The research study analyzes the global baby food market. It is expected to show a CAGR of between 2019-2027. The study considers parameters like base year, historical data, forecast data, regional scope, and revenue and volume in millions. It provides an in-depth analysis of the COVID-19 impact. Key factors affecting the baby food market include consumer expectations, environmental changes, government policies, technology, raw materials, and suppliers. The study delivers an overview, growth forecast, and segmentation of the baby food market from 2015 to 2028. It is useful for gaining insight into the market through analysis of key aspects like market estimation, forecasting, growth drivers, supply analysis, applications, key players, regions,
This document outlines the benefits of social media listening for organizations. It discusses how conversations are happening online about companies, their products, services, clients, industries and competitors. These conversations provide opportunities for customer feedback, market research, insights into competition strategies, and integration with sales. Social media listening allows organizations to understand customer needs, track trends and opinions, learn about competitor activities, and engage customers. A variety of free social media monitoring tools are also mentioned.
Continued over-reliance on traditional printed flyers to do the heavy marketing lifting is misplaced. This white paper explains how the effectiveness of printed media can now be vastly improved by supplementing flyer campaigns with digital media that exploits mobile ID tracking to hyper-target individual, ideal customers with actionable offers.
Affiliate marketing is growing rapidly in the United States, accounting for 14% of e-commerce purchases. The retail sector is driving much of this growth, with fashion, sports/outdoors, and beauty being the most popular affiliate program verticals. While affiliate marketing has made significant progress in becoming a mainstream marketing channel through increased transparency, innovation, and mobile adoption, it still faces challenges. A lack of industry representation and guidance in the US has led to compliance issues and "nexus tax" problems that have hurt the industry. However, networks are working to address these issues and mobile is seen as the next growth driver, though attribution models will need to be revised to fully realize its potential.
Overview: The State of B2B Content Marketing IN NORTH AMERI CA
More. If one word could describe content marketing at the end of 2012, that would be it . According to the latest findings from the Content Marketing Institute and MarketingProfs, B2B marketers are spending more, using more tactics, and
distributing their content on more social networks than they have in years past. Unfortunately, there is also more uncertainty. B2B marketers are more uncertain whether they are using various content marketing tactics effectively.
CMO council survey: Localize to optimize sales channel effectivenessBrian Crotty
The document discusses localized marketing and introduces the HumanKiosk, a solution using remote experts and video interaction to provide personalized engagement at local points of service. Some key points:
1) The HumanKiosk uses interactive digital signage and on-demand video calls to experts to humanize brands and improve the customer experience locally.
2) It allows customers to have face-to-face conversations with remote experts who are matched to their needs.
3) This solution provides personalized engagement cost-effectively while capturing customer data.
Syncapse: Value_of_a_fan_report May 2013Brian Crotty
This document summarizes the findings of a 2013 study that revisited a 2010 study on the value of Facebook fans for consumer brands. The key findings were:
1) The average value of a Facebook fan across consumer brands studied increased 28% to $174.17 in 2013 compared to 2010, while fan counts for most brands doubled or tripled.
2) Brand fans, referred to as "super consumers", spend more on the brands they like and within corresponding categories than non-fans, despite similar incomes. They are more satisfied with brands and more likely to continue using them.
3) Brands with smaller retail prices like soft drinks and confections had smaller average fan values, while retailers and luxury
The research study analyzes the global baby food market. It is expected to show a CAGR of between 2019-2027. The study considers parameters like base year, historical data, forecast data, regional scope, and revenue and volume in millions. It provides an in-depth analysis of the COVID-19 impact. Key factors affecting the baby food market include consumer expectations, environmental changes, government policies, technology, raw materials, and suppliers. The study delivers an overview, growth forecast, and segmentation of the baby food market from 2015 to 2028. It is useful for gaining insight into the market through analysis of key aspects like market estimation, forecasting, growth drivers, supply analysis, applications, key players, regions,
This document outlines the benefits of social media listening for organizations. It discusses how conversations are happening online about companies, their products, services, clients, industries and competitors. These conversations provide opportunities for customer feedback, market research, insights into competition strategies, and integration with sales. Social media listening allows organizations to understand customer needs, track trends and opinions, learn about competitor activities, and engage customers. A variety of free social media monitoring tools are also mentioned.
Continued over-reliance on traditional printed flyers to do the heavy marketing lifting is misplaced. This white paper explains how the effectiveness of printed media can now be vastly improved by supplementing flyer campaigns with digital media that exploits mobile ID tracking to hyper-target individual, ideal customers with actionable offers.
Affiliate marketing is growing rapidly in the United States, accounting for 14% of e-commerce purchases. The retail sector is driving much of this growth, with fashion, sports/outdoors, and beauty being the most popular affiliate program verticals. While affiliate marketing has made significant progress in becoming a mainstream marketing channel through increased transparency, innovation, and mobile adoption, it still faces challenges. A lack of industry representation and guidance in the US has led to compliance issues and "nexus tax" problems that have hurt the industry. However, networks are working to address these issues and mobile is seen as the next growth driver, though attribution models will need to be revised to fully realize its potential.
Overview: The State of B2B Content Marketing IN NORTH AMERI CA
More. If one word could describe content marketing at the end of 2012, that would be it . According to the latest findings from the Content Marketing Institute and MarketingProfs, B2B marketers are spending more, using more tactics, and
distributing their content on more social networks than they have in years past. Unfortunately, there is also more uncertainty. B2B marketers are more uncertain whether they are using various content marketing tactics effectively.
CMO council survey: Localize to optimize sales channel effectivenessBrian Crotty
The document discusses localized marketing and introduces the HumanKiosk, a solution using remote experts and video interaction to provide personalized engagement at local points of service. Some key points:
1) The HumanKiosk uses interactive digital signage and on-demand video calls to experts to humanize brands and improve the customer experience locally.
2) It allows customers to have face-to-face conversations with remote experts who are matched to their needs.
3) This solution provides personalized engagement cost-effectively while capturing customer data.
Syncapse: Value_of_a_fan_report May 2013Brian Crotty
This document summarizes the findings of a 2013 study that revisited a 2010 study on the value of Facebook fans for consumer brands. The key findings were:
1) The average value of a Facebook fan across consumer brands studied increased 28% to $174.17 in 2013 compared to 2010, while fan counts for most brands doubled or tripled.
2) Brand fans, referred to as "super consumers", spend more on the brands they like and within corresponding categories than non-fans, despite similar incomes. They are more satisfied with brands and more likely to continue using them.
