopting a growth mindset before implementing funnel analytics and relentless experimentation to activate rapid growth.
Guest lecture to Alternative Media and Public Relations class, Texas A&M University by Catherine Jones and Caitlin Jeansonne.
In this presentation to an Alternative Media and Public Relations class, the MMI agency guest speakers gave the students a look into the life of a PR/social professional. Catherine and Caitlin describe the individual responsibilities and skills of PR, social media, and experiential. The students are given advice and tips about honing their skills and how to get started after they graduate.
The document summarizes the services provided by an integrated marketing agency called The Energy Source. They take a full-service approach to marketing and offer strategic planning, branding, creative services, production, digital/mobile marketing, advertising, promotions, and public relations. They aim to develop custom programs that drive results for clients through an understanding of objectives and a customer-centric approach.
131004 m2020 ana total presentation final as presented by msaVermeer
This document summarizes findings from a survey of over 10,000 marketing professionals from 92 countries. Some key findings include:
- Marketing structures and organizations are changing more slowly than the work of marketing itself.
- Winning brands exhibit big insights, purposeful positioning, and deliver a total customer experience.
- Marketing influence varies by industry but is growing, with more marketing input on business strategy and investment decisions.
- Successful marketing organizations collaborate closely across functions like IT, finance, and HR and work to engage both internal and external stakeholders.
- Building strong marketing capabilities around areas like insights, branding, and strategy correlates with higher revenue growth and returns.
Manufacturing content marketers produced videos, short articles/posts, and virtual events/webinars most in the last 12 months. Videos produced the best results. The top owned media platforms used were organizations' websites, email newsletters, and email. LinkedIn was the most used and effective organic social media platform. Most manufacturing marketers have small content teams and outsource some activities, with finding adequately knowledgeable partners as a top challenge.
Strategic Marketing Services is a 360 Degree Marketing Agency & Marketing Services Outsourcing expert. Our clients value our relentless focus on results and Return on Marketing Investment. Our approach is, first and foremost, anchored around your pain points and objectives. Secondly – tools and channels – always with a clear objective and ROMI focus in mind. To that end, our Strategic Marketing Consulting Unit and our Client Performance Units are instrumental in meeting and exceeding our clients' expectations. Since its inception in 1999, Strategic Marketing Services is committed to providing result oriented digital marketing. Strategic has grown to be an 1800+ strong company. Spread across US and India, we have catered to over 40% of Fortune 500 companies in both B2B and B2C.
Strategic Marketing Services is a one-stop shop for the entire range of marketing services and solutions. We create marketing concepts, develop strategies, execute and help companies' market services and solutions on a global scale.
How to Manage the Digital Disruption of the Manufacturing Sales & Marketing C...Marketo
The internet is your digital showroom with buyers using it to shortlist potential suppliers weeks and months before they make contact with a salesperson. This change in behavior, with buyers performing more than two-thirds of their decision-making out of sight of the sales team, requires a new approach to sales.
View the slideshow to see how Xylem, along with Marketo and The Pedowitz Group,
- Increased sales productivity by enabling marketing, sales and distributors with key tools
- Increased return on marketing investment by improving efficiency and effectiveness
- Proved time to value within the initial pilot and quickly put the solution into production
Unilever's Dove Men+Care shampoo marketing plan aims to increase sales by 30% in 2022 through a new product line extension. The extension will be 20% cheaper than the current most affordable option by increasing quantity by 20% and using a twin sachet packaging. Market research found 57.1% of customers found the product too expensive. The plan involves segmenting the target market, conducting a Porter's Five Forces analysis, positioning the product based on attributes and benefits, and implementing advertising strategies like billboards, radio, and TV to promote the new affordable twin sachet. The product will be distributed through wholesalers and retailers to supermarkets, convenience stores, and sari-sari
This document discusses growth hacking strategies used by companies like Hotmail and Airbnb to achieve rapid growth. It defines growth hacking as using tactics and best practices to increase user growth. Some key strategies discussed include viral growth, landing page optimization, copywriting, and behavioral experiments. The document emphasizes measuring the user lifecycle funnel and testing multiple experiments to find improvements. It recommends establishing product-market fit and adopting a growth mindset before implementing funnel analytics and relentless experimentation to activate rapid growth.
Guest lecture to Alternative Media and Public Relations class, Texas A&M University by Catherine Jones and Caitlin Jeansonne.
In this presentation to an Alternative Media and Public Relations class, the MMI agency guest speakers gave the students a look into the life of a PR/social professional. Catherine and Caitlin describe the individual responsibilities and skills of PR, social media, and experiential. The students are given advice and tips about honing their skills and how to get started after they graduate.
The document summarizes the services provided by an integrated marketing agency called The Energy Source. They take a full-service approach to marketing and offer strategic planning, branding, creative services, production, digital/mobile marketing, advertising, promotions, and public relations. They aim to develop custom programs that drive results for clients through an understanding of objectives and a customer-centric approach.
131004 m2020 ana total presentation final as presented by msaVermeer
This document summarizes findings from a survey of over 10,000 marketing professionals from 92 countries. Some key findings include:
- Marketing structures and organizations are changing more slowly than the work of marketing itself.
- Winning brands exhibit big insights, purposeful positioning, and deliver a total customer experience.
- Marketing influence varies by industry but is growing, with more marketing input on business strategy and investment decisions.
- Successful marketing organizations collaborate closely across functions like IT, finance, and HR and work to engage both internal and external stakeholders.
- Building strong marketing capabilities around areas like insights, branding, and strategy correlates with higher revenue growth and returns.
Manufacturing content marketers produced videos, short articles/posts, and virtual events/webinars most in the last 12 months. Videos produced the best results. The top owned media platforms used were organizations' websites, email newsletters, and email. LinkedIn was the most used and effective organic social media platform. Most manufacturing marketers have small content teams and outsource some activities, with finding adequately knowledgeable partners as a top challenge.
Strategic Marketing Services is a 360 Degree Marketing Agency & Marketing Services Outsourcing expert. Our clients value our relentless focus on results and Return on Marketing Investment. Our approach is, first and foremost, anchored around your pain points and objectives. Secondly – tools and channels – always with a clear objective and ROMI focus in mind. To that end, our Strategic Marketing Consulting Unit and our Client Performance Units are instrumental in meeting and exceeding our clients' expectations. Since its inception in 1999, Strategic Marketing Services is committed to providing result oriented digital marketing. Strategic has grown to be an 1800+ strong company. Spread across US and India, we have catered to over 40% of Fortune 500 companies in both B2B and B2C.
