Managing and
  Retaining Sales
      People
Greg Longstaff & Julian Chong
Is it worth having a Sales
         Person?

  • SIGNARAMA > 97%
  • EmbroidMe > 1,330%
What do you know about
taking on a Sales Person?

  • text
Some common objections
                     “can you do it for
 “Wow, that’s a      less?”
    lot!”



                     “Another
                     sign/uniform crowd
“It’s more than we   told me it would
      thought”       cost $xxx”
Consider this… The field
 support stats for new
     store setups
 • Marketing calls generate
 between $10-$15k in
 quotes
 •Over the following
 months up to 80% have
 converted!
Why would you not do this
   week in week out?
Sales People are a Must!

 • If you stick with the
 mentality that you must
 have someone creating
 new business at all times

 YOU CANNOT FAIL
So who do I hire?

• Think outside of your
comfort zone!
Two types of people we
     recommend
 • Someone new to the
 sales environment (a
 newbie)
 • A proven Sales Rep
Newbies

• They will cost you less
initially, however they will
take up a lot more time to
develop

•That’s the TRADE OFF
Top 5 mistakes we make
   with Salespeople
 1. Get caught up searching
 for the perfect salesperson
 2. Owner doesn’t spend
 enough time with them
 when they start
 3. Owner doesn’t hold
 them to accountable on a
 daily basis
Top 5 mistakes we make
   with Salespeople
 4. Owner holds onto an
 underperformer for too
 long
 5. If one or two fails, we
 give up!
How do we find a good
       OSR?
• Is there a way to
determine who will
succeed and who will fail?
• Who did you run into this
week who stood out?
• Were you at a restaurant
and had a great waiter?

• There are Salespeople
everywhere
Conduct a psychometric
         test
 Perform a Sales Profile
 test
Why test at all …… Why take the time to do so ?


•   Understand the candidate, by peeling back the top layers, and digging deeper,
    and limiting the “halo” effect during interviews.
•   Look at the “team” fit - its like buying a house, seeing whether the furniture
    will fit ok.
•   Helps identify reference and interview questions.
•   It’s a powerful tool with uses beyond merely recruitment, such as staff
•   development and management
•   Making a placement error is VERY costly and employee’s can be hard to
    remove once in your business.
ASSESS

                   The
                 McQuaig
     DEFINE
                 System™


                     RETAIN




THE INSIGHT TO ASSESS AND MANAGE PEOPLE
3 best ways to improve predictability
• skills & abilities testing
• behavioural questioning
• personality profiling
Three levels of appraisal
• Appears To
• Can Do
• Will Do
Filter out the time wasters

  • There are plenty of ‘square pegs’ in the
  marketplace looking for ‘round hole’ jobs.
• Their chance of success in those positions is
     far lower than a candidate who fits.
         • Learn how to screen out
        • high risk candidates
…Qualify them

• What are their goals?
• If they can’t tell you then
they have the wrong
attitude and they will not
perform!
Sales experience vs
Industry experience?
• Sales experience tends to
be better

• But you will never find
the PERFECT OSR
MOTIVATE & MANAGE
What are good Sales Reps
      looking for?
  • Case study: Rowan
  Wilson (Speedy Signs
  Manukau)

  • Why has Rowan been at
  Speedy Manukau for 10
  years now?
Is it because he has
nothing better to do?
So what motivates?

• External AND Internal

• Have you asked them?
Set the standard

• Lead by example

• Set the tone
Set goals together

• By setting their targets
together, this gives them
ownership

• Hold them accountable –
daily
Give them the tools

• Make sure they understand
 •   The industry
 •   What they’re selling
 •   Current customers
 •   Key competitors
 •   Marketing area
 •   What’s available to them
Share information

• Be transparent
• They should know the
store’s targets as well
• Information EMPOWERS
Create an open
     environment
• Allow them to make
mistakes and learn from
them
• All ideas shared, nothing
judged
• Remain solution focused
Recognise!

• Give public recognition
on a job well done
• Tell your Field Support
• Thank you???
Provide support

• Help them if they’re
under pressure
Incentives

• Don’t have to monetary
based
• Get creative
Commissions

• Pay them on time!
Key points to take home

 • It’s not always about
 money
 • Find out what their goals
 are to help motivate
 • Hold them accountable
Thank you

• Questions?