3) Brands with smaller retail prices like soft drinks and confections had smaller average fan values, while retailers and luxury
Kontagent: 2013 Mobile sophistication & strategy study May 2013Brian Crotty
Most companies have responded to the growth in mobile with ad-hoc development instead of a complete mobile strategy. Not surprisingly, mobile-first organizations are more advanced than mobile mainstream counterparts, with only 25% having a well-defined mobile strategy. Additionally, more than half of respondents rated their mobile sites below average. The study found that mobile readiness and data savviness are keys to success, but most organizations have room for improvement in these areas.
Mobile marketing is becoming a key differentiator for brands in 2016. While most brands are trying to mobilize ads, few are fully integrating mobile into their overall marketing strategies. Leading mobile marketers in 2016 will measure mobile's impact across channels, see it as a way to differentiate their brand, and increase mobile investments to up to 20% of budgets. The gap between mobile web and app experiences is shrinking as push notifications come to mobile web and the experience improves. Messaging apps will increasingly become alternative ecosystems to Android and iOS as they morph into platforms. Marketers should create strategies for "borrowing" moments in the apps that command most consumer time.
The main thesis of this article is that several long term trends are reshaping marketing and forcing marketing managers to change radically to keep up. These long term trends are technological, socioeconomic and geopolitical. The future landscape of the business worldwide will have the marketing evolutions as a driver. These evolutions will be the response to the changes of business and marketing environment. How we see the future depends partly on our current perspective. A research oriented visionary will detail what the future brings for researchers. A technology oriented one describes the wonders of coming technologies. Marketing managers are likely concerned with future developments in their specific areas of responsibility i.e., advertising and promotion, branding, or supply chain . Academics likely look for the hot new research topics. S. Balaji | A. Jayaprakash | K. Prabhakaravarman "The Future Trends on Marketing" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-4 | Issue-5 , August 2020, URL: https://www.ijtsrd.com/papers/ijtsrd33107.pdf Paper Url :https://www.ijtsrd.com/management/marketing/33107/the-future-trends-on-marketing/s-balaji
The document discusses marketing strategies for special events, using Glastonbury Festivals as a case study. It defines special events and how they are classified. It then performs a SWOT analysis of Glastonbury Festivals and discusses how the marketing mix or 7P's are applied, focusing on product, price, and place. Finally, it outlines marketing strategies like segmentation, targeting, positioning, and monitoring and control used by Glastonbury Festivals.
integrated marketing communication or communicating valueTODAYHIGHLIGHTS
This document discusses marketing communications and developing effective communications. It defines marketing communications and provides examples of how integrated marketing helped the success of a Bollywood film. It then discusses the marketing communications mix, including different communication channels. The document outlines models for the communications process, including the macro and micro models. It emphasizes identifying the target audience and setting objectives. It also provides guidance on designing communications, selecting communication channels, and measuring results. Finally, it discusses integrated marketing communication and the importance of coordination across channels.
AJ Marketing provides influencer and digital marketing services in Asia-Pacific and South Korea. They work with top influencers, celebrities, and creators in the region to promote client brands through influencer marketing campaigns. AJ Marketing handles all aspects of the campaign process from strategy, influencer selection, management, and reporting results and recommendations. Their goal is to help brands stand out and go viral through authentic influencer content integration.
This Direct/Interactive Marketing Proposal was developed for IMC 616 - Direct Marketing at West Virginia University.
This proposal was designed with the objectives to increase carryout business without decreasing delivery business, and to increase the amount of orders being placed through the Domino's mobile app. The proposal focuses on the following target audiences: (1) 18-24 population (2) Households with children (3) Young Professionals and (4) Groupon members.
Fashion or luxury brand, want to tap into China market? I would like to share my case study with you for how to develop a luxury brand in China. Any questions, please feel free to contact me.
The New Age of Transparency And The Business Intelligence Tipping Point For S...Danielle Westerhoff
1) The document discusses a survey of digital marketers that found social advertisers lack transparency into their spending, performance, and data. This prohibits them from making the most of their marketing data.
2) The survey found that over half of social advertisers have little visibility into their total spending, best performing strategies, and ability to share performance analytics with other teams.
3) The document argues that 2017 represents a tipping point for business intelligence solutions for social advertising. Six in ten marketers expect to change their social data management infrastructure to gain more transparency as interest and adoption of these solutions increases.
Consumer journeys are non-linear, affected by a multitude of factors. Are advertisers equipped to keep pace?
This report, based on exclusive new data, takes a deep look at how people shop today, before providing insight into the strategies modern retailers should adopt to take advantage.
Download the full report here for free: https://www.clickz.com/resources/the-era-of-ecommerce-capitalizing-on-the-new-customer-journey/
Conheça na apresentação abaixo, qual minha sugestão para solução dos problemas levantados acima sobre o Santander, nessa estratégia de marketing esportivo.
Diante desse mercado e oportunidade, desenvolvi com objetivo de analise acadêmica esta apresentação que traz uma visão de estratégia de Branding e Marketing Digital para a marca Riot e seus produtos.
This Direct/Interactive Marketing Proposal was developed for IMC 616 - Direct Marketing at West Virginia University.
This proposal was designed with the objectives to increase carryout business without decreasing delivery business, and to increase the amount of orders being placed through the Domino's mobile app. The proposal focuses on the following target audiences: (1) 18-24 population (2) Households with children (3) Young Professionals and (4) Groupon members.
Affiliate marketing has changed. It no longer works the same way today. If you want to know how to succeed with affiliate marketing in today's economy, then go through this presentation.
The document outlines three scenarios in a customer's decision journey when considering the purchase of Bosch power tools. Scenario 1 involves customers who research tools on Boschtools.com but do not visit Grainger.com. Scenario 2 involves customers who research on Boschtools.com, then visit and log into Grainger.com to evaluate power tools. Scenario 3 involves customers who research on Boschtools.com, then visit Grainger.com but evaluate a different category. For each scenario, the document analyzes the customer's needs and concerns at each stage and provides recommendations for digital marketing campaigns, including display ads, email retargeting and personalized offers, to influence customers and increase Bosch power tool sales by
Digital Marketing Trends: 2018 Holiday Season - ClickZ/KenshooClark Boyd
Brand new research by ClickZ, in collaboration with Kenshoo, has identified the key trends among advertisers for this holiday season. With 46% of advertisers set to spend more than they did last year and a further 46% set to spend "at least the same amount", a host of new trends and tactics will play out over this vital ecommerce period.
