Marketing sheep and goats to the ethnic markets
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This presentation summarized marketing opportunities for sheep and goat producers in ethnic markets. It discussed various ethnic groups in the US, including American Muslims and Hispanic Americans. Key details on their demographics, dietary preferences, and religious practices like Halal slaughter and holidays were provided. The presentation also outlined options for slaughtering and selling meat to consumers directly or to stores and restaurants, noting that federal inspection is required for interstate sales. It encouraged producers to identify target ethnic markets and process livestock to meet the demands of those cultures.
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This document analyzes trends in the U.S. organic foods market from 1997 to 2008. It finds that organic food sales grew rapidly during this period, reaching $21.1 billion in 2008, due to a larger number and variety of consumers and retailers selling organic products. However, the supply of organic foods from farms struggled to keep up with this demand growth, occasionally leading to shortages. While organic farmland doubled from 1997 to 2005, growth was volatile and not swift enough to consistently meet rising retail needs. This lag between farm supply and retail demand was exacerbated by the time required under organic standards for land to be certified organic.
1.Overview An ethnic market is a group of consumers that share a .pdf
1.Overview
An ethnic market is a group of consumers that share a common cultural background. Many
times an ethnic market has a distinctive geographic area. Ethnic food sales are being driven by
the growing diverse population, a resurgence in cooking and product innovation. Sales of U.S.
ethnic foods, including fresh produce, are estimated to reach $2.7 billion in 2015.
The U.S. population is older, wealthier, more educated and more ethnically diverse than ever
before. The Economic Research Service has identified three general demographic trends
expected to shape future U.S. food markets: more diversity, more mature consumers and U.S.
population growth.
Latino Population
The largest and fastest-growing consumer segment of the U.S. population is the 50.5 million
Latino population, according to April 1, 2010, estimates by the U.S. Census Bureau. Blacks
accounted for the second largest minority group at 42 million followed by Asians at 17.3 million.
American Indian and Alaska natives had a population of 5.2 million. Native Hawaiians and other
Pacific islanders numbered 1.2 million.
The Latino population is projected to grow to an estimated 133 million people by 2050,
according to the Census Bureau. The Black population is projected to reach more than 65 million
in 2050.
According to the Census Bureau, 63 percent of Latino-origin people have a Mexican
background. Others can trace their roots to Puerto Rico, Cuba, Dominican Republic, Central and
South America.
Consumers with Mexican heritage are accustomed to a diet rich in complex carbohydrates. This
includes corn and corn products, beans, rice and breads. Proteins include beans, eggs, fish and
shellfish, beef, pork, poultry and goat. Because frying is a common cooking method, the
Mexican diet tends to be higher in fat.
U.S. consumers of Mexican descent eat the largest amount of dry beans, about 34 pounds per
capita, compared to non-Latino whites (6 pounds per capita). The type of bean depends on the
culture. Cubans, Southern Mexicans, Central Americans and Venezuelans use black beans.
Northern Mexicans, Dominicans and Puerto Ricans prefer pinto or pinta beans. Cubans, Central
South Americans and Hispanic Caribbeans use red kidney beans. Dominicans and Puerto Ricans
also use pigeon peas. Venezuelans and Brazilians use chickpeas or garbanzo beans.
Latino foods are not always spicy. Oregano, tomato, garlic and black pepper are used to flavor
foods by cooks from Cuba, Puerto Rico and the Dominican Republic. If chilies are used, they are
usually mild.
Spending or buying power is defined as the total personal after-tax income of residents for
spending on everything. It does not include borrowed money nor money saved in previous years.
The Selig Center for Economic Growth at the University of Georgia has tracked spending and
population trends since 1990.
The buying power of Hispanics in 2009 was $978 billion, according to the Selig Center, higher
than the African-American population. Hispanic buying pow.
Goat Marketing Options
This document discusses various marketing options for goats and goat meat. It begins by outlining some challenges in marketing goats, such as low per capita consumption and specialized demand mostly within ethnic groups. It then covers topics like ethnic markets, slaughter options (federal, state, local, on-farm), grading, and different marketing channels like auctions, middlemen, and direct marketing. Key points emphasized are identifying target ethnic markets, producing the types of goats those markets want, and diversifying marketing strategies for profitability.