Strategic Marketing Services is a one-stop shop for the entire range of marketing services and solutions. We create marketing concepts, develop strategies, execute and help companies' market services and solutions on a global scale.
How to Manage the Digital Disruption of the Manufacturing Sales & Marketing C...Marketo
The internet is your digital showroom with buyers using it to shortlist potential suppliers weeks and months before they make contact with a salesperson. This change in behavior, with buyers performing more than two-thirds of their decision-making out of sight of the sales team, requires a new approach to sales.
View the slideshow to see how Xylem, along with Marketo and The Pedowitz Group,
- Increased sales productivity by enabling marketing, sales and distributors with key tools
- Increased return on marketing investment by improving efficiency and effectiveness
- Proved time to value within the initial pilot and quickly put the solution into production
Last marketing trends in 2016- STIMA BelgiumStrat & Com
This document summarizes the results of a survey of 705 Belgian marketers and non-marketers about marketing trends and tactics. The key findings include:
1) Traditional offline tactics like print advertising, direct mail, events and networking remain an important part of marketing strategies, alongside newer digital tactics.
2) Marketers rate social media, email, and content marketing as very effective for generating leads and customers. Content marketing in particular seems to have become a mainstream tactic.
3) While marketers recognize the importance of analytics and big data, few are actually leveraging these capabilities currently. Marketers also rate their analytical skills lower than non-marketers.
To execute an effective account-based marketing strategy, a company should:
1. Compile a list of prospective target accounts that fit the ideal customer profile and gather each account's key contact and pain point information.
2. Create personalized content and messages tailored to each account's pain points and goals based on research conducted.
3. Employ specific ABM tactics like email marketing, social media, influencer marketing, and referral marketing to engage target accounts through their preferred channels.
It's back! The annual Content Marketing Institute/Content Marketing research returns again to dissect content marketing benchmarks, budgets and trends for B2B marketers in North America.
The State of Marketing Planning WhitepaperYard Digital
The document discusses the findings of a survey on marketing planning and execution. Some key findings include:
- 71% of marketers plan activities annually or ad hoc, and 83% rely on gut feel over data for strategic decisions. Only 17% use data/analytics.
- 10 out of 20 eCommerce managers say they struggle to identify growth opportunities due to a lack of analytical insight.
- Research suggests marketing planning flywheels are not optimally working for many, with underutilized software and a lack of structured agile processes.
- 92% of those struggling to identify growth opportunities cite a lack of people, time or tools as the reason.
The document summarizes the findings of Sagefrog Marketing Group's 2018 B2B Marketing Mix Report. Key findings include: most companies surveyed lack a formal marketing plan; over 60% outsource some marketing functions, primarily through retainers; and referrals are the largest source of qualified leads. The top areas of marketing spend are website development, tradeshows and events, and digital marketing. Generating sales leads is the most important marketing objective for the majority of those surveyed.
Forrester’s study: Discover How Marketing Analytics Increases Business Perfor...Nicolas Valenzuela
Invest In An Integrated Platform To Address Challenges Of Device Proliferation And Data Complexity
**Creemos en la cooperacion del conocimiento. Compartido por www.andabi.com
I reached out to eight CMO’s, VP’s and Marketing Directors and asked them ten questions to help Marketing Leaders shape your department, to help you to consider what training will be needed for you and your team and what skills and developmental areas are going to be so important to make 2022 successful.
The questions asked:
What was your biggest Marketing lesson from 2021?
What are the most important skills to have for Marketing leaders to succeed in 2022?
Which skills are you looking for your team members to improve in 2022?
What three skills are you going to personally improve in 2022?
Which channel(s) do you expect to explode in popularity and must be used in 2022?
Which brands really impressed you in 2021 and why?
What are your three big Marketing predictions for 2022?
How would you recommend Marketing leaders keep their company up to date with important industry shifts and performance changes?
What is your best piece of advice for Marketing Leaders managing their fellow management team members?
Do you have two pieces of advice that will help Marketing leaders to thrive in 2022?
A huge thanks to John Oberlin-Harris, Sophie Collins, Paul Lewis, Lorna Perrin, Charlotte Rush, Harry Lang, Jess Hall, Nick Bottai
Thanks for reading,
Danny Denhard
This document provides a summary of key findings from a survey of over 1,500 marketers about their 2021 marketing strategies and plans. Some of the main findings include:
- Social media has surpassed other channels as the primary marketing approach for most companies in 2021. Personalized and conversational marketing is preferred.
- Brand awareness is the top overall marketing priority and main goal of most marketing campaigns, surpassing sales goals.
- Most marketers have an increased budget for 2021 that will be spent on paid advertising, content creation, and automation software.
- Content marketing, video content specifically, remains very important with 82% of companies actively using it, up from 70% last year. Social media engagement is
When Content Marketing Institute (CMI) first reported on manufacturing in 2014, we noted that manufacturers were later to adopt content marketing than other industries we studied. They’ve certainly come a long way since then.
As you’ll see in this report—based on the results of our 10th annual content marketing survey—manufacturing marketers have become more strategic with their content marketing and are feeling less challenged with communicating complex content. Many are reporting success with their overall approach to content marketing. The ability to craft content for different audiences across various stages of the buyer’s journey—and distribute that content with precision—will be important to continued success in 2020.
Social selling and digital marketing are essential to B2B companies for a variety of reasons. Bryan O'Rourke explore why this is important, what you should be doing and how you should do it.
2nd Annual Killer Content Awards: Honoring The World's Best B2B Content Marke...G3 Communications
Sharing case studies and behind the scenes looks at the design and execution of the cutting edge content marketing programs. The Killer Content Awards features industry leaders in areas such as:
• Social media and targeted content marketing;
• Educational content that informs and inspires buyers;
• Linking content to measurable, revenue-focused results;
• Using video and interactive content in new and creative ways;
• Deploying content that drives successful, cross-channel campaigns.
Speakers:
• Andrew Gaffney, Demand Gen Report
• Alicia Fiorletta, Channel Marketer Report
2014 CMA Content Marketing Show PresentationPaul Cowan
A presentation given at the 2014 Content Marketing Show, hosted by the Canadian Marketing Association. In this talk, I reviewed some of the challenges and opportunities for content marketers and some findings from a recent analysis studying the top 25 Canadian brands and their social marketing and programmatic buying presences.
