The business proposal format outlines sections for an executive summary, mission statement, product or services description, market analysis, and marketing and promotion plan. The executive summary briefly introduces the business idea and people involved. The mission statement details why the business is needed. The product section elaborates on what is being sold and its unique qualities. The market analysis examines industry trends, competition, and growth. Marketing and promotion are important to ensure customers know about the business.

1. Business Proposal Format
The Executive Summary is usually one paragraph that
briefly describes who you are and what your business idea
is. Short biographies of the people involved in your business
may be placed here, as well.
The Mission Statement details exactly why this business is
necessary and what you are setting out to do.
The Product or Services section elaborates on exactly
what you are selling. Ask yourself “what’s so great about my
idea? What makes it different from other similar products?”
The Market Analysis examines the competition in your field,
detailing both trends and growth in your chosen industry.
Supporting statistics and charts are vital. Sometimes an
outside resource may be hired to write and research this
section for you.
Marketing and Promotion should be a huge part of your
initial plan. What if you opened a restaurant and nobody
knew? A solid marketing plan detailing the actions you will
take to insure such a thing never happens can make or
break a small business.