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.Based on utility, economics or commercial value
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Selection and judging of the breeding stocks are the first and foremost steps to start with any breeding programme. For this, a no. of phenotypic and behavioral traits are taken into consideration. Breeding plans for cattle and buffalo should aim to meet the quantitative and qualitative demands of milk and meat in the country. From a practical standpoint, traits with a measurable or at least readily recognizable economic value are generally to be given the most emphasis.The economic traits are typically those that affect either the income obtained or the costs of production. So, a thorough understanding of economic traits of livestock is of utmost importance.
exotic breeds
.Based on the place of origin (Standard or official classification)
.Based on utility, economics or commercial value
Turkey breeds, quail varieties, duck breeds, comb types
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Letter from the Congress of the United States regarding Anti-Semitism sent June 3rd to MIT President Sally Kornbluth, MIT Corp Chair, Mark Gorenberg
Dear Dr. Kornbluth and Mr. Gorenberg,
The US House of Representatives is deeply concerned by ongoing and pervasive acts of antisemitic
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June 3, 2024 Anti-Semitism Letter Sent to MIT President Kornbluth and MIT Cor...
Marketing sheep products
1. SUSAN SCHOENIAN (Shāy-nē-ŭn)
Sheep & Goat Specialist
Western Maryland Research & Education Center
sschoen@umd.edu - www.sheepandgoat.com
http://www.slideshare.net/schoenian/marketing-sheep-products
SMALL RUMINANT PROGRAM
2. 1) Meat
2) Fiber and skins
3) Dairy products
4) Vegetation control
5) Research and
bio-medical
3. 1. Lamb - meat from sheep
under one year of age
[must have 2 break joints]
U.S. average - 135 lbs.
Non-traditional - 60 to 100 lbs.
“Hot house” - 35-50 lbs.
2. Yearling mutton - meat from
a sheep between 1 and 2
years of age.
[has 1 or 2 break joints]
3. Mutton - meat from sheep
over one year of age
[2 spool joints]
Age determined by teeth in live animal.
Age determined by break/spool joints in carcass.
4. Per capita consumption of
lamb and mutton in the US
is very low (< 1 lb. per person).
But it is significantly higher
among certain ethnic populations,
e.g. Muslim, Hispanic,Greek, Italian.
Changing population demographics
and immigration patterns favor an
increase in the demand for lamb
and mutton.
Imports comprise a significant portion of domestic lamb
consumption (mostly fromAustralia and New Zealand).
Despite the low per capita consumption, the US doesn’t
produce enough lamb to meet domestic demand.
5. 1. Federal (USDA)
a) Highest level of inspection
▪ Pre and post-mortem inspection of animal.
▪ HACCP plan(s) required.
b) Can sell properly labeled meat.
2. State
a) Mirrors federal regulations
b) Usually limited to intrastate sales
c) No state inspection in Maryland.
3. Custom-exempt
a) Exempt from state or federal inspection.
b) Facilities, but not animal, inspected
c) Processed for owner of animal
d) Meat stamped “not for re-sale”
4. Personal exemption (on-farm)
a) Exempt from state or federal inspection.
b) Processed by owner (not for re-sale)
c) Some states restrict to farmer who raised animal
Religious or ritual slaughter
(exempt from humane slaughter laws)
1. Halal - Muslim
2. Kosher - Jewish
6. 1. Commodity
a) When you sell an
undifferentiated
product.
b) When you sell raw
materials.
2. Direct
a) Selling direct to the
consumer or end user.
b) Niche or specialty
Satisfying specific
market needs.
7. U.S. LAMB CROP
2004-2008
3.6 million head
Federally-inspected
slaughter
2.5 million head
Ethnic markets
500,000 head
Traditional market
sector
2 million head
Non-traditional
markets
1.3 million head
Ethnic market
via sale barns
300,000 head
Direct marketed to
consumers at farm
gate
1 million head
There is a statistical difference between the lamb crop and
federally-inspected lamb slaughter (2004-2008).
8.
9. 1. Public auction
sale barn, stockyards
a) Local
b) Regional
c) Terminal
d) Special
e) Graded
2. Middleman
a) Feeder
b) Another producer
c) Broker
d) Order buyer
e) Buying station
3. Marketing pool
4. Cooperative
5. Processor
abattoir or packer
10. 1. Live animal
Custom slaughter
Freezer or locker trade
On-farm slaughter
Ethnic market
Breeding stock, other
2. Meat: whole or part of
carcass, cuts, processed
To the Consumer
a) Direct
b) Farm store
c) Farmer’s market
d) Internet sales
e) Via a restaurant
f) Via a retail store
11. USDA-certification
Organic
Grass-fed
Third party certification
Humanely-raised
Animal welfare approved
Sustainable
Producer claim
Pasture-raised
Natural
Grain-fed
Other
American
Country-of-origin
12. An assessment on all
sheep and lambs sold:
0.7 cent per lb. of live
animal sold
42 cents per head
purchased for slaughter
by first handler.