The document discusses developing a 360 degree digital strategy and outlines key aspects of an effective strategy. It emphasizes that brands must actively engage audiences through their digital channels rather than waiting passively. The document then covers defining goals, gathering insights, and developing a sample strategy. It also details the four core stages of building a digital strategy: planning, creation, actualization, and evaluation. Lastly, it provides next steps and trends to consider for an effective digital strategy.
The document provides a situational analysis and digital marketing strategy recommendations for Paula Mitchell Group, a real estate firm. It analyzes the company's online presence and competitors. Key recommendations include participating in industry forums to position the company as a leader, blogging more frequently to increase traffic to the website, and optimizing the website for mobile use. The strategy aims to increase sales by 25% and website traffic by 25% by June 2015 through improved search engine optimization, social media promotion, and targeted digital advertising.
Parts 1 - 4 include; current situation, objectives and critical issues, market analysis, marketing strategy. Manufacturing marketers must lay the foundation with a strong, collaborative marketing plan.
The document discusses Selling Simplified Group, Inc. (SSG) which provides B2B demand generation services, tools, and technology. It features SSG on the cover and includes an interview with Michael Whife, CEO, President, and Co-Founder of SSG. In the interview, Whife discusses SSG's solutions, the impact of the pandemic on marketing, the necessity of aligning with analytical tools for B2B connections, the future of marketing/advertising post-pandemic, and his vision for sustaining SSG's competitiveness. The article also provides information on SSG's demand strategy and Whife's advice for entrepreneurs entering the marketing industry.
It is an interactive session where we will take a good look at how content is no longer a luxury in the marketing mix, it's gone from a nice to have to a must-have and this is mostly due to the fact that consumers have changed. Literally, the way a human being's brain is wired today (mostly because of technology) compared to the way it was wired say 10-20 years ago will astound you, and what this means is that your customer now has expectations that you need to learn to meet in order to have success in marketing and most especially digital marketing. We will explore how the Information age has shifted our priorities and is shaping our economy - all this will link back to how digital content can bring you results - complete with case studies.
This document discusses building an integrated marketing campaign from the strategy level down. It emphasizes the importance of developing strategies that answer how and where consumers want to engage with brands across different channels. The document provides tips for marketers such as acknowledging the need for integration, holding all marketing teams accountable, and leading strategically by bringing teams together early in the planning process to coordinate efforts. Key points of integration discussed include paid search and SEO, display and social media, online and offline efforts, and ensuring all channels support consistent messaging.
Digital Strategy Template - For Startups Small Business & Ad AgenciesPiyush Agarwal
One of the biggest problems for any startup or small business is that there is no template for digital strategy available. In this document, I've tried to cover very practical approach on how to break down your digital strategy process into stages that cuts across identifying & segmenting your target audience, choosing the right digital marketing channels and creating the marketing metrics to track your performance.
Traditional marketing isn't working. While digital "pull" marketing continues to produce results, the effectiveness of traditional "push" marketing through traditional channels is dwindling.
Last marketing trends in 2016- STIMA BelgiumStrat & Com
This document summarizes the results of a survey of 705 Belgian marketers and non-marketers about marketing trends and tactics. The key findings include:
1) Traditional offline tactics like print advertising, direct mail, events and networking remain an important part of marketing strategies, alongside newer digital tactics.
2) Marketers rate social media, email, and content marketing as very effective for generating leads and customers. Content marketing in particular seems to have become a mainstream tactic.
3) While marketers recognize the importance of analytics and big data, few are actually leveraging these capabilities currently. Marketers also rate their analytical skills lower than non-marketers.
To execute an effective account-based marketing strategy, a company should:
1. Compile a list of prospective target accounts that fit the ideal customer profile and gather each account's key contact and pain point information.
2. Create personalized content and messages tailored to each account's pain points and goals based on research conducted.
3. Employ specific ABM tactics like email marketing, social media, influencer marketing, and referral marketing to engage target accounts through their preferred channels.
It's back! The annual Content Marketing Institute/Content Marketing research returns again to dissect content marketing benchmarks, budgets and trends for B2B marketers in North America.
The State of Marketing Planning WhitepaperYard Digital
The document discusses the findings of a survey on marketing planning and execution. Some key findings include:
- 71% of marketers plan activities annually or ad hoc, and 83% rely on gut feel over data for strategic decisions. Only 17% use data/analytics.
- 10 out of 20 eCommerce managers say they struggle to identify growth opportunities due to a lack of analytical insight.
- Research suggests marketing planning flywheels are not optimally working for many, with underutilized software and a lack of structured agile processes.
- 92% of those struggling to identify growth opportunities cite a lack of people, time or tools as the reason.
The document summarizes the findings of Sagefrog Marketing Group's 2018 B2B Marketing Mix Report. Key findings include: most companies surveyed lack a formal marketing plan; over 60% outsource some marketing functions, primarily through retainers; and referrals are the largest source of qualified leads. The top areas of marketing spend are website development, tradeshows and events, and digital marketing. Generating sales leads is the most important marketing objective for the majority of those surveyed.
Forrester’s study: Discover How Marketing Analytics Increases Business Perfor...Nicolas Valenzuela
Invest In An Integrated Platform To Address Challenges Of Device Proliferation And Data Complexity
**Creemos en la cooperacion del conocimiento. Compartido por www.andabi.com
I reached out to eight CMO’s, VP’s and Marketing Directors and asked them ten questions to help Marketing Leaders shape your department, to help you to consider what training will be needed for you and your team and what skills and developmental areas are going to be so important to make 2022 successful.
The questions asked:
What was your biggest Marketing lesson from 2021?
What are the most important skills to have for Marketing leaders to succeed in 2022?
Which skills are you looking for your team members to improve in 2022?
What three skills are you going to personally improve in 2022?
Which channel(s) do you expect to explode in popularity and must be used in 2022?
Which brands really impressed you in 2021 and why?
What are your three big Marketing predictions for 2022?
How would you recommend Marketing leaders keep their company up to date with important industry shifts and performance changes?
What is your best piece of advice for Marketing Leaders managing their fellow management team members?
Do you have two pieces of advice that will help Marketing leaders to thrive in 2022?
A huge thanks to John Oberlin-Harris, Sophie Collins, Paul Lewis, Lorna Perrin, Charlotte Rush, Harry Lang, Jess Hall, Nick Bottai
Thanks for reading,
Danny Denhard
This document provides a summary of key findings from a survey of over 1,500 marketers about their 2021 marketing strategies and plans. Some of the main findings include:
- Social media has surpassed other channels as the primary marketing approach for most companies in 2021. Personalized and conversational marketing is preferred.