This report will reveal a host of exclusive findings, including:
- Where - and how much - brands plan to spend this holiday season
- How and why plans have changed since 2017
- How digital marketing strategies differ across industries
- The role of Amazon Advertising over the holidays
- The new tactics advertisers are planning to employ, across search and social
The document is a report on the state of B2B lead generation in 2021. It finds that most companies (66%) plan to increase spending on online lead generation in 2021 as the importance of digital channels has grown during the pandemic. Leaders in online lead generation, defined as those with good or excellent ROI from it, are more likely to be increasing their budgets (87% vs 67% of others). Leaders also generate a higher portion of their sales online (35% vs 28% for others) and are more likely to invest in marketing automation technology.
10 digital marketing trends to watch in 2016 and beyondAlexandre Pallota
The document discusses 10 digital marketing trends to watch in 2016 and beyond. It summarizes:
1) Digital marketing will be a top priority for marketers as digital ad spending increases while traditional channels like TV and print decline.
2) Marketers will need to think mobile-first as mobile continues to be the fastest growing channel and consumers use it more.
3) Social media will become an even more important marketing channel as platforms like Facebook, Instagram, Twitter, and Snapchat grow their user bases and advertising offerings.
4) Online video will see continued growth as a channel as consumers watch more video online and platforms integrate more video advertising options.
Accenture Social Media PoV - 55m conversations in 55 days Mac Karlekar
While it should come as no surprise that many major CPG brands and retailers are among the top 50 most active social media brands, this new point of view finds different brands are at varying levels of maturity in having a two-way dialogue with consumers. According to Accenture research, consumers want to engage more with CPG brands than with retailers. The success of consumer engagement is making sure fans feel part of the overall brand voice.
Using the Jewelry industry, this deck explores numerous tactics and channels for growth-focused marketing. Read through a detailed marketing plan that dives into owned, earned and paid channels.
The document provides an overview of digital marketing tactics that are effective for manufacturers, including search engine optimization (SEO), paid search, social media, email marketing, and website optimization. It emphasizes that manufacturers should develop digital resources like websites and use tactics like content marketing and remarketing to engage customers online. Additionally, the document recommends leveraging platforms like LinkedIn, Google Analytics, and marketing automation to strengthen online presence and customer relationships.
Kontagent: 2013 Mobile sophistication & strategy study May 2013Brian Crotty
Most companies have responded to the growth in mobile with ad-hoc development instead of a complete mobile strategy. Not surprisingly, mobile-first organizations are more advanced than mobile mainstream counterparts, with only 25% having a well-defined mobile strategy. Additionally, more than half of respondents rated their mobile sites below average. The study found that mobile readiness and data savviness are keys to success, but most organizations have room for improvement in these areas.
Mobile marketing is becoming a key differentiator for brands in 2016. While most brands are trying to mobilize ads, few are fully integrating mobile into their overall marketing strategies. Leading mobile marketers in 2016 will measure mobile's impact across channels, see it as a way to differentiate their brand, and increase mobile investments to up to 20% of budgets. The gap between mobile web and app experiences is shrinking as push notifications come to mobile web and the experience improves. Messaging apps will increasingly become alternative ecosystems to Android and iOS as they morph into platforms. Marketers should create strategies for "borrowing" moments in the apps that command most consumer time.
The main thesis of this article is that several long term trends are reshaping marketing and forcing marketing managers to change radically to keep up. These long term trends are technological, socioeconomic and geopolitical. The future landscape of the business worldwide will have the marketing evolutions as a driver. These evolutions will be the response to the changes of business and marketing environment. How we see the future depends partly on our current perspective. A research oriented visionary will detail what the future brings for researchers. A technology oriented one describes the wonders of coming technologies. Marketing managers are likely concerned with future developments in their specific areas of responsibility i.e., advertising and promotion, branding, or supply chain . Academics likely look for the hot new research topics. S. Balaji | A. Jayaprakash | K. Prabhakaravarman "The Future Trends on Marketing" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-4 | Issue-5 , August 2020, URL: https://www.ijtsrd.com/papers/ijtsrd33107.pdf Paper Url :https://www.ijtsrd.com/management/marketing/33107/the-future-trends-on-marketing/s-balaji
The document discusses marketing strategies for special events, using Glastonbury Festivals as a case study. It defines special events and how they are classified. It then performs a SWOT analysis of Glastonbury Festivals and discusses how the marketing mix or 7P's are applied, focusing on product, price, and place. Finally, it outlines marketing strategies like segmentation, targeting, positioning, and monitoring and control used by Glastonbury Festivals.
integrated marketing communication or communicating valueTODAYHIGHLIGHTS
This document discusses marketing communications and developing effective communications. It defines marketing communications and provides examples of how integrated marketing helped the success of a Bollywood film. It then discusses the marketing communications mix, including different communication channels. The document outlines models for the communications process, including the macro and micro models. It emphasizes identifying the target audience and setting objectives. It also provides guidance on designing communications, selecting communication channels, and measuring results. Finally, it discusses integrated marketing communication and the importance of coordination across channels.
AJ Marketing provides influencer and digital marketing services in Asia-Pacific and South Korea. They work with top influencers, celebrities, and creators in the region to promote client brands through influencer marketing campaigns. AJ Marketing handles all aspects of the campaign process from strategy, influencer selection, management, and reporting results and recommendations. Their goal is to help brands stand out and go viral through authentic influencer content integration.
This Direct/Interactive Marketing Proposal was developed for IMC 616 - Direct Marketing at West Virginia University.
This proposal was designed with the objectives to increase carryout business without decreasing delivery business, and to increase the amount of orders being placed through the Domino's mobile app. The proposal focuses on the following target audiences: (1) 18-24 population (2) Households with children (3) Young Professionals and (4) Groupon members.
Fashion or luxury brand, want to tap into China market? I would like to share my case study with you for how to develop a luxury brand in China. Any questions, please feel free to contact me.
The New Age of Transparency And The Business Intelligence Tipping Point For S...Danielle Westerhoff
1) The document discusses a survey of digital marketers that found social advertisers lack transparency into their spending, performance, and data. This prohibits them from making the most of their marketing data.
2) The survey found that over half of social advertisers have little visibility into their total spending, best performing strategies, and ability to share performance analytics with other teams.
3) The document argues that 2017 represents a tipping point for business intelligence solutions for social advertising. Six in ten marketers expect to change their social data management infrastructure to gain more transparency as interest and adoption of these solutions increases.
Consumer journeys are non-linear, affected by a multitude of factors. Are advertisers equipped to keep pace?
This report, based on exclusive new data, takes a deep look at how people shop today, before providing insight into the strategies modern retailers should adopt to take advantage.
Download the full report here for free: https://www.clickz.com/resources/the-era-of-ecommerce-capitalizing-on-the-new-customer-journey/
Conheça na apresentação abaixo, qual minha sugestão para solução dos problemas levantados acima sobre o Santander, nessa estratégia de marketing esportivo.