Managing retaining sales people

  • 1.
    Managing and Retaining Sales People Greg Longstaff & Julian Chong
  • 2.
    Is it worthhaving a Sales Person? • SIGNARAMA > 97% • EmbroidMe > 1,330%
  • 3.
    What do youknow about taking on a Sales Person? • text
  • 4.
    Some common objections “can you do it for “Wow, that’s a less?” lot!” “Another sign/uniform crowd “It’s more than we told me it would thought” cost $xxx”
  • 5.
    Consider this… Thefield support stats for new store setups • Marketing calls generate between $10-$15k in quotes •Over the following months up to 80% have converted!
  • 6.
    Why would younot do this week in week out?
  • 7.
    Sales People area Must! • If you stick with the mentality that you must have someone creating new business at all times YOU CANNOT FAIL
  • 8.
    So who doI hire? • Think outside of your comfort zone!
  • 9.
    Two types ofpeople we recommend • Someone new to the sales environment (a newbie) • A proven Sales Rep
  • 10.
    Newbies • They willcost you less initially, however they will take up a lot more time to develop •That’s the TRADE OFF
  • 11.
    Top 5 mistakeswe make with Salespeople 1. Get caught up searching for the perfect salesperson 2. Owner doesn’t spend enough time with them when they start 3. Owner doesn’t hold them to accountable on a daily basis
  • 12.
    Top 5 mistakeswe make with Salespeople 4. Owner holds onto an underperformer for too long 5. If one or two fails, we give up!
  • 13.
    How do wefind a good OSR? • Is there a way to determine who will succeed and who will fail?
  • 14.
    • Who didyou run into this week who stood out? • Were you at a restaurant and had a great waiter? • There are Salespeople everywhere
  • 15.
    Conduct a psychometric test Perform a Sales Profile test
  • 16.
    Why test atall …… Why take the time to do so ? • Understand the candidate, by peeling back the top layers, and digging deeper, and limiting the “halo” effect during interviews. • Look at the “team” fit - its like buying a house, seeing whether the furniture will fit ok. • Helps identify reference and interview questions. • It’s a powerful tool with uses beyond merely recruitment, such as staff • development and management • Making a placement error is VERY costly and employee’s can be hard to remove once in your business.
  • 17.
    ASSESS The McQuaig DEFINE System™ RETAIN THE INSIGHT TO ASSESS AND MANAGE PEOPLE
  • 18.
    3 best waysto improve predictability • skills & abilities testing • behavioural questioning • personality profiling
  • 19.
    Three levels ofappraisal • Appears To • Can Do • Will Do
  • 20.
    Filter out thetime wasters • There are plenty of ‘square pegs’ in the marketplace looking for ‘round hole’ jobs. • Their chance of success in those positions is far lower than a candidate who fits. • Learn how to screen out • high risk candidates
  • 21.
    …Qualify them • Whatare their goals? • If they can’t tell you then they have the wrong attitude and they will not perform!
  • 22.
    Sales experience vs Industryexperience? • Sales experience tends to be better • But you will never find the PERFECT OSR
  • 23.
  • 24.
    What are goodSales Reps looking for? • Case study: Rowan Wilson (Speedy Signs Manukau) • Why has Rowan been at Speedy Manukau for 10 years now?
  • 25.
    Is it becausehe has nothing better to do?
  • 26.
    So what motivates? •External AND Internal • Have you asked them?
  • 27.
    Set the standard •Lead by example • Set the tone
  • 28.
    Set goals together •By setting their targets together, this gives them ownership • Hold them accountable – daily
  • 29.
    Give them thetools • Make sure they understand • The industry • What they’re selling • Current customers • Key competitors • Marketing area • What’s available to them
  • 30.
    Share information • Betransparent • They should know the store’s targets as well • Information EMPOWERS
  • 31.
    Create an open environment • Allow them to make mistakes and learn from them • All ideas shared, nothing judged • Remain solution focused
  • 32.
    Recognise! • Give publicrecognition on a job well done • Tell your Field Support • Thank you???
  • 33.
    Provide support • Helpthem if they’re under pressure
  • 34.
    Incentives • Don’t haveto monetary based • Get creative
  • 35.
  • 36.
    Key points totake home • It’s not always about money • Find out what their goals are to help motivate • Hold them accountable
  • 37.