- Brand awareness is the top overall marketing priority and main goal of most marketing campaigns, surpassing sales goals.
- Most marketers have an increased budget for 2021 that will be spent on paid advertising, content creation, and automation software.
- Content marketing, video content specifically, remains very important with 82% of companies actively using it, up from 70% last year. Social media engagement is
When Content Marketing Institute (CMI) first reported on manufacturing in 2014, we noted that manufacturers were later to adopt content marketing than other industries we studied. They’ve certainly come a long way since then.
As you’ll see in this report—based on the results of our 10th annual content marketing survey—manufacturing marketers have become more strategic with their content marketing and are feeling less challenged with communicating complex content. Many are reporting success with their overall approach to content marketing. The ability to craft content for different audiences across various stages of the buyer’s journey—and distribute that content with precision—will be important to continued success in 2020.
Social selling and digital marketing are essential to B2B companies for a variety of reasons. Bryan O'Rourke explore why this is important, what you should be doing and how you should do it.
2nd Annual Killer Content Awards: Honoring The World's Best B2B Content Marke...G3 Communications
Sharing case studies and behind the scenes looks at the design and execution of the cutting edge content marketing programs. The Killer Content Awards features industry leaders in areas such as:
• Social media and targeted content marketing;
• Educational content that informs and inspires buyers;
• Linking content to measurable, revenue-focused results;
• Using video and interactive content in new and creative ways;
• Deploying content that drives successful, cross-channel campaigns.
Speakers:
• Andrew Gaffney, Demand Gen Report
• Alicia Fiorletta, Channel Marketer Report
2014 CMA Content Marketing Show PresentationPaul Cowan
A presentation given at the 2014 Content Marketing Show, hosted by the Canadian Marketing Association. In this talk, I reviewed some of the challenges and opportunities for content marketers and some findings from a recent analysis studying the top 25 Canadian brands and their social marketing and programmatic buying presences.
The document discusses developing a 360 degree digital strategy and outlines key aspects of an effective strategy. It emphasizes that brands must actively engage audiences through their digital channels rather than waiting passively. The document then covers defining goals, gathering insights, and developing a sample strategy. It also details the four core stages of building a digital strategy: planning, creation, actualization, and evaluation. Lastly, it provides next steps and trends to consider for an effective digital strategy.
The document provides a situational analysis and digital marketing strategy recommendations for Paula Mitchell Group, a real estate firm. It analyzes the company's online presence and competitors. Key recommendations include participating in industry forums to position the company as a leader, blogging more frequently to increase traffic to the website, and optimizing the website for mobile use. The strategy aims to increase sales by 25% and website traffic by 25% by June 2015 through improved search engine optimization, social media promotion, and targeted digital advertising.
Parts 1 - 4 include; current situation, objectives and critical issues, market analysis, marketing strategy. Manufacturing marketers must lay the foundation with a strong, collaborative marketing plan.
The document discusses Selling Simplified Group, Inc. (SSG) which provides B2B demand generation services, tools, and technology. It features SSG on the cover and includes an interview with Michael Whife, CEO, President, and Co-Founder of SSG. In the interview, Whife discusses SSG's solutions, the impact of the pandemic on marketing, the necessity of aligning with analytical tools for B2B connections, the future of marketing/advertising post-pandemic, and his vision for sustaining SSG's competitiveness. The article also provides information on SSG's demand strategy and Whife's advice for entrepreneurs entering the marketing industry.
It is an interactive session where we will take a good look at how content is no longer a luxury in the marketing mix, it's gone from a nice to have to a must-have and this is mostly due to the fact that consumers have changed. Literally, the way a human being's brain is wired today (mostly because of technology) compared to the way it was wired say 10-20 years ago will astound you, and what this means is that your customer now has expectations that you need to learn to meet in order to have success in marketing and most especially digital marketing. We will explore how the Information age has shifted our priorities and is shaping our economy - all this will link back to how digital content can bring you results - complete with case studies.
This document discusses building an integrated marketing campaign from the strategy level down. It emphasizes the importance of developing strategies that answer how and where consumers want to engage with brands across different channels. The document provides tips for marketers such as acknowledging the need for integration, holding all marketing teams accountable, and leading strategically by bringing teams together early in the planning process to coordinate efforts. Key points of integration discussed include paid search and SEO, display and social media, online and offline efforts, and ensuring all channels support consistent messaging.
Digital Strategy Template - For Startups Small Business & Ad AgenciesPiyush Agarwal
One of the biggest problems for any startup or small business is that there is no template for digital strategy available. In this document, I've tried to cover very practical approach on how to break down your digital strategy process into stages that cuts across identifying & segmenting your target audience, choosing the right digital marketing channels and creating the marketing metrics to track your performance.
Traditional marketing isn't working. While digital "pull" marketing continues to produce results, the effectiveness of traditional "push" marketing through traditional channels is dwindling.
Digital marketing can be powerful - but only if it’s done right. Content marketing, social and SEO can all be effective tools for your business, but without the right strategy in place, you won’t get the results you need.Making the most of your marketing all comes down to the strategy you put in place at the beginning of the journey, and how well you tailor your activities to your products, channels - and, most importantly - your audiences. This session isn’t about spouting buzzwords and following trends, we’ll discuss tried and tested digital marketing tactics tailored to business’ unique needs. We’re dedicated to helping businesses every step of the way, from strategy and creation to implementation and beyond. But it all starts with that first step.The right digital marketing strategy can make or break your business. So where do you start? Join Adam to learn from real life examples that can be applied to your own business.
Key Takeaways:
- How to create and deliver a cohesive marketing strategy
- How marketing can help scale your business
- new markets, new regions, new customer audiences
- Some of the newest tools and techniques on the market
- and how to determine if they're right for you (or, more importantly, your audience)
Integrated Marketing
Every year we talk about it, add it to our strategic road map and tell our peers we will become much better at it, but does it really happen? Hear one leading expert's successes in multi-channel marketing and integrated strategies, as well as the steps taken to get off the bench and into the game.
* Susan Prater, Director of Marketing, Masco Cabinetry (@susanprater)
A strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience—and, ultimately, to drive profitable customer action
This document provides a summary of the top digital marketing trends for 2016 according to a survey of over 300 digital marketers in the Benelux region. The top 5 trends are: 1) content marketing, 2) personalization, 3) predictive analytics, 4) marketing automation, and 5) social media integration. The document discusses each trend in more detail and provides tips for how to successfully implement strategies around content marketing, personalization, and predictive analytics.