Diante desse mercado e oportunidade, desenvolvi com objetivo de analise acadêmica esta apresentação que traz uma visão de estratégia de Branding e Marketing Digital para a marca Riot e seus produtos.
This Direct/Interactive Marketing Proposal was developed for IMC 616 - Direct Marketing at West Virginia University.
This proposal was designed with the objectives to increase carryout business without decreasing delivery business, and to increase the amount of orders being placed through the Domino's mobile app. The proposal focuses on the following target audiences: (1) 18-24 population (2) Households with children (3) Young Professionals and (4) Groupon members.
Affiliate marketing has changed. It no longer works the same way today. If you want to know how to succeed with affiliate marketing in today's economy, then go through this presentation.
The document outlines three scenarios in a customer's decision journey when considering the purchase of Bosch power tools. Scenario 1 involves customers who research tools on Boschtools.com but do not visit Grainger.com. Scenario 2 involves customers who research on Boschtools.com, then visit and log into Grainger.com to evaluate power tools. Scenario 3 involves customers who research on Boschtools.com, then visit Grainger.com but evaluate a different category. For each scenario, the document analyzes the customer's needs and concerns at each stage and provides recommendations for digital marketing campaigns, including display ads, email retargeting and personalized offers, to influence customers and increase Bosch power tool sales by
Digital Marketing Trends: 2018 Holiday Season - ClickZ/KenshooClark Boyd
Brand new research by ClickZ, in collaboration with Kenshoo, has identified the key trends among advertisers for this holiday season. With 46% of advertisers set to spend more than they did last year and a further 46% set to spend "at least the same amount", a host of new trends and tactics will play out over this vital ecommerce period.
This report will reveal a host of exclusive findings, including:
- Where - and how much - brands plan to spend this holiday season
- How and why plans have changed since 2017
- How digital marketing strategies differ across industries
- The role of Amazon Advertising over the holidays
- The new tactics advertisers are planning to employ, across search and social
The document is a report on the state of B2B lead generation in 2021. It finds that most companies (66%) plan to increase spending on online lead generation in 2021 as the importance of digital channels has grown during the pandemic. Leaders in online lead generation, defined as those with good or excellent ROI from it, are more likely to be increasing their budgets (87% vs 67% of others). Leaders also generate a higher portion of their sales online (35% vs 28% for others) and are more likely to invest in marketing automation technology.
10 digital marketing trends to watch in 2016 and beyondAlexandre Pallota
The document discusses 10 digital marketing trends to watch in 2016 and beyond. It summarizes:
1) Digital marketing will be a top priority for marketers as digital ad spending increases while traditional channels like TV and print decline.
2) Marketers will need to think mobile-first as mobile continues to be the fastest growing channel and consumers use it more.
3) Social media will become an even more important marketing channel as platforms like Facebook, Instagram, Twitter, and Snapchat grow their user bases and advertising offerings.
4) Online video will see continued growth as a channel as consumers watch more video online and platforms integrate more video advertising options.
Accenture Social Media PoV - 55m conversations in 55 days Mac Karlekar
While it should come as no surprise that many major CPG brands and retailers are among the top 50 most active social media brands, this new point of view finds different brands are at varying levels of maturity in having a two-way dialogue with consumers. According to Accenture research, consumers want to engage more with CPG brands than with retailers. The success of consumer engagement is making sure fans feel part of the overall brand voice.
Using the Jewelry industry, this deck explores numerous tactics and channels for growth-focused marketing. Read through a detailed marketing plan that dives into owned, earned and paid channels.
The document provides an overview of digital marketing tactics that are effective for manufacturers, including search engine optimization (SEO), paid search, social media, email marketing, and website optimization. It emphasizes that manufacturers should develop digital resources like websites and use tactics like content marketing and remarketing to engage customers online. Additionally, the document recommends leveraging platforms like LinkedIn, Google Analytics, and marketing automation to strengthen online presence and customer relationships.
Traditional marketing isn't working. While digital "pull" marketing continues to produce results, the effectiveness of traditional "push" marketing through traditional channels is dwindling.
The document discusses 10 marketing tools that can improve marketing initiatives:
1. Project tracking tools like SmartSheet and Wrike allow managers to organize marketing initiatives and assign work.
2. Cloud storage providers like Google Drive and Dropbox enable teams to build libraries of content.
3. Lead information providers such as D&B and Epsilon allow companies to buy leads based on demographics and append existing customer data.
4. Lead research tools like Email Hunter help identify contact information from online leads.
This document outlines an integrated marketing communications plan for LookLive, a website and app that allows users to browse and purchase celebrity styles. It includes a situation analysis, target audience details, marketing objectives, and proposed advertising strategies across various owned, earned, and paid media channels. The goal is to increase website visits and app downloads by 25% over 12 months by persuading fashion-focused 18-35 year olds in major cities that LookLive fulfills their needs for self-expression.
2016 Predictions for Location-Based Marketing, Advertising & Commerce Localogy
At the end of 2015 we asked the industry what 2016 will hold for the location-based marketing, advertising and commerce space. Here are the 24 interesting predictions we received from a variety of experts representing companies such as Constant Contact, Dstillery, GoDaddy, Kenshoo, Placed, Yext and many more.
The Income Access Team’s 2016 Marketing & Tech TrendsNicky Senyard
The document discusses predictions from Income Access Group experts for trends in iGaming marketing and technology in 2016. It identifies the following trends:
1) Omni-channel marketing and increased focus on customer experience, feedback, and measuring brand perception.
2) Increased use of big data analysis to optimize marketing spend and measure attribution and customer journeys.
3) Growing importance of precision targeting and affiliates having the right tools to target by region, device, and other factors.
4) Affiliates beginning to develop their own apps to complement traditional marketing models.
Forrester Webinar - Individualization Versus PersonalizationZAPinfo.io
See the differences between these to marketing methods and how major shopping sites are utilizing more individualized marketing solutions to drive customer engagement
This document provides a complete guide to content marketing trends in 2016. It discusses that content marketing generates more leads at a lower cost than traditional marketing. Top trends include increased use of blogging, video, social media, and automation. Measurement of success focuses on website traffic, sales, SEO rankings, and time on site. Emerging trends include algorithms to generate content, new publishing on social platforms, influencer marketing, and interactive content to boost engagement. Virtual reality and knowledge graphs will also impact content creation.
This document provides an overview of digital marketing. It discusses key topics like what digital marketing is, why it's important, and different tactics like digital advertising, search engine marketing, social media marketing, mobile marketing, and content marketing. It emphasizes that digital marketing allows businesses to connect with customers online and measure the effectiveness of their efforts through analytics.
