A Brief overview of event strategies presented by Visit Cook County Minnesota at the 2019 MACVB Education Summit.

1. LILY NELSON-PEDERSEN
EVENT RESOURCE
COORDINATOR
LILY@VISITCOOKCOUNTY.COM

2. 70 + EVENTS ANNUALLY
• WTIP Radio Waves
• Lake Superior Storm Festival
• Art Along the Lake: Spring Gallery Tour
• Art Along the Lake: Fall Studio Tour
• Moose Madness
• Naturalist Program
• Oh Ole Night
• Light Up Lutsen
• North Shore Holiday Program
• BWCA Expo
• Candlelight Ski & Snowshoe
• Pincushion Mountain Winter Festival
• Lutsen 99er
• Norpine Fat Bike Challenge
• Sawtooth Mountain Challenge
• Unplugged
• Birch Bark Bash
• Dog Days of Winter
• Grand Marais Art Colony Art Festival
• Plein Air
• Grand Marais Block Party
• Hygge Festival
• 4th of July (Over 3 Communities)
• Passport to the Past
• Kite Festival
• Voyage North 5/10K
• Stars of the North Music Festival
• Beargrease
• Gunflint Mail Run
• Wet Your Paddle on the Gunflint Trail
• Biggest Blueberry Contest
• Gunflint Canoe Races
• Chik Wauk Events
• Le Grand Du Nord
• Superior Fall Trail Races
• Superior Spring Trail Races
• Dark Sky Festival
• Dark Sky Caravan
• Grand Marais Annual Fisherman’s Picnic
• North Shore Water Festival
• Grand Marais Playhouse Events
• Grand Marais Art Colony Events
• Cook County Farmers Market
• Cook County Higher Education Events
• Cook County Earth Day Celebrations
• Grand Opening of the Grand Marais Airport
• Welcome Neighbors Weekend
• Music by the Lake at Skyport Lodge
• Sivertson Gallery Inuit Premiere
• Snowmobile Fun Run
• Cook County Historical Society Events
• North Shore Music Association Concerts
• Snowball at Lutsen Mountains
• Ski Party at Lutsen Mountains
• Lake Effect at Lutsen Mountains
• Headliner Music at Lutsen Mountains
• Sweetwater Shakedown at Lutsen Mountains
• Mountain Meltdown at Lutsen Mountains
• Midwest Extreme Snowmobile Challenge
• Lutsen Mountains Singers Songwriter Series
• Annual Fall Gala
• MACVB Host June 2019
• Grand Marais Seasonal Music Program
• LTTA Winter Cultural Activities
• LTTA Spring/Summer/Fall Music Program
• Grand Portage Lodge and Casino Events
• Grand Portage Annual Rendezvous Days
• Snowmobile Drag Races
• Fireplace Tour
• Stormy Sippers Beverage Hunt
• Oktoberfest
• Two Person Champagne Bonspiel
• Halloweenspiel
• Charles J. Futterer memorial Open Bonspiel
• 10 Annual Event Newsletters
• 24 Annual Event Emailers
• 10 Annual Tradeshows

3. EVENT INTAKE
DOCUMENTS

4. EVENT METRICS

5. • Recap Meetings
• ROI Project
• Build a Strong
Community Foundation

6. QUESTIONS?