Animals on the landscape. Abra Brynne
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This report analyzes the economics of the U.S. grassfed beef sector. It presents the reasons people choose to
eat grassfed beef and explores the market dynamics that shape production and consumption and the supply chain in between. It assesses whether grassfed beef is destined to remain a niche product for affluent consumers, or whether it can become a mainstream food.
Hispanictrends2008slideshare
The document discusses trends among the Hispanic population including cultural authenticity, empowerment of Latinas, green consumerism, and the economic recession. It provides statistics on the growing Latino consumer market and their preferences for authentic flavors, Spanish language, and culturally friendly environments. The document also segments consumers by their level of environmental consciousness and spending on organic foods, and suggests how brands can appeal to Latino values around health, family, and community.
Soc345 lect10 rural_america1
Over the 20th century, the number of farms and people living on farms in the US dramatically declined, especially after World War 2. While farming as an industry employs fewer people and contributes less to GDP, average farm acreage, sales, and land values have grown significantly. This indicates a shift towards fewer, larger farms. Large farms now vastly outproduce small farms due to economies of scale and greater access to subsidies, which disproportionately benefit large farms. The US has also become more urban, with higher incomes, education levels, and living standards in cities compared to rural areas.
Animal Welfare Initiatives
The Animal Agriculture Alliance works to protect animal agriculture from activist groups' agendas. In 2010, activist groups pursued various legislative goals including banning certain animal housing practices and antibiotic use. They also promoted ballot initiatives in several states. The Alliance connects stakeholders in animal agriculture, educates the public about modern farming practices, and provides resources and expertise to address issues raised by activists. It monitors activist groups' strategies and campaigns targeting the religious community, businesses, legislators, and consumers.
Duke Divinity School September 2013 Conference on Food, Farming, and the Life...
This document provides information about the declining number of farmers and ranchers in the United States over the past 30 years. It discusses the financial struggles of cattle producers and the consolidation of the meat industry. The document advocates for supporting local, sustainable agriculture and improving the treatment of farmers, ranchers, animals, and the environment. It presents mobile meat processing and direct marketing as alternatives to the industrial food system.
R-CALF USA COOL Presentation August 14, 2015
This document summarizes a presentation arguing that consumers have a right to know the country of origin of their food and that large meatpackers and retailers have abused their market power to the detriment of U.S. cattle producers. It notes that foreign beef, especially from Mexico and Brazil, is often sold at significantly lower retail prices than U.S. beef. Removing country-of-origin labeling requirements could allow large corporations to import even more cheap foreign beef and drive down domestic cattle prices to unsustainable levels, wiping out many U.S. producers. The document advocates keeping mandatory country-of-origin labeling to inform consumers and prevent foreign beef from flooding the U.S. market.
Natural Livestock Feasibility Study
This document provides a summary of a feasibility study examining the potential for developing alternative markets for livestock products in Inyo and Mono Counties, California. The study found that:
1) While sales of organic and natural meats have grown nationally, capturing higher prices in alternative markets may not be feasible for local producers due to infrastructure and cooperation challenges.
2) Surveys of local producers and merchants found limited interest in seriously developing alternative markets at this time.
3) The study recommends that further education and research efforts, as well as greater leadership from producers and merchants, would be needed to develop a viable alternative livestock industry in the region.
Stormy Creek Farms Book FINAL
This document provides a business plan and market analysis for Stormy Creek Grass Fed Beef, a proposed startup business that would produce and sell high-quality, grass-fed beef. The plan recommends taking a phased approach, starting with direct-to-consumer sales and partnerships with local businesses. It analyzes competitors and the grass-fed beef market, and identifies target customers. Strategic partnerships and marketing through organizations like the Minnesota Grown program are suggested to build the brand and reach new customers.
Et 7.1 6 2 09
- E-Tech is a company that provides a system to accurately identify individuals' ethnicity, religion, language preference, and other demographic details based on their name and other data.
- The system analyzes names, surnames, middle names, neighborhood data and other factors to identify over 175 ethnic groups and religious affiliations with up to 95% accuracy.
- Identifying these details at the individual level allows for highly targeted multicultural marketing approaches to various ethnic and religious consumer segments.
Mastering Market Realities in Global Meat Industry
This presentation provides a good insight on the emerging consumers trends and industry response to these trends globally.
You can have a complete learning experience from lms.agribusiness.academy
Welcome to the Revelation Nation Series: A surprising look at today’s multicu...
Our country’s population is diverse. Complex. And possibly not at all what you think.