1) The eCommerce industry outlook for 2016 predicts that consumers will complete most shopping journeys across multiple devices and mobile transactions will continue to increase.
2) Smartphone shopping is gaining ground and will account for over 40% of transactions in some countries like Japan and South Korea.
3) Major online shopping days like Black Friday and Cyber Monday will see even larger sales numbers as more purchasing moves online.
It’s no secret that compared to other marketing channels, social media marketing offers companies the opportunity to attract a lot of attention at a relatively low cost. So why do marketers and business leaders struggle to capitalize on the opportunity? For many, it comes down to this: it’s very hard to quantify the ROI of social media.
According to media mogul, Gary Vaynerchuk — who recently spoke at the 2019 ANA B2B Conference — in order to succeed in social media marketing, companies need to "stop thinking like advertisers and start thinking like a media companies." But what does that mean for your business, and how do you actually do it? In this session, we will demystify the social media marketing opportunity, and show you how to create a strategic social media content framework that accelerates your target audience through the sales funnel. This session will also enable you to translate your existing assets into compelling content to drive real, meaningful business impact through social media marketing. You will walk away with a firm understanding of this practical social media content framework and how to leverage it to identify — and execute — your brand’s purpose on social media.
Demand generation is the process of creating awareness and interest in a company's products or services through marketing efforts to generate qualified leads. It involves multiple tactics like content marketing, social media promotion, email marketing, and lead generation to build a brand and attract potential customers. An effective demand generation system is strategic, comprehensive, and focuses on creating value for the audience through free resources, content, and engagement over social media to gradually build trust and generate long-term demand. Testing different tactics and analyzing results is important to optimize the demand generation process.
Carat has been producing trend reports for over 5 years, looking at new technologies that will become more important and relevant to clients.
The trends for 2016 are all growing in importance, and will all have implications for clients.
This year’s trends involve two big themes:
The rise of closed, competing ecosystems
The development of artificial intelligence and actionable measurement
Mid-sized IT companies are struggling to improve communication strategies to attract customers. Traditional long marketing campaigns focus on activities rather than results and often fail. Lean marketing involves rapid iteration of small campaigns to learn from results and improve strategies continuously in a cycle. This eliminates waste and provides the most efficient marketing approach.
Top 10 Digital Marketing Trends that will Define 2016Digitoly
This document outlines the top 10 marketing trends that will define 2016. These trends include embracing the customer experience model, dealing with ad blockers, using 3D technology to enhance customer experience, recognizing social media as a marketing channel not a strategy, improving omnichannel retail, leveraging big data and analytics, increasing focus on mobile, growing use of video and live streaming, emphasizing content marketing, and engaging customers through direct mailers and newsletters. The key to success is focusing on customers, delivering value, and making data-driven decisions.
See the future of B2B marine marketing.
You will discover:
- How marketing in the marine industry is continuing to evolve
- Our top 10 predictions for 2016
- Marine specific advice for gaining an edge with your B2B marketing
This document provides a summary of the top digital marketing trends for 2016 according to a survey of over 300 digital marketers in the Benelux region. The top 5 trends are: 1) content marketing, 2) personalization, 3) predictive analytics, 4) marketing automation, and 5) social media integration. The document discusses each trend in more detail and provides tips for how to successfully implement strategies around content marketing, personalization, and predictive analytics.
Similar to Developing a Strategic Marketing Planm (20)
Digital Marketing Company in India - DIGI BrooksDIGI Brooks
This infographic provides guidance on marketing analytics, helping businesses grow using tools like Google Analytics and AI, measuring ROI, and analysing future trends to track business development.
https://digibrooks.com/digital-marketing-services/
AI Best Practices for Marketing HUG June 2024Amanda Farrell
During this presentation, the Nextiny marketing team reviews best practices when adopting generative AI into content creation. Join our HUG community to register for more events https://events.hubspot.com/sarasota/
Boost your brand with top-notch digital marketing services in New York! Our expert team specializes in SEO, social media marketing, PPC advertising, and email campaigns to drive engagement and increase your online presence. Partner with us to reach your target audience, track performance, and achieve measurable results. Transform your digital strategy and stay ahead in the competitive NYC market. Contact us today!
Advanced Storytelling Concepts for MarketersEd Shimp
Every marketer knows you’re supposed to tell a story, but do you know how to tell a story? Do you know why you’re supposed to tell a story? Do you even truly know what a story is? While many marketing presentations emphasize the value of mythic storytelling, the nuts and bolts of actually constructing a story are never explored.
The goal of marketing may be to achieve specific KPIs that drive sales, which is very objective, but the top of the marketing funnel requires a softer approach. In our data-driven results-oriented fast-paced world, marketers must quantify results, but those results will never be achieved unless prospects are first approached with humanity.
There is a common misunderstanding that the so-called “soft skills” of marketing such as language and art are unmeasurable and subjective, but while the objective measures of market research are merely 100 years old, the rules of aesthetics have been perfected over the last 2,500 years.
Great story construction is a skill that requires significant knowledge and practice. This presentation will be a review of the ancient art of story construction.
We will discuss:
• Rhetoric – The art of effective communication
• The Socratic Method – You cannot teach, but you can persuade people to learn
• Plato’s Cave – You sell products, but you market ideas
• Aristotle’s Six Dramatic Elements – The secret recipe for marketing stories
This is for senior marketers who are tasked with creating effective narratives or guiding others in the process. By the end of the session, attendees will have gained the knowledge needed to work storytelling into all phases of the buyer’s journey.
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Watch as we explore which SEO trends to prioritize to achieve sustainable growth and deliver reliable results. We’ll dive into best practices to adapt your strategy around industry-wide disruptions like SGE, how to navigate the top challenges SEO professionals are facing, and proven tactics for prioritizing quality and building trust.
You’ll hear:
- The top SEO trends to prioritize in 2024 to achieve long-term success.
- Predictions for SGE’s impact, and how to adapt.
- What E-E-A-T really means, and how to implement it holistically (hint: it’s never been more important).
With Zack Kadish and Alex Carchietta, we’ll show you which SEO trends to ignore and which to focus on, along with the solution to overcoming rapid, significant and disruptive Google algorithm updates.
If you’re looking to cut through the noise of constant SEO and content trends to drive success, you won’t want to miss this webinar.
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Boost Your Instagram Views Instantly Proven Free Strategies.InstBlast Marketing
Supercars use advanced materials and tech for top-speed performance. Join Performance Car Exclusive to experience driving excellence.
