Step-by-Step Market Destinations

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Alex Rudie

This presentation outlines easy steps to take in order to create an ideal destination marketplace.

Marketing

5
HygeeASSETS
ARTS
Family Fun
Northern Lights
Dining
Fishing
SkiingHiking
Kayaking
Biking
Romance
Festivals
Golfing
Craft Beer
Shopping
Boating
Birding
Canoeing
Snowshoeing
Snowmobiling Berry Picking
Scenic Drives

7
TV
Banner Ads
Earned Media
Print
Radio
Billboards
FAM Tours Google Ads
Pre-Roll
Social Media Posts
Snap Chat
SEO
Email
MEDIA
Social Media Ads
Geo Fencing

9
Engagement
METRICS
Impressions
Links to Lodging
New Users # of Pages
Subscribers
Website Users
Time on Page
Lodging Tax
Social Likes
Shares Occupancy Rate
Clicks Views Sends Downloads Opens CPI CPC
CTR Calls Foot Traffic ADR

20
DELIGHT
Information Center +
Frontline Staff +
EVERYONE
FACILITATION
Stakeholders
ORIENTATION
CVB + Stakeholders
INSPIRATION
CVB

22
22
What inspires you about
your destination?

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Step-by-Step Market Destinations

1. 1

2. 2 2

3. 3 TARGET AUDIENCE

4. 4 4

5. 5 HygeeASSETS ARTS Family Fun Northern Lights Dining Fishing SkiingHiking Kayaking Biking Romance Festivals Golfing Craft Beer Shopping Boating Birding Canoeing Snowshoeing Snowmobiling Berry Picking Scenic Drives

6. 6 6

7. 7 TV Banner Ads Earned Media Print Radio Billboards FAM Tours Google Ads Pre-Roll Social Media Posts Snap Chat SEO Email MEDIA Social Media Ads Geo Fencing

8. 8 8

9. 9 Engagement METRICS Impressions Links to Lodging New Users # of Pages Subscribers Website Users Time on Page Lodging Tax Social Likes Shares Occupancy Rate Clicks Views Sends Downloads Opens CPI CPC CTR Calls Foot Traffic ADR

10. 10

11. 11

12. 12 12 1 - 2 - 3 - 4 - 5

13. 13 13 Pick 1 Season

14. 14 14 Pick 2 Demos

15. 15 15 Pick 3 Assets

16. 16 16 Pick 4 Media

17. 17 17 Pick 5 Metrics

18. 18 18

19. 19

20. 20 DELIGHT Information Center + Frontline Staff + EVERYONE FACILITATION Stakeholders ORIENTATION CVB + Stakeholders INSPIRATION CVB

21. 21