This document discusses digital marketing trends for 2016 in the Benelux region based on a survey of over 300 digital marketers. The top 5 trends identified are: 1) content marketing, 2) personalization, 3) predictive analytics, 4) marketing automation, and 5) social media integration. While e-commerce, mobile responsiveness, and email marketing are still important, they were not considered trends. The document provides tips and insights for how to successfully implement strategies for each trend.
The world of marketing is undergoing a major shift. Explore six groundbreaking ROI-driven performance marketing strategies to excel as a business today.
Welcome to the 10th Episode of the Digital Trends!
In this episode, we are looking at marketing predictions for 2021 as well as some of the notable Ads in 2020. Enjoy!
Here is the layout,
* Quotes from Marketing Experts
* Predicted Marketing Trends in 2021
* Notable Digital Campaigns in 2020
Building Content Brands provides guidance on developing an effective content marketing strategy through a process called the "6As". This involves defining goals and key audiences, analyzing the competitive landscape, developing an editorial approach and publishing process, taking action to create and share content, and continuously assessing performance against goals. The guide emphasizes the importance of thinking like a publisher to sustain high-quality, valuable content that achieves business objectives and engages the "always on" consumer. It also outlines core principles for creating content that is relevant, valuable and shareable in order to reach wide audiences.
This document provides industrial marketers with guidance and best practices for developing their 2022 marketing plans. It outlines five key industrial marketing trends for 2022, including the continued evolution of email marketing, greater use of marketing automation technology, an increased focus on measuring return on investment, the importance of quality content creation, and combining traditional and digital marketing tactics. The document also provides a six-point checklist for marketers to get started on their plans as well as tools to evaluate their current marketing mix and measure lead quality.
The document is a study by Catalyst and Kantar on the state of ecommerce in 2021. It analyzes survey responses from 500 online shoppers and 200 industry professionals to provide insights into evolving shopper expectations, the importance of integrating retail, search, and social strategies across platforms, and how leading companies are adapting their strategies in response. Key findings include that shoppers prioritize convenience over price, use multiple online touchpoints for research and discovery, and expect a seamless omnichannel experience. The study recommends brands break down silos, optimize product pages, and partner with retailers to measure success beyond just return on ad spend.
Demand generation is the process of creating awareness and interest in a company's products or services through marketing efforts to generate qualified leads. It involves multiple tactics like content marketing, social media promotion, email marketing, and lead generation to build a brand and attract potential customers. An effective demand generation system is strategic, comprehensive, and focuses on creating value for the audience through free resources, content, and engagement over social media to gradually build trust and generate long-term demand. Testing different tactics and analyzing results is important to optimize the demand generation process.
Building Content Brands provides a guide to developing a successful content brand with an always-on content marketing strategy. It discusses how content has become a key part of the marketing mix as consumers are always connected. It outlines the 6As framework for a content strategy, including defining goals, understanding the target audience, analyzing the situation, devising the approach, taking action, and assessing results. The document provides best practices for content planning, production, and measurement to help brands think and act like publishers.
6 Common Marketing Challenges and How to Overcome Them - iSEO AI.pdfiSEO AI
Marketing is a dynamic and ever-evolving field that presents numerous challenges to businesses and marketers. From rapidly changing consumer behavior to technological advancements, the landscape is filled with obstacles that require creative solutions. In this article, we will discuss six common marketing challenges and provide insights on how to overcome them.
The document provides an overview of digital marketing tactics that are effective for manufacturers, including search engine optimization (SEO), paid search, social media, email marketing, and website optimization. It emphasizes that manufacturers should develop digital resources like websites and use tactics like content marketing and remarketing to engage customers online. Additionally, the document recommends leveraging platforms like LinkedIn, Google Analytics, and marketing automation to strengthen online presence and customer relationships.
This document contains summaries of presentations by 6 marketing professionals on various marketing topics:
1) Sunil Pillai on new trends in consumer business and omni-channel retail
2) Manasa N on green marketing and her role coordinating the marketing team
3) Krishanu Bhattacharyya on research trends in marketing
4) Sanjay Yadav on traditional vs digital marketing
5) Nayaz Ahmed on forces driving change in marketing
6) Archana M S on traditional vs digital marketing
Mid-sized IT companies are struggling to improve communication strategies to attract customers. Traditional long marketing campaigns focus on activities rather than results and often fail. Lean marketing involves rapid iteration of small campaigns to learn from results and improve strategies continuously in a cycle. This eliminates waste and provides the most efficient marketing approach.
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2. Tuesday, June 21, 2016 CONFIDENTIAL 2
Agenda
Today’s Jewelry and Marketing Landscape
Six Steps to Develop a Marketing Strategy
Tactical Food For Thought
3. Tuesday, June 21, 2016 CONFIDENTIAL 3
Three key trends influence the macro
environment of today’s jewelry industry
With consumer appetite for jewelry growing, annual global sales are expected to grow
5-6% annually. With the industry changing rapidly, however, jewelers must be aware of
and prepared for the trends affecting the market.
Globalization and
Consolidation
Growth of Branded
Products
Reconfigured Channel
Landscape
McKinsey, “A multifaceted future: The Jewelry Industry in 2020.”
4. Tuesday, June 21, 2016 CONFIDENTIAL 4
Globalization and consolidation are putting
pressure on smaller, local jewelers
Globalization and
Consolidation
Growth of Branded
Products
Reconfigured Channel
Landscape
12%
Market Share (2013)
24%
Market Share (2020)In 2013, the 10 biggest jewelry
groups captured only 12%
market share, and only Cartier
and Tiffany & Co. were listed in
Interbrand’s Top 100 Global
Brands list. By 2020, however,
this number is expected to
double through the acquisition
of smaller, local players while
national and regional brands
continue to grow globally.
McKinsey, “A multifaceted future: The Jewelry Industry in 2020.”
5. Tuesday, June 21, 2016 CONFIDENTIAL 5
Branded products are becoming increasingly
popular due to the purchasing power of Millenials
Globalization and
Consolidation
Growth of Branded
Products
Reconfigured Channel
Landscape
The market share of branded
jewelry doubled from 2003 –
2013 to 20%, and this figure is
expected to grow to 30-40% by
2020. Millenials are using
branded jewelry more to show
off newly acquired wealth.