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Compitive analysis on Noise pvt Ltd.pptxSauravDey45
ChatGPT
Competitive Analysis: Noise Smartwatch
Overview
Noise is an Indian electronics brand that primarily manufactures smartwatches, wireless earphones, and other electronic accessories. Noise smartwatches have gained significant popularity due to their affordable pricing, feature-rich offerings, and stylish designs. The competitive landscape for Noise smartwatches includes both local and international brands that cater to various market segments. This analysis will focus on key competitors, market positioning, product features, pricing strategies, and consumer preferences.
Key Competitors
Amazfit (Huami):
Strengths: Known for excellent battery life, robust fitness tracking, and premium build quality.
Weaknesses: Slightly higher price points compared to Noise.
Products: Amazfit Bip U, Amazfit GTS series.
Realme:
Strengths: Strong brand presence, integration with Realme smartphones, and aggressive pricing.
Weaknesses: Limited variety in smartwatch models.
Products: Realme Watch, Realme Watch S.
Boat:
Strengths: Competitive pricing, appealing designs, and extensive marketing.
Weaknesses: Relatively new to the smartwatch market, which may affect consumer trust.
Products: Boat Storm, Boat Flash.
Samsung:
Strengths: High brand credibility, advanced features, and premium design.
Weaknesses: Higher price points make it less accessible to budget-conscious consumers.
Products: Galaxy Watch Active 2, Galaxy Watch 3.
Xiaomi:
Strengths: Strong ecosystem integration, affordable pricing, and extensive features.
Weaknesses: Less focus on premium design compared to some competitors.
Products: Mi Band series, Mi Watch.
Market Positioning
Noise positions itself as an affordable yet feature-rich alternative in the smartwatch market. Its target demographic includes budget-conscious consumers and fitness enthusiasts who seek value for money without compromising on essential features like fitness tracking, notifications, and battery life. Noise leverages its strong online presence and partnerships with e-commerce platforms to reach its audience effectively.
Product Features Comparison
Noise Smartwatches:
Key Features: Heart rate monitoring, SpO2 tracking, multiple sports modes, customizable watch faces, notifications, and music control.
Battery Life: Typically lasts 7-10 days on a single charge.
Build Quality: Focus on lightweight and comfortable designs with water-resistant capabilities.
Amazfit Smartwatches:
Key Features: Advanced fitness tracking, GPS, AMOLED displays, and long battery life (up to 20 days).
Battery Life: 10-20 days depending on the model.
Build Quality: Premium materials and durable designs.
Realme Smartwatches:
Key Features: Basic fitness tracking, SpO2 monitoring, and notifications.
Battery Life: Up to 9 days.
Build Quality: Sleek designs but slightly limited in variety.
Boat Smartwatches:
Key Features: Heart rate monitoring, multiple sports modes, and customizable watch faces.
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This article explores the top 10 AI trends to watch in 2024, providing an overview, impact, and examples of each trend.
Top 10 AI Trends to Watch in 2024
Trend 1: Agentic AI
Overview of Agentic AI
Agentic AI represents a fundamental shift in artificial intelligence. These AI systems are designed to comprehend complex workflows and pursue difficult objectives autonomously, with minimal human assistance. Essentially, agentic AI functions similarly to human employees, understanding intricate contexts and instructions in normal language, defining goals, deducing subtasks, and adapting actions to changing circumstances.
Impact of Agentic AI
Agentic AI has the potential to drastically alter organizational roles, procedures, and relationships. AI assistants with advanced thinking and planning capabilities can perform tasks previously managed by humans. This shift enhances productivity by fully automating complex processes, freeing workers from repetitive tasks to focus on more critical activities. The ability to adapt quickly to changing circumstances ensures continuous operational improvements.
Examples and Use Cases of Agentic AI
Autonomous Vehicles: Self-driving cars use agentic AI to navigate roads, interpret traffic signals, and make real-time decisions to ensure passenger safety.
Smart Home Devices: AI-powered home assistants, like smart thermostats and security systems, operate autonomously to optimize energy usage and enhance security.
Customer Service Bots: Advanced chatbots handle complex customer queries, provide solutions, and escalate issues to human agents when necessary.
Trend 2: Open Source AI
Overview of Open Source AI
Open-source AI involves freely available source code, encouraging developers to collaborate, use, adapt, and share AI technology. This openness fosters innovation and speeds up the development of practical AI solutions across various sectors, including healthcare, finance, and education.
Impact of Open Source AI
The collaborative nature of open-source AI promotes transparency and facilitates continuous improvement, leading to feature-rich, reliable, and modular solutions. These platforms enable the creation of applications such as real-time fraud detection, medical image analysis, personalized recommendations, and customized learning experiences.
Examples and Use Cases of Open Source AI
TensorFlow: An open-source machine learning framework by Google, widely used for building and deploying AI models.
2. Thursday, June 16, 2016 CONFIDENTIAL 2
Agenda
Today’s Manufacturing and Marketing Landscape
Six Steps to Develop a Marketing Strategy
3. Thursday, June 16, 2016 CONFIDENTIAL 3
Three key trends influence the macro
environment of today’s jewelry industry
With consumer appetite for jewelry growing, annual global sales are expected to grow
5-6% annually. With the industry changing rapidly, however, jewelers must be aware of
and prepared for the trends affecting the market.
Globalization and
Consolidation
Growth of Branded
Products
Reconfigured Channel
Landscape
McKinsey, “A multifaceted future: The Jewelry Industry in 2020.”
4. Thursday, June 16, 2016 CONFIDENTIAL 4
Globalization and consolidation are putting
pressure on smaller, local jewelers
Globalization and
Consolidation
Growth of Branded
Products
Reconfigured Channel
Landscape
12%
Market Share (2013)
24%
Market Share (2020)In 2013, the 10 biggest jewelry
groups captured only 12%
market share, and only Cartier
and Tiffany & Co. were listed in
Interbrand’s Top 100 Global
Brands list. By 2020, however,
this number is expected to
double through the acquisition
of smaller, local players while
national and regional brands
continue to grow globally.
McKinsey, “A multifaceted future: The Jewelry Industry in 2020.”
5. Thursday, June 16, 2016 CONFIDENTIAL 5
Branded products are becoming increasingly
popular due to the purchasing power of Millenials
Globalization and
Consolidation
Growth of Branded
Products
Reconfigured Channel
Landscape
The market share of branded
jewelry doubled from 2003 –
2013 to 20%, and this figure is
expected to grow to 30-40% by
2020. Millenials are using
branded jewelry more to show
off newly acquired wealth.