100 lb. animal
$0.70 + $0.42 = $1.12
Funds activities of
American Lamb Board.
Marketing and promotion
www.americanlamb.com
www.lambcheckoff.com
13. Wool - soft, curly “hair” that
forms the coat of a sheep.
Wooled sheep are usually
sheared annually.
Fleece weight varies (2-20 lbs.)
2013 avg. fleece weight: 7.3 lbs.
Fiber diameter varies from
< 17.7 and >40.2 µm
Pelt - the skin of an animal with
the wool, hair, or fur still on it.
1 micron (µm ) – one millionth of a meter
14. Shearer
Wool pool
Wool warehouse
Fiber co-op
Woolen mill
Export
Black or colored wool is not acceptable
in the commodity wool market, but is popular
among hand spinners and wool craftsmen.
15. Every June
Wool is sorted into grades:
choice, medium, and coarse
whiteface; non-whiteface; and short
Sold via sealed bid auction.
Deduction of 5 to 8 cents per pound.
Maryland Sheep Breeders Association
membership dues deducted on sales
over $40.
Wool prices are usually less than $1
per pound.
Size of pool keeps getting smaller
Low prices
More hair sheep (no shearing/wool)
More direct marketing of wool
Tightly-packed bales of wool weigh 250-300 lbs.
16. Marketing assistance loans
or loan deficiency
payments (LDPs) for shorn
wool or the wool from
unshorn lambs (similar to
program for grains).
Must own wool in order to
apply for LDP.
Due to higher wool and
mohair prices, LDPs have
been zero for several years:
thus, no LDP payments are
being made.
Commodity Loan rate
Graded wool $1.00 per lb.
Ungraded wool $0.40 per lb.
Mohair $4.20 per lb
Loan and LDP rates
17. 1. Fleeces (raw)
a) Hand spinners
b) Weavers
c) Craft makers
2. Processed wool
a) Clean fleece
b) Roving
c) Yarn
3. Finished products
a) Blankets
b) Clothing
c) Bedding
d) Specialty
4. Niche
a) Organic
b) Breed wools
18. Always first full
weekend in May.
Fleece show and sale
Wool sheep shows
Vendors
Craft booths
Sheep-to-shawl contest
Shearing contests and
demonstrations
Fiber workshops
19. Pads for soaking up oil
and other chemical spills
Packaging material
Temperature-sensitive items
Building insulation
Bricks
Mulch
Diaper covers
Coffins
Nanotechnology
wound dressings
bone graft implants
medical sutures
20. Commodity
Valuable by-product
▪ In some parts of US, pelt value is
factored into live animal and carcass
prices.
▪ Prices fluctuate (world commodity)
Waste product for small processors.
Direct
Some producers market their own
pelts for premium prices.
▪ Custom tanning
21. 1. Grade A - fluid milk
Sheep milk is not commonly consumed.
2. Grade B - manufacturing
a) Cheese
b) Yogurt
c) Ice cream
d) Butter
3. Non-inspected
a) Soap and lotionDue to its superior qualities, most sheep
milk is made into gourmet cheeses.
DM Protein Fat Lactose Ash
Cow 12.8 27.3 28.9 38.3 5.5
Goat 13.5 26.7 29.6 37.8 5.9
Sheep 18.2 24.7 39.0 26.4 4.7
22. Enforced by State Department
of Health or the State
Department of Agriculture
Milk sanitation
Regulations vary by state, but
are generally equivalent to cow
dairies (or more stringent).
Maryland is in the process of
allowing the manufacture and sale
of raw milk cheese for certain size
operations.
Grade B dairies have less
stringent requirements, but if
you make your own
cheese, there are more
requirements.
Animal health
Milking barn
Milk room
Equipment
Sanitation
Toilet
Water supply
Waste treatment
Regulatory inspection
23. Commodity
Sell milk to a dairy processing
plant
▪ Picked up by processor
▪ Transport milk to processor
▪ Ship frozen milk to processor
Direct
Farmstead dairy processing
Have cheese or other products
made by a third party vendor.
Sell via . . .
▪ Farm store
▪ Farmer’s Market
▪ Internet sales
▪ Restaurants
▪ Retail stores
▪ Event
Sheep milk can be frozen for up to a year
without affecting its cheese-making qualities.
24. Targeted grazing for
private landowners and
the public sector.
Demand exceeds supply.
Lack of service
providers.
Lack of experience.
The public seems more
willing to pay for
environmental benefits
vs. food and fiber.
www.eco-goats.com
25. Research models
Surgical practice
Blood
Milk proteins
Government contracts
26. Thank you for your
attention.
Any questions?
Susan Schoenian
sschoen@umd.edu
www.sheepandgoat.com
SMALL RUMINANT PROGRAM
http://www.slideshare.net/schoenian/marketing-sheep-products