Welcome to the Revelation Nation series: A surprising look at the multicultural health landscape.
Minorities are quickly becoming anything but that. The growing multicultural population now accounts for nearly 40% of the U.S. population. Hispanics, African-Americans, Asian-Americans and the LGBTQ community alike are increasingly engaging with the healthcare industry at all levels of care. And while we marketers may think they have a solid grasp on how they engage, the realities of it all may surprise you.
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Welcome to the Revelation Nation Series: A surprising look at today’s multicu...Fabric, An Evoke Group Company
Fabric is the agency for multicultural health in a connected world. Across cultures, languages, generations and channels, Fabric weaves enduring connections between health & wellness brands and the diversity of their consumers. We help clients navigate today’s shifting cultural landscape and identify actionable insights that can create more culturally inspired—more human—brands.Similar to Marketing sheep and goats to the ethnic markets (20)
1.Overview An ethnic market is a group of consumers that share a .pdf
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Making a profit with small ruminants (sheep/goats)
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Feed costs usually account for up to 75% of costs in a small ruminant enterprise. Reproductive efficiency and market prices also greatly impact profitability. To increase profits, producers should focus on reducing expenses like feed costs through strategies like maximizing pasture use, proper hay storage, and mixing their own rations. Producers should also focus on increasing income through higher reproductive rates and selling surplus lambs and kids. Achieving reproductive rates over 150% and weaning rates over 100% kids/ewes are important benchmarks for profitability.Health Care of Pregnant ewes
This document discusses health care recommendations for pregnant ewes and does. It outlines common nutritional diseases like pregnancy toxemia and milk fever that can occur in late pregnancy. Risk factors and treatment options are provided. Preventative strategies focus on adequate nutrition, calcium intake, and minimizing stress. Vaccination for clostridial diseases prior to lambing/kidding is also recommended. Proper nutrition during late gestation is important to support fetal growth and development while also preparing for lactation. Balancing rations, monitoring intake, and maintaining hygienic conditions can help pregnant females have successful pregnancies and give birth to healthy offspring.
Hoof Care of Sheep/Goats
This document provides information on hoof care for sheep and goats. It discusses the importance of regular hoof inspection and trimming to prevent lameness and disease. Factors like genetics, environment, and diet can affect hoof growth rates. Dairy goats may need trimming every 4 months to prevent overgrowth issues. Proper restraint, tools, and techniques are described for safe trimming. Common hoof diseases like footrot, foot scald, and abscesses are explained. The document provides guidance on quarantine, treatment, and eradication protocols to prevent and eliminate footrot from a flock or herd.
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This document provides information on proper deworming methods for small ruminants. It discusses the different classes of dewormers available and lists specific dewormers within each class. It also covers topics like determining dewormer resistance, targeted selective treatment, tools for selective deworming decisions, and combination dewormer treatments. The document emphasizes the importance of following proper dosing and administration techniques to effectively deworm animals while preventing further development of dewormer resistance.
Show me the signs
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Goat Hoof Health
This document discusses goat hoof health and management. It covers the importance of regular hoof inspection and trimming to prevent issues like lameness. Factors that influence hoof growth like genetics, environment and diet are outlined. Common hoof diseases in goats like footrot, foot scald and foot abscesses are described along with their causes and treatments. The document provides guidance on developing a prevention and treatment plan for hoof diseases that includes quarantine of new animals, foot bathing, clean pastures and culling infected animals.
MinimizingDrugUse
This document discusses strategies for minimizing antibiotic and anthelmintic use in sheep through improved management practices and prevention of common diseases. It recommends rotational grazing, genetic selection, targeted selective treatment, and combination dewormer treatments to control internal parasites. Vaccination, clean housing, and nutrition are emphasized for preventing enterotoxemia, respiratory disease, footrot, abortion, and mastitis. Proper use of antibiotics, vaccines, and dewormers is also discussed when drugs are necessary.
Beyond antibiotics: minimizing drug use in small ruminants
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This document discusses strategies for minimizing drug use in small ruminant production. It begins by listing commonly used drugs like dewormers, vaccines, and antibiotics. It then discusses the risks of antibiotic resistance and regulatory changes around antibiotic use. For small ruminant producers, this means many antibiotics now require a prescription. The document provides alternatives to drug use like vaccinations, pasture management, genetic selection, and targeted selective treatment to control parasites. It emphasizes preventative healthcare through good nutrition, housing, and sanitation.Goats 101
This document provides information for those considering getting goats. It discusses checking zoning laws and HOA rules, developing facilities and budgets, acquiring goats, and different goat production systems. Key points covered include the need to determine goals for goats, legal and neighbor considerations, ensuring adequate housing, fencing and supplies are in place, and acquiring goats through breeders versus auctions to avoid health risks. Production options like dairy, fiber, meat and vegetation control are overviewed.
