This document contains 45 quotes from the 2011 Cannes Lions advertising festival. Many of the quotes focus on themes of authenticity, creativity, innovation, and adapting to changes in technology and consumer behavior. Speakers emphasized the importance of understanding local consumer behavior, creating engaging content over traditional ads, and allowing customers to help shape brands. Quotes also touched on the increasing speed of information sharing and the challenges of managing creativity within large organizations.

1. 45 QUOTES FROM
CANNES LIONS 2011
Marta Majewska
@princess_misia

2. Failure is not the
end of the road, it's
a step forward.
Robert Redford

3. A good story is something
you didn’t know. Something
that hits your gut, your heart
and therefore your emotions.
Robert Redford

4. To be trusted, you need to
prove integrity. It starts
with authenticity and
quality.
Robert Redford

5. A trusted brand provides
authenticity in an
environment where it’s
hard to know what's real
or not.
Robert Redford

6. By taking risks you
explore new territory
which in turn leads to
opportunities.
Robert Redford

7. Just because something
has been invented, it
doesn’t mean you have to
use it.
Robert Redford

8. The only thing that really
succeeds is change.
Robert Redford

9. Nobody votes for a new
idea. If you believe in
something, you’re going to
have to do it yourself.
Robert Redford

10. Big ideas are always
really simple, well
thought through, but
simple.
Paul Bulcke, Nestlé

11. Authenticity is a bit like
pornography, you know
it when you see it.
Arianna Huffington, Huffington Post

12. Banners are for the
planet of the apes.
Content is for humans.
Tim Armstrong, AOL

13. 83% of consumers use
less than 30 sites a
month. As a brand, you
have to think about how
to become 1 of those 30.
Tim Armstrong, AOL

14. Local is driving human
behavior. Think about it
when creating a global
strategy.
Tim Armstrong, AOL

15. Today we are putting in
place the new patterns
for publishing. The
people that come after us
will follow those patterns.
Tim Armstrong, AOL

16. Do not translate texts,
translate your brand to
the local level.
Tim Armstrong, AOL

17. Everyone is excited
about digital. It's like
viagra for the
publishing industry.
Tim Armstrong, AOL

18. Stop thinking about
'ads' and start creating
'snackable’ content.
Christian Haas, Goodby

19. In the creative
industry, we need to
guard against fear.
James Murdoch

20. All revolutions are
evolutionary in
nature.
Eric Schmidt, Google

21. Best piece of
advice I've ever
had is try to say
‘yes’.
Eric Schmidt, Google

22. In two years,
information will
double every 11
hours.
Eric Schmidt, Google

23. Internet is not a
threat to TV, it's
an opportunity.
Jeff Bewkes, Time Warner

24. TV is not an
appointment
anymore, it's a
library.
Jeff Bewkes, Time Warner

25. I give printed media
no more than 20
years.
Piers Morgan

26. Nothing is sustainable
in the long term if you
don’t monetize it.
Paul Polman, Unilever

27. Today it's not about
creating fantasies
anymore, it's about
creating the reality.
Jim Farley, Ford Motor Company

28. Give up control of the
brand to the people
formerly known as
customers.
Jim Farley, Ford Motor Company

29. Technology turned
everyone into a
production company.
Jim Farley, Ford Motor Company

30. The era of co-creation
and customer-centricity
all began with... the
Blair Witch Project.
Jim Farley, Ford Motor Company

31. Don’t see yourself as a
brand, see yourself as
a part of a community.
Will.I.am

32. Five years from now
people are going to
experience inception of
ideas in real time on the
internet.
Will.I.am

33. It is more painful to
restrain creativity
than to release it.
Sir Ken Robinson

34. Great leaders know their
job is to create the right
conditions. Not command
and control.
Sir Ken Robinson

35. Real innovation and
creativity quite often
happen within tight
restraints.
Sir Ken Robinson

36. A lot of people who are
successful say they’ve been
very lucky. Luck is very
ambiguous. When people
succeed, in my experience, it’s
because they have self
confidence, persistence, and
overcome obstacles.
Sir Ken Robinson

37. Agencies need to
start acting more like
tech startups.
Rei Inamoto

38. Social has to be
baked in at the core
of anything you do.
Carolyn Everson, Facebook

39. Analytical thinking is
no longer enough.
Think to create value.
Edward de Bono

40. We do not think
possibilities enough.
Edward de Bono

41. Our biggest problem
is not climate change.
It is poor thinking.
Edward de Bono

42. Consumers own
the brand and the
perception of the
brand is reality.
Paul Edwards, General Motors

43. The 3 Cs of modern
creativity are Community,
Crowdsourcing and Co-
creation.
Jon Wilkins, Naked

44. Good technology is
no excuse for a bad
idea.
Jess Greenwood, Contagious

45. Data is the new oil.
It's only useful when
it's refined!
Jess Greenwood, Contagious

46. We should step away
from the 360degree
marketing and replace it
with the 365 days
marketing.
Jess Greenwood, Contagious