Future growth is also likely to
come from other industries,
including apparel and high end
leather goods. Ultimately, this
will be hard on small artisans
who lack the marketing power
of larger jewelry groups.
McKinsey, “A multifaceted future: The Jewelry Industry in 2020.”
6. Thursday, June 16, 2016 CONFIDENTIAL 6
Online sales are continuing to grow, and online
engagement is still on the rise
Globalization and
Consolidation
Growth of Branded
Products
Reconfigured Channel
Landscape
Online jewelry sales are 4-5% of
the market today but are
expected to grow to 10-15% of
total sales by 2020 (depending
on region, brand and product
type). It is nevertheless critical
for jewelers to use online
channels to share information,
shape brands, and engage
customers to form long-term
relationships.
66%
of luxury shoppers conduct online research before
making a purchase.
30-60%
of customers turn to social media for information
or advice.
McKinsey, “A multifaceted future: The Jewelry Industry in 2020.”
7. Thursday, June 16, 2016 CONFIDENTIAL 7
Brand manufacturers are increasingly going digital
Marketers are
increasingly
prioritizing
mobile and
social over
traditional ad
channels. There
is also increased
focus on owned
and earned
media over paid.
Booz Allen Hamilton Strategy& 2013, “Reimagining shopper marketing.”
8. Thursday, June 16, 2016 CONFIDENTIAL 8
Given this background, what is a manufacturer
to do?
Maintain the status quo Develop a strategic marketing plan
Continue to market using a bucket shot
approach that is neither holistic nor
comprehensive in manner
Develop a robust strategic plan that
establishes a solid and actionable foundation
for your growth objectives. Conduct research,
solidify marketplace positioning, select
appropriate tactics, and chart out a detailed
implementation plan
9. Thursday, June 16, 2016 CONFIDENTIAL 9
Agenda
Today’s Manufacturing and Marketing Landscape
Six Steps to Develop a Marketing Strategy
10. Thursday, June 16, 2016 CONFIDENTIAL 10
Developing a strategic plan can be broken down
into six steps
Research1
Messaging & Positioning2
Tactical Deep Dive3
Asset Development4
Metrics Dashboard5
Tactical Implementation6
11. Thursday, June 16, 2016 CONFIDENTIAL 11
Step 1: Execute in-depth research to direct your
strategy
Detailed audit and
discovery
In-depth strategic
market research
Conduct an in-depth discovery of your business. Talk to internal employees, key
stakeholders, current customers and past customers. Deep dive into past and
current marketing campaigns, analyze your existing assets and identify your core
competencies.
Audit key players and competitors in your industry to identify opportunities and
threats along with key points of differentiation.
Competitor
research
Gather and process secondary data from free and paid industry research
reports and online research to develop a clear understanding of market
segments, partnership opportunities and market sizing.
Rigorous research enables you to have a much clearer understanding of your market
positioning and the short and long-term opportunities that you find most attractive to
pursue.
12. Thursday, June 16, 2016 CONFIDENTIAL 12
Step 2: Define your messaging and positioning
based on your market research
Your partner in achieving professional
excellence
Access to Expertise Network of Suppliers
Advocacy and
Industry Support
Upon the completion of research, arrive at a value proposition that defines the primary
reason(s) why a customer should buy from you. All team members should understand
their role in delivering value
13. Thursday, June 16, 2016 CONFIDENTIAL 13
Segment your message by market or audience
Messaging created for specific attribute groups can be featured in group-specific assets,
such as brochures, landing pages, and flyers. In the era of engagement, consumers
expect a personalized experience.
Segmented messaging will appeal to different types of prospects.
Jewelry manufacturersJewelry designers
Jewelry hobbyistsRetailers
14. Thursday, June 16, 2016 CONFIDENTIAL 14
Step 3: Identify and narrow the list of marketing
channels you will pursue upfront
Once you’ve
defined the
message and value
of your product,
you will need to
outline how you
will communicate
this using different
marketing tactics,
and how you will
distribute your
product over
multiple channels.
Deep dive into a comprehensive
list of marketing channels you
could implement.
Explore strategic partnerships to
achieve online and global scale.
Don’t forget about exploring
online properties, not just tactics
or partnerships
Google Ads, SEO, Email, Social
Media, Events, Direct Mail,
Traditional Media, Online Display,
Content Marketing
Amazon, eBay,
Alibaba
Omni-brand vs. multi-
brand, online vs.
offline partnerships,
affiliate vs. direct
15. Thursday, June 16, 2016 CONFIDENTIAL 15
Make sure that you define specific goals for each
of your channels and partnerships
Website
Optimization
Social Media
Marketing
Events
Tactics How will Company X increase leads?
- Content production & sharing
- Search Engine Optimization
- Profiles optimization
- Display ads
- Content sharing (speech…)
- Meeting booking + follow up
What’s in it for Company X ?
- Higher web traffic
- More relevant web traffic
- Company X brand boost
- Automated lead generation
- Thought leadership exposure
- Access to a global audience
Paid Search
- Support to web optimization
- Short term promotion support
- Low cost intelligence => higher
landing page conversion
Cadenzza, YOOX
Group
- Strategic partnership
- Use of mono-brand services
- Increased volume of traffic to multi-
brand site
- Improved collateral from mono-
brand support
By setting goals per channel, you will be able to track and benchmark your success
while staying on track (as other marketing opportunities will inevitably come up).
16. Thursday, June 16, 2016 CONFIDENTIAL 16
Step 4: Develop assets with your new message to
support your marketing channels
Website &
Messaging
Improving design and incorporating new messaging to transform your company’s current site into a
dynamic platform for fresh content and a lead generation tool
Videos Leverage client testimonial and overview videos to strengthen relevancy and prospect conversion
Case studies &
white papers
Build out white papers and case studies to position your company as a thought leader
Email Templates
Sales pitch decks
Design and build out modular sales deck with Company X branding and story to strengthen
credibility and to communicate value proposition
Custom trade
show booth panels
Leverage custom booth panels to improve relevance to target audience
LinkedIn
Build out custom email templates to strengthen e-newsletter credibility and any client touch point
Build out LinkedIn company page with associated service offerings and company information
17. Thursday, June 16, 2016 CONFIDENTIAL 17
High quality, specific assets will be needed as a
foundation for each channel
18. Thursday, June 16, 2016 CONFIDENTIAL 18
You can’t always judge the ROI of your assets,
but that shouldn’t stop you from investing
59% According to Forbes, 59% of executives would rather watch
video than read text
69% According to Cisco, Internet video traffic will comprise 69% of
all global consumer Internet traffic in 2017
1200% Videos are shared 1,200% more times than links and text
combined (Orion 21 Reports)
Videos may be some of your most expensive assets, but they drive engagement and
are quickly becoming one of the most important marketing tools.