Marketing them
Sheep and goats produce many marketable products including meat, fiber, dairy, and vegetation control through grazing. Meat from sheep and goats can be sold through traditional markets like auctions or cooperatives, or through non-traditional direct marketing to consumers. Fiber from sheep and goats can also be sold traditionally through pools or warehouses, or directly to consumers as raw fiber or value-added products. Dairy from sheep and goats has similar regulations to cow dairy but with more limited infrastructure and competition from imports. Sheep and goats can also provide vegetation control services through solar grazing programs.
Keeping them healthy
This document discusses bacterial diseases in animals caused by Fusobacterium necrophorum and Dichelobacter nodusus which can have similar symptoms. Pregnancy toxemia is more common. Treatment involves using macrocyclic lactone dewormers like Ivomec or insecticides containing permethrins. The diseases can affect the abomasum and small intestines and may be clinical or sub-clinical.
Feeding them
The document provides guidelines for feeding sheep and goats at different stages of production. It discusses nutrient requirements for maintenance, flushing, gestation, lactation, weaning, and growing lambs and kids. Feeding recommendations are given for different forage types and amounts of grain supplementation. Protein levels are outlined for various classes of animals. The goal is to meet nutritional needs at lowest cost while maintaining body condition.
Raising them
This document outlines the typical yearly cycle for raising sheep, beginning with breeding season in October and ending when the cycle repeats the following October. Key points include: rams are added in October to breed ewes; lambing occurs in March after a 152-day gestation; newborn lambs are jugged with their mothers and receive care; lambs are weaned at around 90 days old; ewes recover over summer before the breeding season starts again in the fall.
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This document discusses economical parasite control for sheep and goats. It outlines that gastrointestinal parasites are a primary health problem, and that worms have developed resistance to dewormers. It recommends targeted selective treatment to only deworm animals showing signs of need, which reduces costs and slows resistance. Methods for determining which animals need treatment include the FAMACHA eye anemia system, Five Point Check, and monitoring performance. Non-drug control methods include pasture management, nutrition, genetics, and confinement.
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Chapter-1
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Chapter 2
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Chapter 3
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Chapter 6
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إضغ بين إيديكم من أقوى الملازم التي صممتها
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Marketing sheep and goats to the ethnic markets
- 1. This presentation was given at the Focus on Farming Conference: Breaking New Ground in Lynnwood, Washington on November 20, 2008.
- 2. Marketing sheep and goats to the ethnic markets 2008 Focus on Farming Conference: Breaking New Ground Lynnwood, Washington - Thursday, November 20, 2008 Susan Schoenian Sheep & Goat Specialist Western Maryland Research & Education Center University of Maryland Cooperative Extension sschoen@umd.edu – www.sheepandgoat.com
- 19. www.spiritofhumane.com Knife Restraining device Poster
- 26. Ethnic holiday calendar 2008-2012 http://www.sheepandgoat.com/articles/ethniccalendar.html December 25 Christmas April 15 April 24 April 4 April 19 Eastern Orthodox Easter April 8 April 24 April 4 April 12 Western Roman Easter December 9-16 December 21-28 December 2-9 December 12-19 December 22-29 Chanukha September 17-18 September 29-30 September 9-10 September 19-20 Rosh Hashanah April 7-14 April 19-26 March 30-April 6 April 9-16 Passover/pesach August 19 August 31 September 10 September 20 Eid ul-Fitr Festival of Fast Breaking July 20 August 1 August 11 August 22 Start of Ramadan Month of fasting February 4 February 15 February 26 March 9 Mawlid al Nabi Prophet’s birthday November 15 November 26 December 7 December 18 December 29 Muharramn Islamic New Year October 25 November 6 November 16 November 27 December 9 Eid ul-Adha Festival of the Sacrifice 2012 2011 2010 2009 2008
- 37. Producer-owned abattoir On-farm, custom, state, or USDA www.lambcomd.com
- 38. Cooperative marketing sub-contract slaughter www.hairsheep.us