You have a product or service and now you need to sell it to the consumer. The art of selling is a course designed to teach business owners how to position products to sell. This course will review product offerings, placement, promotion, pricing, and perception of your target customer. Originally facilitated for Alamance Community College Small Business Center 3.25.15. Powered by Lady Bizness with the Bizness Branding Academy

1. The Art of
Selling

2. Housekeeping
Please turn phones to silent of
vibrate
Join the Email List at
http://eepurl.com/tq3Xj
Please ask questions

3. Mistakes 1-5
1. Talking too much and listening too little
2. Not asking enough questions
3. Too little pre-call planning
4. Inconsistent or insufficient prospecting
5. Quoting price too soon

4. Mistakes 6-10
6. Not creating value
7. Presenting too many features
8. Giving a presentation that doesn’t address the issues the
prospect wanted to address
9. Raising objections yourself by talking too much
10. Failing to provide proof of other, happy customers

5. Mistakes 11-15
11. Asking leading questions
12. Using close ended questions
13. Memorizing closing techniques or ways to over-come
objections
14. Not having a flexible personality
15. Dropping your price too soon

6. Mistakes 16-20
16. Not knowing the competition
17. Not being able to answer questions about your
product/service
18. Not understanding the culture r demographic
19. Being too pushy with customers
20. Not giving the customer enough attention

7. The Art of Selling
How you position yourself and your company.
Find out what the client needs and fill the gap.
Create a need for your product/service.
Create Evangelists for your business.

8. Big Mistake
TOO MUCH
TALKING!Reference https://youtu.be/R-NX--et9Mw

9. The 4 C’s of Selling
CLIENTS
NEEDS / WANTS
CREATE THE PRODUCTS/SERVICE
COSTS
ADVERTISEMENT, PRODUCTS
STAFF, ETC.
COMMUNICATIONS
VARIOUS FORMATS TO GET YOUR
MESSAGE OUT!@
CONVENIENCE
DISTRIBUTION, LOCATION,
EASE OF PAY
TARGET MARKET

10. Bounce Back
FAIL
REPEATEDLYReference https://youtu.be/xTffQqscRow

11. The 4 P’s of Marketing
PRODUCT PRICE
PLACE PROMOTION
PROCESS FOR
OPERATIONS TO
REACH THE TARGET

12. Service Marketing Mix

13. What is Your Show Up & Show
Out! Moment?
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