19. Thursday, June 16, 2016 CONFIDENTIAL 19
Step 5: Develop key metrics to track and measure
the impact of your marketing initiatives
# of Marketing Generated Leads
Number of In-Person New Business
Visits
Lead Close Time
# of Self Generated Leads
# Leads Closed
Lead/ Closed Ratio Ratio of marketing generated leads to the number of actual sales
Total number of new customers brought on for each month
Track the leads your sales team is sourcing through personal outside
contacts
Amount of time from lead sourcing to lead closing, lower measurement is
better
Number of times a salesperson goes out to meet with new potential leads
Total number of leads by marketing tactic
Without KPI’s that are set ahead of time and continuously monitored, marketing
campaigns will fall short.
KPI Description
20. Thursday, June 16, 2016 CONFIDENTIAL 20
Identify general KPIs as well as specific metrics by
channel
May 2014
Apr. 2014 New Customers
May 2014 New Customers 3
M/M Overall Performance 100%
Total Apr. 2014 Sales
Total May 2014 Sales 332,517$
M/M Overall Performance 100%
Sales & Promotion Sales & Promotion Sales & Promotion
May. 2014 Apr. 2014 % Change
Total List Size (to date) 816 827 -1%
Opt Outs (Month) 3 6 100%
Emails Deployed (Month) 1 1 0%
Open Rate 20.30% 22.60% -11%
CTR 15.60% 20.90% -34%
Bounce Rate 4.00% 3.00% 25%
Subject Line May Discount Deals from Atlantic Paper April Promotional Items From Atlantic Paper
APS Monthly Newsletter APS Monthly Newsletter APS Monthly Newsletter
May. 2014 Apr. 2014 % Change
Total List Size (to date) 813 821 -1%
Opt Outs (Month) 3 3 0%
Emails Deployed (Month) 1 1 0%
Open Rate 21.50% 18.80% 13%
CTR 14.70% 23.50% -60%
Bounce Rate 3.00% 3.00% 0%
Subject Line
Atlantic Paper's Customers Redeem
Their Rewards Points
Atlantic Paper's Newsletter - April Edition
Opportunities from Email Campaign
Results May. 2014 Apr. 2014 % Change
Number of Follow Up Calls 7
Number of Phone Calls that Resulted in Quote 1
Number of Phone Calls that Converted to Customers 0
Email Marketing
Newsletter
Sales and Promotions
* Note the Google Analytics tool was down for the majority of May 2014
May. 2014 Apr. 2014 % Change
Number of Visits 242 674 -64%
Number of Unique Visitors 202 374 -46%
Number of Page Views 242 1,508 -84%
Number of Pages/Visit 2.24 2.24 0%
Avg. Visit Duration 1:43 2:25 -29%
Bounce Rate 65.00% 62.46% 4%
% New Visits 75.00% 49.55% 51%
Opportunities from Website (calls) 0 0 0%
Results - Website May. 2014 Apr. 2014 % Change
Number of Phone Calls from People Saying They
Found APS via Website
6
Number of These Calls that Resulted in a Quote 3
Number of These Phone Calls that Converted to a
Customer
1
Number of Live Chats 3
Number of Live Chats that Resulted in a Quote 1
Number of Live Chats that Converted to a Customer
0
Google Analytics
Month-over-Month
May. 2014 Apr. 2014 % Change
Cost $1,249.84 $303.77 76%
Average CPC $4.46 $4.22 5%
Total Clicks 280 72 74%
Total Impressions 22,978 3,674 84%
Click-through-Rate 1.22% 1.96% -61%
Average Position 3 2.5 17%
Paid Search
21. Thursday, June 16, 2016 CONFIDENTIAL 21
Step 6: Create a detailed implementation plan to
ensure execution takes place
Without setting a detailed timeline for your growth plan, you may have grand ideas
that are never implemented.
22. Thursday, June 16, 2016 CONFIDENTIAL 22
Creating a unified marketing calendar for your team
will help ensure proper project management
30 1 2 3 4 5 6
7 8 9 10 11 12 13
14 15 16 17 18 19 20
21 22 23 24 25 26 27
28 29 30 1 2 3 4
EXAMPLE – June 2015
Product
Feature Email
= Email
= Event
= Social Media
Networking Event
Calendars were
developed for all
major marketing
activities to tie
activities to deadlines
and launch dates,
ensure the
organization is on the
same page for all lead
generation projects
TBT
Product
Feature Email
TBT
TBT
TBT Networking Event
Facebook
post
Facebook
post
23. Thursday, June 16, 2016 CONFIDENTIAL 23
Be careful to avoid these myths about execution
Harvard Business Review, Why Strategy Execution Unravels – and What to Do About It
Execution equals
alignment
While most businesses are aligned within each unit, the alignment breaks
down across functions and business units. It is important to provide structure
when coordinating cross-functional work to prevent time delays and waste.
“Just over half of all top team members say they have a clear sense of how
major priorities and initiatives fit together.” Ensure your employees understand
your messages well enough to communicate them in their own words.
Communication
equals
understanding
“Concentrating power at the top may boost performance in the short term, but
it degrades and organization’s capacity to execute over the long run.” Execution
should be driven by middle managers, and guided by the top.
Execution should be
driven from the top
Myths Solutions
24. Thursday, June 16, 2016 CONFIDENTIAL 24
To summarize: the six step process
Research1
Messaging & Positioning2
Tactical Deep Dive3
Assets Needed4
Marketing Dashboard w/ KPIs5
Implementation Schedule6
25. Thursday, June 16, 2016 CONFIDENTIAL 25
Thursday March 29th 2012 25
Ultimately, the success of your marketing strategy
will depend on your team
Instill a client-centric culture
Take note of your favorite sports team
Surround yourself with ‘A’ players
Happy employees = happy clients
Surround yourself with employees who are motivated, who truly believe in
marketing and who exceed client expectations
26. Thursday, June 16, 2016 CONFIDENTIAL 26
Agenda
Today’s Manufacturing and Marketing Landscape
Six Steps to Develop a Robust Marketing Strategy
27. Thursday, June 16, 2016 CONFIDENTIAL 27
Thank you
“Because the purpose of
business is to create a
customer, the business
enterprise has two – and
only two – basic
functions: marketing and
innovation. Marketing
and innovation produce
results; all the rest are
costs. Marketing is the
distinguishing, unique
function of the business.”
– Peter Drucker
28. Thursday, June 16, 2016Thursday, June 16, 2016
Thank You
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