Future growth is also likely to
come from other industries,
including apparel and high end
leather goods. Ultimately, this
will be hard on small artisans
who lack the marketing power
of larger jewelry groups.
McKinsey, “A multifaceted future: The Jewelry Industry in 2020.”
6. Tuesday, June 21, 2016 CONFIDENTIAL 6
Online sales are continuing to grow, and online
engagement is still on the rise
Globalization and
Consolidation
Growth of Branded
Products
Reconfigured Channel
Landscape
Online jewelry sales are 4-5% of
the market today but are
expected to grow to 10-15% of
total sales by 2020 (depending
on region, brand and product
type). It is nevertheless critical
for jewelers to use online
channels to share information,
shape brands, and engage
customers to form long-term
relationships.
66%
of luxury shoppers conduct online research before
making a purchase.
30-60%
of customers turn to social media for information
or advice.
McKinsey, “A multifaceted future: The Jewelry Industry in 2020.”
7. Tuesday, June 21, 2016 CONFIDENTIAL 7
Brand manufacturers are increasingly going digital
Marketers are
increasingly
prioritizing
mobile and
social over
traditional ad
channels. There
is also increased
focus on owned
and earned
media over paid.
Booz Allen Hamilton Strategy& 2013, “Reimagining shopper marketing.”
8. Tuesday, June 21, 2016 CONFIDENTIAL 8
Across all industries and verticals, statistics show
that traditional marketing is broken
18%Of TV advertising
campaigns generate
a positive ROI
54¢
Is the average return in
sales for every $1 spent
on outbound marketing
40%Of CMOs feel unprepared to meet
consumer expectations about
marketing in the future
7%Of companies have achieved
leading edge performance with
digital marketing
79%Of marketing leads are never
converted into sales due to poor
lead nurturing
The old ways of marketing just aren’t working anymore, and jewelers are ill prepared
to capitalize on newer, more targeted digital marketing tactics.
Sources: Connected Marketing (Kirby & Marsden), Turbulence for the CMO (Accenture),
MarketingSherpa, MarketingProfs.com
9%Of marketers describe offline direct
marketing as providing an “excellent”
ROI
9. Tuesday, June 21, 2016 CONFIDENTIAL 9
Given this background, what is a jeweler to do?
Maintain the status quo Develop a strategic marketing plan
Continue to market using a bucket shot
approach that is neither holistic nor
comprehensive in manner
Develop a robust strategic plan that
establishes a solid and actionable foundation
for your growth objectives. Conduct research,
solidify marketplace positioning, select
appropriate tactics, and chart out a detailed
implementation plan
10. Tuesday, June 21, 2016 CONFIDENTIAL 10
Thursday March 29th 2012 10
Traditional marketing is broken.
Build out marketing assets and compelling content versus paying for
traditional marketing tactics that interrupt
Marketing is not taglines, logos and brochures.
EarnedOwned Paid
Before kick-starting your marketing plan, let’s first
understand the new marketing paradigm
11. Tuesday, June 21, 2016 CONFIDENTIAL 11
“At the end of the day, customers no longer separate marketing from the
product - it is the product. In the era of engagement, marketing is the company.”
- McKinsey Quarterly, July 2011
Marketing is not just a department –
it transcends the walls of your company
Marketing must be integrated into every
aspect of your business – call center, sales
force, receptionist, shipping, operations
Leading companies today view marketing as something
much larger than a department or campaign
Thursday March 29th 2012 11
12. Tuesday, June 21, 2016 CONFIDENTIAL 12
At its core, marketing is about generating business
Like any other department in your company, you must judge your marketing efforts
based on results, not awards.
With new capabilities
to quantify marketing
success, you must hold
your marketing
department
accountable for
producing bottom-line
results and generating
business
13. Tuesday, June 21, 2016 CONFIDENTIAL 13
Agenda
Today’s Jewelry and Marketing Landscape
Six Steps to Develop a Marketing Strategy
Tactical Food For Thought
14. Tuesday, June 21, 2016 CONFIDENTIAL 14
Developing a strategic plan can be broken down
into six steps
Research1
Messaging & Positioning2
Tactical Deep Dive3
Asset Development4
Marketing Dashboard w/ KPIs5
Tactical Implementation6
15. Tuesday, June 21, 2016 CONFIDENTIAL 15
Step 1: Execute in-depth research to direct your
strategy
Detailed audit and
discovery
In-depth strategic
market research
Conduct an in-depth discovery of your business. Talk to internal employees, key
stakeholders, current customers and past customers. Deep dive into past and
current marketing campaigns, analyze your existing assets and identify your core
competencies.
Audit key players and competitors in your industry to identify opportunities and
threats along with key points of differentiation.
Competitor
research
Gather and process secondary data from free and paid industry research
reports and online research to develop a clear understanding of market
segments, partnership opportunities and market sizing.
Rigorous research enables you to have a much clearer understanding of your market
positioning and the short and long-term opportunities that you find most attractive to
pursue.
16. Tuesday, June 21, 2016 CONFIDENTIAL 16
Step 2: Define your messaging and positioning
based on your market research
Your partner in achieving professional
excellence
Access to Expertise Network of Suppliers
Advocacy and
Industry Support
Upon the completion of research, arrive at a value proposition that defines the primary
reason(s) why a customer should buy from you. All team members should understand
their role in delivering value
17. Tuesday, June 21, 2016 CONFIDENTIAL 17
Segment your message by market or audience
Messaging created for specific attribute groups can be featured in group-specific assets,
such as brochures, landing pages, and flyers. In the era of engagement, consumers
expect a personalized experience.
Segmented messaging will appeal to different types of prospects.
Jewelry manufacturersJewelry designers
Jewelry hobbyistsRetailers
18. Tuesday, June 21, 2016 CONFIDENTIAL 18
Step 3: Identify and narrow the list of marketing
channels you will pursue upfront
Once you’ve
defined the
message and value
of your product,
you will need to
outline how you
will communicate
this using different
marketing tactics,
and how you will
distribute your
product over
multiple channels.
Deep dive into a comprehensive
list of marketing channels you
could implement.
Explore strategic partnerships to
achieve online and global scale.
Don’t forget about exploring
online properties, not just tactics
or partnerships
Google Ads, SEO, Email, Social
Media, Events, Direct Mail,
Traditional Media, Online Display,
Content Marketing
Amazon, eBay,
Alibaba
Omni-brand vs. multi-
brand, online vs.
offline partnerships,
affiliate vs. direct
19. Tuesday, June 21, 2016 CONFIDENTIAL 19
Make sure that you define specific goals for each
of your channels and partnerships
Website
Optimization
Social Media
Marketing
Events
Tactics How will Company X increase leads?
- Content production & sharing
- Search Engine Optimization
- Profiles optimization
- Display ads
- Content sharing (speech…)
- Meeting booking + follow up
What’s in it for Company X ?
- Higher web traffic
- More relevant web traffic
- Company X brand boost
- Automated lead generation
- Thought leadership exposure
- Access to a global audience
Paid Search
- Support to web optimization
- Short term promotion support
- Low cost intelligence => higher
landing page conversion
Cadenzza, YOOX
Group
- Strategic partnership
- Use of mono-brand services
- Increased volume of traffic to multi-
brand site
- Improved collateral from mono-
brand support
By setting goals per channel, you will be able to track and benchmark your success
while staying on track (as other marketing opportunities will inevitably come up).
20. Tuesday, June 21, 2016 CONFIDENTIAL 20
Step 4: Develop assets with your new message to
support your marketing channels
Website &
Messaging
Improving design and incorporating new messaging to transform your company’s current site into a
dynamic platform for fresh content and a lead generation tool
Videos Leverage client testimonial and overview videos to strengthen relevancy and prospect conversion
Case studies &
white papers
Build out white papers and case studies to position your company as a thought leader
Email Templates
Sales pitch decks
Design and build out modular sales deck with Company X branding and story to strengthen
credibility and to communicate value proposition
Custom trade
show booth panels
Leverage custom booth panels to improve relevance to target audience
LinkedIn
Build out custom email templates to strengthen e-newsletter credibility and any client touch point
Build out LinkedIn company page with associated service offerings and company information
21. Tuesday, June 21, 2016 CONFIDENTIAL 21
High quality, specific assets will be needed as a
foundation for each channel
22. Tuesday, June 21, 2016 CONFIDENTIAL 22
You can’t always judge the ROI of your assets,
but that shouldn’t stop you from investing
59% According to Forbes, 59% of executives would rather watch
video than read text
69% According to Cisco, Internet video traffic will comprise 69% of
all global consumer Internet traffic in 2017
1200% Videos are shared 1,200% more times than links and text
combined (Orion 21 Reports)
Videos may be some of your most expensive assets, but they drive engagement and
are quickly becoming one of the most important marketing tools.
23. Tuesday, June 21, 2016 CONFIDENTIAL 23
Step 5: Develop key metrics to track and measure
the impact of your marketing initiatives
# of Marketing Generated Leads
Number of In-Person New Business
Visits
Lead Close Time
# of Self Generated Leads
# Leads Closed
Lead/ Closed Ratio Ratio of marketing generated leads to the number of actual sales
Total number of new customers brought on for each month
Track the leads your sales team is sourcing through personal outside
contacts
Amount of time from lead sourcing to lead closing, lower measurement is
better
Number of times a salesperson goes out to meet with new potential leads
Total number of leads by marketing tactic
Without KPI’s that are set ahead of time and continuously monitored, marketing
campaigns will fall short.
KPI Description
24. Tuesday, June 21, 2016 CONFIDENTIAL 24
Identify general KPIs as well as specific metrics by
channel
May 2014
Apr. 2014 New Customers
May 2014 New Customers 3
M/M Overall Performance 100%
Total Apr. 2014 Sales
Total May 2014 Sales 332,517$
M/M Overall Performance 100%
Sales & Promotion Sales & Promotion Sales & Promotion
May. 2014 Apr. 2014 % Change
Total List Size (to date) 816 827 -1%
Opt Outs (Month) 3 6 100%
Emails Deployed (Month) 1 1 0%
Open Rate 20.30% 22.60% -11%
CTR 15.60% 20.90% -34%
Bounce Rate 4.00% 3.00% 25%
Subject Line May Discount Deals from Atlantic Paper April Promotional Items From Atlantic Paper
APS Monthly Newsletter APS Monthly Newsletter APS Monthly Newsletter
May. 2014 Apr. 2014 % Change
Total List Size (to date) 813 821 -1%
Opt Outs (Month) 3 3 0%
Emails Deployed (Month) 1 1 0%
Open Rate 21.50% 18.80% 13%
CTR 14.70% 23.50% -60%
Bounce Rate 3.00% 3.00% 0%
Subject Line
Atlantic Paper's Customers Redeem
Their Rewards Points
Atlantic Paper's Newsletter - April Edition
Opportunities from Email Campaign
Results May. 2014 Apr. 2014 % Change
Number of Follow Up Calls 7
Number of Phone Calls that Resulted in Quote 1
Number of Phone Calls that Converted to Customers 0
Email Marketing
Newsletter
Sales and Promotions
* Note the Google Analytics tool was down for the majority of May 2014
May. 2014 Apr. 2014 % Change
Number of Visits 242 674 -64%
Number of Unique Visitors 202 374 -46%
Number of Page Views 242 1,508 -84%
Number of Pages/Visit 2.24 2.24 0%
Avg. Visit Duration 1:43 2:25 -29%
Bounce Rate 65.00% 62.46% 4%
% New Visits 75.00% 49.55% 51%
Opportunities from Website (calls) 0 0 0%
Results - Website May. 2014 Apr. 2014 % Change
Number of Phone Calls from People Saying They
Found APS via Website
6
Number of These Calls that Resulted in a Quote 3
Number of These Phone Calls that Converted to a
Customer
1
Number of Live Chats 3
Number of Live Chats that Resulted in a Quote 1
Number of Live Chats that Converted to a Customer
0
Google Analytics
Month-over-Month
May. 2014 Apr. 2014 % Change
Cost $1,249.84 $303.77 76%
Average CPC $4.46 $4.22 5%
Total Clicks 280 72 74%
Total Impressions 22,978 3,674 84%
Click-through-Rate 1.22% 1.96% -61%
Average Position 3 2.5 17%
Paid Search
25. Tuesday, June 21, 2016 CONFIDENTIAL 25
Step 6: Create a detailed implementation plan to
ensure execution takes place
Without setting a detailed timeline for your growth plan, you may have grand ideas
that are never implemented.
26. Tuesday, June 21, 2016 CONFIDENTIAL 26
Creating a unified marketing calendar for your team
will help ensure proper project management
30 1 2 3 4 5 6
7 8 9 10 11 12 13
14 15 16 17 18 19 20
21 22 23 24 25 26 27
28 29 30 1 2 3 4
EXAMPLE – June 2015
Product
Feature Email
= Email
= Event
= Social Media
Networking Event
Calendars were
developed for all
major marketing
activities to tie
activities to deadlines
and launch dates,
ensure the
organization is on the
same page for all lead
generation projects
TBT
Product
Feature Email
TBT
TBT
TBT Networking Event
Facebook
post
Facebook
post
27. Tuesday, June 21, 2016 CONFIDENTIAL 27
Be careful to avoid these myths about execution
Harvard Business Review, Why Strategy Execution Unravels – and What to Do About It
Execution equals
alignment
While most businesses are aligned within each unit, the alignment breaks
down across functions and business units. It is important to provide structure
when coordinating cross-functional work to prevent time delays and waste.
“Just over half of all top team members say they have a clear sense of how
major priorities and initiatives fit together.” Ensure your employees understand
your messages well enough to communicate them in their own words.
Communication
equals
understanding
“Concentrating power at the top may boost performance in the short term, but
it degrades and organization’s capacity to execute over the long run.” Execution
should be driven by middle managers, and guided by the top.
Execution should be
driven from the top
Myths Solutions
28. Tuesday, June 21, 2016 CONFIDENTIAL 28
To summarize: the six step process
Research1
Messaging & Positioning2
Tactical Deep Dive3
Assets Needed4
Marketing Dashboard w/ KPIs5
Implementation Schedule6
29. Tuesday, June 21, 2016 CONFIDENTIAL 29
Thursday March 29th 2012 29
Ultimately, the success of your marketing strategy
will depend on your team
Instill a client-centric culture
Take note of your favorite sports team
Surround yourself with ‘A’ players
Happy employees = happy clients
Surround yourself with employees who are motivated, who truly believe in
marketing and who exceed client expectations
30. Tuesday, June 21, 2016 CONFIDENTIAL 30
Agenda
Today’s Jewelry and Marketing Landscape
Six Steps to Develop a Robust Marketing Strategy
Tactical Food For Thought
31. Tuesday, June 21, 2016 CONFIDENTIAL 31
Here’s a taste of the B2B and B2C tactics that are working
In a recent survey of both B2B and B2C professionals, email, SEO and paid search were
listed as top revenue generators.
Statista.com
32. Tuesday, June 21, 2016 CONFIDENTIAL 32
Email marketing can be a consistent source of
lead generation and retention
2013 State of Inbound Marketing Report, MarketingSherpa.com, MarketingProfs.com, ContentMarketingInstitute.com
Email marketing was the third overall lead
generation source for marketers in 2013, producing
13% of all leads.
In 2014, email marketing was cited as the most
effective digital marketing channel for customer
retention in the United States.
50% of B2B marketers and 66% of B2C marketers
say email is the most effective channel for
generating revenue.
SEO may drive traffic, but email drives conversions:
although just 22% of marketers cite email as their
largest web traffic generator, 25% say those visits
convert at the highest rate.
33. Tuesday, June 21, 2016 CONFIDENTIAL 33
Paid search (SEM) can be highly effective for
both B2C and B2B marketers
Although paid search can be highly effective, don’t do it because everyone else is.
Evaluate the average cost per acquisition you can expect – depending on the cost of
your products, this may not necessarily make sense.
ContentMarketingInstitute.com, Wordstream.com
34. Tuesday, June 21, 2016 CONFIDENTIAL 34
Social media success depends on your audience, but
these channels can generate more than awareness
Hubspot, The Ultimate List of Marketing Statistics, ContentMarketingInstitute.com
43% of B2B and 77% of
B2C companies have
acquired customers from
Facebook.
43% of all marketers
have found a customer
via LinkedIn in 2013.
36% of all marketers
have found a customer
via Twitter in 2013.
83% of marketers indicate that social media is important for their business for lead
generation, but the social media channel of greatest importance varies greatly
depending on the audience.
35. Tuesday, June 21, 2016 CONFIDENTIAL 35
Embrace and develop non-traditional B2B
marketing campaigns
Outbound 2.0 Customer Tool Kits Customer Advisory Groups
Create a specific list of targets
based on LinkedIn research.
Depending on the target, you
can even use LinkedIn jobs.
Leverage cross-channel
outreach via LinkedIn inmails,
phone and email follow-up to
improve cold outreach response
rates.
The goal is to setup a meeting
or phone call for your sales
team. Ask contacts to join your
email database if they aren’t
ready to close.
Identify your top B2B partners,
and invest time in developing
tool kits for them.
Create customized materials
such as sales presentations,
sales collateral, how-to videos,
resource libraries, and more.
Watch your customers better
sell your business with the right
tools, messaging and assets.
Empower your customers to
provide feedback and have a
voice in your company.
Assemble 5-10 key clients to
offer bi-annual feedback, help
refine existing offerings and
participate in product
development.
Improve marketing engagement
using direct customer feedback
while rewarding your VIP
clients.
36. Tuesday, June 21, 2016 CONFIDENTIAL 36
And don’t forget about exploring strategic
partnerships and co-marketing opportunities
Mono-brand & Multi-brand eBay & Amazon Marketplaces Blogger Outreach
Identify potential multi-brand
partners, including YOOX Group,
Cadenzza, TheCorner, and more.
Potentially work with more than
one.
Leverage multi-brand partners
to post new designs or
products, alongside national or
global suppliers.
Lean on partners to support
your own brand materials, with
high-end mono-brand website
support.
Create a seller account on
Amazon and eBay. Depending
on the volume of product you’re
selling, get a better price as an
individual.
Ensure that you are prepared to
comply with all terms for
shipping, customer invoicing,
etc. – otherwise bad reviews
could jeopardize credibility.
Optimize your profile with
keywords, and solicit customer
reviews from past customers.
Strong reviews will improve
your chance of future orders.
Make a list of bloggers or other
online influencers that discuss
jewelry, or other items relevant
to your business.
Conduct outreach to them for
an article, potentially sending
samples or press releases.
Lean on tools such as Bloggers
Required to get a host of
bloggers to bid on your content.
37. Tuesday, June 21, 2016 CONFIDENTIAL 37
Thank you
“Because the purpose of
business is to create a
customer, the business
enterprise has two – and
only two – basic
functions: marketing and
innovation. Marketing
and innovation produce
results; all the rest are
costs. Marketing is the
distinguishing, unique
function of the business.”
– Peter Drucker
38. Tuesday, June 21, 2016Tuesday, June 21, 2016
Thank You
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